J O I N J O I N
O U R O U R
K A N S A S K A N S A S
C I T Y C I T Y T E A M T E A M
THE REACH
reecenichols.com
LOCAL TRAFFIC
ReeceNichols com is a powerful hub for real estate in the Kansas City area, commanding an impressive 85% of all local online traffic in the market With its dominant presence, the site ensures that virtually every lead generated, whether from ReeceNichols listings or even from other real estate companies, comes back through its system This unparalleled traffic and lead-capture capability make it a crucial tool for agents and clients alike, streamlining the buying and selling process by keeping opportunities within reach and maximizing visibility for all properties listed.
LISTING VISIBILITY
ReeceNichols is the #1 real estate brokerage in Kansas and Missouri We have more views on our websites than other local competitors - meaning, when your property is posted to the site, it will have views from across the country. We will also syndicate your listing to all major real estate websites.
SOCIAL MEDIA
85.9k
Buyer & seller registrations on reecenichols.com in 2024
3,700+
ReeceNichols agents who receive Listing Alerts
35.3k followers on ReeceNichols social media profiles
We utilize multiple tools and platforms to ensure that your property is advertised to as many potential buyers as possible Our online marketing of your property will ensure that your property receives maximum exposure to potential buyersas soon as the listing is available online.
THE AUTOMATIC SERVICES
HOME MATCH
Search, save and view homes for sale from your home computer or mobile device, through both ReeceNichols com and our mobile app. Home Match also tracks showings, feedback, market activity and open houses for sellers.
COMING SOON MARKETING
When you take advantage of our Home Match tool, you will receive email notifications of upcoming ReeceNichols listings, plus listings that are not available to the general public
BUYSIDE MARKET ANALYSIS
This tool allows you to see the current real-time buyer demand for your home.
ZILLOW PARTNERSHIP
ReeceNichols works directly with Zillow to provide up-to-date and accurate listing information. Your listing agent will be shown as the first point of contact with your home’s detailed information
ESTIMATED HOME VALUES
With our estimated home values tool, you can instantly see estimated home values at any time. This tool uses automated data modeling techniques to provide you with three different value estimates to review.
OPEN HOUSE CELEBRATION
One weekend a month, our team hosts hundreds of open houses throughout the metro area.
THE SUPPORT STAFF
Team Lead Operations Expansion
Rob has led the team for over 30 years.
5 Kansas City office locations, Expansion locations: Des Moines & Ames Iowa, Springfield/Joplin/Lake of the Ozarks, MO offices, St Pete's/Tampa/Pensacola Florida and Dallas/Ft. Worth Texas.
Specializes in growing the team and helping agents achieve their personal and career goals.
OFFICE MANAGER
KC Missouri Offices
Team member for 20 years
Dotloop organization & submission, warranty setup
Works with RN Corp on commission reports
He is great at philanthropy, creative financing, investments, and thinking outside the normal real estate confinements.
re that you are out working with your clients to buy and sell and we are behind not having to worry about the rest!" - Rob Ellerman, Tead Lead
AGENT OPERATIONS
KS & Expansion Offices
Team member for 3 years
Dotloop organization & submission Commission breakdowns for each contract
Tracks agent production & reports to Team Lead
Track agent/team volume
EXPANSION DIRECTOR
Team member for 10 years
Setting up new offices
Recruiting new agents
Working with brokers as an advocated for our teams in each market
Leads Departme t
Training Department
Specialized training for new and experienced agents
Ongoing contract training and support
Custom training materials and courses
OUR MARKETING TEAM
We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc If additional pieces are needed they are quick to provide
“You need it, we design it ” - Donna, Marketing Director
Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos that clients instantly love. Based in the heart of downtown Kansas City, Donna’s energy is contagious, whether she’s talking about her work, her daughter, or her many travel adventures.
Ava is your go-to gal for all things real estate marketing! With four years of experience under her belt, she’s a pro at helping marketing materials stand out. Based in the Kansas City metro, Ava serves clients nationwide while enjoying life with her husband and their spunky Dachshund, Lottie—who definitely runs the show!
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. With a love for sports and a passion for travel, she explores new places and captures the excitement of her adventures. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
THE SOCIAL MEDIA GUIDE
Our Marketing Department has a template library that is updated monthly with content for your social media. They also have staff who are dedicated solely to social media and are there to assist agents as needed.
This website also includes templates for flyers, presentations, postcards, door hangers. You can choose to have Marketing Staff do it or you have the flexibility to do it yourself!
THE SOCIAL MEDIA PLATFORMS
We have a full-time social media staff member who is always working to provide new and exciting content our teams social media platforms.
The Rob Ellerman Team
ReeceNichols
INSTAGRAM therobellermanteam
RobEllermanTeam
PINTEREST robellermanteam
LINKED IN therobellermanteam
YOUTUBE
Rob Ellerman Team
ReeceNichols
FORCED REGISTRATION
We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.
THE PRINT MEDIA
Our team publishes in these magazines monthly for more exposure for your home.
Lifestyle Publications: We rotate through Lee's Summit, Northland and Johnson County. These are delivered to over 49,000 readers monthly
The Real Estate Magazine: Printed every 4 weeks and delivered to over 400 locations and includes lead tracking codes
THE CUSTOM MAGAZINE
Our team publishes a full-size full color, custom catalog of all of our homes distributed in 300 locations in Metro Kansas City.
All magazines have text codes assigned to the listings for buyers to text for more information.
This is a big lead resource for inquiries.
THE ADDITIONAL PERKS
Client satisfaction is our first priority, we offer a smooth ride from listing to closing.
Another added benefit of working with our team is the opportunity to utilize one of our four 16-ft box trucks, free to you on the day of your move!
OURCOMMUNITY
Our team understands the importance of giving back to the communities that have helped us get to where we are today! We gave over $200K to charity in 2024
Below are some of the charitable organizations we've had the privilege to assist:
Children’s Mercy
Hope Haven
Harvesters
Boys & Girls Club
Drumm Farm for Kids
Run for Lil Hearts
Lee’s Summit Cares
Wayside Waifs
The Golden Scoop
Special Olympics of Missouri
St. Jude Children’s Hospital
National Cancer Foundation
United Way
American Lung Association
Night of Hope
Habitat for Humanity
THE TEAM TOOLS
RETTEAMPORTAL
Easily accessible team resources
Events/details all in one place
Team directory & chats
Assess to the truck calendar, design libraries, forms/checklists, etc
RET DESIGN LIBRARY
Our Marketing Team manages a team Design Library that is super user friendly. We are adding new items monthly. There are not only social media but also postcards, presentations, popby tags, and event designs!
THE TEAM INCENTIVES
THE VOLUME INCENTIVES
The incentive program is given out on a quarterly basis. If you bypass a level during a quarter, you still get all incentives from the $1M level and up.
THE TEAM PLAYER INCENTIVE
POINT SYSTEM FOR ATTENDANCE
2 POINTS for Team Quarterly Meetings Expansion Locations: In Person or Zoom Qualifies
2 POINTS for Team/Rob Events (All Markets)
1 POINT for Individual Office Team Meetings (Max 5)
1 AGENT & A GUEST WILL BE ABLE TO GO ON THE TRACKING: CONNECTEAM/ASSETS/REGISTRATION CLICK THE LINK TO THE
3 POINTS for Events Sponsored by our Preferred Vendors DATES AND LOCATION
AGENTS WITH 20 + POINTS WILL GO IN A DRAWING IF WINNER IS ALREADY QUALIFIED FOR TRIP, $1,500 IN CASH WILL BE GIVEN AS SPENDING MONEY. 2026 TEAM TRIP!
THE TEAM CULTURE RETInsiderKickof
We spend $700k+ a year in marketing for the team Benefits in: team branding, team leads, and the opportunity to market your personal listings.
Quarterly In-house magazine and agent incentives
We love to acknowledge your achievements and do that by awarding 'gifts' based on your volume We also produce a internal magazine to make sure every team member is able to stay up to date on all things Ellerman!
In-house ongoing training
Our team trainer is available to answer any questions
Support Staff
Our goal as support staff is that you are out talking to clients and selling and leaving the rest up to us...not sure if we will do something...just ask!
Team Culture
We try to maintain a 'family type' atmosphere within our team This starts at the top with Rob, he is always welcome to new ideas and is always looking out for our agents/staff. We also try to invest in our local communities with not only donations but helping as a team
Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents.
Profit-sharing
After 5 years on the team, you will be added and get a percentage of the proceeds of the team (2021 $150k+ given to agents)
THE TEAM BENEFITS
Our Team Provides:
Provide RET/ReeceNichols yard signs, pointer signs and personalized sign riders
Free team Iboxes provided by RET
Flyer boxes/tubes provided by RET
Custom marketing & advertising to fit your business needs
Custom business cards designed by RET Marketing
Custom listing presentation designed around your preferences
Custom buyer guide presentation to fit your style
Professional flyers created by RET Marketing
Customized letterhead, MLS header, cover sheets
Custom Facebook announcement
Team social media exposure
Support for advertising your listings
Full-page ad in every issue of Real Estate Magazine & New Home Journal
Full-page ad in rotating issues of Lifestyle Magazines
Custom team magazine, distributed throughout KC Metro
Training on initial set-up, by both RET and ReeceNichols
Support of your RET Manager, the entire team of RET agents & staff
Office Manager to assist with paperwork & issues
Team Events and 'Family' Environment
Leads via the RET Lead Coordinator
Pays for Premier Zillow Zip Codes throughout Kansas City
Our team-branded website that feeds all MLS listings
Support available to personalize your Company provided website
THE CLIENT SUMMARY
Place Ibox on Your Home for Safety and Tracking
Enter Your Listing in the Heartland MLS System
Enter Your Listing in Broker Bay
Place a Generic Yard Sign In Your Yard
Home Match Program
Reverse Prospecting
Add to website: ReeceNichols.com
Relocation and National Exposure
Corporate Partnerships
Exclusive Mobile App & Ad
Etour with our Reece & Nichols office
Personalized Yard Sign & Pointers
#1 Lead Generator - TheRobEllermanTeam com
Cross-Marketing with our New Home Communities
Cross-Marketing within our team
Uploading to 100’s of Websites
Personalized Email Blasts Available
Advertising in Real Estate Book
Publish Our Team Exclusive Full Color Magazine
Advertise Metro-wide in various Lifestyle Publications
Professionally Created Home Flyers
4 Courtesy Moving Vans
Extended Web Presence on Zillow.com
Post YouTube video of the property
Investing in our local communities
Full-time staff always here to help!
THE SPLITS
YOUR SALES- BASED ON TOTAL COMMISSION LEVEL
1 < $2,000,000
2 $2,000,000 - $3,000,000
3 $3,000,000 - $5,000,000
$5,000,000 +
MOVING VAN
AGENT MUST HAVE THEIR SELLER/BUYER FILL OUT A LIABILITY FORM AND GET A COPY OF THEIR LICENSE AND INSURANCE CARD Agent assumes liability if the form is not signed If a client is unable to pick up a key during regular business hours it is the agent's responsibility to get these items completed before handing over a key
FEES
$75 Team Fee: includes the use of all staff and moving trucks This cost is your cost for each commission check The only other cost is the $225 Agent Services Fee (ASF) ($1M+ transaction ASF fee is $350) These are paid on ALL closings (team leads & your own)
TEAM LEADS
All leads referred to you, are generated by the Team Team leads are paid at 40% Agent/60% Team
$225 Agent Services Fee will be your cost. ($1M+ transaction ASF fee is $350)
TEAM REFERRALS
All leads referred to you by a RET member, will be calculated based on what the agents involved negotiate before the deal is completed The Agent Services fee (if applicable) will also be negotiated between agents.
BONUSES
Agent retains 100% of bonuses
THE TEAM TRAINING
RET AND RN REQUIRED TRAINING
MLS Orientation
3 5 hours at Heartland MLS
Matrix Training Class 2 hours at Heartland MLS
RET Training Required Video training with scheduled zoom meetings over 8 weeks.
RN Advantage 2-3 hours a week for 10 weeks
Additional training classes available!
OFFICE/TEAM MEETINGS
RN Tues Sales Meetings- Every Tuesday morning at each RN office
Quarterly RET meetings- Wednesday
CONTRACT TO CLOSE TRAINING
Our exclusive in-house training portal is your go-to resource for success, offering everything from step-by-step guides on submitting offers and handling contracts to specialized training for new construction. With a full library of team resources, answers to contract questions, and best practices at your fingertips, you’ll have the tools and knowledge you need all in one place!
TEAM ONBOARDING PROCESS
GETTING STARTED & MARKETING
1. Agent Meets with Broker of your office to transfer or Apply for license
2. Manger notifies staff of new agent via email: Staff to Notify is Sandra, Rob, Teresa or Sue and Donna
1. Name,Email, Phone
2. Status- approximate current status of license and estimated date to be set up with RN
3. Basic history and summary of agent experience
3. Donna, will be in touch via email Introduces herself Requests documents to be completed and returned to her. (FB Agent Sign up and Personnel Info)
Requests Picture for marketing
4. Donna, begins marketing and completes marketing items once Reece Nichols has issued, Email address and office number and agent photo is received
5. Donna sends email to agent with proofs for approval to agent of marketing items to be printed professionally. All other marketing items are added to the agents personal dropbox folder that was created by marketing and shared with the agent.
6. Agent will receive access to Connecteam portal
TEAM ONBOARDING PROCESS
TRAINING
7 Every Agent will complete Tech Setup process within the portal (During this process, Dropbox, Dotloop email signatures and more are set up)
8. Upon completion of tech setup process, agent is given access to training Course that is applicable to their level of experience
9. Agent signs up for required Matrix classes (if new agent)
10. Agent will not register for Fast Track (if new agent)
11. During Sandra’s class, agent will register for Advantage if applicable. Not to be taken until after RET Training.
12. New to business agents- six-week training course through Connecteam portal: Videos Assigned, Assignments to be turned in on time, Meetings are required to attend
13 Schedules for the next course comes out approximately 2 – 3 weeks before the course begins. They are typically scheduled to begin every 8 weeks for brand new agents courses.
14. Experienced Agents – There are one of two courses they will be assigned to One is for experienced RN agents The other course is experienced coop agents transferring to RN to the team
15 Experienced Agents are expected to complete the Technology Setup in the portal within the first few days of receiving their login credentials with Reece Nichols.
16. Following the tech setup, the agent is then given access to the training course For experienced agents, this can be completed in one day. It is required to be completed within the first 10 days once the license has successfully been transferred.
