Douglas Elliman Houston Growth Guide

T H E C O M P L E T E G U I D E TO G RO W T H AT

WHY ELLIMAN

WHO WE ARE The Future of Real Estate Since 1911 Douglas Elliman is one of the nation’s largest independent residential real estate brokerages, with over a century of expertise in luxury real estate. Since 1911, we have built a legacy of excellence, combining deep market knowledge with a powerful global network to deliver exceptional results. With a presence in key markets across the U.S. and around the globe, we offer unrivaled access, insight and opportunities for our agents and clients alike.

OUR MISSION We exist to transform your vision of luxury into the place you call home.

THE VALUES THAT DRIVE US Luxury is personal and ever-evolving.

Great relationships are the ultimate closer.

Ownership and partnership, not management.

Success is built by investing in the long-term.

THE DIFFERENCE WE DELIVER Legacy Backed by more than a century of excellence, we empower agents with the reputation and strength of a trusted industry leader.

Expertise We support top-tier talent with the knowledge, tools, and strategy that keep our agents at the forefront of the industry.

Global Through powerful international partnerships, we connect agents and their clients to buyers and opportunities around the world.

Culture More than a brokerage, we are a community of high-achieving agents who celebrate individuality, uplift one another, and grow together.

ELLIMAN E V E RY W H E R E

115 Offices 6600+ Agents 550+ Staff & Support

ELLIMAN GLOBAL We Open A World Of Opportunities At Douglas Elliman, we’ve set the global standard in ultra-luxury real estate—built on rarefied properties, skilled agents, and a reputation that commands attention in the world’s most coveted markets. Our network doesn’t just reach high-net-worth buyers—it draws them in.

Elliman Global extends that reach even further, through partnerships with The Wall Street Journal, Mansion Global, the Financial Times, JamesEdition, PropGOLuxury, and Barrons. These premier global platforms ensure your listing appears exactly where serious buyers are searching—and making decisions.

Behind every campaign is a best-in-class team of in-house Marketing and Public Relations experts, working in sync to craft bold, intelligent strategies that drive meaningful interest. Informed by real-time global intelligence, we don’t just market properties— we position them to lead.

Wall Street Journal: 27.5M+ Quarterly Reach in 65+ Countries Mansion Global: 3.1M+ Quarterly Reach in 60+ Countries Barrons: 3M+ Quarterly Reach in 60+ Countries Financial Times: 101K Monthly Reach in 20+ Locations James Edition: 1.5M+ Monthly Reach in 140+ Countries PropGOLuxury: 20K Monthly Reach

LEADERSHIP THAT POWERS PERFORMANCE While innovation drives success for our agents and partners, relationships and thoughtful leadership are Michael S. Liebowitz

the most essential.

President and Chief Executive Officer Douglas Elliman Inc.

Bill Begert

Todd Bourgard

Heather Capriola

Bryan Cohen

Chief Operating Officer, Western Region

Chief Executive Officer of Brokerage, Long Island, Hamptons and North Fork Regions

Chief Financial Officer, Brokerage

Chief Operating Officer & Counsel, DE Development Marketing

Stephen Larkin

Catherine Lee

Christina Macro

Lisa Martinez

Executive Vice President & Chief Communications Officer

President of New Development, Texas

President of Brokerage, Mid-Atlantic Region

Executive Vice President Referral Operations & Broker Specialist Program

Christopher Reyes

Deva Roberts

Lisa Seligman

Chief Technology Officer

Executive Vice President, General Counsel & Secretary

Senior Vice President, Human Resources

Susan de França President & Chief Executive Officer Douglas Elliman Development Marketing

Erica Einfeldt

Richard Ferrari

Christine Haney

Peter H. Hernandez

Senior Vice President of Operations

President and Chief Executive Officer of Brokerage, New York City and Northeast Region

Executive Vice President, Global Relocation & Referral Services

President of Brokerage, California and Nevada Regions

Connie Mui-Reilly

Jay Phillip Parker

Kellen Porter

Wendy Purvey

Executive Vice President & Chief Information Officer

Chief Executive Officer of Brokerage, Florida Region President of Douglas Elliman Development Marketing, Florida

Chief Operating Officer, Florida Region

Chief Strategy Officer

Jeffrey Scott Stanton

Melissa Webb

Executive Vice President of Learning & Development

President of Brokerage, Texas Region

Bill Begert

Melissa Webb

Suede Vossos

Chief Operating Officer, Western Region

President of Brokerage, Texas Region

Executive Manager of Sales

Belinda Fernandez

Christina Snyder

Tyler Coats

Alicia Malay

Broker of Record

Senior Vice President of Marketing

Director of Operations

Senior Public Relations Manager

Mallory Heun

Bailey Sherman

Pilar Sneider

Senior Director of Marketing

Marketing Coordinator

Office Manager

REGIONAL SUPPORT Local Expertise Meets Daily Agent Success Our regional and local teams are embedded in the markets they serve—providing hands-on support, expert guidance, and personalized service day in and day out. We’re right there with our agents, every step of the way, helping them navigate challenges, seize opportunities, and grow with confidence.

DIVISIONS

Residential Sales & Leasing is the foundation of our business, built on over 100 years of excellence in luxury real estate. Our deep expertise, combined with unrivaled global intelligence, allows us to navigate markets with precision and deliver exceptional results. With a legacy of success, we continue to set the standard in residential real estate.

Douglas Elliman Development Marketing provides expert marketing, sales, and leasing for new developments across NYC, Long Island, Westchester, New Jersey, Florida, California, Massachusetts, Texas, and internationally.

Our hybrid platform pairs seasoned new development specialists with top brokerage professionals, delivering unmatched expertise and real-time market intelligence.

Elliman Capital is Douglas Elliman’s in-house mortgage platform, created to simplify and elevate the financing experience for agents and their clients. Offering a comprehensive range of lending solutions, from jumbo and conventional loans to construction and bridge financing, Elliman Capital serves a diverse array of borrowers with speed, transparency, and competitive rates. By integrating technology and expertise, it delivers a seamless, end-to-end lending experience within the Elliman ecosystem. (Florida only)

Commercial Sales & Leasing provides integrated real estate services for investors, owners, developers, and tenants across industries. Our expert team uncovers opportunities and crafts solutions for complex challenges by leveraging market trends, decades of experience, and a vast professional network.

Douglas Elliman’s Estate, Trust & Probate Division is a team of real estate specialists dedicated to guiding clients through trust, conservatorship and probate transactions—with the utmost in professionalism and care.

Purpose-built for institutional sellers, legal professionals, and families, we offer tailored expertise, rigorous compliance, and unwavering support every step of the way.

Title Services provides clients with personalized, reliable title solutions, ensuring a seamless experience through consistent communication and expert problem-solving. With full-time in-house counsel and competitive pricing, we are committed to delivering exceptional service tailored to each client’s unique needs.

Sports & Entertainment has worked with some of the most recognized names in sports, music, fashion, film and television. As former professional athletes, attorneys, financiers and entertainment VIPs, each with more than a decade of real estate experience, our agents know the nuances of high-profile deals, appreciate their clients’ need for discretion and dedicate themselves to delivering win after win, year after year.

Farm & Ranch blends deep-rooted agricultural expertise with world-class luxury real estate services, offering unparalleled guidance in buying and selling premier rural properties. With a legacy of excellence, they connect clients to the finest farms, ranches, and equestrian estates nationwide.

Relocation provides seamless, customized relocation services for individuals, families, and corporations, ensuring a smooth transition with expert real estate guidance. Backed by a nationwide network and personalized support, they make moving effortless—whether across the city or across the country.

HOW WE SUPPORT AGENTS

PUTTING OUR AGENTS IN THE LEAD – FASTER Our Sales Leadership, Learning & Development, Technology, Public Relations, Marketing, and Operations Departments work seamlessly together, creating a 360-degree support system for our agents. This interconnected approach ensures agents have the tools, resources, and strategies needed to excel at every stage of their business.

Sales Leadership Learning & Development Public Relations Branding & Marketing Information Technology Operations & Support

SALES LEADERSHIP Expert Guidance That Elevates Every Agent

Our seasoned sales managers, backed by an accomplished regional leadership team, bring deep industry knowledge and handson experience to every stage of an agent’s career. With personalized coaching, strategic business development, and unwavering support, they transform good agents into top producers while fostering a culture of excellence across the organization.

LEARNING & DEVELOPMENT Elite Training for Elite Agents

Douglas Elliman is powered by our awardwinning, dedicated Learning & Development team, offering a robust mix of live and 24/7 on-demand sessions, in-person master classes and live panels designed to keep agents ahead of the curve. Through our dynamic My Learning platform, agents gain access to cutting-edge technology tools, business-building strategies, and ongoing education tailored to every stage of their real estate career.

Top 10 Learning & Development Team* 24/7 Training Available 1,311+ live virtual session 200+ on-demand courses

*SOURCE: 2024 ONCON ICON AWARDS

PUBLIC RELATIONS The Leading Voice in Real Estate

Public Relations at Douglas Elliman plays a vital role in amplifying our brand presence through strategic media outreach, press coverage, and thought leadership. With consistent features in top-tier publications and a strong presence in national and local news, our Public Relations team ensures our agents, listings, and market insights receive the recognition they deserve.

Elliman Insider Elliman Social Elliman Daily Podcast

COMMUNITY RELATIONS Our Greatest Impact is Made Together

At Douglas Elliman, caring is at the heart of who we are. Through Elliman Cares, we unite our agents and staff to give back, support meaningful causes, and strengthen the communities we call home.

From local initiatives to national partnerships, we’re dedicated to raising awareness, lending our time and resources, and making a lasting impact where it matters most. Together, we serve not only as real estate professionals, but as agents of change.

THE POWER OF PRESS By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.

Year over year, in 2024 Douglas Elliman increased its potential reach of over 130 billion impressions and equivalent advertising value of $1.2 billion.

130B

Total potential reach of all articles that mentioned Douglas Elliman.

$1.2B

Total ad value equivalent of all news content that mentioned Douglas Elliman.

25,000 Total number of articles mentioning the brokerage.

SOURCE: MELTWATER BY THE NUMBERS - EDITORIAL - JANUARY 1, 2024 - DECEMBER 31, 2024

Stats page

Each region has their own stats.

YO U R N E I G H B O R H O O D G U I D E TO T H E U P P E R E A S T S I D E

SPRING 2024

BRANDING & MARKETING Empowering Agents. Elevating Brands.

Marketing at Douglas Elliman is designed to empower agents with the tools, strategies, and support they need to elevate their business and stand out in a competitive market. From custom brand campaigns, curated events and market reports to self-service templates and bespoke publications, our luxury brand presence ensures impactful exposure at every level.

Elliman.com Elliman Equestrian Vicinity Magazine Luxury Listing Presentation Buyers & Sellers Guides Neighborhood Guides Market Reports AND MUCH MORE!

Houston Polo Club

Regional Print Campaign, Houston

Douglas Elliman Website, Houston

BRANDING & MARKETING (cont’d) Rooted in Every Market We Serve

Our Regional Brand Campaigns strengthen the Elliman name by making it locally relevant—rooted in the unique character of each market we serve.

Through tailored messaging and creative, we drive brand recognition, agent visibility, and meaningful community connections.

Events, Sponsorships & Activations Regional Print, Digital & Out-of-Home Advertising Localized Organic Social & Digital Content

Regional Social, Texas

Elliman Productions

StudioPro

BRANDING & MARKETING (cont’d) Tools

Our marketing tools are built to elevate.

With powerful resources—many right in the palm of your hand—we equip agents to stand out, tell their story, and win business, all backed by the strength of a nationally recognized brand.

StudioPro XpressDocs Elliman Productions AdPro ListingCopy.ai

AdPro

625 PINEY POINT ROAD Piney Point Village

XpressDocs Brochure

XpressDocs Postcard

Just Listed

BRANDING & MARKETING (cont’d) Designed to Impress. Built to Perform

Our turnkey marketing templates—both print and digital—are elegantly designed and effortlessly accessible. Created to be at your fingertips, these polished materials make it easy to market with confidence, consistency, and luxury-level quality at every touchpoint.

StudioPro Social

INFORMATION TECHNOLOGY Tech That Works As Hard As The Industry Demands

Technology at Douglas Elliman is designed to streamline, simplify, and supercharge the agent experience. From innovative business platforms to data-driven tools and mobilefirst solutions, our tech ecosystem empowers agents to work smarter, stay connected, and deliver results at every stage of the real estate journey.

MyDouglas Elliman Inspirations Home Valuation Tool Private Listings

OPERATIONS & SUPPORT Operational Excellence, Locally Driven

This team keeps business moving—managing the day-to-day operations that keep every transaction on track. From listing input and contract processing to file compliance and data accuracy, they ensure every detail is handled with precision. Their work allows agents to stay focused on clients and closings, knowing the backend is running smoothly and efficiently.

Transaction Management Listing Agreement & Contract Questions Company Listing & Contract Files Listing & Contract Forms Local Licensing Needs

CONTACT & SUPPORT For additional guidance please reach out to: David Werth Director of Business Development David.Werth@elliman.com

www.elliman.com