Media Creative Optimisation The process of using digital technology to improve a company's marketing strategies is referred to as media creative optimisation. A company can use media creative optimisation to identify and narrow in on its target customer base, rank higher on search engine result pages (SERPs), and craft campaigns that better align with the wants and needs of the customer. Media Creative Optimisation starts with the basic groundwork activities which includes. • • • • • •
Category Analysis Brand Analysis Competitor Analysis Getting in touch with the Brand Team Understanding the business & challenges Understanding the Objective
After completing the groundwork activities, it is time to get things started by • • • • • • • •
Requirements Gathering Identifying Audiences Identifying Platforms Identifying KPIs Developing Media Strategy Planning & Budgeting Creating Campaign Communication Campaigns Structuring
Then things come to the execution stage • • •
Launching the campaigns Monitoring the daily/weekly performance Regular Optimizations on Platforms
Final step is the reporting stage. • • •
KPIs Monitoring Weekly/Monthly Reporting & Analysis Data Insights & Learnings
Lyxel&Flamingo helps the businesses in various activities like: -
Media Strategy Lyxel&Flamingo believe that there is no one-fit-for-all approach and deliver personalized media strategies to each brand through: •
Providing data-driven research.