MISSION & VALUES

The RealReal website states that their aim is to honour heritage brands and empower consignors and buyers in extending the lifecycle of luxury items. They have a firm commitment to sustainability and believe that the future of fashion is circular.

Outside of simple consignment, TRR follows the 3 Rs: Resell. Revive. Reimagine.

- Resell:Everyone who either sells or buys luxury items with TRR plays an important role in reducing the waste created by the fashion industry.

- Revive: TRR partners with outside brands on upcycling initiatives.

- Reimagine: TRR collaborates with 80+ brand partners on various collaborations to help establish different industry standards and practices.

The RealReal delivers on their promises in sustainability to their consumers by being carbon neutral and implementing sustainable choices in the business, such as using FSC-certified packaging and only using LED lighting and cork flooring in their brick and mortar stores. Their authentication process ensures their consumer is receiving what they purchase and their use of brick and mortar stores creates an experience for the customers to have in person that is an extension of the one they would have online.