Why your Pharmacy should become ePharmacy? India is rapidly moving towards digital, or we can say that it has already become digital. The digital infrastructure is inclusive of online shopping, online payment, online healthcare among others. It is all about making the lives of people easier with the help of technology. Now it covers almost all aspects of life, and is quickly becoming mainstream and getting good response from the customers. The reasons behind this quick adoption are simple: Convenience and Costeffectiveness. We will cover these topics in details in later part of this article. Before we begin to explore these reasons let’s first talk about the adoption of technology in general.
How has technology been adopted across India? Over the past years, technology - especially e-commerce platform - has become an integral part of our lives. Starting from the shopping for the non-essential items like clothing, sports products etc. to purchase the essential items like medical equipment and health products, the online shopping pattern of the consumers have evolved. And the situation of the COVID-19 has certainly boosted this surge towards online platforms, notably for the pharmacy domain. One article in McKinsey urged the Indian companies to adopt the digital wave, “Indian consumers have strongly embraced digital technologies. Now India’s companies must follow suit.” The sudden surge towards the online market has led to many businesses in rethinking their business model. Keeping in mind the various health repercussions associated with going out, this surge towards digital becomes a necessary one.