Endeavor Magazine - 2023 Year in Review

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PREMIUM SPORTS & E N T E R TA I N M E N T

T KO DE L IVE R S A ON E - T WO PU NC H

A YEAR OF T R A N S F O R M AT I O N

WM E’ S ART FU L ODYS S EY

U N PA R A L L E L E D ACCESS

E N DE AVOR AT THE CENTER OF T H E L IVE EX PE RI E NC E EC ONOM Y

PA ST, P R E S E N T, A N D F U T U R E O F H I S E M P I R E

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TABLE OF CONTENTS 2 0 2 3

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WME’s Artful Odyssey in a Transformative Year

Endeavor at the Center of the Live Experience Economy

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PG.24

C O V E R

S T O R Y

SNOOP DOGG: THE M U LT I - H Y P H E NAT E MAE STRO

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For three decades, SNOOP has reigned as an unparalleled creative force, a global innovator, and a benchmark in entertainment.

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PG. 14

IMG’s Evolution Through a Shifting Landscape PG.34

In Conversation with WME Sports’ Karen Brodkin PG. 18

Representation Round Up PG. 28

TKO Delivers a One-Two Punch in Premium Sports and Entertainment

Endeavor Takes Centre Court for Another Wimbledon Win PG. 30

In Conversation with Paul Caine and Michaela MacIntyre

PG.42 PG. 38

Events, Experiences, and Rights Round Up PG. 44

An Impact at Every Level

Owned Sports Properties Round Up

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In Conversation with OpenBet’s Jessica Feil PG. 50

Global Icon STORMZY: Architect of Artistry and Activism PG.58

Sports Data and Technology Round Up PG. 56

JOEL EMBIID Diversifies His Pursuits Beyond the Basketball Court

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ARTFUL O DYS S E Y WME’S

IN A T R A N S FO R M AT I V E YEAR

MILLIE BOBBY BROWN is the ultimate example of a multihyphenate, seeking to extend her creative reach across multiple verticals and opportunities.

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K EY C L I E N T S IG N I N G S

Bengals’ quarterback JOE BURROW became the highest-paid player in NFL history

2023 witnessed WME’s expansion through strategic acquisitions, particularly across sports, music, and books.

Early in the year, WME Sports secured the remaining interest in leading basketball agency, BDA Sports Management, adding Bill Duffy and his extraordinary team into the WME Sports fold.

With this move, WME Sports made a strong showing at the 2023 NBA Draft, securing the most picks of any agency. This included five firstround selections and three lottery picks for ANTHONY BLACK, JARACE WALKER, GRADEY DICK, CAM WHITMORE, LEONARD MILLER, and JALEN WILSON. To add, the agency orchestrated a $260M max contract extension for NBA All-Star ANTHONY EDWARDS of the Minnesota Timberwolves.

WME Sports similarly secured record-breaking deals in football.

Notably, Cincinnati Bengals quarterback JOE BURROW became the highest-paid player in NFL history, while San Francisco 49ers

defensive lineman NICK BOSA became the highest paid defensive player to date. The agency negotiated more than $1B in football contracts in the 2023 season.

WME Sports also played a key role in a remarkable year in women’s basketball, illustrated

by ALIYAH BOSTON’s stellar trajectory. Selected as the No. 1 pick in the 2023 WNBA Draft, BOSTON ended the season strong as the 2023 Kia WNBA Rookie of the Year, becoming the fifth player in League history to win the award unanimously.

The award concluded a year that saw BOSTON start every game for the Indiana Fever, boasting a 57.8 shooting percentage from the field, etching her name in history as the first WNBA rookie to lead the entire League in that category. KAHLEAH COPPER also signed a supermax extension with the Chicago Sky, set to become the highest paid player in the WNBA next season.

WME expanded its roster with new client signings: − Grammy-winning international superstar, PITBULL who released his long-awaited Spanglish album, “Trackhouse,” and joined Enrique Iglesias and Ricky Martin on The Trilogy Tour − Academy Award-nominated actor STEVEN YEUN, star of the critically acclaimed Netflix series “Beef” − Journalist SARAH HARMAN, who debuted her novel, “All the Other Mothers Hate Me,” which will be adapted into an FX series with CHRISTOPHER STORER, JOSH SENIOR, and their production company, AMERICAN LIGHT & FIXTURE, set to executive produce − Multiplatinum singer and philanthropist NORMANI, who will release new music in 2024 and begin her first-ever solo tour − Actor NOAH CENTINEO, appearing in the “The Recruit” on Netflix and DC’s “Black Adam” alongside DWAYNE JOHNSON − New York Knicks All-Star JULIUS RANDLE, who dominated the court and became the franchise’s highest-paid player − Multi-hyphenate comedian and podcaster DAN CUMMINS, who self-released his fourth 60-minute special and produced podcasts including “Timesuck” and “Scared to Death” under his BAD MAGIC production company − Actor, director, and producer FISHER STEVENS and his new producing venture, HIGHLY FLAMMABLE. STEVENS is well known for his on-camera work on “Succession” and directed the 2023 DAVID BECKHAM documentary, “Beckham,” for Netflix − Venezuelan musician and producer DANNY OCEAN, whose third album is slated for a 2024 release − Writer KATIE FRENCH, featured in Hulu’s “Paradise City” alongside DAN FOGELMAN − South Korean DJ and music producer PEGGY GOU, best known for mega hit “(It Goes Like) Nanana” − Actress LIZZE BROADWAY, star in “Gen V,” the spinoff of “The Boys” for Amazon − DR. EMILY MORSE, host of the “Sex with Emily” podcast, which has grown into the world’s largest and longest-running podcast on sex and relationships − Los Angeles Rams General Manager LES SNEAD, one of the longest-tenured NFL executives

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K E Y C L I E N T S IG N I N G S − NIL representation for TCU Horned Frogs center ERNEST UDEH JR., a McDonald’s All-American who shot 75.6 percent from the field as a University of Kansas freshman in 2022-23 − Actor, producer, writer, and brand ambassador MEGHAN DUCHESS OF SUSSEX, as well as ARCHEWELL, The Duke and Duchess of Sussex’s content divisions − Screenwriter and film director AARON SORKIN, whose work spans primetime drama “The West Wing,” modern classic “A Few Good Men,” and “The Social Network” − Singer-songwriter COCO JONES, known for her majorlabel debut EP “What I Didn’t Tell You” and Billboard charttopping single “ICU” − Ferrari F1 driver CHARLES LECLERC − New York Yankees AA pitcher CHASE HAMPTON − Actress and singer DOVE CAMERON, whose work on the Disney Channel’s “LIV AND MADDIE” earned her an Emmy win, the only such accolade for a Disney Channel star − Artist JEFF KOONS, represented by Harry Walker Agency for speaking engagements − Actor KIERAN CULKIN, lauded for his role as Roman Roy on HBO’s hit series “Succession” − KAITLAN COLLINS, co-anchor of “CNN This Morning” − Actor, animator, filmmaker, and comedian SETH MACFARLANE, creator and star of hit TV series “Family Guy” and “The Orville” − EBON MOSS-BACHRACH, who stars alongside JEREMY ALLEN WHITE in CHRISTOPHER STORER’s “The Bear” on FX − Two-time Olympic Gold Medalist MIKAELA SHIFFRIN, who holds the most World Cup wins (91) of any alpine skier in history − Stand-up comedian MICHAEL KOSTA, correspondent on Comedy Central’s “The Daily Show” − EDWARD ENNINFUL OBE, editor-in-chief of “British Vogue” and Trailblazer Award winner at the 2023 British Fashion Awards − Former UK Prime Minister BORIS JOHNSON, represented

by Harry Walker Agency for speaking engagements

One of the most talked about partnerships in 2023 was KIM KARDASHIAN’s SKIMS Mens, which launched with NICK BOSA under the artistic eye of The Wall Group artist NICOLE ELLE KING

Beyond athletic pursuits, WME Sports is extending clients’ reach into strategic brand partnerships.

Historic deals for athletes like BOSTON with Adidas, the U.S. Virgin Islands, and Experience Columbia, home to her University of South Carolina alma mater, underscore the agency’s prowess expanding clients’ influence beyond the sports arena.

Other examples include KELSEY PLUM, two-time WNBA champion with the Las Vegas Aces, who partnered with Dick’s Sporting Goods, and Toronto Raptors’ SCOTTIE BARNES, who secured a six-figure partnership with Google Pixel. New York Liberty’s SABRINA IONESCU launched a signature shoe and apparel collection with Nike, becoming the first Nike women’s signature basketball athlete to lead a unisex basketball shoe and apparel collection with the brand. Houston Rockets forward CAM WHITMORE, who grew up playing for Jordan’s Team Melo AAU Program, became a Jordan Brand athlete in a multiyear, seven-figure deal. He joins

an ace roster of NBA top players, including LUKA DONČIĆ and JOSH CHRISTOPHER. Finally, the Aces’ CANDACE PARKER launched the third collection of her shoe and apparel line with Adidas. PARKER’s additional off-court ventures included her broadcast work and the premiere of her documentary produced by FILM 45, “Candace Parker: Unapologetic” on ESPN. Similarly, WME Sports closed a shoe and apparel deal with Under Armour for Minnesota Vikings’ JUSTIN JEFFERSON, marking the biggest partnership of its kind for an NFL wide receiver at the time.

He also took part in the brand’s “Protect This House” campaign early in the season, in addition to other deals with Little Caesars, Sleep Number, and Madden NFL. Meanwhile, one of the most talked about partnerships of the 2023 season was KIM KARDASHIAN’s SKIMS Mens, which launched with NICK BOSA under the artistic eye of The Wall Group artist NICOLE ELLE KING.

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L I V E M U S IC H IG H L IG H TS

In music, a standout year for WME included the acquisition of Americana agency Red 11 Music and Austin, TX-based True Grit Talent Agency. Together, these strategic moves not only bolstered WME’s Nashville presence and extended its geographic footprint into Texas, but they also expanded the agency’s client roster with stand-out talent TURNPIKE TROUBADOURS, SHOOTER JENNINGS, MUSCADINE BLOODLINE, CODY JINKS, CHARLES WESLEY GODWIN, WHITEY MORGAN, and DEXTER AND THE MOONROCKS. Nowhere was the agency’s leadership in country music more evident than at the 2023 CMA Awards, where WME’s Nashville team celebrated client wins across eight of the 12 award categories.

BROTHERS OSBORNE won Vocal Duo of the Year and LUKE COMBS’ "Fast Car" took home Single of the Year. Meanwhile, CHRIS STAPLETON won Male Vocalist of the Year and LAINEY WILSON, the award show’s standout star, clinched Entertainer of the Year and Female Vocalist of the Year, giving her five total wins on the night – along with Album of the Year for her record, "Bell Bottom Country," Musical Event of the Year, and Music Video of the Year for her feature in HARDY’s song, "wait in the truck."

WILSON has been taking country music by storm since her 2021 breakout single, "Things a Man Oughta Know," reached No. 1 on the Billboard Country Airplay. Adding to her repertoire, she joined the cast of hit show "Yellowstone," which also featured several of her songs. WILSON will begin her North America "Country’s Cool Again" Tour in 2024 and expand her headlining shows with "Lainey Wilson: LIVE," a string of performances across Europe and Australia.

Continued demand for live events is evidenced

by WME’s music touring success, with 45K+ live shows and 900 privateevent bookings secured by the agency in 2023. − ADELE’s Las Vegas Residency, “Weekends with Adele,” extended to a third run with tickets for 32 additional dates in 2024 selling out within 24 hours − KYGO’s "Palm Tree Crew Festival" sold 35K+ tickets − HOZIER’s “Unreal Unearth" Tour sold over a million tickets worldwide and featured performances at iconic venues like Madison Square Garden, Red Rocks, and Hollywood Bowl − WME took over Miami Music Week and Ultra Music Festival, with clients like MARTIN GARRIX, GRYFFIN, STEVE AOKI, and BLACK COFFEE headlining 110+ shows − BLACK COFFEE headlined Madison Square Garden, making history as the first South African DJ and Producer to do so at the arena − USHER embarked on his third Las Vegas residency and secured the coveted 2024 Super Bowl Halftime spot − Stagecoach Festival featured over half of its lineup represented

by WME, including LUKE BRYAN, CHRIS STAPLETON, and KANE BROWN − J BALVIN’s first headline dates in Australia sold out immediately, following his appearance at Splendour In The Grass festival − SOLOMUN’s U.S. return saw 20K+ fans attending headline shows

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L I V E M U S IC H IG H L IG H TS − MADNESS’ U.K. Arena Winter 2023 tour sold 60K+ tickets − LEWIS CAPALDI’s North American tour sold 130K+ tickets and his eight-date Australia-New Zealand headline arena tour sold out − TYLER, THE CREATOR’s Camp Flog Gnaw festival sold out of all festival passes within an hour of its presale − MARTIN GARRIX played four consecutive soldout nights at the Brooklyn Mirage, a first for the venue − WME showcased 13 clients at the 2023 Wireless Festival, with TRAVIS SCOTT and D-BLOCK EUROPE headlining − OLIVIA RODRIGO’s sophomore world tour for 2024 sold out immediately − ARCTIC MONKEYS concluded their eight-figure North American tour with three sold-out nights at Kia Forum, selling 40K+ tickets in LA alone − BACKSTREET BOYS wrapped up their four-year tour of 214 shows, grossing $230M+ and selling 2M+ tickets − BRUNO MARS sold out seven shows at Tokyo Dome in Japan, totaling 300K+ tickets sold − RENEE RAPP’s debut tour sold 100K+ tickets − IVAN CORNEJO’s 2023 North American tour saw sell-outs across 40+ shows − ZACH BRYAN’s North American “Burn Burn Burn" tour added 19 additional dates, setting records at BOK Center in Tulsa, OK

↓ CHRISTOPHER NOLAN

WME further bolstered its books department with the addition of literary agency Ross Yoon, enriching its nonfiction portfolio and extending its presence to Washington, D.C. The agency’s global network expanded further with the inclusion of Ross Yoon’s elite clients, spanning CEOs, doctors, media personalities, politicians, and Pulitzer Prize-winners.

As evidence of Ross Yoon’s synergistic fit within WME, the literary agency represents KAI BIRD, author of No. 1 New York Times Bestseller and Pulitzer Prize Winner, “American Prometheus,” which inspired “Oppenheimer,” the blockbuster film written, directed, and produced by WME client CHRISTOPHER NOLAN and starring clients MATT DAMON, ROBERT DOWNEY JR., KENNETH BRANAGH, ALEX WOLFF, BENNY SAFDIE, RAMI MALEK, and CASEY AFFLECK.

With the scale and span of Endeavor’s capabilities and expertise, WME has become a prime destination for multihyphenates seeking to extend their creative reach across multiple verticals and opportunities. MILLIE BOBBY BROWN is the ultimate example.

The actor-author-entrepreneur debuted her novel, “Nineteen Steps,” in 2023.

The publication, inspired by stories told by her grandmother, earned a spot on the Sunday Times Bestseller list for fiction in its first week, and similarly landed on the Official UK Top 50 chart across adult and children categories, in addition to the New York Times hardcover fiction list. IMG’s licensing team is also partnering with BROWN on her beauty, apparel, coffee, and pet accessory lines under her FLORENCE

BY MILLS brand.

With no signs of deceleration, WME is well positioned for continued growth.

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At the height of the Hollywood work stoppage, late night hosts JIMMY KIMMEL, STEPHEN COLBERT, JOHN OLIVER, Jimmy Fallon, and Seth Meyers came together to create the “Strike Force Five” podcast.

Recognizing the power of this group joining forces, WME acted with urgency to engineer a creative deal with Spotify that would bring their comedic banter to the masses.

The podcast was an instant hit, soaring to No. 1 overall on Apple and Spotify right from the jump. WME brought aboard Diageo and Mint Mobile as sponsors, with proceeds from the podcast and its branded merchandise used to support staffers of each of the hosts’ respective shows affected by the strikes. ↓ JOHN OLIVER

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THE

M U LT IH Y P H E NAT E MAESTRO

T H E M U LT I - H Y P H E N AT E M A E S T R O

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S PA N N I N G E S P O RT S , FA S H I O N, F O O D & B E V E R A G E , C A N N A B I S , W E B 3 , E N T E R TA I N M E N T, A N D T E C H , S N O O P S TA N D S O U T A S T H E

Q U I N T E S S E N T I A L M U LT I - H Y P H E N AT E .

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T H E M U LT I - H Y P H E N AT E M A E S T R O

→ I N LATE 2022, TH E FORMIDABLE S N O O P D O G G , A CULT UR A L COLO S SUS A N D L E G E N DA RY C R E AT O R I N T H E R E A L M S O F R A P, S O N G W R I T I N G , PRODUCING, ACTING, AND E N T R E P R E N E U R S H I P, C A M E TO WME.

For three decades, SNOOP has reigned as an unparalleled creative force, a global innovator, and a benchmark in entertainment.

His legacy boasts 20 studio albums, a staggering 40M albums worldwide, numerous chart-topping appearances on the Billboard charts, 20 Grammy nominations, and a 2022 Primetime Emmy Award for his performance in the Pepsi Super Bowl LVI Halftime Show. Beyond music, SNOOP has also made his mark in film and TV as an actor, producer, and media personality.

Even with his impressive resume, SNOOP’s momentum has not slowed, especially with the power of the Endeavor network now behind him.

2023 witnessed the launch of Dr. Bombay Ice Cream, a new frozen treat conjured from the creative minds of SNOOP and HAPPI CO., a client of Endeavor’s cultural marketing agency 160over90. Inspired

by SNOOP’s Bored Ape NFT, the brand materialized in partnership with Endeavor’s Talent Ventures group, who opened the door for SNOOP to co-found the new ice

cream brand together with HAPPI CO. The groundwork laid by 160over90 – spanning creative, production, PR, social, influencer, and paid media – culminated in Dr. Bombay Ice Cream filling the freezer shelves in 3,500 Walmart stores across the U.S. and at activations along five stops of SNOOP’s tour. SNOOP’s equity stake and licensing royalties served as a testament to the success of the collaboration.

Always a pioneer, SNOOP’s latest foray comes in the form of digital passports.

In collaboration with TRANSIENT LABS, the Web3 innovation platform, SNOOP unveiled The Snoop Dogg Passport Series, a pioneering model for revenue generation and content sharing pre, post, and during live events. Fans, through the purchase of NFTs, gain access to exclusive digital merchandise and event tickets. SNOOP enthusiasts can also purchase exclusive merchandise from his clothing collection at Inglewood, CA’s Snoop Dogg’s Clothing or explore SNOOP-curated Funko products next door at Tha Dogg House.

T H E M U LT I - H Y P H E N AT E M A E S T R O

A S T H E N E W FA C E O F L E A D I N G P E T S U P P LY R E TA I L E R P E T C O , S N O O P ’ S O F F - S TA G E P R E S E N C E C O N T I N U E S TO G R OW. The 2023 campaign, an extension of the brand’s “It’s What We’d Want If We Were Pets” platform, features SNOOP embodying the spirit of a Doberman Pinscher and proclaiming his contentment with Petco’s provision of nutritious food and engaging toys.

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SNOOP also headlined the new “Monday Night Football” anthem that features a cover of the Phil Collins hit, “In the Air Tonight,” alongside singer CHRIS STAPLETON and drummer Cindy Blackman Santana.

Meanwhile, in the virtual world, SNOOP made his mark by joining Meta’s innovative “Meta Characters” program, an AI Chatbot tool allowing users to interact with computergenerated characters voiced by SNOOP and his peers.

This collaboration not only magnified brand visibility but also served as a platform for SNOOP’s “Snoop Doggie Doggs” pet clothing and toy line.

Dr. Bombay Ice Cream, a new frozen treat inspired by SNOOP’s Bored Ape NFT

All of these ventures are set against the symphony of SNOOP’s core passion: music.

More than 30 years since his rap debut, SNOOP continues to ascend to new heights.

From July through August 2023, he embarked on a successful North American tour with WIZ KHALIFA, titled “High School Reunion,” securing deals totaling more than $25M in 2023 alone. SNOOP DOGG remains a force to be reckoned with.

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KAR E N B RO DK IN WME

SPORTS

CO-HEAD

Under the leadership of Karen Brodkin and Josh Pyatt, WME Sports has grown at a rapid clip. The agency now holds a market-leading position in basketball, expanded into on-field football and football coaching businesses, and ranks as a powerhouse in building athletes’ content ventures and advising on sports media rights deals. Here, Brodkin expands on these achievements and broader industry trends.

THIS INTERVIEW HAS BEEN EDITED FOR LENGTH AND CLARITY

Q: The acquisition of BDA Sports Management was a pivotal moment for WME Sports.

How has that partnership and the addition of BDA’s agents, staff, and clients benefited the agency?

We’ve made notable strides growing WME Sports in recent years. In 2023 specifically, the full acquisition of Bill Duffy’s basketball agency, BDA, was a significant move in broadening our representation of star athletes. We began collaborating with Bill and his team in 2021 when we made a minority investment. That deal fostered a collaborative partnership, which made last year’s full acquisition and integration of BDA’s team into WME Sports a seamless process.

The results of joining forces with BDA speak for themselves. WME Sports now represents top NBA players like LUKA DONČIĆ and ANTHONY EDWARDS. In the 2023 NBA Draft, WME had the most first round picks of any agency, at five. We signed NBA All-Star

JULIUS RANDLE and rolled right into the start of the 202324 NBA Season with SCOTTIE BARNES, 2022’s NBA Rookie of the Year, JOEL EMBIID, 2023’s NBA MVP, and CHET HOLMGREN, one of the league’s leading rookies. We have no intention of slowing down our momentum; Bill and team have already signed several players projected to be top picks in the 2024 NBA Draft.

These wins help demonstrate how the BDA acquisition has been integral to our early success, establishing WME Sports as a premiere basketball agency with a unique collaborative culture.

Q: WME Sports has notably embraced the Name, Image, and Likeness (NIL) business and represents 43 NIL athletes.

How is the agency establishing itself as a leader in this evolving landscape?

We’ve been deeply engaged in the NIL business since July 2021, when student-

WME Sports rolled right into the start of the 2023-24 NBA Season with SCOTTIE BARNES, 2022’s NBA Rookie of the Year.

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LIVVY DUNNE has had success with millions of dollars’ worth of deals.

Q: WME Sports recently launched a football coaching & executive group. Can you outline the trajectory for this team and how you are differentiating the agency’s offer in the marketplace? athletes were permitted by law to sign with agents to secure off-field or off-court marketing opportunities. We are working with clients like LSU gymnast LIVVY DUNNE, who is the NCAA’s top-earning female athlete. Our approach extends beyond high-revenue sport, exemplified by DUNNE’s success with millions of dollars’ worth of deals owing to her marketability, social presence, and established personal narrative.

We’ve created a seamless transition for student-athletes into their professional careers across NFL, NBA/WNBA, MLB, and PGA/LPGA. Our strategy includes early engagement with prospects like GRADEY DICK, who we signed as a freshman at the University of

Kansas and subsequently secured endorsement deals, including a first-of-its-kind NIL deal with Adidas that was elevated following his top-13 NBA lottery pick by the Toronto Raptors.

We’re following this same blueprint in football, where we signed DAVID SANDERS, one of the nation’s top high school football players, in addition to other standout talent in baseball and golf.

It’s important to know where we started. The three heads of our football group, Joel Segal, Brian Ayrault, and Ben Renzin, are a phenomenal force with more than 100 active NFL players represented collectively.

Their superstar clients include JOE BURROW, CHRISTIAN MCCAFFREY, JUSTIN JEFFERSON, and NICK BOSA. For BURROW and BOSA, we negotiated the most lucrative current League contracts.

We’ve also begun working with university collectives including UNIVERSITY OF NOTRE DAME and UNIVERSITY OF TEXAS and are marketing their athletic departments, selling on behalf of student-athletes, and supporting fundraising efforts, game-day experiences, and brand extensions and partnerships.

What we lacked, until recently, was an adjacent collegiate and NFL coaching business. By extending our NFL player business into coaching and the front office, as we have in basketball, we can create a synergistic link from NIL to college to the NFL, with represented coaches supporting our collegiate player and NFL veteran signing efforts.

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I N C O N V E R S AT I O N W I T H W M E S P O R T S ’ K A R E N B R O D K I N

WME Sports has played a pivotal role in building media companies for iconic clients like LEBRON JAMES.

CANDACE PARKER ↑

This was an important initiative for us in 2023, demonstrated by our bringing to WME Sports both Clint Dowdle, from CAA Sports, and Jacques McClendon, from the LA Rams. We now have a 360-degree football business with highly connected and collaborative agents. Already, Clint and Jacques have had two significant head coaching placements in the 2023 college coaching carousel at Michigan State and Texas A&M, and they are working in unison with the collective powerhouse that is Segal, Ayrault, and Renzin across our 2024 NFL Draft class. This is exactly how we envisioned it working.

Q: WME Sports has played a pivotal role in building media companies for iconic clients including LEBRON JAMES and PEYTON MANNING. How does the agency uniquely support these ventures, and what impact have they had on our athletes’ brands?

No other agency can do what WME does in this space. LEBRON JAMES’ SPRINGHILL, PEYTON MANNING’s OMAHA PRODUCTIONS, SERENA WILLIAMS’ first-look business at Amazon’s Prime Video, and DEREK JETER’s soon-to-launch production enterprise all demonstrate our work with iconic athletes to establish legacy content businesses that extend far beyond their active playing careers. Our agents are uniquely equipped to create, build, and expand these content machines, establishing an incredible point of differentiation for WME. Q: Women’s sports are on the rise, with the WNBA gaining traction this past year. How is WME Sports leveraging and supporting this growth?

WME Sports leads the way in representing female athletes

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including LINDSEY VONN, SERENA WILLIAMS, VENUS WILLIAMS, CANDACE PARKER, IGA ŚWIĄTEK, ALYSON FELIX, ARYNA SABALENKA, BROOKE HENDERSON, and our recently signed female superstar client, MIKAELA SHIFFRIN. We represent five of the top 10 female athlete earners, according to Forbes Magazine.

Without a separate women’s sports division, our approach ensures a seamless, like-minded representation for male and female athletes. As one example, our WNBA and NBA operations coexist under a single WME basketball umbrella; our NBA and WNBA clients even train together at our pre-Draft facilities in Santa Barbara.

Q: Any standout women’s sports moments in 2023 that captured your attention? ↑ MIKAELA SHIFFRIN

Several moments stood out, from SABRINA IONESCU winning the WNBA threepoint competition to KELSEY PLUM, CANDACE PARKER, and Head Coach BECKY HAMMON securing a second NBA Championship for the Las Vegas Aces. Notable victories in tennis include clients ARYNA SABALENKA and IGA ŚWIĄTEK finishing the 2023 season ranked No. 1 and No. 2 in the world. Also, big LPGA Tour victories for BROOKE HENDERSON and LYDIA KO. My personal favorite has to be the NWSL (NATIONAL WOMEN’S SOCCER LEAGUE) deal, which WME Sports and IMG’s media division helped architect. The multi-year deals, announced in November 2023, will bring the League more than a 20x increase in revenue

WME Sports leads the way in representing female athletes like CANDACE PARKER and MIKAELA SHIFFRIN. and significant investment and distribution with new partners ESPN, Amazon, and Scripps, in addition to returning partner CBS Sports. This moment was one of the top women’s sports stories of the year and our WME team, together with IMG, was across it from the beginning.

Q: Looking ahead, what do you most anticipate WME Sports accomplishing in 2024?

In 2024, our aim is to “double down” in every vertical, including baseball and the Olympic year as our represented Olympians bring home medals across a host of sports, including swimming,

basketball, surfing, and track and field.

The Property Solutions business, led by Mike Zavodsky, has various deals set to close with NBA jersey patches, building naming rights, and collegiate title sponsorships.

Finally, as we evaluate new business verticals like soccer, our focus remains on expansion in media advisory and content strategy, execution, and production services segments.

We believe we are only in the first quarter of this game, and the best is yet to come.

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− The inaugural United Cup tennis tournament saw TAYLOR FRITZ clinching the title for the U.S. Taking place across Sydney, Brisbane, and Perth, Australia, the mixed-team competition featured a host of clients including IGA ŚWIĄTEK, FRANCES TIAFOE, CASPER RUUD, MADISON KEYS, and HUBERT HURKACZ. − In a deal brokered by IMG, FORTNITE partnered with global lifestyle brand Blvck to launch a new capsule collection of t-shirts, hoodies, shorts, and lifestyle accessories. − Following the success of its 2022 launch of DOLLY PARTON’s cake mixes and frostings, Duncan Hines launched four more baking mixes in 2023 with the beloved Grammy Award-winning artist, in a deal brokered by IMG. − SEVERANCE 1 , the Emmy Award-winning breakout series, appointed IMG to be its exclusive global licensing representative. − ANGRY BIRDS 2 appointed IMG as its exclusive publishing

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agent for the popular mobile game franchise, expanding an existing global licensing representation agreement with parent company ROVIO. 160over90 received gold and silver at the American Advertising Awards for their campaign with BOSE, as well as gold for their work with CBS GHOSTS. IMG was named the Top Global Licensing Agent by License Global for the fifth consecutive year.

The NFL Playoffs featured 40+ WME clients as they fought for a spot in the Super Bowl, with the agency representing players on 13 of 14 participating teams.

Additionally, 45 broadcasting clients covered the Playoffs including AHMED FAREED, AJ ROSS, CHRISTINE WILLIAMSON, DAN HANZUS, and KAY ADAMS. At the 2023 U.S. Figure Skating Championships,

ALEXA KNIERIM and BRANDON FRAZIER won their second U.S. pairs title, alongside ice dancers MADISON CHOCK and EVAN BATES, who secured their fourth national title and second in a row. − WME talent woven throughout the historic “Barbie” film release included JOHN CENA, MARISA ABELA, and stunt performer SAMUEL LE, as well as costume designer JACQUELINE DURRAN, associate VFX producer NICK ALLEN, and second unit director JOHN SORAPURE. WME artists were across the film’s soundtrack with music from DUA LIPA 3 , SAM SMITH, NICKI MINAJ, ICE SPICE, and PINKPANTHERESS. − As Endeavor’s first project for MCDONALD’S, a crossfunctional team including members of Architecture, 160over90, and WME

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worked in tandem with the brand, its advertising agency Wieden+Kennedy, and various studios and networks to secure both IP and talent for the “As Featured In” campaign. − The Invesco QQQ Legacy Classic, a Historically Black Colleges and Universities (HBCU) men’s collegiate basketball showcase, returned at the Prudential Center in Newark, NJ. Inspired by the event’s founder, MICHAEL B. JORDAN 4 , and in partnership with WME and Obsidianworks, 160over90 supported the evolution of the Classic with its title partner INVESCO QQQ. − The NBA All-Star Weekend, hosted by the UTAH JAZZ, featured an All-Star Celebrity Game with HASAN MINHAJ, DK METCALF, and FRANCES TIAFOE, in addition to LINDSEY VONN coaching for “Team Dwyane Wade.” The NBA Rising Stars Game, headlined

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WILLIAMS, and SCOTTIE BARNES, saw BARNES and MATHURIN taking home the win. − The NBA All-Star Game was headlined by LUKA DONČIĆ and JOEL EMBIID. 20+ broadcasting clients covered the game, including CANDACE PARKER. 160over90 executed multiple activations on site, including the KIA All-Star MVP and the KIA Skills Challenge. − The 2023 FIA Formula One World Championship season kicked off in Bahrain with LEWIS HAMILTON, ALEX ALBON, and LOGAN SARGEANT all competing for the championship. − At this year’s NCAA Basketball Tournaments, WME Sports represented 24 head coaches and 18 assistant coaches across both the men’s and women’s tournaments— the most participants of any agency—as well as 13 players, including University

of Houston’s TERRANCE ARCENEAUX and University of South Carolina’s RAVEN JOHNSON. 160over90 worked with INVESCO QQQ to develop three new TV ads with the NCAA, spearhead a new social campaign starring CANDACE PARKER, and activate on-site at the tournament. SABRINA IONESCU, CHET HOLMGREN, and GREG ODEN were featured in AT&T’s March Madness “One Shining Moment” and “Vicky’s Squad” campaigns featuring DAVID BARRETT’s song, “One Shining Moment,” and marked ODEN’s first nationally televised commercial since he was drafted into the NBA in 2007. − At MLB’s Opening Day for the 2023 season, 21-year-old shortstop ANTHONY VOLPE was the youngest player on the Yankee’s Opening Day roster since Derek Jeter in 1996. Clients ADAM OTTAVINO, IAN HAPP, NICK MATON, DAVID DAHL, and SCOTT EFFROSS kicked off

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their seasons as well – along with 20 broadcaster clients including ALEX RODRIGUEZ and KEVIN BURKHARDT. 160over90 worked with multiple clients to manage activations throughout the season, including MLB, CAPITAL ONE, and AB INBEV. − DAVID LINDSAY-ABAIRE, JEANINE TESORI, CHARLIE ROSEN, and JODIE COMER took home Tony awards at this year’s ceremony.

"Kimberly Akimbo" won five awards—the most of any nominee—including Best Musical. The show was written by DAVID LINDSAYABAIRE and JEANINE TESORI, directed by JESSICA STONE, and choreographed by DANNY MEFFORD. It is the seventh WME client-win in the Best Musical category over the last 10 years. In addition, 19 artists from The Wall Group helped 17 attendees get ready for the ceremony’s red carpet. − The SXSW Film Festival

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showcased various films and TV shows featuring 70+ WME clients. EVA LONGORIA 5 won the Headliner’s Audience Award for her feature directorial debut “Flamin’ Hot,” while BEN AFFLECK’s Michael Jordan basketball sneakers biopic, “Air,” featuring MATT DAMON, premiered to high praise at the festival. At the SXSW Music Festival, 40 music clients performed across 80+ showcases and events, including PINKPANTHERESS and DJ PEE .WEE (ANDERSON .PAAK). − WME Fashion had 230+ IMG models walk the runways in New York, London, Milan, and Paris, with 125+ models sitting front row. IMG Models MARY UKECH, SHERRY SHI, and ROLF had breakout seasons, walking 20+ shows each. The Wall Group had 26 artists key 31 shows and presentations, and 13 artists from Art + Commerce worked across 30 shows and presentations. − WME represented nearly 70

nominees across 44 categories at the 65th annual Grammy Awards, including ADELE 6 , SAM SMITH, MIRANDA LAMBERT, CAMILA CABELLO, LIN-MANUEL MIRANDA, and FUTURE. 40+ artists from The Wall Group worked with talent as they prepared for the Awards, including ILARIA URBINATI who worked with presenter DWAYNE JOHNSON; JOANNA SIMKIN with nominee AMANDA GORMAN; and DAVID THOMAS with nominee JOHN LEGEND. − At the Australian Open women’s singles final, ARYNA SABALENKA competed in her first-ever Grand Slam final and took home the championship title. − BROOKE HENDERSON opened the LPGA Tour season with a victory at the Hilton Grand Vacations Tournament of Champions, claiming her 13th LPGA win. − The highly anticipated film “Creed III” was released in March 2023, marking the biggest domestic opening for a sports film at the box office. MICHAEL B. JORDAN, who stars in the film, made his directorial debut and produced

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the film with LIZ RAPOSO as part of their production company, OUTLIER SOCIETY. RYAN COOGLER of PROXIMITY MEDIA also produced the film, which was written by KEENAN COOGLER and also stars JONATHAN MAJORS and TESSA THOMPSON. The film garnered $58.7M on opening weekend, landing in the top five films at the box office yearto-date. − At the 2023 Masters Tournament, JORDAN SPIETH, PATRICK CANTLAY, MIN WOO LEE, and FRANCESCO MOLINARI competed, and FRANK NOBILO, MATT BARRIE, MICHAEL COLLINS, and RICK GEHMAN provided broadcast coverage of the event. − WME Sports clients GRANT WILLIAMS, SCOTTIE BARNES, and JALEN WILLIAMS 7 are among the 25+ athletes who participated in the 2023 NBA postseason, along with 18 coaches and front office personnel and 23 broadcasters. − 10 WME Sports clients were

eligible for the 2023 NFL Draft in Kansas City, with nine drafted in total including three in the first round: JAXON SMITH-NJIGBA (Seattle Seahawks), DEONTE BANKS (New York Giants) and MAZI SMITH (Dallas Cowboys). 25+ broadcast clients provided coverage of the Draft, and 160over90 also activated on behalf of several clients, including USAA and VISA. − The 80th Golden Globe Awards, hosted by JERROD CARMICHAEL and written

by JON MACKS, honored the best in film and TV with multiple awards going to WME talent, including EDDIE MURPHY, AUSTIN BUTLER, KEVIN COSTNER, JEREMY ALLEN WHITE, SIMONA TABASCO, HEATHER PERSONS, GUILLERMO DEL TORO, and GEORGE R. R. MARTIN. Additionally, 72 artists from The Wall Group styled 71 attendees, including 15 WME and IMG clients. In total, 27 brand sponsorships were secured for

The Wall Group artists. − This year’s PGA Championship saw nine clients in the field, including PATRICK CANTLAY, MIN WOO LEE, JORDAN SPIETH, BEAU HOSSLER, and LUCAS HERBERT. − Throughout Fashion Weeks in September 2023, The Wall Group closed 1,138 bookings across New York, London, Milan and Paris; IMG Models clients made 867 runway appearances; 12 artists from Art + Commerce led hair, makeup, and styling across 38 shows throughout the month; and IMG FOCUS., IMG’s inhouse fashion production arm, produced nine shows. − Artist, designer, and founder of KIDSUPER, COLM DILLANE, collaborated with Frieze and WME Fashion to celebrate the debut of his art collection with dinner and displays of his work to coincide with Frieze London. − CHRISTIAN BRAUN and the Denver Nuggets beat the MIAMI HEAT, led by JIMMY

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BUTLER, to win the 2023 NBA Finals. Multiple broadcasters covered the series in studio and 160over90 client MICHELOB ULTRA 8 unveiled a limited-edition project to honor this year’s champions – a mural featuring 60 spraypainted MICHELOB ULTRA bottles created by renowned artist Futura, which was then deconstructed and crafted into a collectible. − Eight clients were drafted at the 2023 NBA Draft, including ANTHONY BLACK, GRADEY DICK, JARACE WALKER, CAM WHITMORE, and BRANDIN PODZIEMSKI. WME Sports had five first round picks in the Draft, the most of any agency, and three lottery picks, also the most of any agency. 160over90 client KIA served as the Official Automotive Partner of the Draft and filmed exclusive social content with the NBA. − The 123rd U.S. Open Championship featured eight clients in the field, including DP World Tour two-time winners

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LUCAS HERBERT and MIN WOO LEE. Rising stars BARCLAY BROWN and WENYI DING both made their U.S. Open debut. − 30+ WME clients and 16 IMG Models attended the 2023 Met Gala, including RIHANNA, RAMI MALEK, JANELLE MONAE, and TEYANA TAYLOR. 129 artists from The Wall Group worked with 139 Gala attendees in total – 21 of them were WME clients. − 107 designers were supported

by Afterpay Australian Fashion Week (AAFW), including 33 returning designers. 80+ IMG models walked the AAFW runway, including CLAIRE STRATTON, LILLI CUMMINGS, REBECCA XU, LILY VANDER MEEDEN, and SKYE BURN, as well as First Nations models CHARVARNIE WALSH, SAVANNAH KRUGER, and EM STENBERG. The event was produced by IMG FOCUS. − 70+ WME clients attended the 2023 Cannes Film Festival, including 90+ artists from The Wall Group who helped 166 attendees get ready for

the event. 40+ IMG Models also attended the festival and surrounding events.

The main competition Jury, comprised of nine members, included BRIE LARSON, PAUL DANO, and RUBEN ÖSTLUND, who served as the President of the Jury. JOHN C. REILLY served as President of the Un Certain Regard Jury. WME had more clients on the Juries than any other agency.

WME Independent launched sales on 12+ packages and WME had four titles premiere out of competition, with JONATHAN GLAZER’s film, "THE ZONE OF INTEREST," winning the Grand Prix. − The 95th Academy Awards saw multiple client wins, including GUILLERMO DEL TORO, GUNEET MONGA, TOM BERKELEY, ROSS WHITE, SARAH POLLEY, and RUTH E. CARTER. The ceremony also featured special performances by RIHANNA 9 and SOFIA CARSON. 110+ artists from

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The Wall Group worked with 130+ attendees to get red carpet-ready. − At the Miami Open, DANIIL MEDVEDEV 10 won his fourth ATP title of 2023 and PETRA KVITOVÁ earned her ninth ATP Masters 1000 title and 30th career title. − UConn Men’s Basketball Head Coach DANNY HURLEY, together with Associate Head Coach KIMANI YOUNG and Assistant Coach LUKE MURRAY, took home the 2023 NCAA National Championship, marking the Huskies’ fifth NCAA title. − 33 clients took part in this year’s Madrid Open tennis tournament, and CARLOS ALCARAZ, ARYNA SABALENKA, BEATRIZ HADDAD MAIA, and VICTORIA AZARENKA won in their respective categories. − CHRISTOPHER STORER’s second season of "The Bear" received high acclaim upon its release. STORER is creator, showrunner, and director of the show and

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executive produces through his company, AMERICAN LIGHT & FIXTURE (JOSH SENIOR, COOPER WEHDE). The series stars JEREMY ALLEN WHITE, LIONEL BOYCE, and MATTY MATHESON, who also serves as an executive producer this season. WME culinary client COURTNEY STORER is the culinary producer for the series.

The show received 13 Emmy nominations and ranked No. 2 on Nielsen’s U.S. ranking of streaming originals, with 853M minutes viewed on the week of June 19-25. − 30+ WME clients were on hand for the 2023 Just for Laughs Comedy Festival in Montreal, including RAMY YOUSSEF, SAM MORRIL, MARLON WAYANS, and PLEASE DON’T DESTROY. The two-week festival featured a New Faces showcase, which has become a milestone for up-andcoming comedians. This year’s lineup included FUMI ABE, LEO GONZÁLEZ, TROY BOND, and ZACH BRAZÃO. On a similar note, HANNAH BERNER, SABRINA

WU, and ZARNA GARG were named to Variety’s 10 Comics to Watch list. − WME had 70+ clients performing at the 2023 New York Comedy Festival, including the most headliners of any agency. PLEASE DON’T DESTROY 11 premiered their movie, “The Treasure of Foggy Mountain,” which is written, executive produced by, and stars MARTIN HERLIHY, JOHN HIGGINS, and BEN MARSHALL of PLEASE DON’T DESTROY, and also features CONAN O’BRIEN. − BEN AFFLECK directed and starred in a firstever Dunkin’ Super Bowl advertisement.

The spot, produced by ARTISTS EQUITY, marked the commencement of an eight-figure, multiyear deal for AFFLECK whereby he serves as a spokesperson and creative director for Dunkin’.

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LIVE EXPERIENCE ECONOMY

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Endeavor is seated at the epicenter of culture, orchestrating a multitude of experiences through On Location and its events business at IMG. On Location, a global leader in premium hospitality, curates 1,200 unique experiences annually while IMG owns, produces, and commercially represents hundreds of events each year.

From the Olympic Games to the Super Bowl and the Miami Open, both IMG and On Location offer unparalleled access to premier sports, music, culinary, arts, and other cultural events that transcend boundaries and delight audiences globally. ← TOBE NWIGWE

↓ HONEYLAND FESTIVAL 2023

The Taste Festival series delighted palates in each of its international locations, setting an attendance record in London with 56K+ guests In 2023, the collaboration efforts of On Location and IMG’s events team seamlessly unfolded across several defining moments, often buoyed by the broader capabilities across Endeavor.

A noteworthy addition in 2023 was the Honeyland Festival, a celebration of Black expression and culture. The festival’s rich programming encompassed music performances, cooking collaborations, live podcasts, and exclusive VIP culinary experiences.

The lineup featured musical performances by COCO JONES, SUMMER WALKER, TOBE NWIGWE, LUCKY DAYE, and SPINALL; culinary creations from KARDEA BROWN, BRANDON ’BIG B THE CHEF’ TIFFITH, MARCUS SAMUELSSON, INDY OFFICINALIS, LETOYA LUCKETT,

and KALEN ALLEN; and participation from wine and spirits notables ANDRE HUESTON MACK, JERMAINE STONE, and FAWN WEAVER. Brands including X World Wallet, Pepsi, Dig In, BMW, Uncle Nearest Premium Whiskey, Martell, Electrolit, Milagro Tequila, Stella Artois, Nutrl, and Visit Sugar Land also participated.

Incubated within Endeavor’s own walls, the festival in Sugar Land, TX, emerged from the company’s Architecture team and leveraged expertise from across the entire network.

Endeavor Analytics conducted preliminary research for the event; 160over90 orchestrated festival operations; Obsidianworks developed a robust community impact program; and On Location coordinated environmental design

elements, including signage and branding.

Also during the year, IMG partnered with and invested in World Food Championships (WFC), the world’s largest Food Sport competition. Now in its 12th year, WFC is a destination for both celebrity chefs and rising stars in the culinary world, drawing 15K+ cooks participating across 800+ competitions. IMG is working with WFC to elevate the global reach and exposure of this event.

Meanwhile, the Taste Festival series delighted palates in each of its international locations, setting an attendance record in London with 56K+ guests across the five-day festival featuring 35+ of London’s leading restaurants and chefs. In Paris, Taste welcomed 28K+ visitors and shared 84K+ dishes across its 16 chosen restaurants.

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In the art world, Frieze gained notable momentum in 2023 with the acquisitions of The Armory Show in New York and EXPO Chicago, two of the longestrunning art fairs in the U.S., alongside the second year of its South Korea fair. Notably, Frieze Seoul increased its revenue significantly from 2022 and featured an expanded lineup of music and film to complement the fair. The 20th anniversary edition of Frieze London became the most internationally representative edition to date, while in the U.S., Frieze Los Angeles welcomed 35K+ visitors to its fourth and largest fair yet, and Frieze New York saw 69 galleries featured with strong New York representation.

Barrett-Jackson achieved multiple, record-setting sales across its four auctions in 2023. In January at its flagship Scottsdale Auction, the event drew its highest-ever opening weekend attendance and notched a record number of bidders. The nine-day event welcomed 300K+ enthusiasts as it showcased one of its largest dockets of 1,900+ collectible vehicles and 1,000+ pieces of automobilia, all sold with No Reserve. In Palm Beach, the auction sold more than 600 collectible vehicles, including 40+ world-record auction sales. Barrett-Jackson also hosted its annual Las Vegas Auction and its first-ever New Orleans Auction, achieving a 100% sell-through rate and 30+ sales records at each.

Leveraging the Endeavor network, On Location became Barrett-Jackson’s official hospitality partner, further elevating guests’ and bidders’

Frieze gained notable momentum in 2023 with the acquisitions of The Armory Show in New York and EXPO Chicago, two of the longest-running art fairs in the U.S.

experiences. With its launch of new hospitality packages, On Location successfully introduced new bidders to the automotive auction world, with one guest purchasing eight cars at a single auction.

As the official and exclusive hospitality partner for the Olympics Games in 2024, 2026, and 2028, On Location is also set to revolutionize the Games’ hospitality program. Unprecedented centralization through On Location will provide the general public with unique access to the largest-ever array of Olympic sports, doubling the range of sport-based hospitality options and marking a shift in how consumers experience these

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monumental events. Notably, Paris 2024 will become the first Games to offer Paralympics hospitality packages.

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In Scottsdale, the Barrett-Jackson auction drew its highest-ever opening weekend attendance and notched a record number of bidders.

Packages are selling fast for the Opening Ceremony – the first in history to take place outside of a stadium, winding along the Seine River through the center of Paris, offering stunning views and experiences.

Another new initiative is “On The Finish Line,” which will enable guests to sit mere feet from the finish line during Athletics/Track & Field events.

Similarly, Team U.S.A. House, where athletes and affiliates will celebrate U.S. triumphs, will be accessible to On Location guests through exclusive packages.

On Location has already sold out of ticket inventory for judo, fencing, and equestrian, in addition to the basketball finals. By the one-year mark from the Paris 2024 opening ceremony, packages sold had already outpaced that of London 2012.

With the Olympics, World Food Championships, and more on the horizon, Endeavor continues to deliver an extraordinary lineup of events, including a bespoke festival for GUY FIERI’s Flavortown brand and an inaugural event created as part of Fanatics Events – a partnership between Fanatics and IMG poised to redefine fan festivals with the presence of athletes and brands from across the industry.

2 0 2 3 WA S T E E M I N G WITH VIBRANT MOMENTS IN THE LIVE E X P E R I E N C E E C O N O M Y, A N D T H E T R A J ECTO RY FO R 2 024 S H O U L D B E N O D I F F E R E N T.

On Location has already sold out of ticket inventory for judo, fencing, and equestrian, in addition to the basketball finals. ← EQUESTRIAN AT CHÂTEAU DE VERSAILLES

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CENTRE COURT FO R A N OT H E R

WIMBLEDON WIN

THE 136TH EDITION OF THE WIMBLEDON CHAMPIONSHIPS I N 2 0 2 3 S H OWC A S E D T H E M A N Y FA C E T S O F

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At the end of 2022, IMG and the All England Lawn Tennis Club (AELTC) unveiled a longterm extension of their exclusive media rights and commercial representation partnership for the world-famous tournament.

This enduring partnership, spanning more than 50 years, has seen IMG help AELTC expand its engagement, reach, and revenues through enhanced sponsorship and international media rights, including a long-standing alliance with ESPN set to continue through 2035.

IMG delivered 50 broadcast partners and fostered affiliations with 16 global brands for Wimbledon’s sponsorship program. Notable additions in 2023 included BARCLAYS, entering into a seven-year agreement, and the return of STELLA ARTOIS after a brief hiatus.

An impressive lineup of 36 WME Sports clients competed in the tournament, featuring the likes of CHRIS EUBANKS, YUI KAMIJI, MADISON KEYS, DANIIL MEDVEDEV, ARYNA SABALENKA, and IGA ŚWIĄTEK. The men’s final featured a riveting match culminating in CARLOS ALCARAZ taking home the winning trophy.

IMG’s studios team delivered 35K hours of coverage and produced the live Wimbledon Radio Channel broadcast on Wimbledon’s website and app, as well as throughout North America on ESPN Radio, globally through TuneIn radio, and locally onsite at the tournament.

IMG’s Sport 24 and Sport 24 Extra channels extended the spectacle to the skies and seas, broadcasting more than 130 live hours of the tournament to audiences aboard airlines and cruise ships. IMG also packaged an extensive collection of archive match footage, interviews, and behind-the-scenes coverage

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for global distribution via select news agencies through SNTV, the company’s sports video agency.

↓ MADISON KEYS

Meanwhile, IMG ARENA contributed 17 offerings to the tournament, with their low-latency data powering betting markets for more than 250 sportsbooks globally and spanning 651 matches.

Endeavor’s expertise in premium hospitality was also on display.

The company’s corporate events team curated a memorable experience at the IMG Hospitality Suite and the exclusive IMG House, treating guests to two weeks of entertaining programming, including a player gifting suite, panel discussions, dinners, mixers, and a daily happy hour catered by the worldrenowned Nobu. The IMG House also hosted an impact panel moderated by TV presenter Karthi Gnanasegaram and featuring British champion strongman Tom Stoltman, sports pundit and former professional footballer Karen Carney, and professional cricketer Sam Billings.

Further elevating the spectator experience, 160over90 joined forces with AB INBEV and STELLA ARTOIS for the “Perfect Serve” hospitality program.

Attendees participated in a meetand-greet with FRANCES TIAFOE at the IMG House, along with exclusive access to the women’s semi-final and final matches, and the men’s doubles final.

Collaborating with On Location and Steve Furgal’s International Tennis Tours, 160over90 seamlessly integrated hotel and ticket packages into the program, adding a memorable dimension to the Wimbledon experience.

↓ IMG HOSPITALITY SUITE

↓ WIMBLEDON X STELLA ARTOIS

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E N D E AV O R P L AY S A S I G N I F I C A N T R O L E I N G L O B A L C U LT U R A L E V E N T S T H R O U G H O N L O C AT I O N AND IMG’S EVENTS BUSINESS. R E C E N T LY , T H E S E T W O E N T I T I E S

PA U L C A I N E

President, On Location and Events, IMG

J OI N E D FO RC ES TO P ROV I D E M O R E E XC E P T IO N A L E V E N TS A N D EXPERIENCES. Paul Caine and Michaela MacIntyre shed light on IMG and On Location’s elevated experiences in a post-pandemic world.

MICHAELA MACINTYRE THIS INTERVIEW HAS BEEN EDITED FOR LENGTH AND CLARITY

SVP, Marketing, On Location and Events, IMG

Q: It’s been three years since On Location joined Endeavor and more than a year since On Location combined with IMG’s events business. How have those changes affected the business?

Paul: It’s been an exhilarating few years integrating On Location into Endeavor and, more recently, combining it with IMG’s events business. The synergy between the two continues to expand and accelerate, creating unforgettable moments beyond people’s imagination and placing brands at the center of their passions. Noteworthy successes include becoming the International Olympic Committee’s exclusive official hospitality partner for the next three Olympic and Paralympic Games and setting hospitality records at Super Bowl LVI in 2022, to expanding IMG’s portfolio of events with Barrett-Jackson, Frieze Seoul, Honeyland, World of Barbie, and so much more. While IMG and On Location each have an incredibly strong brand and

identity, as a combined team we achieve maximum success for our partners and consumers. This includes in areas such as product development, marketing, production, sales, and operations.

Michaela: Bringing these properties together made sense as On Location excels in producing experiences on behalf of rightsholders, while IMG’s events business is the ultimate rightsholder or orchestrates the main experience. The collaboration strengthens our position by almost doubling IMG’s base of owned audiences, providing robust data and insights that enable us to identify and pursue new opportunities.

Q: In what ways have On Location and IMG’s events business utilized the Endeavor flywheel?

Paul: We constantly explore strategic ways to leverage the flywheel. Whether securing WME talent for appearances at our events, activating premium hospitality around UFC, WWE, Miami Open, or Barrett-Jackson, or utilizing data to expand our reach, we’re integrating it into various aspects.

We’ve even played a key role in major projects like the newly announced Fanatics Events and Honeyland, a festival celebrating Black culture that debuted in Texas last November.

Michaela: The ability to tap into the flywheel is unique to Endeavor. We’ve utilized Endeavor Analytics’ data services for the 2024 Olympics, collaborated with digital experts within the company, and leveraged other properties in the portfolio. The Olympics will be a terrific playground to showcase the power of the flywheel in action.

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Q: We’ve seen such a demand for live experiences over the last year. How are IMG and On Location meeting this demand?

Can you speak to consumers and live events in a post-pandemic setting?

Paul: On Location and IMG lead in redefining the event and hospitality experience, and continue to see solid demand for live events. Over the last year, IMG has seen record ticket, hospitality, and sponsorship sales across its slate of events—most notably Miami Open and Taste of London. Similarly, On Location has sold out multiple package categories for the Paris 2024 Olympic and Paralympic Games, Super Bowl LVIII in Las Vegas, as well as NCAA, UFC, WWE, and more. The pandemic reinforced the importance of live, shared experiences, and we continue to bring people closer to the action, providing premium, once-in-alifetime experiences.

Michaela: Live experiences are just getting started, and the discerning consumer values quality over quantity. Our event

and hospitality offerings are outstanding, creating core memories in people’s lives. We’re positioned to live on in Instagram timelines forever.

Q: We’re excited to see On Location at the Paris 2024 Olympics. Can you share how you’ve been preparing for this partnership?

Q: What are some of IMG and On Location’s recent, standout event experiences?

Paul: Preparation began long before being named the exclusive and official global hospitality provider for Paris 2024, Milano Cortina 2026, and Los Angeles 2028. Our global network and expertise allowed us to develop the largest hospitality program in Olympics history, offering packages for 95% of events at Paris 2024. The demand has been strong, approaching sellouts across multiple sports and sessions.

Paul: Many experiences stand out over the last year, such as Honeyland, Barrett-Jackson car auctions, and World of Barbie.

Launching the largest official Olympic and Paralympic Games hospitality program for Paris 2024 and activating On Location at the MLB All-Star game in Seattle were particularly proud moments. The growth of our team, unmatched in its ability to deliver incredible offerings globally, is a standout achievement.

Michaela: Every event exceeded expectations in 2023, from the Super Bowl to Frieze art fairs, Taste [Festivals], and the Miami Open. The well-received Open and Ryder Cup hospitality offerings were additional highlights.

Michaela: Tokyo 2020 was behind closed doors, making Paris 2024 the first live Summer Olympic games since 2016. It’s also the first Summer games on European soil since London 2012.

Our groundbreaking hospitality offering, leveraging the Endeavor flywheel, positions us uniquely for this massive moment.

I N C O N V E R S AT I O N W I T H O N L O C AT I O N & E V E N T S , I M G

← SUPER BOWL LVII

↓ MIAMI OPEN HOSPITALITY

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Q: Outside of the Olympics, what are you most looking forward to throughout 2024?

Paul: Everything! 2024 promises a fantastic year with diverse experiences, from the Rose Bowl to the Super Bowl to closing the calendar with another Honeyland and Winter Wonderland. Over 2,000 events will offer exciting moments throughout the year.

↓ MOCKUP OF THE PARIS 2024 OLYMPICS OPENING CEREMONY

Michaela: Our business development pipeline is brimming with exciting ideas across multiple verticals. All our events and experiences are set to be even bigger and better, in 2024.

Q: What makes IMG and On Location’s offering so unique in the world of experiences and hospitality?

Paul: We offer world-class hospitality, bucket list experiences, strategic partnerships for leading brands, exclusive ticket packages, and end-to-end travel. Our continuous strive for innovation ensures that we surprise and delight consumers with new events and experiences. We’re also differentiated in that we have our portfolio of owned events in the network - UFC and WWE, Frieze, the Miami Open, and beyond - that we can sell against and create unique opportunities within.

Michaela: The quality of our events is unparalleled, backed by insights and expertise from our broad portfolio across On Location and IMG. The Endeavor flywheel, coupled with talented and passionate teams, makes us unique. We evolve with the changing events and hospitality landscape, always delivering what’s new and anticipating what’s next.

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T H E U LT I M AT E M U LT I - H Y P H E N AT E C L I E N T

I MG ’S E VOLU TION THROUGH A

SH I FTI N G L ANDSCA PE

IMG’S EVOLUTION

In an era dominated by live experiences and dynamic sporting events, IMG’s media business is bringing the action to audiences both at home and on the move.

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I L L U S T R AT I N G I M G ’ S M E D I A P R O W E S S I S I T S L O N G S TA N D I N G PA R T N E R S H I P W I T H T H E R & A , SUPPORTING MEDIA RIGHTS, PRODUCTION , DIGITAL , DATA AND BETTING, SPONSORSHIP, AND

Marking a new chapter in its 60-year history, IMG unveiled a revamped brand in 2023, encapsulating its rich legacy as an industry pioneer while underscoring its ongoing transformation into a preeminent force in sports, events, and representation.

EVENT MANAGEMENT.

IMG’s media business has markedly broadened its capabilities through organic growth, strategic acquisitions, and the infusion of fresh talent, epitomizing the spirit of its brand revitalization throughout the year.

A juggernaut in rights management, multichannel content production, digital innovations, consulting, owned channels, and the dynamic field of data & betting via IMG ARENA, IMG’s media business delivers pivotal sporting moments and events to fans worldwide, whether on TV, mobile devices, or inflight at 36,000 feet. The solutions offered by IMG are not static; they evolve in tandem with the ever changing and evolving demands of content delivery.

IMG Summit The inaugural IMG Summit in 2023 featured discussions led by some of the world’s most influential sports executives and cultural visionaries like STEPHEN J. DUBNER, SCOTT GALLOWAY, FAITH POPCORN, STORMZY, Jimmy Pitaro of ESPN, Mark Lazarus of NBCUniversal, Steve Phelps of NASCAR, Kevin LaForce of RedBird, Marie Donoghue of Amazon, and Richard Masters of the Premier League. Departing from the conventions of typical sports business conferences, the summit delved into the new era of allaccess media companies, the disruptive impact of trends and truths, and the dynamics of live sports streaming.

The Open Championship At the 151st Open Championship, IMG secured a staggering 45+ broadcast deals, reaching 750M households across 200+ countries and territories.

The company’s innovative production team produced the world feed and supplementary channels alongside a new innovative Par 3 channel, complementing the world feed with an alternative viewing experience. IMG ARENA’s data collection service powered the development of The Open’s interactive tool, ShotView, while the newly integrated digital team enhanced

coverage across The Open’s owned and operated channels and platforms.

MLS Season Pass Beyond revitalizing longstanding partnerships, 2023 witnessed IMG’s relentless expansion into new areas, with soccer emerging as a focal point for global expansion. In a groundbreaking move, IMG announced its support for Apple’s MLS Season Pass as the official production partner, marking the inauguration of IMG’s studios base in North America. The 2023 season witnessed IMG producing simultaneous coverage of up to 14 matches each game

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IMG’S EVOLUTION

night, covering all 500+ MLS games and delivering three studio shows every matchday from the newly constructed MLS Studios in New York.

Meanwhile, as MLS’s official data distribution partner, IMG ARENA established a new standard for soccer data to unlock the latest era for fan engagement and analytics to MLS’s betting and media partners.

As Lionel Messi joined Inter Miami CF, the “Messi Effect” heightened soccer’s popularity in the U.S., with his debut garnering 2.5M+ live streaming views via IMG ARENA—11x the average views of a regularseason game.

As Lionel Messi joined Inter Miami CF, the “Messi Effect” heightened soccer’s popularity in the U.S., with his debut garnering more than 2.5M live streaming views via IMG ARENA—11x the average views of a regular-season game. IMG’s comprehensive broadcast coverage extended from Messi’s debut to Inter Miami’s triumph in the Leagues Cup final, encompassing all 77 matches in under four weeks.

2023 FIFA Women’s World Cup Similarly, a crowning achievement unfolded at the 2023 FIFA Women’s World Cup, where IMG’s global studios team orchestrated an immersive experience for the BBC and Host Broadcast Services (HBS), covering 24 matches across 31 days. The final World Cup match peaked at 16M total viewers on BBC1 and on BBC iPlayer, with IMG publishing more than 1,000 hours of footage to FIFA Max, servicing 50+ rightsholders globally.

In the remote reaches of Sport 24, IMG’s live channel for inflight aircrafts and cruise ships at sea, the Women’s World Cup reached unprecedented heights as Australia fans on an Emirates flight celebrated their team’s historic win over France. This scene created a viral moment on social media, garnering 50M+ views and epitomizing the global scale and reach of IMG’s media business.

National Women’s Soccer League (NWSL) Further fortifying its imprint on the media landscape, IMG and WME Sports forged groundbreaking domestic partnerships for the NWSL, securing broadcast deals with CBS, ESPN, Prime Video, and Scrippsowned ION network. This monumental fouryear agreement, valued at a multiple of 40x the NWSL’s previous rights deal, is set to reshape the landscape of women’s sports in the U.S., providing unprecedented access to fans through linear and digital streaming distribution.

This strategic move builds on IMG’s existing relationship with the NWSL, marked by the launch of their first-ever global streaming

IMG’S EVOLUTION

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W H E R E TO WATC H T H E N W S L S TA R T I N G M A R C H 2 0 24 1.

The NWSL will begin each regular-season weekend with Friday night matches on Prime Video

2.

The following Saturday night will feature a doubleheader on Scripps-owned ION network

IMG invested a year’s worth of effort in a transformative 12-year partnership with Rugby Football League and Super League

A package of regular season matches will air on The CBS 3 . Television Network and stream live on Paramount+, with additional matches airing on CBS Sports Network ESPN will air a package of matches across ABC, ESPN, 4 . ESPN2, and ESPN Deportes. All NWSL matches on ESPN platforms and on ABC will stream live on ESPN+

service with Endeavor Streaming in March 2023.

IMG ARENA also secured worldwide data and streaming rights for the NWSL in 2023, positioning itself as the League’s official integrity partner and a link with more than 460 sportsbook operators.

Arab Gulf Cup Football Federation (AGCFF) IMG’s focus extends to longterm development through its best-in-class consultancy services, elevating the value of partners’ assets, brands, and fandom over an extended period of strategic planning.

In 2023, IMG embarked on a six-edition commercial partnership with the AGCFF, tasked with marketing the media and sponsorship deals of the Arab Gulf Cup soccer tournament through 2031.

Rugby Football League and Super League Simultaneously, IMG invested a year’s worth of effort in a transformative 12-year partnership with Rugby Football League and Super

League. Recognizing the imperative to broaden the League’s appeal and reach a wider demographic, IMG is implementing recommendations encompassing a grading system, calendar restructuring, expansion strategy, centralized operations, and a new brand strategy led by 160over90.

IMG’s digital team has played a pivotal role in enhancing fan engagement, conducting an audit that scrutinized the League’s social channels and digital assets. Although still in its nascent stages, the partnership exemplifies IMG’s transformative capabilities in reshaping the structure of a league.

As the media landscape grows increasingly intricate, IMG stands uniquely positioned to help its partners maximize their content and emerge triumphant in the battle for fan attention—both through immediate execution and in long-term strategy.

IMG embarked on a sixedition commercial partnership with the Arab Gulf Cup Football Federation

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EVENTS, EXPERIENCES, AND RIGHTS ROUND UP

EVE N TS , E XPERIENC ES , 1

O N L O C AT I O N

− At the CFP National Championship Game in Los Angeles, On Location welcomed 2K+ fans to exclusive welcome receptions, tailgates at Hollywood Casino Park, and pregame pep rallies. − As the NFL’s official hospitality partner, On Location curated memorable experiences for 50K+ fans over Super Bowl LVII weekend in Phoenix, AZ. Events included a tailgate at State Farm Stadium featuring performances

by SHERYL CROW 1 and PATRICK DRONEY, and the Bud Light Super Bowl Music Fest featuring DJ PEE .WEE and KANE BROWN. − At UFC 285, On Location hosted its largest UFC fan event with 350+ guests treated to a postweigh-in party and a pre-fight hospitality reception attended by 20+ UFC athletes, champions, and Hall-of-Famers. − On Location’s hospitality and travel packages attracted thousands of fans to the men’s and women’s NCAA Final Four tournaments. − At the start of the 2023 MLB season, On Location announced a new partnership with the MLB and 2023 All-Star Game presented by Mastercard,

2

offering official game tickets and access to exclusive hospitality events in Seattle. − At the close of the 2022-23 college football season, On Location organized hospitality programs at 13 different bowl games and partnered with College Football Playoff semifinalists Georgia, Ohio State, and TCU to provide services for athletes and fans alike, including daily travel for teams and their athletic departments, recruiting visits, and fan travel packages. − As the official travel package provider for the BNP Paribas Open, On Location unveiled a new hospitality lounge and supported 1.8K+ guests and VIPs. − 1K+ guests joined On Location at the NFL Draft and attended events organized with 10 NFL teams. − At Roland-Garros, On Location hosted 1K+ guests and provided exclusive access for select VIPs to premium hospitality lounges, including L’Orangerie and the Mezzanine. − On Location’s Valley Music Travel hosted 40K+ music fans per weekend at Coachella.

− At Stagecoach, On Location served 30K+ fans per day via the Any Line Shuttle program, offering hotel packages as well as managing the Safari Campground.

IMG’S EVENTS BUSINESS

− The Miami Open, presented

by Itaù, returned to Hard Rock Stadium in 2023 with notable programming additions including design displays from teen fashion designer Ariella Maizner’s clothing brand THEME, licensed by IMG, and a new concert series, “The Final Set presented by Stella Artois.” In a crossnetwork collaboration, Barrett-Jackson showcased collector cars on-site with support from 160over90 and guest appearances by FRANCES TIAFOE, MONICA PUIG, ALEX DE MINAUR, and JAELAN PHILLIPS. − IMG inaugurated Glide at Battersea Power Station in London, with 160K+ visitors to the ice skating rink across an eight-week run. IMG also concluded its inaugural holiday lights trail, Incanto di

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A N D R IG H TS RO U ND UP 3

Luci in Rome and its second edition of Lumières en Seine in Paris, with 275K+ tickets sold. − The MINT Collective presented by eBay returned to Las Vegas for a second year. The four-day sports collectibles event brought fans and entrepreneurs together for a series of workshops and panels, as well as an expanded marketplace for collectors to buy, sell, and trade. The event included a special “MINTCast” discussion panel featuring PEYTON MANNING, MIKE WHITE, Michael Rubin, and AJ Dillon hosted by KAY ADAMS 2 . − The IMG-owned 2023 FREED GROUP Women’s Scottish Open welcomed six of the world’s top 10 players in the field of golf and attracted 10K spectators throughout the week. − IMG’s golf events team supported the R&A on the AIG Women’s Open at Walton Heath, where 19 WME Sports clients, including ASHLEIGH BUHAI, LYDIA KO, GEORGIA HALL, and CHARLEY HULL, competed in the 144-player field.

4

− In Huntington Beach, CA, the 2023 Wallex U.S. Open of Surfing presented by Pacifico showcased the world’s top surfers who competed over nine days and entertained 500K attendees. − IMG’s 14th Mubadala World Tennis Championship (MWTC) served up a memorable threeday festival in Abu Dhabi.

CASPER RUUD secured third place at his maiden MWTC against CARLOS ALCARAZ 3 , who made his regional debut. − 30 of the strongest men on the planet competed for this year’s World’s Strongest Man title. 30K+ fans cheered on participants at the Myrtle Beach, SC, event – its 46th annual – while a further 130M fans followed along live on Facebook and Instagram. − IMG organized the 15th HSBC Women’s World Championship at Sentosa Golf Club in Singapore and welcomed back spectators for the first time since 2019. − In collaboration with Mattel and live entertainment company Kilburn Live, IMG brought World of Barbie to Santa Monica, CA, for its U.S. debut. The 20,000 square-foot attraction delighted 150K+ visitors at a

life-sized Barbie Dreamhouse. − In London, IMG launched Greenwich Summer Sounds, a music festival hosted at the Old Royal Naval College featuring headline acts by KAISER CHIEFS 4 , Nile Rodgers & CHIC, and Sir Tom Jones. − IMG and the Women’s Tennis Association (WTA) unveiled the Mubadala Abu Dhabi Open, a new event in February 2023 at the Zayed Sports City’s International Tennis Centre.

Hosted in partnership with Abu Dhabi Sports Council and Mubadala, the WTA 500 event featured many of the world’s top female players. − IMG’s Giro d’Italia Ride Like a Pro returned to Shanghai after a three-year hiatus, attracting 3,500+ participating cyclists and 10K+ spectators along an 88km course snaking through the Yangtze River Delta region. IMG’s media team and 160over90’s Mailman team collaborated on the event. − IMG’s RACV Solar Great Ocean Road Running Festival in May 2023 achieved recordbreaking attendance with 9,350 runners in Australia competing across nine race distances. The turnout resulted

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EVENTS, EXPERIENCES, AND RIGHTS ROUND UP

EVE N TS , E XPERIENC ES , 5

in four sell-out distances and tripled its fundraising donations to AU$150K+ for charitable causes. − 2K+ athletes descended on the San Francisco Bay to compete in the 42nd annual Escape from Alcatraz Triathlon, drawing participants from 50+ countries and all U.S. states. − IMG organized The Chevron Championship 2023 in partnership with the LPGA. The event attracted the top 20 golfers, including LYDIA KO, MINJEE LEE, and BROOKE HENDERSON 5 . − IMG’s Future Stars Tournament, which identifies the next generation of tennis talent, offered 48 of the world’s top Under-12 boys and girls tennis players a chance to play in the Eddie Herr International Junior Championship. TAYLOR FRITZ and FRANCES TIAFOE faced off in an exhibition match to kick off the tournament.

IMG’S MEDIA BUSINESS

− Mexico City’s CLUB AMÉRICA and the CONFÉDÉRATION AFRICAINE DE FOOTBALL (CAF), both tapped IMG as

6

their global sponsorship agency with a focus on opportunities in the U.S. The addition of CLUB AMÉRICA, alongside existing partner CLUB DEPORTIVO GUADALAJARA – better known as CHIVAS – means that IMG now represents the two most watched Mexican soccer clubs on U.S. television. − IMG distributed media rights for the Audi FIS Alpine Ski World Cup in Kitzbühel, on behalf of Ski Austria. The team secured live broadcast deals for China and the U.S., attracting a global audience of 300M+ watching the best skiers in the world compete. Norwegian LUCAS BRAATHEN 6 finished third in the Slalom race, which marked his fifth podium placement of the season. − IMG’s media team secured a global network of 63 broadcasters for the 2023 WORLD BASEBALL CLASSIC, the premier international baseball tournament. These media partners covered 163 countries and territories and enabled the global distribution of 47 live games broadcast across linear, streaming, and audio platforms. − For the 2023 NHL Playoffs, IMG’s digital team managed the NHL’s international social media

−

−

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channels covering Finland, Sweden, Czech Republic, Switzerland, and in German & Spanish-speaking markets, including Mexico. IMG also handled the NHL’s international media distribution as part of a long-term consultancy arrangement. Sport 24 broadcast 100+ hours of the NHL Playoffs & Finals to airline and ship passengers around the world, and Endeavor Streaming supported delivery of the NHL Playoffs for ESPN Player in Europe.

At the Madrid Open, IMG and ATP Media together secured 55+ broadcast partners across 200+ territories. Sport 24 also broadcasted 46+ hours of coverage on airlines and cruise lines.

For the first time, IMG’s media team produced the world feed for the PGA Championship from the East Course of Oak Hill Country Club.

IMG produced coverage of the World Snooker Championship, reaching 3.6M viewers across 180+ hours of coverage produced for the BBC. IMG renewed its longstanding partnership with leading independent esports company, PGL, through the end of

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A N D R IG H TS RO U ND UP 7

2025. IMG will continue to serve as PGL’s exclusive partner for media, sponsorship, and data rights, including for the highly anticipated Copenhagen CS2 Major. − IMG extended its role as global agency of record to SailGP 7 , one of the world’s fastest-growing sports properties. IMG continues to work with SailGP’s commercial team to expand their media rights distribution and develop new transformational partnerships for the racing league, its participating teams, and events. − As part of its exclusive media consultant relationship with ATP Masters and representation of the global media rights to the Miami Open, IMG’s production team handled all remote elements of the Miami Open world feed, and IMG ARENA distributed data and streaming rights across the tournament.

Sport 24 broadcasted 80+ hours live to airlines and cruise lines.

IMG’s digital archive platform, IMG Replay, licensed all content from the tournament onto ATPTourArchive.com. − Under an exclusive agreement, IMG’s media team will manage the NFL’s media rights in 30+ markets across Asia and Europe beginning in 2024.

8

− IMG created and managed the sponsor programs for the 2023 ISU European Figure Skating Championships and 2023 ISU World Figure Skating Championships, both of which are available to license on IMG’s digital archive platform, IMGReplay.com. − IMG’s media team distributed UFC 285 live to a multitude of international partners.

Fans were able to follow the event via the UFC Event Centre, developed by IMG ARENA, which captured comprehensive data on fight cards, fighter records, and live statistics, as well as immersive visuals and live streaming.

E N D E AV O R S T R E A M I N G & D I G I TA L

− Endeavor Streaming partnered with European League of Football to expand their fanbase across Europe via an enhanced media distribution and OTT strategy, which featured the launch of the Game Pass streaming service. − Endeavor Streaming’s predictive modeling technology and machine learning for UFC Fight Pass were recognized as

’Best Advancement in Data Utilization’ at the Cynopsis Measure Up! Awards. − Endeavor Streaming supported Indian Premier League cricket franchise, Punjab Kings, with the launch of a new app offering exclusive content that connects fans with players and coaches for an enhanced experience. − Endeavor Streaming and the National Hot Rod Association (NHRA) announced a multiyear partnership, leading with the upgrade of NHRA’s OTT platform, NHRA.tv, and including initiatives to scale their business and grow their fan base. − Endeavor and Harvard University partnered to launch Versity 8 , an online learning interactive platform for organizations committed to supporting their future leaders. Developed by Endeavor’s digital team, Versity combines Harvard’s world-class teaching and subject matter expertise with WME clients, including MICHAEL B. JORDAN, AMY POEHLER, and CYNTHIA ERIVO, offering development courses for “power skills.”

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T K O

D E L I V E R S

A

ONE-TWO PUNCH I N

P R E M I U M

Throughout Endeavor’s history, one thing remains a constant: change.

Since its origins in talent representation, the company has evolved and expanded its network through strategic acquisition and organic growth to comprise leading sports, cultural, and entertainment properties worldwide.

1 YouGov Global Fan Profiles & Profiles+ Jan 2023, based adults 18+, “fan” = top-two box interest

S P O R T S

A N D

E N T E R T A I N M E N T

The 2023 acquisition of WWE and subsequent creation of TKO Group Holdings added two new milestones on Endeavor’s transformative timeline.

Together, these maneuvers extended Endeavor’s enduring drive to discern trends, execute audacious deals, and seize opportunities that move the company to the forefront of the market.

Bringing together WWE with UFC, Endeavor established an entirely new premium sports and entertainment company poised to serve the global appetite for live events and premium content. When coupled with the capabilities and expertise of Endeavor, TKO delivers an even more powerful value proposition that is unmatched and undeniable.

Through their year-round live events, both UFC and WWE command an aggregated audience of 1B+ fans1. Their content not only resonates profoundly but also serves as a powerful antidote to churn in seasonally timed sports or entertainment properties.

Beyond boasting a global fan base spanning diverse demographics, both UFC and WWE strategically position themselves across linear, digital, and social channels; video games; and the burgeoning sports betting landscape. These properties are finely tuned for every fan facet of the sports ecosystem.

T KO D E L I V E R S O N E - T WO P U N C H

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↓ Mark Shapiro, President & COO of Endeavor & TKO, and Ariel Emanuel, CEO of Endeavor & TKO, on TKO’s Listing Day at the New York Stock Exchange

Moreover, the symbiotic alignment with Endeavor enhances TKO’s potential.

With Endeavor holding a 51% ownership stake in TKO, both UFC and WWE are strategically positioned to leverage expertise in critical areas such as domestic and international media rights, ticket sales and yield optimization, event operations, global partnerships, licensing, and premium hospitality—an engine primed to power future growth.

The opening rounds since TKO’s debut on September 12, 2023, have delivered a seamless blend of strategy, adrenaline, and execution by UFC, WWE, and Endeavor. In mere months, these three teams have initiated operational integration and landed a series of direct hits across international markets, global partnerships, and media rights.

New International Markets TKO wasted no time in strengthening its global footprint. UFC is already fortifying its push into international markets with a renewed partnership with the Department of Culture and Tourism - Abu Dhabi.

This guarantees a five-year commitment to annual events in Abu Dhabi, with up to three additional Fight Nights scheduled for the broader Middle East and North Africa region.

2024 will mark the debut of UFC in Saudi Arabia during the Riyadh Season festival, underscoring the Kingdom’s commitment to hosting premier mixed martial arts events and paving the way for continued growth in the region.

WWE is similarly expanding on the world stage. In partnership with Tourism Western Australia, WWE will return in February 2024 to the Land Down Under for Elimination Chamber: Perth, its first event in Australia since 2018. Adding to the map, WWE is also set to make history with its inaugural Premium Live Event in Germany, Bash in Berlin, in August 2024.

New Global Partners In a major move, AB INBEV announced a multi-year deal with UFC, designating it the Official Global Beer Partner from 2024 onwards. This deal, UFC’s most significant to date, will bring Bud Light into the Octagon in the U.S. and amplify AB INBEV brands globally across UFC’s live events, broadcasts, and social media.

New Broadcast Deals In a strategic move reshaping TKO’s broadcast landscape,

WWE secured a five-year agreement for WWE NXT with The CW Network. This deal heralds NXT’s broadcast TV debut after 13 years and boasts a 70% increase in Average Annual Value (AAV), symbolizing the ascent of WWE’s next generation of Superstars.

The NXT deal follows a similar agreement with NBCUniversal that will bring WWE’s SmackDown back to the USA Network beginning in October 2024. This partnership includes four annual primetime specials set to air on NBC, a historic first for WWE on the network’s primetime lineup.

Just Getting Started TKO’s launch and these early successes signify a new era in combat sports and entertainment.

As the TKO journey continues, these early moves set the scene for an extraordinary story to come for premium sports and entertainment with UFC and WWE.

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OWNED SPORTS PROPERTIES ROUND UP

OWNED 1

SPORTS 2

3

UFC

− UFC hosted its first pay-per-view of 2023, UFC 283: TEIXEIRA vs. HILL 1 , in Rio de Janeiro, marking the promotion’s return to Brazil after almost three years. The event attracted a crowd of 13K+ to Jeunesse Arena and coincided with the launch of UFC FIGHT PASS Brasil. − UFC 285: JONES vs. GANE at T-Mobile Arena in Las Vegas drew a sold-out crowd of 19K+ attendees and was the highest-grossing event ever for a heavyweight matchup, and fourth highest in UFC history. − UFC 286: EDWARDS vs. USMAN 3 at The O2 in London attracted a sold-out crowd of nearly

18K attendees and became the highest-grossing event in The O2’s history. In addition, 160over90 implemented the U.K.’s first ever UFC Fan Experience, bringing thousands of fans to the immersive experience and driving preevent sales for the UFC Store. − UFC signed its first Name, Image, and Likeness (NIL) ambassador, Bella Mir 2 , as a freshman at the University of Iowa and member of the women’s wrestling team.

Daughter of Frank Mir, former UFC heavyweight champion, she held a 3-0 record at the time of her signing as an MMA fighter. − UFC 287: PEREIRA vs.

ADESANYA 2 at The Kaseya

Center in Miami drew a soldout crowd of 19K+ attendees and became the highestgrossing event ever in that venue and sixth highestgrossing for UFC. − A sold-out crowd of 17K+ fans attended UFC 288: STERLING vs. CEJUDO, setting a record at the Prudential Center in Newark, NJ, as the highestgrossing sports event ever at the venue. − The opening round of ROAD TO UFC 3 Season 2 became the first live broadcast event to take place at the UFC Performance Institute Shanghai, the world’s largest MMA training and development facility.

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PROPERTIES RO UND UP 5

4

ROAD TO UFC is a “win and advance” tournament giving top MMA prospects from Asia a pathway to a UFC contract. − UFC returned to Salt Lake City for the second time in 2023 for UFC 291: POIRIER VS. GAETHJE 2. With a crowd of 18K+ fans, the event set a new live gate record for the venue. − UFC returned to Abu Dhabi for UFC 294: MAKHACHEV vs. VOLKANOVSKI 2, which took place before a sold-out crowd at Etihad Arena and featured several rising MMA stars from the region, including the first Emirati fighter to compete

in UFC. On Location provided unrivaled hospitality throughout the weekend with a sell-out of 900 packages – the highest grossing UFC VIP event to date.

WWE

− The BIG 12 CONFERENCE and WWE announced a collaboration for the 2023 Dr Pepper Big 12 Football Championship featuring the Most Outstanding Player receiving a custommade championship title belt, presented on-field by WWE Superstars. WWE Superstars Jade Cargill, Drew McIntyre, Ricochet, Raquel Rodriguez 4 , Sheamus, and Undertaker participated in community events, pre-game hospitality, and the game’s official

coin toss, with ring announcer Samantha Irvin leading the team introduction. − WWE signed 14 college athletes to its award-winning “Next In Line™” 5 program that provides a clear pathway from collegiate athletics to WWE. The class of athletes is highlighted by two of the nation’s top-ranked wrestlers and includes WWE’s first acrobatics athlete, first baseball player, and first male cheerleader. The fourth “Next In Line” class includes athletes from 14 different universities and ten NCAA conferences. − WWE launched WWE Backlash France, which will become the first WWE Premium Live Event

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OWNED SPORTS PROPERTIES ROUND UP

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SPORTS

6

to be held in France, emanating from the LDLC Arena in LyonDecines in May 2024. − In October 2023, Fastlane in Indianapolis became the mostwatched and highest-grossing Fastlane in WWE’s history, setting records for viewership, gate, and sponsorship. − JOHN CENA 6 returned to Friday Night SmackDown for eight weeks in SeptemberOctober 2023 and partnered with Make-A-Wish to host children and their families at a WWE event in-person in each of the eight cities. CENA is the most requested wish granter of all time, having granted more than 650 wishes for children around the globe.

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PBR

− PBR debuted an eight-episode docuseries on Prime Video, “The Ride,” 7 taking viewers inside the inaugural PBR Team Series and into the daily lives of bull riding stars. “The Ride” premiered in 240+ countries and territories worldwide, with WME client MICAH BROWN serving as the series’ director and showrunner. PBR also launched a new PBR app, built in-house by Endeavor's digital team, and officially entered the legal betting market with OpenBet setting and pricing odds for PBR Teams, Unleash The Beast (UTB), and UTB World Finals. − PBR set an attendance record with 15K+ fans across

two days at BOK Center in Tulsa, OK, and sold out in Sacramento with an all-time local best of 39K fans over the course of three days. For the first time, the Pendleton Whisky Velocity Tour visited Palm Springs with 16K+ fans attending a two-day sell out.

PBR’s top two tours sold out 16 events and hosted nearly 350K fans. − PBR signed Cole Hauser 8 , the veteran actor best known for his role in “Yellowstone,” to appear in a multi-faceted creative campaign promoting Western values. Hauser, who was featured on the cover of the inaugural issue of PBR’s “Gold Buckle” magazine in December 2022, is now

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PROPERTIES RO UND UP 8

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appearing in other initiatives, PBR TV openings, in-arena videos, and across social media. − Camping World signed on as PBR Team Series’ first outside naming-rights partner in a multi-year deal to establish the ’PBR Camping World Team Series.’ − CBS Sports carried 40+ hours of 2023 PBR Teams action across CBS, Paramount+, and CBS Sports Network, including seven “Game of the Week” telecasts on CBS. − Univision became PBR’s new Spanish-language broadcast partner, and Bass Pro Shops became an official PBR Teams and Unleash The Beast partner.

− On television, PBR Teams averaged over 1M viewers per broadcast on CBS. − Ahead of PBR Teams’ third season in 2024, the league will expand with the addition of the Florida Freedom 9 , a new team based in South Florida.

The team had previously been competing as the Oklahoma Freedom for the league’s first two seasons.

EUROLEAGUE

− With strategic support from IMG, both EuroLeague Basketball and United Media announced the renewal of their partnership covering broadcast rights for Turkish Airlines EuroLeague and 7DAYS EuroCup matches in Greece,

Serbia, Cyprus, Slovenia, Croatia, Montenegro, Bosnia and Herzegovina, and North Macedonia. − EuroLeague’s digital footprint hit record numbers at the League’s 2023 Final Four 10 . In a deal facilitated by IMG’s media team, the Final Four was distributed in 170+ territories and its TV audience achieved 21% YOY growth. IMG’s digital team ran direct fan communication, social media campaigns, and content distribution on behalf of players, and IMG ARENA collected and distributed live betting data and streaming to sportsbook clients.

Endeavor Streaming powered EuroLeagueTV, enabling fans to stream the games live.

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V P, R E G U L AT O R Y A F FA I R S & COMPLIANCE

THIS INTERVIEW HAS BEEN EDITED FOR LENGTH AND CLARITY

Since becoming part of the Endeavor network in 2022, OpenBet has helped elevate and accelerate the company’s work in the sports betting industry. OpenBet is a leading content, platform, and service provider, working with an extensive roster of customers that include FanDuel, DraftKings, Entain, Sky Bet, OPAP in Greece, and many others. OpenBet’s Jessica Feil, Vice President for Regulatory Affairs & Compliance, discusses the company’s position within the sports betting industry.

Q: Sports wagers reached a record $31B in the first quarter of 2023, according to the American Gaming Association (AGA). With the rise in betting activity and popularity, is regulatory compliance becoming increasingly critical?

Absolutely, and AGA research indicates that consumers actually prioritize legal, regulated sportsbooks for gambling. You can attribute that to the fact that legal sportsbooks offer a level of trust, safety, security, and integrity that you simply can’t replicate without the level of oversight we’ve come to expect from our regulatory partners, who continually assess our products, services, key personnel, and our business history to ensure consumer confidence remains intact. That’s a good thing.

Accountability is everything, and regulatory compliance is the only way to ensure the longterm health and success of the business and the industry at large.

Q: What steps is OpenBet taking to support fair play and security for players and operators alike, as well as to mitigate fraudulent

activity and ensure the betting process is transparent and secure?

We partner with a network of stakeholders involved in protecting the integrity of the industry, and it’s very much a rapid, continuous loop of improvement. What’s important is the right stakeholders are equipped to identify suspicious activity at the right time and then subsequently report it to the right people. Ultimately, it all comes down to continued investment in, and development of, technology and services. That’s how we’re able to raise the bar on things like integrity monitoring and development of tracking tools.

Q: Phrases like “risk-free betting” are slowly being removed from the industry’s vernacular, particularly as it pertains to marketing and promotional efforts. In your opinion, how impactful are these adjustments in creating a more responsible and informed community for players and operators alike?

They’re impactful, for sure.

Those claims can create

misconceptions among consumers, and there’s a lot of fine print. Regulators rightfully noticed some of the language was getting a bit too aggressive.

In the U.S., for example, there’s a concerted effort to encourage those consumers using sportsbooks to choose ones that are legal and regulated books.

So how do you do that? Like any other consumer-driven business, you leverage advertising, marketing, and promotional tactics to drive customer acquisition and ultimately, retention. It’s about balance, because while there’s certainly value in bonusing and promotion, it’s important to remember that “risk free” incentives often lead to more churn. It’s common to see new customers hopping from platform to platform in search of the latest incentive. Therefore, it’s about balance. We should all be asking, “How do you attract new users to grow and scale your business for long-term success without jeopardizing the integrity of the experience or the business in the short-term?”

Q: How is OpenBet leveraging its in-house expertise to enact change within the industry?

We have incredible relationships with our operators, who range from well-known brands in the world to newer entrants. Whether it’s our customer success team or our product and development teams, we view our place in the larger industry ecosystem as a fully integrated partner helping

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to drive a broader agenda. Based on our experiences all over the world, we’re able to work with our operators to share knowledge, data, tools, and services that provide solutions, navigate obstacles, and ultimately help them think in a way that’s more productive and sustainable for the long-term health of the business.

Q: What relationships does OpenBet have with regulatory authorities around the world?

We hold licenses to operate all over the world, which is a privilege. We are in touch with our regulatory partners every day, and we rely on these relationships to get things up and running at the onset, as well as for guidance on setting priorities and addressing public policy goals. They look to us to help educate them, too. We’re always working with regulators to help orientate them to the nuances of our business. At the end of the day, our ability to be productive

is dependent on our ability to communicate effectively and efficiently with our regulatory partners. It’s a partnership in every sense of the word.

Q: What do you see as the single-greatest challenge for the industry in 2024?

Player protection, without a doubt. More specifically, the protection of player information and privacy. We’re in a “gold rush” of opportunity for the sports betting world, and I think it’s too easy and too common for integrity to take a backseat when you’re aggressively pursuing more market share.

It’s crucial for operators to prioritize player protection because it’s the foundational pillar of consumer trust and confidence. Without it, you’re operating on borrowed time. You simply cannot be successful in 2024 and beyond without a best-in-class player protection strategy – or without the tools and resources needed to support it.

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Q: Is the company involved in any responsible gambling education or awareness campaigns?

We support a variety of responsible gambling efforts and groups, notably the National Council on Problem Gambling in the U.S. Public policy around responsible gambling is an enormous focus for OpenBet, and our acquisition of Neccton in 2023 has only elevated our standing as a global leader on the subject. Active in more than 30 countries, Neccton’s technology monitors more than 60B wagers and analyzes millions of activity streams to detect when intervention is required. In 2022 alone, the industry saw record fines of more than $250M for responsible gaming and compliance failures. That just provides more incentive for companies like OpenBet to solve this global challenge and advocate for responsible gaming solutions.

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− During Cheltenham Festival 2023, OpenBet’s sportsbook platform processed over a half billion global transactions throughout the prestigious, four-day National Hunt racing meeting. Bettor interest in the Gold Cup race grew significantly, with OpenBet seeing a 22% rise in activity YOY at 65M+ bets processed. − IMG ARENA secured global betting streaming rights for Eliteserien and OBOSLigaen 1 , Norway's two top soccer divisions. The multi-year deal covered 485 matches across the two leagues, building out IMG ARENA’s global portfolio and boosting its weekly and year-round offerings. − OpenBet produced record-

breaking results across its sportsbook platform for the 2023 Grand National. The three-day racing festival in Aintree, U.K., reported 48M bets processed during the three days and an 8% YOY increase in bets placed on the Grand National Festival 2 . Derek Fox rode Corach Rambler to a historic victory in the world’s most prestigious steeplechase, with betting activity recording 85K peak bets per minute across all operators. − OpenBet signed a new long-term partnership with OPAP of Greece. The deal strengthens OpenBet’s position as a global providerof-choice for leading sports betting operators and World Lottery Association members. The partnership

is OpenBet’s first in Greece, where the company operates one of its largest global hubs. − FanDuel integrated IMG ARENA’s Golf Event Centre into the FanDuel Sportsbook, strengthening the platform’s golf betting offering for the PGA TOUR. The Golf Event Centre provided new ways to engage with the sport on every hole and also offered an enhanced data visualization experience with the ability to track each shot in real-time, view hole profiles, and see course maps.

FanDuel customers also have access to a live leaderboard that can be customized to track hole-by-hole performance for their favorite players. − At the United Cup 3 , IMG ARENA delivered FastPath data and live streaming to its sportsbook customers.

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− Through IMG ARENA’s UFC Event Centre 4 , fans were able to follow and engage with UFC events across several global sportsbooks. − At the Madrid Open, IMG ARENA distributed the data and streaming rights to the sports betting industry. − IMG ARENA secured worldwide data and streaming rights for the NWSL. Data from 161+ NWSL and UKG NWSL Challenge Cup games per season will be captured and delivered to their network of 460+ sportsbook operators. − OpenBet won and struck a landmark partnership with Veikkaus, Finland’s government-owned betting agency. Through this fouryear deal, OpenBet will expand Veikkaus’ digital and

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retail capabilities and provide the operator with Managed Trading Services. This adds to OpenBet’s expansive roster of 100+ of the world’s biggest sports betting brands and operators, including Flutter Entertainment, Entain, BCLC, SazkaBet, and Singapore Pools. − OpenBet secured World Lottery Association Gold Contributor status and joined forces with Sports Illustrated to launch a retail sportsbook. − OpenBet launched pricing on their BetBuilder product for the 2023 WNBA season, generating an all-time high level of engagement across the product, with the Aces and Liberty tracking 80% or better win percentage at the end of the regular season. − During the 2023 MLB

Playoffs, OpenBet offered a large range of player props and in-play betting odds with various sportsbook operators, and also drove the industryleading same game parlay offer for DRAFTKINGS and BETMGM, among others. − Throughout the 2023 Ryder Cup 5 , OpenBet displayed live odds and scores for all matchups including Europe vs.

USA, four-ball and single matchups, and delivered live scoring and updates. − At the Rugby World Cup, OpenBet offered more than 80 markets for the tournament to over 30 different clients and provided the industry leading Rugby Union product with BetBuilder.

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Endeavor not only invests in these areas internally for employees, but also advocates for transformative change across the sports and entertainment industries on behalf of clients and communities. With an expansive global cultural footprint, Endeavor taps its resources to shape perceptions and mold collective understanding.

Internally, Endeavor hosted more than 250 events in 2023, underscoring its commitment to fostering employee connectivity and community involvement.

These gatherings weren’t merely social occasions; they were deliberate efforts to bring employees together around global, cultural, and impactful moments. From celebrating Black History Month, AAPI Heritage Month, and Pride to embracing International Women’s Day, World Culture Day, and Earth Day, Endeavor provided opportunities to actively engage in these moments.

During Summer of Service, more than 1,000 employees turned out to volunteer in conjunction with 40 service initiatives across 26 offices globally throughout

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the summer. Another standout initiative, the Do Something Great Hub, saw the launch of an online community-giving portal empowering employees to select volunteer projects, make charitable donations, and fundraise for causes close to their hearts.

Endeavor’s impact extended beyond its own walls through strategic partnerships and client initiatives. WNBA AllStar SABRINA IONESCU’s SI20 Foundation aimed to provide equitable access to sports for youth of all backgrounds.

Similarly, artist and actor JOEY BADA$$’s ImpactMENtorship offered free mentorship for men of color, addressing professional opportunity gaps.

Strategic partnerships with organizations like Gold House and the Women’s Sports Foundation underscored Endeavor’s commitment to collective impact.

The Gold House Creative Equity Fund, in which WME is a founding partner, sought to identify, develop, and promote Asian Pacific content, while the partnership with Diverse Representation aimed to increase diversity within the sports and entertainment industries.

The company’s partnership with the Inevitable Foundation showcased a commitment to breaking down barriers for disabled screenwriters, emphasizing inclusivity in the entertainment industry.

Meanwhile, a collaboration with Get Lit — Words Ignite exemplified Endeavor’s dedication to literacy and empowering youth through poetry and visual media.

As the year unfolded, Endeavor’s impact reverberated in notable events, including CultureCon and the Gold Toast Event. The company’s involvement in the Tribeca Film Festival and partnerships with influential brands and organizations further solidified its role as a catalyst for positive change.

In the quest for lasting change, Endeavor allocated over $1M to support more than 40 organizations in 2023, reflecting its commitment to challenging norms, building agency, and ensuring accountability and transparency.

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↓ SABRINA IONESCU’S SI20 FOUNDATION

↑ Ikenna Ezeh

(pictured second from the left)

WME Partner Ikenna Ezeh participated in a panel discussion at CultureCon LA.

How Endeavor Impact shows up for clients and throughout the industry: SI20 Foundation WNBA All-Star SABRINA IONESCU launched the SI20 Foundation ahead of 2023’s postseason play.

The Foundation’s mission is to equip youth from all backgrounds and skill levels with equitable access to sports. In its initial stages, the SI20 Foundation is partnering with local grantee organizations in New York, Los Angeles, the San Francisco Bay Area, and in Eugene, Oregon, where IONESCU attended the University of Oregon, to establish programming that focuses on relationship building, peer engagement, goal setting and leadership, cultural inclusion, and community impact. The

SI20 Foundation also hosted a weekend experience for 75 youth from New York City, inviting them to attend an inaugural basketball clinic at DREAM Charter School in the Bronx hosted by IONESCU, followed by the New York Liberty’s final regular season game at Barclays Center.

CultureCon At CultureCon NYC, a conference for diverse creatives and young professionals, Endeavor hosted a gathering to foster collaboration within the Black creative community, encouraging relationship building and cross-industry partnerships.

The event was organized with influential brands Raedio and Color Creative by Issa Rae, and highlighted the contributions of 160over90, including MICHAEL

B. JORDAN’s Obsidianworks, and WME. The event was attended by 150 distinguished guests, including representatives from prominent organizations such as MACRO, Tyler Perry Studios, Combos Enterprises, Bad Robot, Amazon, Netflix, Apple, Monkey Paw, Def Jam, Hearst, Atlantic Records, Springhill, Beats by Dre, Interscope, Jordan Brand, Soundcloud, Hillman Grad, and Meta. Endeavor also welcomed clients to the event, including CARRI TWIGG, VICTORIA MONET, CHARLESE ANTOINETTE, FRANCESCA AMIKER, and MONICA AHANONU. At CultureCon LA, WME Partner Ikenna Ezeh participated in a panel discussion focused on careers with representation for Black executives alongside Shawn Finnie (The Academy), Courtney Lowery (Motown Records), and Meredith O’Sullivan (Lede Company).

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ImpactMENtorship Endeavor helped artist and actor JOEY BADA$$ launch ImpactMENtorship, offering free mentorship for young men of color to provide professional opportunities via a roster of mentors in art, activism, food, fashion, film/ TV, media, music, and sports. Boston Celtics’ Jaylen Brown, producer Swizz Beats, and COLM DILLANE, founder of the KIDSUPER menswear brand, signed on to support as mentors. Throughout 2024, mentors will provide an hour of one-on-one mentorship monthly with the goal of inspiring their mentees and addressing the professional opportunity gaps for men of color.

Inevitable Foundation WME’s partnership with the Inevitable Foundation showcased a commitment to breaking down barriers for disabled screenwriters, emphasizing inclusivity in the entertainment industry. The Foundation is working with WME TV and film to increase development and staffing opportunities, and setting up their Accelerate Fellows with opportunities for mentorship by notable agency clients. DAVID DINEENPORTER was an Accelerate Fellow in Fall 2022, and WME clients, including EDDY KITSIS, ADAM HOROWITZ, SCOTT SILVERI, CAROL BARBEE, JACLYN MOORE, HART HANSON, JUSTIN NOBLE, ANNA KLASSEN, ROSHAN SETHI, and NICEOLE LEVY served as guest speakers in the organization’s Writer’s Therapy sessions.

Get Lit A collaboration with Get Lit — Words Ignite exemplified WME and Endeavor’s dedication to literacy and empowering youth through poetry and visual media. WME and Endeavor employees participated as guest judges for Get Lit’s three-day Classic Slam that featured thousands of young poets from schools throughout California.

At the end-of-year Get Lit Gala, the organization honored WME with the Get Lit Community Award recognizing

changemakers and champions in the philanthropic, arts, and entertainment sectors, and recognized ANDERSON .PAAK with the Artist Award for his incredible leadership in the entertainment industry.

Women’s Sports Foundation In a collaboration unveiled in 2023, Endeavor and the Women’s Sports Foundation (WSF) joined forces via a $250K donation to support gender equity and representation in sports.

Through this strategic alliance, Endeavor backed the prestigious Sportswoman of the Year Award at WSF’s Annual Salute—an event that lauds individual sportswomen whose exceptional performances have left an indelible mark over a 12-month period.

JOEY BADA$$ launched ImpactMENtorship, offering free mentorship for young men of color to provide professional opportunities via a roster of mentors in art, activism, culinary, fashion, film/TV, media, music, and sports.

Notably, Endeavor’s commitment extends beyond financial support.

Melisa Miller, Endeavor’s Chief People Officer, took center stage at the Athlete Leadership Connection, an annual gathering that fosters connections between top industry leaders and professional and collegiate female athletes. On the "More Than An Athlete" panel, Miller shared invaluable insights, focusing on empowering athletes to strategically position themselves, leverage their experiences, and cultivate thriving communities to propel their careers beyond the confines of the playing field.

This dynamic partnership is set to expand mid-2024 with an event slated for the Miami Open. As Endeavor and the Women’s Sports Foundation continue to chart this progressive course, their collaborative efforts underscore a shared commitment to dismantling barriers and ushering in a new era of inclusivity in sports.

Melisa Miller, Endeavor’s Chief People Officer, took center stage at the Athlete Leadership Connection, an annual gathering that fosters connections between top industry leaders and professional and collegiate female athletes.

A N I M PA C T AT E V E R Y L E V E L

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↓ ANDERSON .PAAK

collaborated closely with Diverse Representation (DR), orchestrating a series of events throughout the year dedicated to advancing its mission. The overarching goal? To increase the hiring, exposure, and number of African-American agents, attorneys, managers, and publicists who work in the sports and entertainment industries.

WME, a key player in this collaborative effort, hosted a thought-provoking panel during DR’s Black Entertainment Career Summit. The session aimed not only to inform but also to open up new horizons for Black professionals and creatives by shedding light on a spectrum of career opportunities within the entertainment industry.

Gold House WME forged a strategic alliance with Gold House, an organization dedicated to propelling Asian Pacific excellence across various domains, from creative arts to media and capital investment.

As a pioneering partner in the Gold House Creative Equity Fund, WME aims to unearth, nurture, produce, and champion AAPI content, contributing significantly to the cultural landscape.

In a move that underscores WME’s commitment to fostering talent, the agency not only provided financial backing but also curated enlightening masterclasses to hone skills and facilitated lucrative business prospects for its extensive client base and the wider Endeavor network.

This collaboration resonated at the Gold Toast Event, an evening that not only celebrated the strides made in Asian

representation but also served as a symbolic punctuation mark on the 2023 Academy Awards.

Gathering 150 luminaries from the Asian Pacific community, the event stood as a testament to the groundbreaking advancements achieved in the realm of entertainment diversity.

Distinguished figures in attendance included President of the Academy of Motion Picture Arts and Sciences Janet Yang and Academy Award-winner Guneet Monga, alongside WME’s Caroline Yim and client ANDERSON .PAAK. This confluence of industry leaders not only underscored the resonance of the partnership but also signaled a broader shift towards a more inclusive and representative entertainment landscape.

Diverse Representation In an ongoing commitment to fostering diversity and inclusion, Endeavor has

The prestigious Tribeca Film Festival played host to a noteworthy event where WME agent Noel Tedla Mesfin took center stage as a panelist during DR’s "Master Class: The Dream Team - Careers in Talent Representation." His insights provided a valuable glimpse into the multifaceted world of careers as agents, managers, attorneys, and publicists.

Meanwhile, the collaboration between DR and WME Fashion manifested in a captivating conversation and reception held at Dumbo House in New York City.

The focus? Illuminating career paths within the fashion industry.

As the partnership between Endeavor and Diverse Representation unfolds, these initiatives stand as a testament to a concerted effort to enrich opportunities, empower individuals, and create a more inclusive landscape in these thriving industries.

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JOEL EMBIID, a name synonymous with on-court excellence as a star player for the Philadelphia 76ers, transcends the game of basketball through his profound impact.

The NBA recognized his skills by conferring him the MVP award for the 2022-2023 season.

HOWEVER, IT IS EMBIID’S OFFCOURT WORK THAT IS ALSO CREATING A L E G A C Y, EXEMPLIFIED BY T H E L AUNC H OF H I S N O N P R O F I T, I N M E M O RY O F A RT H U R (IMOA).

Hailing from Cameroon, EMBIID’s introduction to basketball came later in his life. A participant in the NBA’s Basketball Without Borders program, he subsequently moved to the U.S. for collegiate basketball. Swiftly ascending the ranks, he garnered accolades such as Big 12 Defensive Player of the Year and a spot on the second-team All-Big 12 while playing for the University of Kansas Jayhawks.

The 76ers drafted him with the third pick in 2014, marking the launch of his NBA career.

Tragedy struck mere months after his draft when EMBIID’s younger brother, Arthur, succumbed to a fatal accident in Cameroon at the age of 13. Contemplating a departure from the NBA in the face of this devastating loss, EMBIID drew strength from his brother’s story and vowed to honor Arthur’s memory.

This resolve culminated in the establishment of IMOA, an initiative that channels support into Philadelphia’s most impactful yet

often overlooked nonprofit organizations focused on youth. Embodied within this purpose is the enduring spirit of his brother’s legacy.

IMOA targets grassroots groups effecting meaningful change, aiming to rectify their struggles with underfunding and insufficient recognition.

Collaborating synergistically, Endeavor’s Impact, Inclusion, and Advocacy team, along with EMBIID’s WME Sports agents Jill Smoller, Zack Miller, and Jason Goldstein, spearheaded the conceptualizion and execution of IMOA. EMBIID, alongside his brand partners, has contributed significantly to the initiative, which pledges $1M over three years to four deserving organizations: Philadelphia Youth Basketball, New Options More Opportunities (NOMO) Foundation, Youth Empowerment for Advancement Hangout (YEAH Philly), and Boys & Girls Club of Philadelphia.

IMOA extends its impact by providing recipients access

to Rhymes with Reason, an award-winning, innovative literacy program employing hip-hop as a catalyst for enhanced vocabulary and improved reading outcomes.

This marks the program’s inaugural introduction to Philadelphia, with IMOA participants also gaining exposure to new community experiences, including attending 76ers games.

Beyond his philanthropic initiatives, EMBIID has ventured into entertainment with the launch of his production company, MINIATURE GÉANT. Guided

by WME’s nonscripted TV agent Ross Raphael and Lead Creative Executive Sarah Kazadi, MINIATURE GÉANT showcases stories of individuals who have traversed unconventional paths to success, both within and outside of sports. Through this endeavor, EMBIID aspires to broaden his influence in TV and film, as well as amplify voices in his industry and community—a testament to his enduring legacy off the court.

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GLOBAL ICON

STO R M Z Y ARCHITECT OF ARTISTRY AND ACTIVISM

STO R M Z Y: A RC H I T ECT O F A RT IST RY A N D ACT I V IS M

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Hailing from South London, England, STORMZY's discography – featuring chart-topping albums "Gang Signs & Prayer," "Heavy Is The Head," and "This Is What I Mean" – has not only secured No. 1 spots on the U.K. album chart, but has also garnered nominations for the prestigious Mercury Music Prize.

His remarkable ascent has been accompanied by his honest and relatable character. A vocal advocate for Black empowerment and social activism, STORMZY is one of the U.K.’s most inspiring figures who has consistently stood up for people from all areas of life, rallying fans and listeners to openly express their beliefs and champion their rights.

In a strategic move that underscores his commitment to literature, STORMZY introduced #Merky Books in July 2018, an imprint nestled within the prestigious Penguin Random House UK. The venture is dedicated to curating and publishing the best new works of fiction, nonfiction, and poetry. Simultaneously, in August 2018, he unveiled The Stormzy Scholarship, an annual studentship designed to financially support Black British students pursuing education at the University of Cambridge. The scholarship, which has supported six Black students through their Cambridge education, received a significant boost in funding from

HSBC UK, totaling £4M for the period 2021-26. The program is further expanding its mentorship and internship initiatives for Black Heritage students.

Expanding his philanthropic portfolio, STORMZY launched the #Merky Foundation in June 2020, committing £10M over the course of 10 years to organizations, charities, and initiatives dedicated to combating racial inequality, advocating for justice reform, and empowering the Black community within the U.K. In another groundbreaking move in November 2022, STORMZY unveiled his collaborative initiative with Adidas, #Merky Football Careers (#Merky FC). This program, aimed at bolstering and diversifying representation within the U.K. soccer industry, particularly for Black individuals ages 18-24, seeks to create offpitch opportunities in media organizations, agencies, and major soccer clubs. The program’s resounding success prompted its return for a second year, with applications open to an even

larger pool of roles. In 2024, #Merky FC plans to offer 50 jobs within the industry, tripling its initial impact. Notably, Endeavor has opened five positions for the program across IMG’s studios, digital, and global partnerships teams.

As the program gains momentum, STORMZY’s vision extends to partnerships with 25 prominent brands, including Arsenal F.C., EA Sports, and ITV. The initiative was featured in September 2023 at the inaugural IMG Summit at Soho Farmhouse in Oxfordshire, captivating the attention of global sports executives and cultural innovators in attendance. A presentation featuring insights from Akua Agyemfra of #Merky, Steve Marks from Adidas, and two members of the #Merky FC 2022 cohort, culminated in a surprise appearance by STORMZY himself.

This compelling showcase not only served as an introduction of #Merky FC to industry colleagues but also sparked heightened interest, paving the way for Endeavor’s partnership to grow.

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A G L O B A L S P O R T S A N D E N T E R TA I N M E N T C O M PA N Y, H O M E TO T H E WO R L D’ S M O ST DY N A M IC A N D E N GAGI N G

S TO RY T E L L E R S , B R A N D S , L I V E EVENTS, AND EXPERIENCES.

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2023 YEAR IN REVIEW