Marketing Mix
Product The RealReal is a consignment re-sale store that sells a wide range of curated luxury products - both used and unused. Products such as clothing, beauty, accessories, jewellery, kid’s items, home decor items and furniture can be found on their online store as well as on-site locations. It appeals to both consumers who want a way to sell their belongings and consumers who want to purchase rigorously vetted second-hand pieces.
Place All items are displayed on the website and can be sold through there. A link can be accessed from their social media pages so consumers have instant access to it, wherever they are. They also have 14 store locations around the US where purchases can be made from that specific stores, however all items are placed on the website anyways. Several of their stores also have cafes in store, which aides in creating an elevated experience for the customer as well as a greater sense of community.
07
