WILL YOUR TALENT PIPELINE BE HALF FULL OR HALF EMPTY? Pay continues to be the most important factor job seekers say they consider when looking for a job. But exactly how much is enough to attract attention? We collect wage expectation data on our application; we calculate the wage at which 50% of local job seekers say they will accept a position, and then we calculate how many times greater that wage is than the local minimum wage so you know what it takes to catch the attention of half of your local labor pool. See how your city compares to surrounding areas—the higher the number, the heftier the expectations!
SAMPLE CALCULATION Columbus, Indiana
$13.50 / $7.25 = Desired Wage, 50th Percentile
Local Minimum Wage
1.9
ALABAMA
1.4
1.8
1.4
1.6
1.7
1.6
1.6
1.7
1.4
1.4
Albertville
Birmingham
Clanton
Decatur
Florence
Fort Payne
Gadsden
Huntsville
Mobile
Montgomery
ARIZONA
ARKANSAS
1.5
1.7
1.6
1.7
1.2
1.3
1.3
1.2
1.0
1.4
Opelika
Oxford
Talladega
Tuscaloosa
Glendale
Kingman
Mesa
Prescott Valley
Yuma
Conway
12 | AWARENESS & ATTRACTION