Brand Voice

Communication is an important aspect of our brand. It is important that we keep our values and mission statement in mind when writing any copy for the brand. This includes packages advertising, social media posts, and web content. Here are a few key tips to keep a consistent, on brand voice.

We keep it short and sweet. Never over explain remember we prioritize minimal and simple layouts, so we never need “filler text”.

We speak to the point. You may notice in the print and digital ad examples we keep sentences short, easy, and quick. Be to the point.

We empower women. One of the main values to remember in the voice is that we are empowering. From writing copy for a package to a social media post we always use positive words, as well as try to incorporate some encouraging or confidence boosting copy.