Basics

Logo typefaCe

KC Durty West

Only the word “Venus” may wear this typeface, primarily will only be used in the logo.

Header Century Gothic Bold

Body Copy

Body copy should always be in Century Gothic Regular, in some exceptions, for example, over dark color blocks it may be in bold. Body Copy should be in slim columns not exceeding one and a quarter alphabets worth of text. If the copy does not fit you can add another column of text. Do not allow hyphens in any copy. Columns may be slimmer than one alphabet but do not allow less than half of an alphabet in length. For example...

Over a dark blue color block text may be in Regular if large enough.

Over a cream color block in dark blue it may be in Regular as well.

Over a dust blue color block it must be in bold to be allowed.