Early SS25
P2797311
FBUY1101 April 14th 2024
Emma Huckle
Strengths
• Large selection of clothing suitable within the ‘Bold Minimal’ and ‘Enhanced Neutrals’ trends, as outlined by WGSN strategists (Palmer H & Paredes J, 2024). These are favoured by Reiss consumers due to their perennial, constant nature; acting as wardrobe essentials regardless of microtrends. This furthers their brand separation to fast fashion retailers whose products appear as though they will not be long-lasting.
• WGSN has coined wide leg trousers a ‘star moment’ from SS24 catwalks, and popularity will continue into SS25 as a ‘sustained riser (Skliarova J, 2023). Reiss online offer a good selection of this stylishly comfortable option, with 44% of trousers sold being a wide leg fit.
Opportunities
• WGSN states buckles and belts are a fast-growing, emerging trend, backed by e-commerce data showing a 122% increase in buckles between August and October 2023 (Martellini S & Begum R, 2023). Reiss should expand on this, including more shapes and sizes of buckles to add variation.
• Duplicated effect has been highlighted on WGSN for AW24/25, particularly on outerwear, giving new a new layered look to classic styles. Increase in popularity can be seen by a 41% search increase in the UK (Mertellini S & Begum R, 2023), being likely to continue into early SS25.
Weaknesses
• ‘New in’ tab on website shows high entry price (£28 for ‘Cotton Capped Sleeve T-shirt’ for a ‘basic garment). Shoppers would be unlikely to spend a high amount on such an item, turned away overall due to Reiss’ high price points, losing a demographic of young shoppers with less disposable income.
• WGSN listed ‘Glacial Blue’ as an annual colour for 2024, seeing as powdered blues were dominating the pastel mix at 30.4%, of SS24 catwalk apparel. Within Reiss’ ‘New In’ however, only 14.7% of their blue garments fell under a pastel shade. (McCarthy E, et al, 2023)
Threats
• Constant flow of cheaper alternatives (see LFL) from brands such as Zara, with a quick turnaround of releasing products due to total control of their supply chain from factories in Eastern Europe and North Africa, close to their UK market (Chakir, N, 2022). This allows Zara to release 20,000 new styles a year, roughly 380 items a week (Live Frankly, 2023)
• Comparison of Women’s coats and jackets shows Reiss’ outlet tab on their website offers double that of their current stock, highlighting many products to be discounted to over half price. Shows a huge problem for Reiss to be losing revenue to, means the need to reassess styles and buy less stock to begin with.
Edna Merino Wool
Sleeveless roll neck top (Reiss 1, 2024)
Offered in Stone, Navy & Dark Teal
Composed of 100% merino wool. Reiss Merino wool is traceable, maintaining quality standards and supporting responsible farming and
Fine knit gauge body, with a slightly larger gauge roll neck
Reiss Cassie Linen Wide Leg Suit Trousers (Reiss 2, 2024)
Whistles Roll Neck Wool Knit (Whistles 1,2024)
Offered in Natural
£178 - Comes in sizes 6-18R & 4-18L
Composed of woven 100% linen
Reiss Frankie Relaxed
Denim Jumpsuit
(Reiss 3, 2024)
Offered in Indigo
£238 - Comes in sizes 4-16
Composed of 100% cotton (BCI)
Woven cotton, with a twill construction.
Offered in Ivory & Camel
Fine gauge knit body with a chunkier gauge, ribbed knit trim on roll neck, cuffs and bottom hem
Whistles Lindsey Linen Blend Trouser (Whistles 3, 2024)
Offered in Oatmeal
£109 - Comes in sizes 4-20
Composed of woven 51% linen & 49% cotton with a 100% cotton lining.
Zara Soft Turtleneck
Top (Zara 1, 2024)
Offered in Ecru, Grey Marl, Dark Camel & Dark Grey
Outer shell composed of 71% polyester & 29% cotton, details are 76% polyester, 23% cotton & 1%
Outer shell polyester is 45% Recycled Claim Standard (RCS) certified polyester.
Fine knit gauge body, a larger gauge, ribbed turtleneck collar and visible seams down the front
Zara Cotton Blend Trousers With
Belt (Zara 2, 2024)
Zara offer the most colours, 4 neutral shades, perfect for anyone to buy into the staples within their wardrobe, as well as offering the lowest price. Reiss and Whistles products are both responsibly sourced merino wool, appealing to ethically concerned customers who would typically pay more. Reiss also offer the largest size range. Although Whistles higher price can be justified due to the garment being long sleeve, Reiss overall seem to offer the best in this case for value of money for a responsibly sourced garment, offering the product in the most sizes and the nicest fitting item based on website photos, with the others drowning out the model’s figure.
Whistles Alana Denim Jumpsuit
(Whistles 3, 2024)
Offered in Sand
£45.99 - Comes in sizes XS-XL
Composed of woven 93% cotton & 7% linen. 93% of cotton is Organic Cotton Standard (OCS)
Reiss offer the most sizes, going into regular and long lengths as well as the only item being 100% linen, being much more breathable and preferable for warmer months compared to cotton, which Whistles’ and Zara’s trousers are also composed of. Zara’s item includes a belt, and although the smallest percentage of linen composition, they come in at less than half the price of both the other garments. This would give them the edge to consumers due to the lowest price, yet still at a mid-market price, giving the illusion they’d still be of good quality
Offered in Denim & Ivory
£149 - Comes in sizes 4-20 & Petite
Composed of 100% cotton (BCI)
Woven cotton, with a twill construction.
Zara Z1975 Long Sleeve
Denim Jumpsuit
(Zara 3, 2024)
(Huckle E, 2024a)
Offered in Mid-Blue & Light Blue
£49.99 - Comes in sizes XS-XL
Composed of 100% cotton. 20% of outer shell cotton is RCS certified, and 80% is OCS organically grown.
Woven cotton, with a twill construction.
Whistles’ product includes the added value of a waist belt, as well as offering the most sizes, and a petite range. Reiss and Zara’s practicality is high for being long-sleeve jumpsuits, ideal for early spring weather changing regularly, being able to roll the sleeves up and down. Consumers would be likely to favour Zara’s jumpsuit due to it being the lowest priced, with all the garments being 100% cotton. Reiss on the other hand, have the highest price and only offer one colourway option, being a dark blue denim, in the typically lighter coloured seasons.
K n i t T u r t l e n e c k
L i n e n T r o u s e r s
D e n i m j u m p s u i t
£338
Reiss Double
Breasted Belted
Trench Coat
(Reiss 5, 2024)
(Huckle E, 2024b)
Offered in Mink Neutral & White
£199
Comes in sizes 4-16 & Petite 4-14
Whistles Riley Trench Coat
(Whistles 5, 2024)
(Huckle E, 2024c)
Reiss Raya Leather High Rise Midi Skirt
(Reiss 4, 2024)
Offered in Berry & Black
Composed of 100% leather with a lining of 51%
Offered in Neutral, Black & Khaki
£79.99
Comes in sizes 4-20, Petite and Regular.
Zara Oversize
Leather Effect
Trench Coat
(Zara 5, 2024)
(Huckle E, 2024d)
Offered in Black
Comes in sizes XS-XXL
Composed of 92% viscose & 8% polyester. Lining is Base composed of 100% polyester, coating 100% polyurethane & lining 100% polyester. Woven inner lining, with a polyurethane coating on the face.
Whistles Josie Wrap
Leather Skirt
Limited Edition
(Whistles 4, 2024)
Offered in Chocolate
Composed of 100% sheep leather with a 100%
With regards to a classic trench coat, Whistles have a spot-on duplicate of a classic Burberry trench aesthetically, at a much more affordable price tag, as well as coming in a multitude of sizes, much like Reiss. Reiss’ oversized lapels take a new play on the typical design which would be liked by customers looking to differentiate from others a bit more. Reiss’ one drawback seems to be their price, in comparison to Whistles and Zara. Although the most affordable, Zara’s polyurethane limits the classy nature of wearing a trench coat, that older shoppers would be wanting, appealing more to Gen-Z, additionally with their lower price tag, but runs the risk of the leather being easily punctured or torn, unlike if it were made of real leather.
Zara ZW Collection Leather Pencil Skirt
(Zara 4, 2024)
Composed of 100% sheep leather
Front and back welt pockets
Offered in Green
Whistles skirt boasts exclusivity due to being limited edition and offering a unique selling point of a wrap feature. They also come on top for the variety of sizes sold, especially compared to Zara who only go up to a Large. Zara’s skirt is also in a more outgoing colour, which may turn away consumers wanting something which can go with anything, especially for the price being paid. Whistles offer brown, whilst Reiss have berry and black. Although small, Zara’s skirt has 2 welt pockets on the front and back, an everyday essential for working women. In this scenario, Reiss have the most compelling garment, for their multiple colours and middle price range.
n c h C o a t
L e a t h e r s k i r t
Merino Wool Knit Sleeveless
Turtleneck with a textured, underboob corset knit structure
o Fabric Name: 12gg garter knit stitch
body & 10gg rib knit stitch
turtleneck collar
o Fabric Composition: 100% Merino wool
o RRP: £78
G a r m e n t 1 -
Cream and White Striped Linen Trousers with a hidden ‘U’ hook and bar clasp
o Fabric Name: Plain-woven linen
o Fabric Composition: 100% Linen
o RRP: £188
o Sizes Regular, Petite & Long
a r m e n t 2 –
G
o Fabric Name: 8oz Woven Denim Twill
o Fabric Composition: 100% Cotton
o RRP: £290 Flared Denim Belted Jumpsuit with an ‘R’ buckle
G a r m e n t 3 –
Burgundy Red Leather Trench Belted Trench Coat with an ‘R’
Buckle and Duplicated Illusion Lapel
o Fabric Name: Woven Poly-Viscose
Twill Lining
o Fabric Composition: 100% Leather with an 85% Viscose & 15% Polyester Lining
o RRP: £440
G a r m e n t 4 –
Black Wrap Leather Skirt with a Stamped Feather Pattern and Triple Button Feature
o Fabric Name: Single Jersey Lining
o Fabric Composition: 100% Leather Body with a 95% Cotton & 5% elastane lining
o RRP: £278
G a r m e n t 5 –
References
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LIKE FOR LIKE
Huckle, E. (2024a). Reiss Raya Leather Skirt in Leicester Highcross Reiss
Huckle, E. (2024b). Reiss Trench Coat in Leicester Highcross Reiss
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