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Spring 2013


Springtime for Sävenäs In the middle of downtown Gothenburg, between the highway and the train tracks lies the Sävenäs allotment area with its small and beautiful garden cottages. As a child Daniel Mänd (founder of Elvine) spent most of his summers here together with his grandmother Elvine Mänd. Elvine treated her allotment with great care and cultivated everything from potatoes to sunflowers. Our spring & summer 2013 collection is inspired by the Sävenäs allotment area and its people.


J端rgen wears our Rocky coat, Gulliver shirt and No.1 Used Wash jeans


Morgane wears our Lovisa coat


Swedish snuff Swedish snuff, or “snus� is a moist powder tobacco product originated from a variant of dry snuff in the early 19th century in Sweden, consumed by placing it under the lip for extended periods of time. Not to be confused with the dry form of tobacco, snuff, that is inhaled through the nose.


S채ven채s back in the days


Owen wears our Slimson shorts and Johan shirt


Elvine + Grundéns Ever since Grundéns was founded more than one hundred years ago, they have been specializing in manufacturing optimal rainwear. During this time they have developed profound knowledge of materials as well as high quality production. Combining the best materials with welded seams, they guarantee that their garments are 100% waterproof. As a result of the high standard of Grundéns rainwear, fishermen, craftsmen, miners and farmers all over the world have become some of their biggest fans. This season we’re introducing the first rain jacket from our collaboration with Grundéns. By combining Elvine’s unique design and Grundéns know-how in rainwear we set out to create a classic raincoat that could be used both at sea and on the streets. We hope these jackets can help brighten up some of your rainy days ahead. Read more about Grundéns over at www.grundens.se


Guttan wears our No.1 Heavy Vintage Wash jeans


Alexandra wears our Joy jacket


Johan wears our Buck sports jacket, Robin sweatshirt and Slimson chinos


Morgane wears our Peggy jacket


Anna wears our Adele knitted sweater


Alexandra wears our Sue jacket


Elge wears our Angus Camo jacket


Peter wears our Adam sweatshirt and No.1 Lighter Wash jeans


Johannes wears our Andrew jacket


Alexandra wears our Agnes knitted cardigan


Thanks to our friends Great big thanks to Johannes Randulw, Otek, Peter Ahre, Guttan, Harald Francén, Linus Hellberg, Mats Jarland, Jürgen Antonsson, Marianne Mänd, Boel, Elge, Kenneth Torstensson, Owen, Morgane, Anna Höglund, Alexandra, Jäger Arén, Johan Hörnestam and all our other friends. Credits: Photos by elStudio. Shot on location in Sävenäs, Gothenburg.


Elvine AB Järntorget 2 S–413 04 Gothenburg Sweden Phone : +46 31 556 960 Fax : +46 31 556 961 Email : info@elvine.se Export Manager Mattias Edenholm Direct: +46 31 857 448 Cell: +46 73 370 35 80 Email : mattias@elvine.se www.elvine.se

Elvine Lookbook S/S13  

Elvine Lookbook spring/summer 2013