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W W W. D E S I G N E M M A S J O D I N . S E

THE 2017 COLLECTION


DESIGN ’E MMA S JÖD IN ’ wa s est a b lished in 20 0 8 , offer i ng a g r owi ng r a ng e of p r oducts i n h o me d e co r a t io n wit h a f o cus o n t ex t i les. My a mb i t i on i s t o b r i ng a r t in to ev ery d a y l i f e th r o ug h int er io r d esig n p r o d uct s. I t a ke i nsp i r a t i on fr om t he d etai ls in p l a n ts a n d b ug s such a s g er a nium s, r oses, b umb leb ees, a ut umn lea v es a nd sea s h e l l s . I n e ver r end er t he sub ject f ully, b ut i nst ea d I cr ea t e my own r ea lt y. M y tec h n i qu e s a re pr im a r ily p encil d r a wing a nd wa t er colour p a i nt i ng a nd I a i m t o cr eate pro d u c ts w h i c h will wit hst a nd t he p a ssa g e of t i me. The comp a ny i s si t ua t ed in Jönkö p i n g /S w e d e n a nd r un b y m e – E m m a Sjöd i n.

E mma Sj öd i n

WA L L H A N G I N G S

BLU E G E R A N IUM

GR EEN GER A NIU M

PI N K G E RAN I UM

BL ACK G E RAN I UM

70X100CM, 100X150CM, 150X200CM

70X100CM, 100X150CM, 150X200CM

70X100CM, 100X150CM, 150X200CM

70X100CM, 100X150CM, 150X200CM

Made in Sweden or the Baltics from 100% linen. Washed at 40 degrees with a low spin cycle. W I L D RO S E , 10 0 X 130 C M

SEASH ELLS, 100X 100CM

BL ACK ROSE , 10 0 X10 0 CM

Photo: Andreas Pedersen


ART PRINTS

B LU E G ER A N IUM , 3 0 X 40CM

GR EEN GER A NIU M, 3 0 X4 0 CM

PI N K G E RAN I UM , 30 X4 0 CM

BL ACK G E RAN I UM, 3 0 X 40 C M

Made in Sweden on eco friendly 300g authentic Swedish paper. Signed on the front. Delivered in individual cellophane envelopes. SE AS HELLS , 3 0 X 3 0 C M

BLACK R OSE, 3 0X 3 0C M

WI L DROSE , 30 X4 0 CM

CARDS 11X15CM Made in Sweden on eco friendly 300g authentic Swedish paper with envelopes. Delivered in cellophane envelopes.

B LU E G E R A N I UM

GR EEN GER A NIU M

P I NK G ER A N IUM

BLACK GER A NIU M

WI L D R O S E

SEASH ELLS

Photo: Alexandra Ydevall


Photo: Amber Grimfalk


C U T T I N G B O A R D S / H E AT M AT S 2 1 X 2 8 C M

BLUE /G RE E N G E RAN I UM

B L AC K/ P IN K GER A N IUM

WI L DROSE

Made in Sweden. Double sided design on laminated MDF. Hand wash only.

SE ASHE L L S 25X25CM Photo: Pernilla Nyqvist

S A N DW I C H B OA R D S 1 5 X 2 0 C M

BLU E/ GRE E N G E RAN I UM

BL ACK /PI N K G E RAN I UM

Made in Sweden. Double sided design on laminated birch. Dishwasher friendly. Photo: Jessica Thyrén

W ILD R OSE

SE ASHE L L S


TEA TOWELS 45X60CM

G RE E N G E RAN I UM

WI L DROSE

Photo: Jessica Thyrén

BL ACK G E RA NIUM

WI L DROSE , PAT T E RN

Made in the Baltics from 100% linen. Washed at 60 degrees.

BLU E G E R A N IUM

WINDOW SHADES

DISHCLOTH 17X20CM

Fabric made in Sweden, printed in the Baltics. Made from light weight durable acrylic. Delivered in individual plastic tubes.

Made in Sweden from cotton and cellulose fibres. Washed at 90 degrees.

G RE E N G E RAN I UM

BLUE G E RAN I UM

PI N K G E RAN I UM

BL ACK G E RAN I UM

Photo: Amber Grimfalk

BI G G RAY GER A N IUM , 3 9 X 43 CM S MA L L G R AY GER A N IUM , 3 2X 3 2CM


T R AY S

B LU E GER A N IUM , 3 3X 43 CM

GR EEN GER A NIU M, 3 3X4 3CM

PI N K G E RAN I UM , 33X4 3CM

BL ACK G E RAN I UM , 3 3 X 43 C M

Made in Sweden on laminated birch. Dishwasher friendly.

W ILD R OSE 3 8CM

SE ASHE L L S 38CM

BL ACK ROSE 38CM

S TA N D T R AY TA B L E

CUSHIONS 47X47CM

WIDTH 38CM, HEIGHT 49,2CM

(INNER CUSHION 50X50CM)

Made in Sweden from European ash or American walnut. The material is waxed, not painted.

AS H

AS H

AS H

BLUE G E RAN I UM

G RE E N G E RAN I UM

PI N K G E RAN I UM

BL ACK G E RAN I UM

SE ASHE L L S

BL ACK ROSE

WA LNU T

WA LNU T

Made in the Baltics from 100% linen. Reversible fabric. Washed at 60 degrees.

WA LNU T WI L DROSE


The ori gi nal comes f rom one of my own grey scal e penci l drawings, whi ch has then been col our e d in bl ack, bl ue, green and pi n k . I dr e w thi s heri tage gerani um when it was growi ng ever l arger i n a nor th f aci ng wi ndow. I was parti cular ly drawn to thi s pl ant because of it’s beauti f ul l eaves , whi ch cre ate d an i nteres ti ng dynami c wi th th e stalk s and f l ower buds.

THE SEASHELLS COLLE CTION The ori gi nal f or the s eas hells deri ved f rom one of my own w ate rcol our pai nti ngs, combi ned with s tandard penci l and water colour penci l drawi ng. It’s depi cting mus sel s , sea shel l s, crab she lls, dri f t wood and al gae f rom one of the beaches i n my chi l dho od on the S wedi s h wes t coast. I d e cide d on these as s ubj ects because of my abs ol ute f as ci nati on w ith the ir beauti f ul col ours and s hape s.

THE WILDROSE COLLECTION The ori gi nal f or the wi l d rose is one of my own combi ned w ate r col our pai nti ng and penci l dr awing. It’s of a branch of one of summe r ’s mos t beauti f ul f l owers that has j us t started bl oss omi ng. A bov e the ros e f l i es a bumbl e be e on i t’s way to col l ect nectar. I chose to pai nt thi s pl ant because of it’s del i cate f l owers, beauti f ul flowe r buds , detai l ed l eaves and thor ns.

THE BLACK ROSE COLLECTION The ori gi nal f or the rose i s one of my own penci l drawi ngs. This drawi ng i s depi cti ng one o f D av id Aus ti n’s mos t beauti f ul rose s. I deci ded to draw thi s f l ower b e cause of the exci ti ng detai l s that I could s ee i n the centre of i t wi th shap e s f i l l ed of contras t and i t j ust tr iggered my i magi nati on.

GOT QUESTIONS? WA N T TO P L AC E A N O R D E R ? PLEASE GET IN TOUCH! INFO@DESIGNEMMASJODIN.SE

Photo: Alexandra Ydevall. Cover Photo: Anna Kern. Catalog design: Emmeli Ahlander.

THE GERANIUM COLLECTION

Design Emma Sjödin 2017 Collection  

Graphic design, visual identity and catalogue design by Emmeli Ahlander / EA. Studio AB, 2017.

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