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business FALL 2019



CELEBRATING 100 YEARS Educating, equipping and empowering leaders in business remains the goal of Emory’s business school.



Agility in the face of continuing change


New vice dean named


Value of business in a liberal arts education

business FALL 2019 On cover: Building on a firm foundation and looking ahead Source: Goizueta Business School archives

emory | business


NETWORK: Highlighting Goizueta Beyond 100 stories: #43 Ashley Grice 03MBA On piecing together purpose.


CLASS NOTES Alumni, faculty and staff celebrated the centennial with a black tie gala

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Coffee With: New EiR: Sig Mosley Libby Livingston 66Ox 68BBA


Knowledge Creation: David Tan 09PhD

goizueta buzz

your network

3 NEW HIRES Welcome to Goizueta!

26  # 6 DAVID BRAY 08PHD


29 #24 PROF. ALLISON BURDETTE Beyond the lesson plan

Faculty show appreciation


New diploma program

Ahead of the curve

Alumna Book

+ plus 39 CLASS NOTES Homecoming and reunion highlights

31 #40 DR. ZWADE MARSHALL 05C 11MD/MBA 12MR Resilience is greater than perfection 37 #89 WOO TAEK KIM 90MBA Bringing positive stories to life

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PICK UP WHERE YOU LEFT OFF Career advancement in an ever-changing marketplace requires innovation, creativity, and thoughtful leadership. Level up your career with Emory Executive Education short courses, certificates, or custom programs designed to fit your needs in today’s evolving business environment.


National Rank for New Skills & Learning*


National Rank for Program Design*


National Rank for Quality of Teaching*

* Financial Times, 2019

business Chief Marketing and Communications Officer Nicole Hitpas Director of Communications Gretchen K. Wright Managing Editor Nicole Golston Art Direction Plus One Media Lead Photographer Allison Shirreffs Class Notes Carol Lindsey Lead Proofreader Breckyn Wood

Homecoming 2019: During Homecoming weekend, three alumni entrepreneurs shared their journeys to business ownership. To read highlights of this speed learning trek, visit

Other online features WEB Strategic moves and rockin’ it at Live Nation From the thrill of unravelling big problems and creating solutions to her love of travel, Michelle Wang 13BBA, director of strategy, growth & insights for Live Nation Entertainment (parent company of Ticketmaster), shares her strategic moves in life and work. Visit

Photographers Tony Benner Kay Hinton Joanne McRae Bryan Meltz Donna Permell Susan Stava Anne Watson Pete Winkel Contributors Áine Doris Grace Easton J. Michael Moore Jessica Rios Emily Sewell Allison Shirreffs Myra A. Thomas Kaylyssa Quinn Peta Westmaas Breckyn Wood For online extras and archived editions, visit


is published twice a year by Emory University’s Goizueta Business School and is distributed free to all alumni and other friends of the business school. Emory University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (1866 Southern Lane, Decatur, Georgia 30033-4097; 404-679-4501) to award degrees at the associate, bachelor’s, master’s, and doctoral levels. Send letters to the editor and other correspondence to Nicole Golston, Managing Editor, Goizueta Business School, Atlanta, Georgia 30322 or or call 404.727.3434. © 2019 Goizueta Business School, Emory University. All Rights Reserved. Articles may be reprinted in full or in part if source is acknowledged. For online extras and archived editions, visit


Know Your Network Get to know your Goizueta alumni in an ongoing series called Know Your Network on Each month alumni share fun facts and insights into their lives. In November, check out alumni veterans like Grant McGarry 17MBA, president of LTRC-Ops, a landscaping tree removal company, and discover who inspires him most.

Find us:  @EmoryGoizueta   

Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran’s status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran’s Readjustment Assistance Act, and applicable executive orders, state and federal regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and non-discrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Office of Equal Opportunity Programs, 201 Dowman Drive, Administration Bldg., Atlanta, GA 30322. Telephone 404.727.9867 (V) 404.712.2049 (TDD).

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MENTORSHIP IS THE KEY TO ENTREPRENEURIAL SUCCESS Small businesses elevate our communities with the right support. The Start:ME program is an accelerator for promising small businesses in metro Atlanta that connects entrepreneurs to the knowledge, networks, and capital they need to thrive. Since 2013, we’ve brought together hundreds of mentors and aspiring business owners across the Clarkston, East Lake/Kirkwood, and Southside communities in Atlanta, ensuring more than 200 new ventures are equipped with relationships to fuel their success.

“Start:ME adds more value and benefit for entrepreneurs than thousands of dollars’ worth of paid business consulting. The program not only equips entrepreneurs for the real world, but cheers them on and motivates them to confidently progress in the journey of building their businesses. I thoroughly enjoyed my experience as a mentor!”









Dear Goizueta Community, This has been a remarkable year for our school. I knew celebrating 100 years of business education at Emory University would be a terrific experience, one we could all be proud of, but the fervor with which we celebrate our past and look forward to our future continues to inspire me. It started with our global birthday celebrations in January and February, continuing through the spring to graduation and into the fall for Homecoming festivities, including burying a time capsule and hosting the one-of-a-kind Centennial Gala. I’ve been energized by the stories of our alumni, faculty, staff and friends on and honored to lead the school during a time of great reflection and optimism.

today. Our team is up to the task, and the students walking our halls today will be world changers in their industries and communities. I also want to encourage our alumni to be inspired by the call of Goizueta Beyond and take steps that will create impactful businesses and a stronger society. Together, we can solve increasingly complex problems and secure the legacy of Goizueta Business School for the next century.

Below, during the February birthday party on campus, Dean James invigorates the crowd with reflection and hopes for the future.

Thank you all for making this centennial celebration so special. Now I’m left with one question: How do we keep it going? We keep it going by remembering the school’s rich history and by living the principles and values put forth by our namesake, Roberto C. Goizueta. We keep it going by ensuring that “going beyond” is more than a catchphrase; it’s a call to restore a deeper meaning to business. We keep it going by striving to fill the world with fresh thinking, inspired talent and a renewed commitment to create lasting value. The feature story for this magazine highlights some of the challenges and opportunities facing business schools. I’m committing the school to focus its energy through strategic themes that intersect with our scholarship, expertise and the needs of business

To the future,

Erika H. James John H. Harland Dean Goizueta Business School Professor of Organization & Management @erikahjames fall| 2019 1

Goizueta BUZZ Start:ME receives SunTrust Foundation’s 2019 Lighting the Way Award and $75,000 grant Recognized for its generous contributions to Atlanta, Start:ME Atlanta was awarded a 2019 Lighting the Way Award and $75,000 grant by the SunTrust Foundation. The SunTrust Foundation’s Lighting the Way Awards recognize nonprofit organizations that work to build self-sufficient families and more financially confident communities through financial education, financial counseling, career readiness/workforce development and small business entrepreneurship.

business mentors demonstrate that entrepreneurship support is truly a team sport. Since 2013, our community partners—Goizueta Business School, East Lake Foundation, Friends of Refugees, FCS and Purpose Built Schools Atlanta—have helped more than 200 of our Atlanta-area neighbors start and grow businesses. With this grant award, we look forward to both investing in ongoing support for our alumni ventures and delivering more 14-session cohort-based programs to new, promising entrepreneurs across Atlanta.”

“The SunTrust Foundation is proud to recognize and support our local nonprofit partners that empower and strengthen the communities they serve,” said Stan Little, president of the SunTrust Foundation. “Start:ME is making a meaningful impact with their programs to improve the financial well-being of the people who need it most.” Start:ME, which operates in three Atlanta neighborhoods, is one of 36 nonprofits that were presented with a Lighting the Way award this year. “Small businesses are the lifeblood of our local economy and our local neighborhoods,” said Brian Goebel 09MBA, program director of Start:ME Accelerator. “This award from SunTrust Foundation along with the commitment their employees make to our program each year as volunteer

From left, Ron Alston (senior vice president, SunTrust Bank), Brian Goebel 09MBA (program director, Start:ME Accelerator), Erin Igleheart (program manager, Start:ME Accelerator), Jenna Kelly (president, SunTrust Bank Georgia Division)

Kadous, colleagues receive Deloitte Foundation Wildman Medal Award 2 emory | business

Kathryn Kadous and her coauthors on the paper “Audits of Complex Estimates as Verification of Management Numbers: How Institutional Pressures Shape Practice” have received the 2019 Deloitte Foundation Wildman Medal Award for their work. The award was founded in 1978 to commemorate John Wildman and to encourage research relevant to the professional practice of

accounting, to which much of Wildman’s life was devoted. Kadous, Schaefer Chaired Professor of Accounting and director and associate dean of the Ph.D. program, has received other awards for her work, including a grant this year from the Center for Audit Quality to help fund her research on artificial intelligence tools in auditing.

Goizueta BUZZ Goizueta welcomes new faculty William Mann

Wenjun “Wen” Gu

Assistant Professor of Finance

Associate Professor in the Practice of Information Systems & Operations Management

William Mann completed his Ph.D. in finance at the University of Pennsylvania in 2014, and he served as an assistant professor at UCLA Anderson School of Management. Mann’s research is mostly empirical and focuses on corporate and household finance. His research is forthcoming in the Journal of Financial Economics.

Catarina Fernandes Assistant Professor of Organization & Management

Wenjun Gu completed his Ph.D. at the University of Illinois at Urbana-Champaign and worked for six years as a clinical assistant professor at Georgia State University’s Robinson College of Business. Gu’s specializations are in quality management, operations management, supply chain management and quantitative analysis. His articles have been published in the International Journal of Services and Operations Management and the Industrial Engineering Journal.

Catarina Fernandes completed her Ph.D. in organizational behavior at Ren Li Harvard Business School, where she Postdoctoral Fellow, O&M also earned her MBA. She studies how New full-time faculty from left, Wenjun “Wen” Gu, status hierarchies affect both individual Ren Li completed her Ph.D. at the University Catarina Fernandes and William Mann and team level outcomes. Before starting of Maryland. Her primary research focus at Goizueta, Fernandes held positions is on the range of personal and contextual in general management consulting and human capital consulting factors influencing behavior and behavior change in different in both Europe and the United States. She will be teaching cultures. Her work has been published in top academic outlets, negotiations in both the BBA and MBA programs. including Psychological Science and the Journal of Consumer Psychology.

Nicola Barrett named Chief Corporate Learning Officer This summer Goizueta added another business and higher education veteran to its ranks in the form of Nicola Barrett, who was made chief corporate learning officer (CCLO) in July. Barrett joins Goizueta from the University of Virginia’s Darden School of Business Executive Education program, where she served as managing director of engagement, impact and operations. “I’m very excited to welcome Nicola to the Goizueta community,” said Dean Erika James. “Her wealth of experience—in corporate America and abroad—will immediately add to the diversity of thought and background that makes our school unique.”

Barrett will be the first to hold the CCLO position at Goizueta, which James created to centralize and galvanize Goizueta’s outreach into the corporate community. She will oversee all areas of business development and programming, including working with Emory Executive Education staff and faculty to advance course content, design and delivery for partner organizations and open enrollment programs. “This new position is a signal from the dean,” said Barrett, “that she believes we can do more than traditional executive education. We can be more of a talent development partner to organizations and a learning partner to managers, executives and those who aspire to these roles throughout their careers.” Her previous work experience includes roles at Melbourne (Australia) Business School,, Ernst & Young, Bankers Trust Company and IBM Australia. Barrett is excited about this new challenge, adding, “We’ve got an opportunity to do something different and to provide practicing managers and leaders with the knowledge, skills, tools and confidence to build themselves as leaders and strengthen their organizations.”

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Goizueta BUZZ New EiR Cohort: Roger Barnette 98MBA is CEO of MessageGears, an email marketing software company whose clients include Expedia, and Geico. Prior to MessageGears, Barnette was president of IgnitionOne, a company formerly named SearchIgnite, which he founded. He grew that business into one of the world’s largest digital media platforms.

Faculty clap-off Faculty lined the spiral staircase in the East Wing of Goizueta to applaud the hard work done by the building team and IT support crew in recent office renovations. The renovations, which included new carpeting, paint and white boards, were done seamlessly and right on schedule, much to the appreciation of Goizueta faculty. Says Jill Perry-Smith, Goizueta Foundation Term Chair and professor of organization & management, “Everything—from furniture to books to pieces of paper —was put back exactly where they found it. I was amazed that even my books were in the same exact order as before the renovation. When I returned to my office, I picked back up with my work as if the renovation had not happened—absolutely no disruption. Yet, the renovation did happen, and it is refreshing to be in a fresh space that feels new.” After much clapping and shaking of hands, the workers reconvened for a surprise luncheon in the Dolive Room, also put on by the faculty as a show of gratitude.

Entrepreneurs-in-Residence program adds new cohort Two years after its inception, the Entrepreneurs-in-Residence (EiR) program at Goizueta is going strong and welcomes a new cohort of six members. These seasoned entrepreneurs offer a wealth of experience and insight to students. “We are thrilled to have a set of very diverse Goizueta alumni join our second EiR cohort,” says Amelia Pane Schaffner, director of entrepreneurship. “They each have tremendous experience and skill sets, on both the entrepreneur and investor side, which are areas our students have equal interest in. The EiRs are also important advisors to us, providing a sounding board for how to grow our initiatives and best help our community of entrepreneurs, as well as keeping us well connected in the ecosystem.” Read on to meet this impressive new crop of Entrepreneurs-inResidence.

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Michael Cohn 05MBA is an entrepreneur, early-stage technology investor and former managing director of Techstars Atlanta. He was the cofounder of Cloud Sherpas; the fastgrowth cloud advisory and technology services firm was acquired by Accenture in 2015. Since then, Cohn has shifted his focus to supporting aspiring entrepreneurs as a mentor and investor to dozens of start-ups and founders. Gardiner Garrard 99MBA is the cofounder and managing partner of TTV Capital. He has more than 19 years of venture capital experience and is recognized by Institutional Investor as one of the top investors in fintech. While at Emory, he was awarded the Art Dietz Faculty Award for Excellence in Finance. Sig Mosley 66Ox 68BBA is the managing partner of Mosley Ventures, a venture fund investing in early-stage technology start-ups in the Southeast. He also serves on the board of directors of several private companies and has received numerous honors for his work. Kanchana Raman 12MEMBA has launched several companies over the past 23 years. In 1996, she founded Avion Systems and built an organization with extensive knowledge of the ICT industry. In 2003, she formed ASI in India, and in 2014 she formed Avion Networks Inc., a joint venture with Tech Mahindra. Louise Wasilewski 13EMBA is CEO and cofounder of Acivilate, a social enterprise providing rehabilitation software to criminal justice agencies. She has spent 25 years in technology innovation, introducing streaming TV and operating secure cloud-based services.

Goizueta BUZZ

Catalina Murguia 20BBA (kneeling, center) with a group of incoming exchange students during a campus tour

BBA students gain understanding of selves, world through international exchange Before each semester, BBA students participating in Goizueta’s international exchange program embark on a journey to live and study at partner institutions around the world. This year, 41 Goizueta students set off to spend the fall semester in 11 different countries across four continents. In turn, Goizueta welcomed 48 students to the United States. Siddhant Jalan first heard of Emory University while in high school in Chennai, India. “One of my closest friends kept telling me, ‘Emory’s such a great university for business,’” Jalan said. When Jalan saw Emory listed as an option for an exchange program, he jumped at the chance. A senior studying marketing at Singapore Management University, Jalan is excited to take courses in data visualization and to meet new professors and see what teaching styles they use. “I’m interested in learning the latest things going on in the industry, and I think this is the best place to be for that,” he said. According to the BBA program office, approximately 23 percent of BBA undergraduate students participate in full semester-long exchanges and around four percent participate in short-term global programs during their time at Goizueta. “On the most basic level, study abroad and international exchange are ways to create deeper connections and understanding throughout

the world, one student at a time,” said Jeremy Billetdeaux, Goizueta’s new director of international programs. “By welcoming exchange students to the Emory campus, we are able to incorporate more varied global perspectives into the Goizueta classroom.” Catalina Murguia 20BBA and Kaitlyn Iwanowicz 20BBA spent their spring semester in France studying at the American Business School of Paris. They currently serve as liaisons for incoming exchange students. The pair shared their experiences and advice during an international student orientation in September. “Watch and learn,” Iwanowicz advised incoming students. She watched how the French did everything, from navigating public transit to buying vegetables at the grocery store.

Siddhant “Sidd” Jalan at Goizueta’s orientation for incoming exchange students

“I knew I made it when French people started asking me for directions,” she said. For Jalan, studying abroad is an opportunity to break out of a routine and refresh his educational experience with new ideas, people and environments. In doing so, he hopes to learn more about himself. Self-discovery was an important component of Murguia’s experience as well. “I recommend BBA students study abroad because you step out of your comfort level and challenge yourself to a new language, culture and way of life,” she said. “You get to know a lot about yourself, how you handle situations and how you can make the most of things.”

Kaitlyn Iwanowicz 20BBA in Paris during her semester exchange program

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Goizueta BUZZ New executive coaching diploma program coming in January After an initial pilot program last spring, Goizueta will now offer a diploma in Executive Coaching in partnership with Emory’s Psychoanalytic Institute starting winter 2020. The new program is the product of a multidisciplinary effort funded by the GBS Innovation Fund, composed of faculty from Goizueta, the School of Medicine, the College of Arts and Sciences and the Drepung Loseling Monastery. The course, designed for mid-career and senior professionals, will stretch students in new ways. Going beyond traditional executive education, this diploma course will implement innovative strategies such as the principles of neuroscience and brain research and the meditational practices from Buddhist psychology to promote mindfulness, growth and personal change, all with the aim of expanding participants’ coaching skill sets. Over a four-month period, participants will meet during five weekend residency modules and five online modules. Through formal instruction, supervised peer coaching, individual coaching, client coaching and a case conference series, the program will address three domains: mindset, tool set and skill set. The creators of the program, who include Rick Gilkey, professor in the practice of organization and management at Goizueta and professor of psychiatry and behavioral sciences at the school of medicine, and Ken Keen, senior lecturer in organization and management and associate dean for leadership, hope the course will give participants opportunities to build self-awareness, manage change and increase their effectiveness as executive coaches and leaders. “We are looking forward to offering this new multidisciplinary program based on the extraordinarily positive response from the outstanding 16 participants in our pilot offering last spring,” said Gilkey. “We have been delighted to see how many of the graduates of our pilot program have built their coaching practices, expanded their clinical and consulting services and in some cases joined our clinical faculty as part of the teaching team for our 2020 course.” For alumni interested in applying to the program, contact Charlie D’Amico at

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This year’s Robson conference included panelists from left Patricia Mitchell, author of the forthcoming book On Becoming a Dangerous Woman; Shan Carr Cooper 89C 95MBA, executive director of the Atlanta Committee for Progress; and the Honorable Mary Robinson, first female president of Ireland and UN High Commissioner. Bottom and right, Dame Jane Goodall, English primatologist and anthropologist, with a student and at top, with Professor Jeffrey Rosensweig.

A season for conferences A jam-packed schedule of enriching conferences is just as much a sign of autumn at Goizueta as changing leaves and cooler weather. From business’ role in advancing public policy to encouraging women in business to find their purpose, Goizueta has been a nexus for lively debates and thought-provoking discussions all semester long. Below are a few of the highlights from this fall’s cornucopia of conferences.

September 18–19 The Robson Program for Business, Public Policy, and Government Annual Conference The annual conference sponsored by the Robson Program for Business, Public Policy, and Government featured diverse speakers from the public, civic and government sectors. The overarching theme was resilience, ranging from personal resilience with Medal of Honor recipient Jack Jacobs, to the resilience of the animal kingdom in the face of global climate change with Dr. Jane Goodall.

November 1 Emory MAC Conference The Emory Marketing Analytics Conference, a dynamic one-day conference focused on the latest trends in data-driven approaches to marketing, is designed for industry and academic marketing thought leaders charged with spearheading marketing analytics research as well as driving analytical marketing transformation and innovation. Alum Scott Doyne 03MBA, senior vice president of data strategy and insights at Turner Sports, and former Goizueta professor Manish Tripathi, senior manager of analytics at Amazon, were among the leading business analysts at this year’s conference.

Goizueta BUZZ November 7–9

November 15

Inside Goizueta

Executive Women of Goizueta

Inside Goizueta is a three-day diversity conference where participants have the opportunity to witness the energy, supportive culture and intense academic environment that distinguishes Goizueta’s MBA programs from others. The conference featured a series of discussion panels and information sessions where prospective students could connect with current students, alumni and administrators. Prospective students also attended real and mock class sessions.

The theme of this year’s Executive Women of Goizueta conference was “Purpose, Passion & Profit: Driving Performance with Intent.” Attendees were encouraged to harness their passion and the perspectives of executive peers and apply them with intention. By focusing on purpose and passion, women in business can craft a holistic approach to elevate their leadership, career, spirit and, ultimately, results.

HR clears the path for Goizueta employees A new HR practice has emerged at Goizueta this year, one that will help the school run a bit more like a business. The “Career Pathing Project” is a concerted effort to increase retention and employee satisfaction by developing clear career paths for staff members. When employees understand their potential for growth within an organization and the skills they need to master in order to attain that growth, they are more engaged, invested and more likely to stick around. The program marks an increased commitment on Goizueta’s part to draw from the skill set of current employees to fill positions. In the few months of implementation, four staff members have been promoted—Jackie Conner (pictured), formerly director of academic affairs and instructional

design, is now associate dean of Executive MBA Programs; Corey Dortch, formerly senior director of Full-Time MBA Programs, is now associate dean of the Evening MBA Program; Nicole Hitpas, formerly director of program marketing, is now chief marketing and communications officer; and Marvell Nesmith, formerly head of the registrar’s office, is now director of academic affairs and instructional design. “This initiative is already showing outstanding gains,” said Alicia Sierra, director of human resources and diversity at Goizueta. “Although we are in the first phase of this important project, it is already showing positive results by allowing us to maximize the talent and skills of employees who are already here and contributing to Emory. It’s a win-win for everyone.”

Real estate investment fund heightens students’ skills Goizueta’s student-run real estate private equity fund continues to outdo itself, seven years after its inception. The fund began in 2014 with $25,000. By 2019 it had increased nearly tenfold from donations and returns on real estate deals, and it keeps going up. The board has also burgeoned to 38 members, including BBA, MBA and law students. Roy Black, professor in the practice of real estate and director of the real estate program, said, “We opened the Fund Board to law students this fall because the documents we review for potential investment have a substantial amount of legal terms and information. We have nine teams analyzing investment deals and one team researching the effect of a possible recession on our investment strategy.” The fund has two goals: provide students an educational experience of managing real

money and ultimately act as an endowment fund for the real estate program. The student board meets six times each semester, and after they’re divided into teams, each team presents results of analysis before an investment decision is made. The fund invests in Reg. D private real estate syndications in fall semester and publicly traded REIT (real estate investment trust) stocks in spring semester.

“a great hands-on learning experience” that prepared him for his current career as a CFA and senior underwriter at Freddie Mac in Washington, D.C. Alumni interested in presenting projects for fund consideration should contact Roy Black at

In October, students heard a pitch from alum Eric Freedman 00BBA (pictured) of Coastline Capital Partners, a Californiabased firm that is inviting investment in a current project. Such experience provides a serious leg up in the job market. Preston Stevens 15MBA worked with the fund while at Goizueta. He called the fund

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Anna Gibbons 04C

Universities have defined much of Anna (Hobby) Gibbons’ adult life. As a student at Emory, she immersed herself in Residence Life, and the experience solidified her decision to work with and serve students. Upon graduation she worked as a graduate hall director while getting her master’s at Florida State, then worked in housing at the University of Tennessee, Knoxville, and as a director of residence life at Agnes Scott before returning to Emory in 2014. Since then she’s been influencing undergraduates at Goizueta through academic advising and as director of international programs. In June, she moved into a new role as director of pre-BBA advising and admissions. Recently, Gibbons sat down with Emory Business to discuss career, life and the school’s anniversary.

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#MeetGoizueta EB: Congratulations on your new position. As head of admissions for undergraduates, would you share some of your goals for this position? Gibbons: Thank you! I’m excited to be in a position where I get to champion a program that I know can be transformative for students. I want to guide every student with aspirations of studying and working in business to see the Goizueta BBA program as the place that will challenge them to grow intellectually and give them the tools to develop professionally. The BBA curriculum coupled with the exploration of the liberal arts in Emory College can be a great fit for so many students with a wide range of interests and future goals. I want that message to be clear so none miss out on what Goizueta has to offer. EB: What’s the biggest change you’ve observed in students’ expectations in the last three to five years? Gibbons: I am consistently amazed by the students that come through our door. They are so talented and committed to putting their best efforts into pursuing their goals. That commitment comes with a tremendous amount of pressure that they put on themselves. Through social media, they have incredible networks, but they also see every time someone else achieves something they aspire to obtain, and that can be hard. We see both sides of that in the BBA program: the achievement and the self-doubt and fear. EB: The business school began as a program for undergraduates, adding the MBA degree later. As the BBA program undergoes its annual curriculum review, what excites you about its future? Gibbons: While the formal curricular review hasn’t concluded, I do know that one thing won’t change—we will continue to embrace academic rigor and will enter the next 100 years with excellence. Part of the process is to look critically at the

curriculum to make sure we are not only providing relevant knowledge and skills but are also considering what businesses and organizations will need in the future. One certainty is that future business leaders need to have a strong appetite for data analytics, so we will make sure this has the appropriate space in our curriculum. As for the process, I love that it is focused on the student voice. We have involved students in the process and are truly listening to what students say they want and need. I’m excited to be a part of a program that won’t allow itself to get too comfortable; both programmatically and in partnership with the faculty, we are constantly evaluating how we can do more for our students. EB: You noted that students interested in the business school are identified early and that outreach, like visiting residence halls for cookie chats and sharing information about the program, occurs throughout their freshman year. For those Emory students who are not accepted into the program, how do you handle that? Gibbons: Typically, when a student is denied admission, it comes down to their ability to manage the academic rigor required for the BBA program. Working with a student who isn’t prepared for the program is challenging, but it’s our responsibility—no matter how badly the student wants to be at Goizueta—to make sure they’re going to graduate from this institution. Academics are first. If it doesn’t feel like it’s the right fit from an academic standpoint, we don’t want to lead them down a path that they’re not going to be successful in. Since we have the opportunity to spend so much time with the students during these first two semesters, it’s really not a surprise to a student if they’re not admitted. There would have been an ongoing conversation about, “This is where you’re at. This is where I think you need to be. Here are some ways you can get some resources to help you get there.” However, students who aren’t in the BBA program still have the opportunity to take some business classes and engage in the business community at Emory through clubs and organizations. EB: What would people be surprised to learn about you? Gibbons: While I often share this fun fact, many are surprised to learn I spent eighth through twelfth grade living in South Korea. My dad is a career Army officer, and we were stationed there for six years. It was an amazing and transformative part of my life. EB: When you are not at work, what do you do for fun? Gibbons: Away from work, I love spending time with my husband, Marc, and family. I married into a die-hard, 56-year season ticket holding Cleveland Browns football family, so the fall is spent wearing orange and brown and yelling at the TV. For the first time in many years, we may get to cheer more than we grimace and shout. EB: Finally, of all the moments of working with students, what’s your favorite? Gibbons: At Goizueta, few moments match our BBA Ceremony as we lead into graduation weekend. Celebrating all of the honors and successes the students have earned is magical.—Nicole Golston

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Libby Livingston Growing up, Libby Livingston was no stranger to a college campus. Her mother, Martha Masengill, worked for more than 30 years in alumni relations and development for the University of Tennessee. At a crossroads after receiving an undergraduate degree in psychology, Livingston’s mom suggested higher ed, and the rest, as they say, is history. For nearly 20 years, Livingston has worked to recruit MBA students to Emory’s Goizueta Business School. She’s traveled the world recruiting potential students for the full-time program and even encouraged her husband, Kevin Livingston 04EMBA, to enroll. Today, she’s senior director of admissions and leads the evaluation and yield team. This reorganization of duties in the MBA Admissions Office is one of many changes she’s experienced over the years.

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This fall, Livingston swapped seats and agreed to be the one interviewed. Her perspective typifies Emory’s business school: agile, reflective and ready for the future. EB: As we celebrate the school’s centennial, would you share some of the changes you’ve seen in admissions? Livingston: A couple of things stand out. First, we’re completely paperless now. I remember way back when, I’d be taking stacks of files home to read, and we had a large workroom that held all our file cabinets. Now, everything is paperless. This was a huge change. Second, every year I feel the recruiting process starts earlier and earlier. When I first started, October was the prime time to participate in MBA fairs, and recruiting would start then as well. Then the recruiting timeline moved to September, then August, and now it starts in July, even before the incoming two-years start classes. EB: Why do you think this is? Livingston: Students want to start the process earlier and are eager to engage with the schools. It’s a competitive environment, so schools want to start the process earlier as well.

EB: You’ve interviewed hundreds of students over the years, especially in your new role. Why is this part of the admissions process so important? Livingston: We find the interview so critical because it gets us beyond the person on paper. By having a 30- to 40-minute conversation with someone, you really get the sense of whether they’ve done their research. Have they thought about the value of the degree and how it will help them achieve their goals? Would I want this person on my team? Are they going to give back to the community? And are they going to come here and take on a leadership role? That’s the expectation, as there are so many leadership opportunities in the program. EB: How does it feel holding someone’s destiny in your hands? Livingston: Knowing this decision can impact the direction of someone’s life and career is impactful and very rewarding. That’s why when I’m talking to candidates, I use my psychology background and will often counsel them if the school isn’t the right fit, offer them advice on other programs and options or urge them to reapply. We want to set expectations so that they are prepared and not disappointed once they get here. EB: Would you speak briefly about your role with the Forté Foundation? Livingston: The growth of women in leadership, here at Goizueta and at Emory, is so exciting and exemplifies the goals of the Forté

Foundation, which is to increase the number of women in business. Forté’s alliance links talented women, influential companies, leading universities and business schools, and pioneering donors. Together these important players commit to advancing women in business. I’ve been involved with the organization since Goizueta became a member about 15 years ago. I served on the board a few years back, and now I am a member of the advisory council. Advisory council members offer input on the organization’s strategy, programming and projects. They will come to us and say, “Hey, we are thinking about this,” or “What route do you think we should go?” EB: Your daughter, Sarah, is a competitive swimmer and a junior in high school. As she begins looking at colleges, how does it feel to be on the other side of the admissions process? Livingston: Thankfully, Emory is on her short list! Naturally, I am urging her to at least minor in business. I’d love for Sarah and my younger son, Robert, to major in business, because I really believe in the skills that you learn and that the degree will set you up for success. EB: As we look to the future of Goizueta, what’s in store for you? Livingston: I kind of live in the moment. I’m part of a great team in the admissions office and in the school overall, and I’m still learning. I don’t know what my next move will be, but I really love what I am doing now.—Nicole Golston

“We find the interview so critical because it gets us beyond the person on paper. By having a 30- to 40-minute conversation with someone, you really get the sense of whether they’ve done their research.” fall | 2019 11


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years and beyond By J. Michael Moore

Emory’s Goizueta Business School positions itself for a new era


or the last century, Emory’s business school has grown and prospered by tapping leaders and faculty with rich

research interests and experience, remaining connected to industry and business while establishing a community that focuses on enrichment not only for the individual but the world outside school grounds. This rich culture continues today. As Dean Erika James stands at her desk

surrounded by technology her predecessors would most certainly envy, she’s mindful that the challenges and goals for the future are in some ways similar to those that have come before. James is one of many deans to lead Goizueta Business School since 1919, each leaving a

Left, Dean Erika James. Above top, thanks to a gift from the Rich Foundation, the business school got a building of its own in 1947. Bottom, Goizueta Business School today.

noticeable thread in the school’s fabric. The priorities and visions of each administration have been reflected in updates to curriculum, research focus and building aesthetics. James looks to do the same while also keeping the school agile in the face of increasing change. Many, of course, consider this a requirement as the business world faces more complex problems on a global scale.

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DATA-DRIVEN “Business is changing rapidly,” James said. “How organizations are structured, the technologies they use, where and how they do business and the skills they need to succeed are all changing. That means business schools, as a conduit to business, have to change as well. We hear a lot about the competition for talent. That’s because the people skills and capabilities have not kept pace with the speed with which business is able to operate. There is also, in some cases, misalignment between what current and future generations of professionals are looking for and the structures and goals of the organizations that are seeking talent. Business schools have a responsibility to try to realign the two, and doing so requires educating both employers and students.”

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This must occur in a context of great challenges for business schools, including declining enrollment numbers and rising costs. Additionally, business must increasingly understand—and embrace—the changing needs and desires of students. Schools, and the business community, must foster diversity of background, culture and thought. Research—the backbone of higher education—must ground itself in theory and applicability, thus bridging a gap between the academy and industry. James believes Goizueta is well positioned to address these areas in the coming years thanks, in part, to its commitment to serving the community and improving society.

Percentage of female students in Goizueta’s undergraduate BBA program

—Kristy Towry, vice dean for faculty and research and John and Lucy Cook Professor of Accounting

The more diversity you can bring in, the better the thinking gets, the better the problem solving gets. It just elevates everybody.

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Industry Has Taken Notice In August, the Business Roundtable, an association of chief executives from America’s top companies, released a new “Statement of Purpose of a Corporation.” The document, signed by 181 CEOs, presented a stark contrast to previous work. It spoke to a new trend in business, one in which leaders are committing their companies to benefitting multiple stakeholders not just shareholders. This includes customers, employees, suppliers and communities. New Vice Dean In January 2020 Anandhi Bharadwaj, Goizueta Endowed Chair in Electronic Commerce and professor of information systems & operations management, will become the school’s vice dean of faculty and research. Bharadwaj takes over for Kristy Towry, whose second term ends in December. A noted educator and scholar, Bharadwaj joined the Goizueta faculty in 1995. She holds a Ph.D. from Texas A&M. Before pursuing her doctoral studies, she worked as an information systems consultant at NIIT, a worldwide IT consulting firm.



Percentage of minority students in the weekend executive MBA 16 18emory emory||business business

Goizueta is ahead of the curve as evidenced by its centennial campaign that calls on businesses and business education to “go beyond” the status quo and focus more on the greater good. “I was gratified to read the CEO statement and to see the support,” James said. “I think we have been on that trend in the business community because we have some very astute senior executives and CEOs who understand the value and role of business in society. And because, from the ground up, we have employee bases that are asking their companies to have a more impactful role in society.” James, John H. Harland Dean and professor of organization & management, said business schools play an important role in advancing this vision. Entrusted with the future workforce, schools give students the tools to hone and refine skills and ideas to change not only how organizations operate but how they support a broad spectrum of stakeholders and the communities in which they operate. Voting with Their Feet The views expressed by the Business Roundtable come as no surprise to James and others at the forefront of business education. But they did shake the bedrock of a long history in management education.

The statement of purpose marks a departure from the Milton Friedman Doctrine. “The Friedman doctrine has influenced all aspects of business since it was first published in 1970, from how corporations operate and compensate executives, to how we teach management in business schools,” said Brian Mitchell 00EvMBA/MPH, associate dean of Goizueta’s full-time MBA program and head of the school’s global programming and initiatives. “The singular focus on shareholder value has also led to a wide range of outcomes for businesses and society, including vast wealth creation as well as some infamous ethical failings.” Today, students at all levels exhibit a deep interest in social enterprise and justice. “Students are helping shape the future at schools because they have expectations about what they want from their educational experience and what they want from their professional experience,” James said. “They’re voting with their feet. If they don’t find a school they feel engages their interests, they will seek alternatives. And I think the same is true with their employers. If they don’t find companies that are aligned with their interests, they will seek alternative forms of employment.” For example, Social Enterprise @ Goizueta supports classes with titles like “Business and Society” and reaches close to 300 students each year in curricular and co-curricular activities. The center also supports Start:ME Atlanta, a business accelerator program that, to date, has helped more than 200 small businesses succeed and pour resources back into the community. Start:ME Atlanta was recently recognized as a 2019 Lighting the Way grant recipient by the SunTrust Foundation.

learning fosters an appreciation for diverse viewpoints and serves as a means for developing nuanced, contextual perspectives in decision-making.” Students want a clear path to their goals, which likely won’t fit in a syllabus full of lectures and theory. For this reason, Nicola Barrett, Goizueta’s chief corporate learning officer, refers to “learning journeys” rather than curricula or programs. Corporations contract with Goizueta for custom programming for their employees (a growing business), and degree-seeking students want more than boxes to check. Industry leaders regularly come to campus to share insights with students. Above, Aslam Khan, restaurant veteran and CEO of TGI Fridays and Falcon Holding LLC, spoke to MBA students earlier this year.

Service and Responsibility Of course, service to the community should not be limited to schools. James and many others believe in a growing sense of responsibility streaming out of the boardroom and into society at large (the multistakeholder effect from the Business Roundtable). “I feel a growing sense of conscious capitalism in the world today,” James said. “Our students demand we pay attention to more than the bottom line. They want this in their lives, and it is something we are uniquely suited to bring out in them through our social enterprise, leadership and other programming and ultimately, through the heart of our community.” But devotion to a learning community is also an integral part of the educational experience, something James and others in the school say should continually be leveraged. To earn a certificate of advanced leadership in the MBA program, for example, students must complete a

capstone course, finish militaryinspired leadership training at Fort Benning, go through multiple reviews and serve as Delta Air Lines Leadership Coaching Fellows or “peer coaches” to new students. “Traditionally, the rationale for fostering community in business schools is not only because students derive enormous value from the power of the networks they build but also because a significant portion of their learning is based on peer-to-peer interactions,” said Andrea Hershatter, senior lecturer in organization & management and senior associate dean of undergraduate education. “In professional environments, managerial effectiveness is in large part based on the ability to pull together organizational resources, communicate and work across boundaries and identify opportunities to create synergy. Thus, curricular opportunities that allow students to experience the power of working within and across groups is extraordinarily useful. Additionally, community-based

“We’ve moved from just-in-case learning to just-in-time contextual learning,” Barrett said. Strength in Diversity Goizueta is a diverse community that offers students opportunities to immerse themselves in different cultures multiple times during their education. Close to a quarter of BBA students will study abroad at some point during their career at Goizueta. Additionally, MBA students receive instruction on language, history and other cultural aspects through partner programs in the Emory College of Arts and Sciences. Future generations will live in more diverse communities and encounter a wider range of perspectives and ideas. “Ultimately, exposure to society, history and language is to help students show up with a level of empathy when visiting a new country,” Mitchell said in a previous interview with Emory Business. “When you show up with that increased level of empathy, it helps your learning, understanding, appreciation and ability to lead in that context. Instead of just showing up and going 100 miles an hour, you

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enter with an appreciation for how this environment came to be: from the political, historical and societal aspects.” James sees work to be done in increasing the proportion of domestic minority and female students. One strategy is recruiting more diverse faculty. In recent years, the number of total faculty has grown along with the number of female instructors and researchers.

Business and the Liberal Arts Dean Erika James and Michael Elliott, dean of the Emory College of Arts and Sciences, spoke with the Atlanta Business Chronicle in spring 2019 on the value of business in a liberal arts education. “What we get from having students with a liberal arts background is an ability to think more creatively about how operations can be enhanced or about how operations can run more efficiently. Students are coming to us with a much broader skillset and a much more diverse set of experiences that allow them to make connections more so than we saw in the past with a classroom full of engineers for example,” James said. For the complete interview and podcast, visit



Faculty hired in Erika James’ tenure as dean (16 women) 18 emory | business

Since James’ arrival, nearly half of the 34 faculty members hired have been women. “We have focused our efforts to attract and retain a diverse faculty and have had particular success with regard to female faculty,” said Kristy Towry, vice dean for faculty and research and John and Lucy Cook Professor of Accounting. “The more diversity you can bring in, the better the thinking gets, the better the problem solving gets. It just elevates everybody. This is crucial as we seek to build a faculty that reflects the diversity in our various stakeholders, including our students and the business community we serve.” And Goizueta is a leader in the space. A report last year from Poets & Quants indicated that, among U.S. universities on the Financial Times list of the top 50 business schools, Goizueta had the highest percentage of female faculty: 33 percent. Most notably, the school’s pretenured faculty was 46 percent female. Towry said women currently make up 34 percent of the school’s faculty. Currently, half of Goizueta’s pretenured faculty, those focusing heavily on research, are women. “I think we’re intentional about identifying talent and opening doors

to places that we potentially would not have considered,” James said. “You have to educate decision makers on what excellence looks like and where it can be found. And when you do that, you expose yourself to diversity in all of its types.” This includes diversity of student goals. Goizueta offers degree programs for undergraduates and graduate programs for full-time and working professional students. Recognizing growth in career interest and student demand, in 2017 the school started a graduate program in business analytics. Another area of growth is non-degree offerings through Emory Executive Education, Goizueta’s arm for custom corporate programming and open enrollment for working professionals. Executive Education offers a breadth of topics and delivery methods. “We’ve got to be able to meet learners where they are,” Barrett said. “So, if that’s in their office, if that’s on their smartphone, if that’s in person … I think those flexible modes of delivery are going to do well. But doing it in a way that is still about the learner and not losing the intimate learning environment, that is what our faculty do so effectively.” Barrett does not rule out future use of holograms and artificial intelligence to maintain levels of interaction sometimes lost in distance learning. She, and others in leadership, speak often of the Goizueta community and how it must continue to be a source of strength and pride regardless of external changes and challenges. “I think we should also be thinking about, right from the start, what people need at different points in their career,” Barrett said.

1 BBA students unite during a trip to Nicaragua that exposed students to the many development challenges facing business. 2 Emory President Claire E. Sterk shares insights on her native country with MBA students in the Seminars for Global Citizenship course. 3 Start:ME entrepreneurs celebrate graduation and receiving grants to enhance their business ventures. 4 Delta Leadership Fellows exchange ideas. 5 Senior Associate Dean Andrea Hershatter conducts a fireside chat with William Hockey 12BBA, cofounder and CTO of Plaid, during the Entrepreneurship Summit. 6 Nicola Barrett, the new chief corporate learning officer for Executive Education. 7 MBA students volunteer during the annual Keystone event. 8 Brian Mitchell 00EvMBA/ MPH is associate dean of full-time programs.




4 6

5 7


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Curricular opportunities that allow students to experience the power of working within and across groups is extraordinarily useful. Additionally, community-based learning fosters an appreciation for diverse viewpoints and serves as a means for developing nuanced, contextual perspectives in decision-making.

—Andrea Hershatter, senior lecturer in organization

Number of countries represented in the FTMBA class of 2020



percent female

& management and senior associate dean of undergraduate education


46 One-Year MBA

percent female

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The Business Value of Research Meeting the needs of mid-career professionals comes in various forms. Partnerships with industry are one way faculty at Goizueta source valuable data for research but also the information to guide the creation of curricula and coursework. As business education enters a new era with up to four generations in the workplace simultaneously (Boomers and Generations X, Y and Z), understanding the dynamics of the office is increasingly important and valuable to both the researcher and the practitioner. To accomplish this, multiple faculty members at Goizueta conduct behavioral research to complement other cutting-edge methods involving data. “Professional schools like ours are in a unique position,” Towry said. “Because the things that make for good academic research are not the things that necessarily make for good practical applications. For the academy, what we’re trying to do is very precise and theoretically grounded. It’s a balancing act, but I think the trend is definitely moving to that symbiotic relationship between the academy and industry. We’re bringing in faculty who know how to speak to both.” Towry says faculty members, in increasing numbers, collaborate around new technologies and trends. Faculty learn from each other, melding the academic tradition with real-world experience. Veteran professors have long incorporated wisdom from the real world into the classroom. Rob Kazanjian, Asa Griggs Candler Chair and Professor in Organization & Management and senior associate dean for strategic initiatives, says such methods will increase in higher

Goizueta IMPACT partners with organizations, like The Home Depot and the Alliance Theatre, to provide unstructured, ambiguous problems for students to solve. Above, business leaders judge and offer valuable feedback on student-led consulting projects at Showcase Day, the culminating event each May.

education for added relevance in research and in the classroom. “There’s no better way to get to what’s important,” he said, “than interacting with executives.”

A Community that Goes Beyond Indeed, Dean James continues to strategize with business leaders and educators for the benefit of students and to propel the school forward.

He envisions more researchers using organization data, like that captured by human resources departments, over the next decade. This comes as a benefit to students, who learn every day from professors charged with being on the forefront of new technology, new practice and new theories.

“Business education is at a crossroads, and Goizueta will be a leader thanks to its focus on building a community of influencers and valuable professional networks,” noted James.

“As we think about the future of management education, it’s really important to combine grounding in traditional business functions and paradigms with future-facing skills,” Hershatter said. “In addition to changes that are driven by technology, increasingly complex, multilayer business issues will require new ways of analyzing, operating and structuring. Because many of our faculty members are engaged in groundbreaking research that informs practice, they are able to endow our students with insights and methodologies that will enable them to evolve along with the organizations they will lead.”

These elements, along with a strong alumni base and committed individuals, will ensure Goizueta is not only meeting the needs of students and industry but encouraging world-changers to carry a sense of community and social-mindedness into their work and beyond. “We will remain relevant and sought after by students and faculty because of our ability to deliver an excellent educational experience and research environment while, obviously, keeping that community focus first and foremost,” she emphasized. “We will build upon our past and welcome the changes that inevitably lie in store for our future.”

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ith a look to the school’s future influence, the rigorous research methodologies imparted by Goizueta faculty are passed on to doctoral graduates. The following is a sample of recently created and ongoing new knowledge.

Let them go? With human capital, the rule is to not only attract the best talent but to retain it, right? Not necessarily, says research by David Tan 09PhD. Tan, who is associate professor of David Tan management at the University of Washington (Foster), and coauthor Christopher I. Rider from the University of Michigan (Ross) have put an intriguing hypothesis to the test: can a firm gain status when employees leave for highstatus competitors? Their findings suggest that it can. They analyzed data from the 200 highest-grossing law firms in the U.S. between 2004 and 2013 and found that while losing employees can detrimentally affect productivity, it can also signal to prospective employees that your firm is a stepping stone for career-enhancing opportunities. In other words, it might make you more attractive to ambitious and highvalue new recruits. The research represents a dramatic departure from prevailing thinking on what Tan calls the “retention imperative” in strategic human capital management, and it sheds light on an interesting new channel through which losing employees might actually improve a firm’s competitiveness in the labor market. The question to employers and HR managers is, under the right circumstances, mightn’t it be better to let them go? Strategic Management Journal (2017)

The democratization of investment research 
 To function well, financial markets need to provide highquality information to a broad base of investors. Without it, pricing securities

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gets difficult, and markets can end up stagnating. At the same time, information with high investment value tends to be costly to produce, which has left individuals at a perennial disadvantage relative to institutional investors. To counter this, new platforms are emerging that leverage social media–style technology to share, exchange and curate high-value investment research to all investors. But are individuals actually reading and benefiting from the research provided by these new platforms? A forthcoming study by Russell E. Jame 10PhD at the University of Kentucky (Gatton) suggests they do. Together with colleagues from Gatton and the University of Texas at Dallas and Goizueta’s T. Clifton Green, Jame has tested retail investors’ response to popular investor site Seeking Alpha. He finds that there’s a sharp increase in retail trading in the 30-minute period following an article being published on the site. And on the days articles are published, the relation between retail order flow and future returns increases threefold. This all points to Seeking Alpha helping retail trading engage in more informed trading. (Working Paper)

Too good to hire In an increasingly competitive labor market, having a killer résumé should position you favorably with potential employers. But a new paper by Adina Sterling 11PhD, associate professor of organizational behavior and sociology at Stanford Graduate School of Business, asks whether highly capable candidates aren’t being penalized in the hiring process by managers who have concerns about their future commitment to a firm. Together with colleagues from Johns Hopkins and Carnegie Mellon, Sterling ran a series of four experiments with U.S. hiring managers to test the idea that candidates with standout credentials might be perceived as prioritizing their personal and professional development over a commitment to a specific employer. And her findings suggest that managers do indeed see highly capable

By Áine Doris

candidates as having lower levels of organizational interest. Critically, because these candidates are perceived as having more external job options, they are also seen as a higher flight risk than less able individuals. Penalizing high-caliber talent in this way, warns Sterling, carries the risk of lower market mobility for the most able, while simultaneously threatening long-term competitive advantage for firms: a zero-sum game scenario that should be addressed, she argues, by a “more systematic relationship” between ability signals and negative screening decisions on the part of hiring managers. She and her coauthors also urge highly capable candidates to do more to convey personal interest and commitment at the hiring stage and to leverage human networks over platforms for referrals that may help circumvent the issue. Administrative Science Quarterly (2019)

How do adopters transition between incumbent and new channels? When people or organizations adopt a new channel, such as a mobile shopping app or an online learning system, what happens to their use Eric Overby of the incumbent channel, e.g., a physical store or classroom? Do they phase out their use of the incumbent channel, do they use both channels indefinitely or do they revert back to the incumbent channel? These are the kinds of questions that intrigue managers who introduce new channels and are tasked with determining whether—or how much— to continue supporting existing channels. And they are the questions at the heart of new research by Eric Overby 07PhD, associate professor at Georgia Tech (Scheller). Overby and Sam Ransbotham of Boston College analyzed transaction data reflecting how used car dealers used a new electronic purchasing channel and the incumbent physical purchasing channel over a six-year period. They found that dealers who adopted the electronic channel at similar times followed dramatically


different patterns of channel use: some quickly abandoned the physical channel (replacement), others used both channels (extension) and others reverted back to the physical channel (discontinuance). According to Overby, “This allows us to extend the traditional adopter categories of innovators, early adopters, early majority, late majority and laggards. For example, we found that some innovators are replacers, others are extenders and others are discontinuers.” Overby and Ransbotham also find that the longer someone has used the channels, the more likely they are to be an extender vs. a replacer. Overby and Ransbotham arrange their findings into a framework that gives managers new tools to understand why people and organizations follow one pattern of channel use over another and to develop intervention strategies to drive optimal use. MIS Quarterly (2019)

past are more likely to commit fraud than drivers who have no experience of the court. The authors put this down to a complex psychological phenomenon called “affective forecasting”—the typical habit of overestimating the effect a negative outcome will have on us. Drivers who have been found guilty of fraud don’t use affective forecasting, as they’ve already experienced the sanction, which is likely to have a less negative impact than they imagined. This suggests that the sanction will be a weaker deterrent for ratecode fraud for drivers who have been previously found guilty than for those without direct experience with the sanction. Food for thought for policy makers, says White, as the threat of enforcement can be more effective at deterring future fraud than the actual enforcement itself. Organizational Behavior and Human Decision Processes (forthcoming 2020)

Close experience with potential sanctions and fraud deterrence

Demutualized stock exchanges

Every year, companies and investors lose approximately $1 trillion to workplace fraud in the U.S. Understanding how effective regulation is in punishing offenders and (more importantly) deterring future fraud is critical both from a societal and economic perspective. W. P. Carey School of Business’ Roger White 17PhD and Hankamer School of Business’ Melanie Millar 16PhD have just published research that looks at the efficacy of sanctions on perpetrators using a novel lens: New York City taxicabs. Rate-code fraud—charging an out-of-town rate for local rides—is fairly prevalent among drivers, and it’s estimated around 10% of drivers commit this type of fraud multiple times per week, amounting to a cost to riders of more than $8 million per year. Using GPS field data from NYC taxicabs paired with data from taxi court, the regulator’s enforcement mechanism, White and Millar, along with Jeremy Douthit from Eller, have analyzed the deterrent effect of potential sanctions. Surprisingly, the researchers find that taxi drivers who have been found guilty in the

When a private, member-owned company (a cooperative or a mutual life insurance company, say) is publicly listed and becomes a jointMaria Rykaczewski stock company, the process is known as demutualization. For some time, demutualized stock exchanges have fallen under scrutiny from regulators, multiple market participants and the academic community because the change in operating structure within these newly listed firms is thought to incur a decline in regulatory oversight. A new paper by Carey School of Business’ Maria Rykaczewski 13PhD and colleagues from Arizona State and Florida International Universities finds that for these firms, liquidity improves postdemutualization. But this is likely due to a decline in the reporting quality, which in turn points to a decline in regulatory function of demutualized stock exchanges. Rykaczewski’s research draws a sample of firms traded on 14 stock exchanges that demutualized in the period 1999–2008 and a control group of firms traded on 17 stock exchanges that did not demutualize or demutualized de jure (without actually

changing their ownership structure). The findings give substance to concerns about self-regulatory behaviors of the U.S. demutualized stock exchanges, which critics deem to be at odds with their for-profit orientation and precariously close to monopolistic in nature. Rykaczewski and her coauthors quote Securities and Exchange Commissioner Robert Jackson, who warned in 2018 that while for-profit businesses in America can be sued when they are found responsible for causing harm, U.S. stock exchanges assert that they are “immune from liability on the theory that they are acting as regulators rather than profit-makers.” (Working Paper)

Measuring the impact of product placement We’ve all seen the messages on favorite TV programs or films containing product placement. As a marketing technique, product placement is gaining traction. But is it effective? New research from the Kelley School of Business’ Beth Fossen 16PhD and Goizueta’s David Schweidel, professor of marketing, suggests it is. Fossen and Schweidel looked at data from just short of 3,000 product placements for 99 brands on U.S. television from fall 2015 to determine the impact on social media activity and website traffic for featured brands. They found that while product placement did lead to an increase in traffic and social “heat” in general, the effect was particularly noticeable with verbal placement as opposed to visual. The researchers put this down to greater plot integration—with actors required to say the name of the product, rather than it simply appearing in the background of a scene. That being said, while product placement offers an alternative channel to help marketers reach consumers who have become inured to traditional advertising, Fossen and Schweidel warn of unintended consequences should placement interfere with plot or feel out of place; this, they say, can distract, irritate or create negative associations for the viewer. Marketing Science (2019)

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Scholar Spotlight: Anandhi Bharadwaj by Áine Doris

Anandhi Bharadwaj has been working in information technologies and systems, both as an executive and as a researcher, for more than three decades. Over the course of her career, she has experienced the rise of the internet and successive tsunamis of digital disruption from mobile devices to artificial intelligence, giving her privileged insight and perspective on the mutable world of information technology. She began her career as a consultant with NIIT, a global technology consulting and outsourcing firm, before pursuing a Ph.D. in management information systems at Texas A&M University—a move that eventually led her to Goizueta Business School and the Goizueta Endowed Chair in Electronic Commerce, which she currently holds. Bharadwaj’s research explores the organizational impacts of information technology, digital innovation and the business value of IT. An extraordinarily prolific researcher, since 1990 she has published more than 70 papers. In 2018 Bharadwaj was awarded the INFORMS ISS Distinguished Fellow Award in recognition of her outstanding contribution and intellectual stewardship in the field of information systems. Starting in 2020, she will serve as vice dean of faculty and research at Goizueta.

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EB: How did you become interested in researching information systems, and how would you characterize the focus of your research? Bharadwaj: I started my career in India when computerization was just starting to take hold. This was an exciting time, as organizations were beginning to see the potential in automating their processes. Making the switch from industry into academia, I was energized by the same optimism about the potential of technology to impact business, but I wanted to dig deeper into the kinds of applications and implementation challenges that organizations were experiencing. Doing my Ph.D. in the ’90s, I became engaged in a larger conversation around the productivity benefits of information systems. Corporations had been making sizable investments in hardware and software, including training, but were yet to see the payoff in the form of productivity gains. It was a puzzle for academics and economists that struck a chord with me. What I’d seen at a micro level in a few organizations I’d worked with seemed to be playing out on a macro level—that it takes years before you see the benefits of your investment because of the

KNOWLEDGE CREATION #GoizuetaKnows kinds of learning curves, the new skills and processes and the cultural recalibration that have to happen before you can truly leverage new technologies. This became a question of interest to me that has underscored my research ever since: What’s behind this time lag in the productivity benefits of technology? And why do some companies do it better than others? Over time it has led me to reframe the research—to shift the focus from the economic and productivity gains per se to the kinds of technical and organizational capabilities that companies need to build to extract the business value of IT systems. EB: What kinds of key insights has your research generated? Bharadwaj: I have found that there is an almost universal complexity that organizations have to grapple with when introducing technology at scale. And it’s pan-industrial. A good example is the U.S. healthcare industry. A whole decade after the introduction of the Affordable Health Care Act of 2008, hospitals are still struggling to implement a unified view of patient care. And their challenges are not that different from the challenges experienced by companies back in the early ’90s. From the organizational perspective, you’re looking at a set of almost immutable challenges that span every sector: change management, inertia, even active resistance to new ways of doing things. Then you have to factor in the speed of innovation with new and emerging technologies and the adoption and adaptation processes that organizations have to go through before the benefits kick in—often the technologies have to be recalibrated to meet business needs. Some industries and some organizations tend to be faster and better at introducing and leveraging new technologies. EB: What does your research tell you about this? What makes some firms more agile in adopting and adapting to new technologies?

Bharadwaj: I’ve published papers on what distinguishes agility. One of the key factors we’ve found that determine the pace and success of technology management is the role of the senior leadership, not only in being alert to new opportunities created by technological changes, but also having the commitment to follow through with the change management efforts. A common mistake that leaders make is assuming that their role ends when they make the investment decisions. There’s an assumption that middle management will drive implementation and that change will automatically ripple through the organization. Added to that, there’s a frequent lack of foresight about the training that employees need—that and an inability to manage the fear people might feel about losing their jobs to automation or outsourcing. These are really big organizational challenges, and senior management can’t afford to take their eye off the ball. Agile leaders are those who have a vision—a vision of how technology is going to impact their industry so that they aren’t caught flat-footed and unable to adjust when things reach a tipping point. They also have a vision of how technology will impact their firm. Agility comes when you have leaders who have this sense-making perspective and the operational capacity to absorb change and work with it. EB: You take up your new role as dean of faculty and research in 2020. What are your thoughts on the role of research? How important is it to research technology and its impact? Bharadwaj: I am excited to start in this new role, and it is an honor to work with such a talented group of faculty engaged in creative research and teaching. Research is fundamental to what we do as scholars and educators. Research is how new knowledge gets created, which then finds its way into classrooms through lectures and teaching materials. As business school faculty, it is important for us to stay abreast of technological changes and understand their impact on organizations and society at large. Engaging with these themes, unearthing patterns and gaining insight informs what happens in the classroom and how we educate our students. So there is a lot of synergy between what we research and what we then take into the classrooms to educate the next generation of managers and leaders.

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Robert Kazanjian

Asa Griggs Candler Chair and Professor in Organization & Management; Senior Associate Dean for Strategic Initiatives “I’ve always wanted to have students leave my class looking at the world differently than when they came in.”

#3 In honor of our centennial, here are 100 selected stories of grit, passion, and inspiration that truly embody the school’s spirit. These women and men truly go beyond!

Roberto C. Goizueta

(1931–1997) Roberto C. Goizueta Former Chairman and CEO, The Coca-Cola Company

(1931–1997) Former Chairman and CEO, The Coca-Cola Company

“As I travel around the world, I witness more and more people “As I travel around the world, I witness more and more people now now increasingly turning to private enterprise for the jobs, increasingly turning to private enterprise for the jobs, services and services and will products thatstandard will raise of living, products that raise their of their living,standard while looking to while looking to government to play just a supporting role.” government to play just a supporting role.”

Laura Balser—94BBA | 01MBA Matt Smith—01MBA “When Laura and Matt care about something, they give it their whole hearts.”—Julie Barefoot




Koichi Sugiyama

Harriet Ruskin

David Bray




“From the time I came to Goizueta to when I embarked on my new career path, everything was a new and special experience for me.”

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“One thing I love about Emory is its focus on the students and on meeting what their personal educational goals are.”

“At age 15, I wanted to see if I could use [my] computer to understand large groups and systems.”




Scott Budnick

Jim Carson

Jason Howard




“I take a lot of people into prison on visits, and that immediately humanizes them. I can’t take the whole world into prison, but I can tell those stories through film and television.”

“Real estate is a place for people to do business and a place for people to live. How they live, what they desire in their lives, really drives what real estate’s all about.”

“That’s what drives me—when the two sides of the equation are equally balanced and therefore equally poised for success.”




Xia Liu

Lado Gurgenidze

Dean of Undergraduate Education



“Each of us may seem to be ordinary, but we can do extraordinary things.”


“The competitors were sound asleep in their complacency. When you shake things up and innovate under these circumstances, it is hard not to succeed.”

Andrea Hershatter—Senior Associate Julie Barefoot—Associate Dean of Engagement & Partnerships

“There are wings to fly here.”—Hershatter “That’s one thing I like about my job: I get to see the future.”—Barefoot

Ramón Muchacho 00MBA “I don’t know how long it will take for me to go back to my country, but I’m confident I will do well in whatever I decide to do because I have great education and network from Emory.” fall | 2019 27




Teresa Rivero

Phil Reese

85 Ox | 87BBA | 93MPH

66C | 76JD/MBA

Solon P. Patterson—57BBA | 58MBA Marianna Patterson—61C

“We are breaking barriers and building a common ground with partners to have a strategic, sustainable impact on public education.”

“There is a service ethic at Emory that touched me as an undergrad, was furthered as a grad student, and that drives me to this day.”

“It is our privilege to provide a legacy to Goizueta Business School based on what Emory has meant to us and our community and what it will mean in the future.”—Solon




H. James Dallas

Todd Foreman



David Roemer—02BBA Dan Costa—01BBA

“That’s the only way to really learn—being comfortable with being uncomfortable.”

“We understood how to be opportunistic both in how we grew our businesses and how we bought our businesses.”

“In the beginning, we loved the idea that people could express themselves.”—Costa “We want to encourage people to take risks.”—Roemer




Jag Sheth

Jeff Denneen

Zander Lurie

Charles H. Kellstadt Chair in Marketing

92BBA | 97MBA


“What can I do to ensure that I make India and the U.S.—my origin and adopted countries, respectively—proud of me?”

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“[Success is] being interested, engaged, motivated and inspired by what I’m doing. It’s about being happy.”

“As long as you have the best interest of colleagues, workers, friends and family at heart, you’ll make the best decision possible at that moment.”



Jason Glushon 07BBA “The key is running a busy agency the right way and staying true to our principles. I am very lucky to love what I do every day and can’t wait to see what the future holds.”


Erika James John H. Harland Dean; Professor in Organization & Management

Allison Burdette

“Without that fundamental empathy and willingness to understand people at a truly interpersonal level, we’ll never be successful in business.”

Professor in the Practice of Business Law “I want my students to leave the classroom with the confidence that in their future jobs, they know when to seek legal advice when needed.”




Alex Yarosh

Bill Belk

Warrick Dunn


73MBA | 84JD


“In Hollywood, you are monetizing creative things based on a set of rules that you create yourself, but you truly transact through relationships.”

“If you want to break new ground, you can’t do the same thing you’ve always done.”

“I want to surround myself with a team of people who are smarter than I am because these people challenge your perspective and raise you to a new level.”

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Andrew Davis

Stephanie Espy

Kristy Towry



“The language of business opened up for me ... I needed to be able to understand it and have a point of view.”

“If more people connected STEM to even the most simple things in our everyday lives, they would see how STEM careers help people and make a big difference around the world.”

Vice Dean of Faculty and Research; John and Lucy Cook Chair; Professor of Accounting “It’s all about connecting to human beings. What motivates me is the connections I make.”




Josh Luber

Alvin Sugarman

Qaadirah Abdur-Rahim

99BBA | 06JD/MBA



“The resale sneaker market is just supply and demand. This is Econ 101, BBA, day one, 1996 for me.”


Rick Gilkey

Professor in the Practice of Organization & Management “You think of being strategic as being a very cognitive, logical, linear process; in fact, it isn’t.”

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“If there was a common thread through all the courses and disciplines, it was an unspoken dedication to being an ethical force.”

“My business mind and social heart are divinely developed to transform communities.”



Shan Carr Cooper

George Benston

89C | 95EvMBA “When you go beyond to be the leader people need and the business needs, then everyone can succeed.”


John H. Harland Professor of Finance “What really set George apart from his peers was a genuine interest in his students and colleagues.”—Jim Rosenfeld


Abbey Kocan 09MBA “I want my legacy to be one of unlocking human potential and not backing away from the hard problems.”




Adina Sterling

Dr. Zwade Marshall

Dr. Isabel Lowell


05C | 11MD/MBA | 12MR


“I do feel the call of service is real, and it’s why I do what I do. I want to open up doors for people who come behind me.”

“My story hasn’t been perfect all along the way, but it is a story of resilience.”

“Goizueta gave me the confidence and creativity to think about things differently—to ask, ‘Why not?’”




John Spiegel

Ashley Grice

Jeff Rosensweig



“It was the excitement of learning. It was the desire to learn and the desire to produce. It paid off in a big way.”

“The university can continue to add value to students, alumni, Atlanta and beyond by engaging in our communities in meaningful ways, by having a seat at the table.”

Associate Professor of Finance; Director, The Robson Program for Business, Public Policy, and Government “The talk about millennials being interested in creating or working for social enterprises and being concerned about sustainability is not just talk—it’s reality.”

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Emily Bianchi

Alok Deshpande

Rick Rieder

Associate Professor of Organization & Management



“[Students] help me think about things differently. Even if I have taught a class a dozen times, students still make comments that cause me to think of an issue in a way I never had before.”

“I was passionate about making an impact—especially among people who are disenfranchised.”

“We have the opportunity to unlock and develop the talent of so many of our kids who otherwise may not have been given a fighting chance to succeed.”




Humberto García-Sjögrim

Nsombi Ricketts

Gardiner Garrard




“I want to build bridges where silos now are.”

“Some of it is being in the right place at the right time. Most of it is working really hard and being passionate about what you do.”

“School gave me this analytical skill, an ability to work things out and the confidence that, if I wanted to understand something, I could.”




Roy Black

Dan Gordon

Ellen Bailey

Professor in the Practice of Finance



“[Real estate] is always changing; it’s extremely dynamic, which presents a new set of challenges.”

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“I was also open-minded, and along the way, I met people in different job opportunities that I would never have imagined.”

“Your failures are the tools from which you’ll build your success.”




Selwyn Joffe

Dr. Sidney Hankerson

Lyle Fogarty

80BBA | 83JD



“You realize how important it is to empower people. To let the best people do what they know best.”

“My life’s calling is to transform how people perceive and access mental health treatment by cultivating partnerships with trusted community-and faith-based organizations.”

“[At Goizueta] I created a very strong network—across the country and in Atlanta and Tampa—and I rely on it on a daily basis.”




Les Ottolenghi

Jason Payton

Brandon Walker



“I would say [Emory] really gave me an edge to think forward and design a path for my career that’s been very successful.”

“Switching to a new job is one thing, but I wanted more—I wanted skills in a whole new industry function.”

16BBA “It is exciting that there is no guaranteed path to success.”




Casey Rhode

Jack Tillman

Jim Lanzone




“Values define an organization and its people—and that’s something I learned at Emory.”

“I always admired [my stepfather’s] witty, understated and common-sense approach, and when I came to Goizueta, I realized I could be successful by emulating him.”

“What’s paid off for me time and time again has simply been the willpower to go the extra mile to make things happen. I refuse to settle.”

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Dr. Angela Fusaro 01C | 17WEMBA “I don’t have a formula for when I figured out the right time. But what I did know is that if I continued as I had, the entrepreneurship endeavor was always going to be just a hobby.”




Michael Cohn

Mercedes Soria

Bill Brosius




“I felt that I needed to learn the language of business.”

“Entrepreneurship is the best thing I’ve ever done, and it’s also the hardest thing I’ve ever done.”

“I knew I wanted to be in this field [of accounting], and being in the business school affirmed that with the great professors and teachers.”




Art Dietz

Tom Beaty

Benn Konsynski



“Dietz was an incredibly well-respected professor, and students really benefitted from his teaching prowess.”—Julie Barefoot

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“There’s never been a two-year period in my life that’s been as transformative as my time at Goizueta.”

George S. Craft Professor in Information Systems & Operations Management “My definition of magic is shaping nature to your will. That’s what technology is.”




Jamie Harrell

Clifton Green

Narasimhan Jegadeesh


Professor of Finance

Dean’s Distinguished Chair of Finance

“Jamie is always taking steps. If others are walking, she is running.”—Stephanie Parisi, Associate Director of Online Education at Emory’s Center for Faculty Development and Excellence

“My job has never been a job—my career has been my calling and is a big part of my identity.”

“It was difficult to travel so far away from family, but the U.S. is the place to be for conducting cutting-edge research in finance.”




Peter Roberts

Jared Greenbaum

Andy Serwer



Professor of Organization & Management; Founding Academic Director of Social Enterprise @ Goizueta “By actively working across the spectrum of for-profit, nonprofit and hybrid organizations, our faculty and students become participants in important conversations and debates that are taking place around the world.”

“It was an eye-opening experience to see how student government really worked on this campus, and the differences between graduate students and undergraduates.”

“Today I learn so much about technology, new start-ups and new trends. That’s incredibly exciting to me and exhilarating.”




Andrea Casson Galiano

Jeremy Stoler

88BBA | 93MBA


Percy Muente—08MBA Arturo Muente Kunigami—06MBA

“You have to roar a little bit to become the queen of your destiny and conquer the business jungle.”

“People get so focused on business that they miss what’s important.”

“It’s hard to think of better embodiments of the Goizueta Business School core values than Percy and Arturo.”—Professor Patrick Noonan fall | 2019 35




James Ferman Jr.—65BBA Cecelia Ferman—65C

Omar Johnson

Bill Carr



“Don’t be afraid to ask a question because you’re afraid the answer might be no.” —James Ferman

“Take all the judgment out of the room … People start to come up with good ideas.”

“I gravitate towards smaller organizations that aspire to greatness—I sort of like the underdog—versus being the overdog.”




Sarah O’Brien

Steve Greenfield

Allison Dukes




“I think education is a big gap, and I’ve been able to see the power education can make in women’s futures.”


Sarah Arison 07BBA “Everything you do, you ask yourself, ‘Is there a way I can be a contributing part of the community? A way to give back? Is there a way to lead by example?’”

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“There’s a lot of emotion attached in America to the car ownership process ... People really see that as a reflection of their identity.”

“One of the things I love the most about banking is the opportunity to learn about so many other businesses.”


Faraaz Hossain

(1996–2016) 15 Ox, Goizueta student “Even when everything was on the line, he couldn’t stray from his values.” —Zanir Malani 16Ox 18BBA



Georgia Kossoff

Pete McTier 61BBA

18BBA “My parents raised us to be grateful for the opportunities we have, and then to find a way to pay it forward.”

“Being involved in philanthropy is a great experience. It’s a high calling, and it’s something few are privileged to be able to serve.”




Woo Taek Kim

Steve Carlin

Rebecca Ginzburg




“Emory’s emphasis on not just academic excellence but instilling leadership values in its students is what brought me to Emory.”

“[Goizueta] gave me the business framework and acumen to go out and be a productive member of a for-profit company.”

“I want to make sure that I can be impactful in a way that’s both useful to the organization and also meaningful to me, personally.”




Lee Brodsky

Patrick Noonan

Sarah Beth Brown

05BBA “It’s really important to me to build an environment where yes, it’s hard work and it’s competitive, but it’s also a place where my team feels appreciated.”

Professor in the Practice of Decision & Information Analysis “[In class,] he brought everything back to ‘How does this help somebody make a better decision?’”—Stacey Rudnick 99MBA

89MBA “Success is really not of an individual. It’s those that surround you.”

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Stuart Rose

Grace Pownall

Marvin Ellison

76BBA “Every great university should have a great rare books library.”


Professor of Accounting; Area Coordinator of Accounting “She approaches her work—both teaching and conducting research—with such passion and conviction, and with such concern for others.”—Allison Gilmore, Director, Doctoral Program in Business

05EMBA “I was always willing to talk truth to power and I still am.”


William Hockey 12BBA “One percent of [developers using Plaid’s software] are going to be successful, but that 1% are going to totally change how the world operates.”


For the complete stories, visit

Jeff Miller 10MBA “My focus throughout my career has remained consistent: to feel increasingly challenged and influential over time.”

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Earl Dolive (1917–2013) 40BBA

“Earl Dolive was one of the brightest and most creative executives I have ever worked with. with.”—Wilton ”—WiltonLooney Looney

GOIZUETA CLASS NOTES Homecoming, reunions and the centennial gala helped top off a year of celebration in honor of the school’s 100th anniversary. Highlights include from top: 1. Class of 2014 open letters they wrote five years earlier at Capstone 2. The Pattersons with Dean James 3. 100th Honoree luncheon 4. Class of 2009 5. Guests enter the gala via decorated archway 6. Class of 1999 7. Speed learning track with Prof. Benn Konsynski 8. Brandon Walker 16BBA shares his story at the gala.










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For real-time updates, tweet your news and celebrations to our social media hub, The Social Index, using the hashtag #GoizuetaKudos.

Chip Miller 01WEMBA of Atlanta, GA, is among the Atlanta Business Chronicle’s 2019 Most Admired CEOs. Chip is CEO at Miller Zell Inc.


Steven Brown 77BBA of St. Louis, MO, is vice chairman of RubinBrown LLP.



Harold Yellin 82JD/MBA of Savannah, GA, is listed among The Best Lawyers in America 2020. He is a partner with HunterMaclean in real estate law.

Gail Podolsky 01BBA 04JD of Atlanta, GA, was named a 2019 ACLU of Georgia Leadership Award winner for her pro bono contributions. Gail is a shareholder with Carlton Fields and chair of Carlton Fields’ technology industry group.

Daniel Byrne 89MBA of Lilburn, GA, is chief revenue officer at USPack.

Marcy Strickler Nanus 03BBA of New York, NY, is vice president, corporate affairs at Strongbridge BioPharma.

Kathy Gibson 89JD/MBA of Memphis, TN, was recognized as Woman of the Year by the Technical Association of the Pulp and Paper Industry’s Women in Industry Division. Kathy is CEO at KBG Technologies LLC.

Angela Bostick 04MBA of Philadelphia, PA, is chief marketing and communications officer for the Wharton School.

Jeffrey Swart 89BBA 95JD of Santa Monica, CA, is EVP and chief officer at TrueCar Inc. He was previously TrueCar’s EVP and general counsel.


Evan Rosen 06BBA of New York, NY, is partner in the corporate department of Davis Polk & Wardwell. Adrian Tonge 02C 07EvMBA of New York, NY, is a recipient of the 2019 Innovators & Disruptors Award from New York On Tech, which celebrates the outstanding achievements of leaders in technology. Adrian is managing director at Accenture.

Todd Finger 94BBA of Scarsdale, NY, is co-managing partner for McDermott Will & Emery’s New York office.

Andrea Gitkin 94BBA of Beverly Hills, CA, is managing director and co-head of Health Care Investment Banking at Raymond James.

Justin Pollak 08JD/MBA of New York, NY, is partner in the corporate practice group at Davis & Gilbert LLP.

Timothy Schools 95MBA of Greenville, SC, is president and CEO of CapStar Bank and president of CapStar Financial Holdings Inc. Peter Davis 96MBA of Atlanta, GA, is founder and CEO of GreenPrint, which was just added to Inc. magazine’s list of 5,000 of the nation’s fastest growing privately held companies. The company ranked 71 overall and second in the energy category.

Robert McNeill 09MBA of Atlanta, GA, is CFO of CAN Capital Inc. Bala Sundaramoorthy 09WEMBA of Suwanee, GA, is vice president and general manager of the Atlanta Journal-Constitution.

Kenneth Frank 98WEMBA of Frisco, TX, is CEO of Turning Technologies.

2010s Josh Luber 99BBA 06JD/MBA of Birmingham, MI, is cofounder of StockX, an online sneaker exchange marketplace. The company was featured in a 2019 New York Times article acknowledging its $1B worth.

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Chris Fayard 11MBA of Atlanta, GA, is associate director, customer marketing at Kimberly-Clark Professional.

Scott Bowman 12WEMBA of Dallas, TX, is senior vice president and CFO of Dave & Buster’s Entertainment.


Astrid Fontaine 12PhD of Atlanta, GA, is one of the 2019 100 Most Influential Women in the Engineering Sector. Produced by board appointments from Inclusive Boards in partnership with the Financial Times, the list features senior leaders holding a range of roles across the engineering sector. Fontaine is a member of the People, Digitalization & IT Board at Bentley Motors Ltd.

Charles Donahue 13BBA of New York, NY, is senior associate at Northlane Capital Partners.

Michael Furlong 13BBA of San Francisco, CA, was named a Business Insurance 2019 Break Out Award winner. Mike is cofounder and CEO of Indio Technologies Inc. Jon Neff 12WEMBA of Atlanta, GA, is the Atlanta Business Chronicle’s CFO of the Year in the large private company category. Jon is COO, CFO and cofounder of Hire Dynamics.

Wendy Ho 19WEMBA of Atlanta, GA, is a Poets & Quants 2019 Best EMBA.

100th anniversary time capsule Left, Dean James covers capsule. Above, time capsule committee poses at burial If you don’t already have plans for fall 2044, you’ll want site. Below, the actual capsule to be opened in 2044. to mark your calendar for the opening of the Goizueta 100th Anniversary Time Capsule. As just one of the many “It’s been a joy to work with our alumni committee. They centennial celebration activities, friends and alumni gathered have been very engaged in this process,” said Julie Barefoot, in Jenkins Courtyard on Saturday, October 26, to witness the associate dean of engagement burying of this treasure trove of Goizueta memories. The theme and partnerships and leader of the capsule was “Your Goizueta Journey,” and it included of the 100th anniversary numerous examples of lives changed by Goizueta—photographs celebration. of alumni as students with their friends and classmates, on international study trips, with faculty and staff mentors, in In 25 years, during the 50th case competitions or on social outings. The following alumni anniversary of the school’s served as committee members to encourage 100th time capsule Goizueta naming, friends and submissions and organize the time capsule burial ceremony: alumni will once again gather Laura Freitag 08MBA, Omar Rodriguez 12PhD, Nelie to open the capsule. The walk (Zanka) Lynch 13MBA, Shubha Rao 13MBA (chair), down memory lane will no Antoinette Rosenberg 14MBA, Ashley Teal 15EvMBA, doubt be a joyful one. Jennifer Burdick 16BBA, Lynn Hylden 16EMBA, Pratik Keni 18MSBA, Francesa Dashevsky 19MBA, Carlos Guitierrez Aza 20BBA and Dorrie Paradies 20MBA.

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Nadine Virani 11OX 13BBA 16EvMBA and Reza Kaba 11OX 13C of Atlanta, GA, were married at the Four Seasons Hotel in Atlanta on August 3, 2019.

Col. Matthew D. Smith 01MBA, of Atlanta, GA, gathered army comrades and fellow Goizueta alumni Cpt. Andrew Silva 21EvMBA of Woodstock, GA; Maj. Gregory Koester 14EvMBA of Roswell, GA; Spc. James Meacham 17EvMBA of Brunswick, GA; and Cpt. David Sooy 14MBA of Marietta, GA, at Bagram Airfield, Parwan Province, Afghanistan, for a photo opportunity. Photo taken by Sgt. Jordan Trent, 48th Infantry Brigade Combat Team Public Affairs Officer. Jonathan Nash 02BBA, wife Kerin and big brother Nathan of Mountain View, CA, welcomed son Benjamin Ari in August 2019. Jonathan is international partner marketing lead for Roku Inc.

Matthew Danzig 09BBA and Allison Pennock Danzig 09C of San Francisco, CA, welcomed son Reece Tatnall in April 2019.

Catie Morette 14BBA and Jordan Angel 14BBA of Atlanta, GA, were married June 29, 2019, at Cannon Chapel at Emory.

April Padfield Trust 16MBA and husband Elmar welcomed son Jacob Samuel in August 2019.


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Teodor Stanilov 17MBA of London, England, and Natali Julian Gonzales 17MBA of Atlanta, GA, were married on April 27, 2019, in Plovdiv, Bulgaria. Several members of the 2017 Full-Time MBA Class attended the ceremony. Emory Graduates in the picture (all FT MBA Class of 2017) from left to right: Kiara Hinton Romero 17MBA, Raymond Persaud 17MBA, Nina Ackermann (MBA exchange student), James Tatgenhorst 17MBA, Gabriela Valera 17MBA, Serge Deriane 17MBA, Luz Gossmann 17MBA, Nieves Ortiz 17MBA, Shiho Ide 17MBA, Anabella Torrealba 17MBA, Ruyi Jiang 17MBA, Jamie Gregor 17MBA, Donnell McGhee 17MBA, Julia Krauss 17MBA/MPH, Francisco Rignanese 17MBA, Lee Rensch 17MBA, Jenna Drevins 17MBA/MPH, Steven Blackmon 17MBA 18MSBA, Hannah Tarrien 17MBA.)

Positivity, Humor & Integrity at the Heart of Communication by Myra Thomas When it comes to effective communication, it’s often thought that an engaging manner and business acumen will win over an audience. But according to Lisa Fey 01EMBA, a professional speaker and mentor to business leaders and academics, communication is more about the positivity and integrity that an individual exudes in the workplace, as well as the ability to ask the right questions. “You can’t be a subject matter expert in everything,” she said. Fey outlines the ways for any professional to amp up their communication skills in her new book, IMPROVe Your Communication: 52 Tips for Accelerating Your Performance, Positioning, and Perception. After almost thirty years climbing the corporate ladder working as a sales and marketing executive for The Coca-Cola Company, Fey branched out eight years ago to apply her corporate knowledge by advising C-suite executives and other professionals. Fey has also tried her hand at improv comedy and standup, doing a number of sets in comedy clubs across Atlanta. Her book makes it clear that those improv skills and humor can certainly serve executives well, helping to pull listeners into a conversation and making the speaker more memorable. The 52-page book is short and sweet, she said, designed to sit open and be used as a reference. Fey described it as “fluff-free,” which is certainly good for professionals who find themselves pressed for time. “People like that I am very direct and that I add in a bit of humor. People are responding to it, and the time value equation is really the big thing.”

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t’s never easy losing friends, regardless of how long you’ve known them.

Recently, the Goizueta community suffered two losses. In May, longtime administrative marvel Jalisa D. Galloway Norton, left, passed away from illness. Jalisa spent nearly 15 years with us at Goizueta, mostly supporting faculty in ISOM, but she often offered a helping hand to others. “Jalisa was a guide and coach to the students, a good friend to her staff colleagues and a wonderful partner to the faculty,” said Benn Konsynski, George S. Craft Professor of Information Systems & Operations Management. “She introduced us to her fabulous family and truly deserved her Keough Award for her extraordinary service to the school. She was a delightful friend and colleague to the whole GBS community.” A celebration service with her family was held at the school in September.


he death of a new friend can be equally devastating. In August, the community learned of the untimely passing of Ishna Hall, right, assistant dean and senior director of development. Though only with Emory since February 2019, she left a big mark. “Ishna distinguished herself throughout the entire search process, and within weeks of arriving at Emory, she became one of our most trusted and respected colleagues,” Dean Erika James said. “Like many of you, we came to know Ishna as a thoughtful and strategic partner. She cared deeply about her work and the people she worked with.” Under the leadership of Emory University Advancement and Alumni Engagement (AAE), a memorial service in Cannon Chapel was held to honor Ishna’s memory. Members of her family, along with Dean Erika James and Josh Newton, senior vice president of AAE, were in attendance.—Nicole Golston

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GOIZUETA CLASS NOTES In Memoriam James N. Ryner 48BBA of Georgetown, TX Meyer L. Frankel 49BBA of Atlanta, GA Harmon L. Proctor Sr. 53BBA of Decatur, GA Morris C. Rosenthal 54BBA of Atlanta, GA William L. Worley 54BBA of Atlanta, GA William Jerry Head 55BBA of Gainesville, GA Bruce B. Wilson 55BBA of Sea Island, FL Homer Eugene Smith 56BBA of Hoover, AL C. Norman Nicholson 56C 61MBA of Augusta, GA J. Burke Kile 59C 64BBA of Saint Simons, GA Douglas M. Grimm 66MBA of Atlanta, GA Penny Huff 66BBA of Santa Barbara, CA Hugh B. “Bucky” Gage 67MBA of Atlanta, GA John S. Edgerton 70MBA of Jacksonville, FL William D. Gambill 70MBA of Longboat Key, FL Stephen B. Williams Jr. 70BBA of LaGrange, GA Jack C. “Jay” Shapiro 78BBA of Atlanta, GA Jay K. Marshall 82WEMBA of Summerville, SC Debra Alexander “Alex” Bergeron 90BBA of Poland, ME David Gregory Reichle 96BBA of Chicago, IL

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ONE SMALL BUSINESS AT A TIME Created and run by Goizueta BBA students, Emory Impact Investing Group provides microloans to Atlanta entrepreneurs to unlock the full economic potential of traditionally underserved areas by increasing the number of successful small businesses. Support us on Giving Tuesday to create lasting impact in our community.

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