Media Creative Optimisation
The process of using digital technology to improve a company's marketing strategies is referred to as media creative optimisation. A company can use media creative optimisation to identify and narrow in on its target customer base, rank higher on search engine result pages (SERPs), and craft campaigns that better align with the wants and needs of the customer.
Media Creative Optimisation starts with the basic groundwork activities which includes.
• Category Analysis
• Brand Analysis
• Competitor Analysis
• Getting in touch with the Brand Team
• Understanding the business & challenges
• Understanding the Objective
After completing the groundwork activities, it is time to get things started by
• Requirements Gathering
• Identifying Audiences
• Identifying Platforms
• Identifying KPIs
• Developing Media Strategy
• Planning & Budgeting
• Creating Campaign Communication
• Campaigns Structuring
Then things come to the execution stage
• Launching the campaigns
• Monitoring the daily/weekly performance
• RegularOptimizationsonPlatforms
Finalstepisthereportingstage.
• KPIs Monitoring
• Weekly/Monthly Reporting & Analysis
• Data Insights & Learnings
Lyxel&Flamingo helps the businesses in various activities like: -
MediaStrategy
Lyxel&Flamingo believe that there is no one-fit-for-all approach and deliver personalized media strategiestoeachbrandthrough:
• Providing data-driven research.
• Deep market understanding.
PerformanceSolutions
Our performance solutions experts amplify businesses by focusing on ROI through:
• Scaling D2C businesses.
• Running App install campaigns.
• Running lead generation campaigns.
BrandBuilding
ForLyxel&Flamingobrandbuildingisapivotalaspect,asitdefineshowthebrand will be understood by the audience. We focus on getting optimal results by helping brands resonate with thecustomersthrough:
• Amplifying the brand’s relevancy & salience.
• Executing awareness campaigns for maximum reach & frequency.
AffiliateMarketing
Along with our network of performance-driven affiliate partners, we are committed to delivering ROI-drivencampaignsthrough:
• Credible partnerships with relevant affiliate partners.
• Campaigns designed for each brand’s chosen appeal.
• Maximizing the comprehensive performance.
• End-to-end solutions customized solely for the clients.
Reporting&Analytics
The beauty of digital lies in being measurable. We measure ROI (Return-on-Investment) against everypennyspentonanygivenplatformthrough:
• Measuring results against projected KPIs.
• Data-based campaign optimizations.
• Data-driven insights to maximize results.
Conclusion
Lyxel&Flamingo understands your audience's location, what they are looking for, what they want, andwhatcatchestheirattention.
To summarise, we understand how to grow your business and drive revenue.
Source URL: -https://lyxelandflamingo.com/services/media-creative-optimisation/