Follow these 4 essential steps to developing an effective ABM strategy
Selecting your Audience
01.
Determine optimal scope for ABM resources Select accounts where you have the edge Find the right connections fast Set the priority – account expansion or net new?
02. Campaign / Program Design Develop effective assets for each sales stage Deliver the right message to the right target Ensure your message lands via the right media channels
Omni-Channel Outreach 03. Craft emails that sail through the noise Aim display ads at account leadership Tailor paid social ads for your prospect’s niche Give physical mailers a personal touch
04. Execution Find resources that provide air cover for net-new opportunities Get active prospects back on track Turn one success into many with postsales ABM About Emissary Emissary is a human intelligence network. We connect enterprise sales and marketing professionals directly to our community of over 10,000 talented senior and C-level executives with recent experience in your most important accounts. We help sellers and marketers shorten sales cycles, close more deals, and build positive long-lasting relationships with clients and prospects. To accelerate your ABM programs, visit us at https://emissary.io/account-based-marketing