Why Online B2B Marketplaces are Becoming Popular in India? The Business-to-Business (B2B) market across the world in general and in India in particular, is rapidly adopting the online B2B marketplace. One may ask a question about why India is deemed as the hotspot for the growth of B2B online marketplace? The reason behind this is that, with the growing adoption of internet through smartphones, it is expected to accelerate the adoption of the online B2B market in India and is further predicted to reach $120 billion by 2020, with the 51% annual growth rate, which is the highest in the world. The online marketplace has been growing leaps and bounds and even the government of India is no exception to this. It has launched a new platform of its own for the same as “Government e-Marketplace�, to make procurement by public sector enterprises more efficient. Why did they choose to make this switch? The answer lies in the wide range of benefits offered by the online marketplaces. What is an online B2B marketplace? It is a platform where buyers and sellers make contacts with the help of an online place. Here, buyer and seller both are business owners. For any market, it is always an added advantage for the seller to serve its existing buyers seamlessly and find prospective clients. This, when done efficiently, helps them to expand their business massively. What are the benefits offered by online B2B marketplace? Taking your traditional business to an online marketplace like one offered by EMedStore assures you many benefits. We have listed some of them below. Easy Set-up: In addition to the growth and adoption of the internet in India, one of the key reasons behind the rapid rise of the online marketplaces is the easy set-up and transition it offers. By contacting a good platform development company, one can start a marketplace for their business very easily.