Blogging Benefits – Surprising SEO Benefits of Blogging that Improve Visibility
After all, 70% of people who regularly surf the internet prefer to solve their problems by clicking on blog posts rather than PPC or shopping ads. Furthermore, most users typically click on the first five organic search results.
This article will demonstrate some of the most surprising SEO benefits of blogging and how it can help you improve the online visibility. Let’s get started.
Content that is new and distinct
Your target audience would appreciate reading new and interesting content. But do you know who else enjoys such oneof-a-kind content? Simple. It could be Google or any other search engine on the planet.
Search engines are constantly striving to provide relevant yet unique content to their users. If you publish new blogs on a regular basis, search engine algorithms will determine that your website is likely to be filled with fresh and relevant content.
Furthermore, regularly updating your website with new pages allows search engine crawlers to index your site and keep it under their radar.And blogging is one of the most effective ways to create a new page with unique, fresh, valuable, and timely content.
Additional Backlinks
Backlinks are a critical factor in determining a website's SEO ranking and domain authority. In fact, increasing the number of backlinks from websites with high domain authority (DA) informs search engines that your blog's content is both valuable and credible.
As a result, your blog page ranks higher in search engine results pages (SERPs), and your website receives more highquality leads and organic traffic.
According to anAhrefs study of approximately one billion web pages, approximately 847.8 million pages received no visitors from Google at all. In addition, nearly 745 million web pages had no backlinks. This is not surprising given that backlinks are one of the most important factors in search engine rankings.
Use Long-tail Keywords ThatAre Relevant
Keywords will always be important whether you use PPC ads or SEO marketing tactics to get your products and services in front of the world. Keywords with high search intent, on the other hand, face stiff competition.
And if you're new to the industry, using the exact keywords to beat the giants is a pipe dream.As a result, unless your company is a well-known brand in the industry, you should focus on long-tail keywords.
Fortunately, blogging allows you to incorporate long-tail keywords into your website without them feeling out of place. Because these keywords are more specific, you will face less competition when attempting to rank for a specific keyword.
Virality
Sometimes Lady Luck smiles down on you and one of your blog posts goes viral. It could happen after five years of grinding or the very next day.As you can see, there is no guarantee that your blogs will become popular.
Even if your blog is unique, interesting, and relevant to a popular trend, these factors cannot ensure that your article will go viral.
In short, going viral with your blog posts is not something you should strive for. You must create useful and evergreen content, look for opportunities to write blogs about current and future trends, and masterfully use relevant keywords. Determine your readers' pain points and address them through your blogs.
Sharing on social media
When your website receives more traffic and repeat visitors, it demonstrates to search engines like Google that your website is trustworthy and authoritative in your specific domain.As a result, your website's domain authority gradually rises, and it begins to rank higher and higher in search engine results pages for relevant keywords.
Digital marketers and blog owners should consider social media when developing SEO strategies these days.After all, when you write excellent blog posts, readers are enticed to share them and even subscribe to your website for more informative content.
So, make it easier for people to share your blog posts by including social media sharing buttons on the blog post pages themselves.
Photographs and videos
Good images and videos make your blog posts more engaging and give them more personality. Relevant visuals add value to your already excellent content and keep your audience on your page for longer without becoming bored with the information overload.
With visual social media platforms like Instagram and Pinterest becoming increasingly popular, it's no surprise that photos account for approximately 21.1% of all recent search results.
Blog posts can capitalise on this trend and help you grow your brand's popularity. Simply include the relevant keywords in the image file names and alt-text HTML tags.As a result, search engine algorithms will recognise your blog images as keywords and prioritise them in search results.
Conclusion
These are some of the most important ways that writing regular blog posts can provide surprising SEO benefits and increase the visibility of your website. Your website's SEO rank will improve as a result, your web pages will appear higher in the SERPs, and your website will receive more high-quality organic leads in the long run.
Aside from that, blogging can help you grow your business by increasing brand recognition, marketing, and other aspects. But let's leave that information for another day.
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