Why Email Marketing is Important in India?
Any company's digital marketing strategy has always benefited from email marketing. Almost every business, whether it be a Fortune 500 company, a small business, or an e-commerce site, invested a sizeable portion of its marketing budget in email marketing.
Email is still a technology that is more than two decades old, despite everything. Are live chats and social media exploding in popularity, and is email marketing still a viable form of marketing in India?
How about its potential for the future? In the age of social media, should you spend your limited marketing funds, time, and resources on creating an email marketing strategy? What benefits can email marketing offer your company?
What does email marketing mean?
One of the original means of online communication is email. Aside from that, it's also one of the most affordable and effective types of digital marketing available.
Naturally, there are a lot of contemporary marketing and communication techniques available today. As an illustration, live chat and social media sites. Email, with almost 4.1 billion users, continues to have one of the largest user bases. This number of users exceeds that of Facebook and other well-known social media sites.
A key weapon in the toolbox of every digital marketer is email marketing, which can also return $36 for every $1 spent. It's no surprise that email marketing continues to rank among the most successful types of digital marketing, outperforming affiliate marketing, social media, and SEO.
However, there is no denying that it is an outdated form of communication since most people now communicate via text or social media.
Is Email Marketing Still Relevant?
Even though social media platforms are becoming more popular these days, email continues to be the most popular digital platform among the majority of audience demographics.
Unexpectedly, the number of email users is in no way stagnant. In actuality, the number of email users continues to grow steadily each year. Additionally, you won't have to be concerned about unforeseen algorithm changes having a negative impact on your overall email reach when you're working on email marketing.
Furthermore, one out of every two media planners incorporates email marketing into their digital marketing plan. A 2021 Litmus survey of all participating brands revealed that nearly 37% of them planned to increase their email marketing budgets in 2022.
As you can see, email marketing is still relevant today and won't be going out of style anytime soon. However, creating a strong email marketing campaign is more crucial than ever.
Email marketing:Why Is It Important?
You now understand why email marketing is still relevant. This raises a different query, though. What benefits can email marketing offer you? Why is it significant, too? We will respond to these queries in this section.
Get the Most forYour Marketing Dollars
When the majority of people hear the word "marketing," they typically picture a team of ten or more professionals creating and carrying out intricate plans while spending hundreds of thousands of dollars to advertise a product.
That's not necessarily the case, though.
You will reach your customers and sell your products more quickly if you have a large team and a large marketing budget, for sure. But with email marketing, you can successfully reach your audience and market your company on a tighter budget and with fewer digital marketers. These companies typically don't have a sizable marketing staff or a sizable marketing budget.
These businesses can finally get the boost they've been searching for with email marketing without having to spend a fortune.
You can get more for your money than you think.
The cost of marketing any kind of good or service is typically high. Furthermore, there is no way to ensure that everything will go according to plan even after you have taken all the necessary steps.
You should therefore be concerned with whether your efforts at digital marketing are succeeding and generating adequate returns on investment. This will enable you to decide whether your current marketing strategy is worthwhile.
The majority of the time, email marketing is actually worthwhile.
You are aware that it is impossible to anticipate the exact moment when each of your customers will want something. Therefore, many of the recipients of your emails may not find your product to be compelling. However, just because they don't find your products useful now doesn't mean they won't in the future.
A potential customer is anyone who enters your marketing funnel at any point. Just reiterate and persuade them of their need for your product, whether it be now or in the near future.
Emails are one of the best ways to keep reminding your audience about your products and how they can benefit them.
Customers can more easily receive marketing emails.
Do you consider television commercials to be among the most effective means of reaching your target market? If so, you might want to reconsider your options. Ads on television, in the newspaper, and on the radio aren't the best for making a lasting impression on your target audience because they are made to appeal to a broad audience.
They are also not inexpensive. Even just one TV ad campaign could cost hundreds of thousands of dollars without producing meaningful results. On the other hand, email marketing can help you reach your target audience by getting your message into their inboxes.
People frequently check their email, which is common. 99% of people who use email check it at least once per day.
Some people check it up to 15 times per day on average. And for precisely these reasons, email marketing can develop into a very effective tool that makes it simple for you to communicate with your audience.
Yes, even after checking the email, you won't know if a customer will purchase your goods or services. However, you can be confident that your point was understood, which will make it simpler for you to convert them in the future through marketing.
Conclusion
Itshouldbeobviousbynowthatemailmarketingisstillverymuchinuse.Infact,it'soneofthe mostcrucialtoolsinthetoolboxofalmostalldigitalmarketers.Makingyouremailsappearless salesyandmorepersuading,realistic,andconvincingisthekey.
Therefore,emailmarketingshouldbeyourfirstchoiceifyou'restartinganewbusinessinIndiaand searchingforamethodofmarketingthatisaffordable.Youcanmeasureanumberofimportant metricswiththeaidoftheemailmarketingstrategy,whichwillimproveyourcomprehensionof yourtargetmarketandmarkettrends.
Writeappealingemailsthathighlightyourproductsandhowtheycanalleviateyouraudience's problemsasyourmainfocus.
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