Go-To-Market Strategy Attack new markets and opportunities with strategies based on pivotal inside information.
Define Target Markets
Refine Market Analysis With Industry Insight Determine which markets are most likely to buy your solutions and assess how well your competitors are doing there.
Develop an Ideal Customer Profile Create an ICP to represent the most fertile opportunities for your solution. Include existing technology stack, technical maturity, and objectives for the future.
Draw Vertical Segmentation Based on Deal-Winning Criteria Flesh out with information that may not easily be found on websites, such as corporate culture, urgency of pain points, and perceived status of competitors.
Understanding the Buyer
Give Your Personas the Voice of the Buyer Focus marketing effectively with accurate buyer personas and get the details right with input from an actual buyer.
Define Pain Points on a Personal Level Address objections proactively by understanding how corporate structures, regulations, technological maturity, or culture impact the ability to address problems.
Meet Prospects Where They Are: Map the Customer Journey Meet the buyer at each point with relevant, persuasive content. Understand where decision makers are searchingh for solutions and the channels they prefer.
Positioning
Position Your Product for the Best Market Fit Highlight the features and benefits which matter most to buyers. Leverage what these companies really want from a technical solution and how they like to buy.
Base Messaging on What Decision-Makers Value Most Build up a suite of coordinated messaging for all stages of the buying cycle. Frame the benefits according to the values of target decision-makers.
Compile Industry Insight Into a Powerful Value Matrix Map out power structures, culture, purchasing procedures, and technical details to fill out your value matrix and inform your marketing strategy.
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emissary.io/go-to-market-strategy