Important Layout and Text Rules to Know

All text must be left aligned. We never allow center or right alignment.

We do not indent paragraphs, instead we allow body text to bump over as a whole and have a small gap between paragraphs.

In documents or informational materials standard grammar is applied, however on packages, ads, or for other short copy, (as shown in examples on page 21) we allow the use of all lower case or all caps. All caps for any names of products or brand name. All lowers for small notes and on packaging.

As instructed in the Color section we do not use black, we only use our dark blue. This includes for body copy in any document.

All layout design should lean away from clutter and towards white space. Prioritize clean minimal layouts.

General type size guide; Headers should be between 72pt and 30 pt.

Sub-headers should be between 30pt and 18pt.

Highlighted quotes or blurbs may be in the range of 18pt.

Body copy should be between 10pt and 14pt.