STRENGTHS
WEAKNESSES
The first successful IPO of secondhand luxury - loyalty within customers and relationships is clearly good on some level. Transparent communication on website - consumers value honesty. Physical stores as well as website and app - utilising all avenues. Introduction of multi-spaces to create a sense of community. Brand identity is secure and clearly understood - target demographics are being reached. Collaborations and partnerships with brands and organisations bring brand awareness. Partnered brands are recognised and regarded highly TRR's brand equity is improved automatically through association. Not limited to selling apparel and accessories.
TRR has had some Authenticity Scandals in the past years. Their reputation is poor because of this. Customers have reported issues with contacting customer services. It's difficult to find information on TRR website about the company and brand; not particularly user-friendly. The company doesn’t accept goods from international sellers. It's competitor, Vestiare Collective, does. TRR currently does not ship to China.
SWOT Analysis 21
