JOIN OUR ST. PETE TEAM
the partnership
HomeSmart has grown to be one of the top 10 largest independently owned real estate companies in the United States. We have grown because our agents are given tools and technology that no other real estate company offers. The HomeSmart movement is flourishing – and we’re backed by the industry’s most recognized awards and rankings behind your home.
THE ROB ELLERMAN TEAM AT HOME SMART
the #1 team NATIONAL RECOGNITION. LOCAL LEADERSHIP. When you hire The Rob Ellerman Team, you're partnering with one of the most successful real estate teams in the country. Our proven systems, experienced agents, and dedicated support staff work together to provide unmatched service, strategic marketing, and results-driven representation.
#2 IN THE UNITED STATES BY HOMES SOLD #3 IN THE UNITED STATES BY SALES VOLUME 2025 BY THE NUMBERS
2,463
$1.017B SALES VOLUME
TEAM MEMBERS
Helping more families buy and sell with confidence.
Over one billion dollars in real estate sales.
A full team of experts behind you every step of the way.
FAMILIES SERVED
250+
WHAT THIS MEANS FOR YOU
Industry-leading marketing and technology
More resources, more marketing power, and more support, all working together to maximize your home's exposure and results.
Local expertise with national reach
the support staff With more than 30 years of leadership in real estate, Rob has built one of the region's most successful and expansive teams. He is passionate about helping agents grow both personally and professionally, providing the mentorship, systems, and support they need to achieve their goals. Known for his expertise in philanthropy, creative financing, real estate investments, and innovative problemsolving, Rob consistently looks beyond traditional real estate approaches to create opportunities for both clients and agents.
Rob
"Our philosophy is simple: your focus should be on helping your clients buy and sell real estate. Our job is to work behind the scenes, taking care of everything else so you don't have to." — Rob Ellerman, Team Lead
Teresa
Sue
Missy
Office Manager KC Missouri Offices Team member for 20 years
Agent Operations KS & Expansion Offices Team member for 5 years
Expansion Director Team member for 10 years
Dotloop organization & submission, warranty setup Works with RN Corp on commission reports Tracks agent production & reports to Team Lead
Dotloop organization & submission Commission breakdowns for each contract Track agent/team volume
Leads & Client Services Julie Lead & Client Services Team member for 1 year
Sets & assigns appointments Works all lead sources Manages phone & lead routing Courtesy Truck Manager
Setting up new offices Recruiting new agents Working with brokers as an advocate for our teams in each market
Training Department Sandra Team Trainer Team member for 16 years
Specialized training for new and experienced agents Ongoing contract training and support Custom training materials and courses
our marketing team We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
“You need it, we design it.” - Donna, Marketing Director Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos. Based in the heart of downtown Kansas City, Donna’s energy is contagious!
As the Marketing & Events Coordinator, Ava oversees listing marketing, agent branding, team communications, client events, and creative campaigns. Outside of work, Ava enjoys spending time with her husband and their Dachshund, Lottie.
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
Donna
Ava
Taylor
Marketing Director Team member for 18 years
Marketing & Events Coordinator Team member for 6 years
Social Media Manager Team member for 10 years
THE ROB ELLERMAN TEAM AT HOME SMART
the new agents
When an agent joins the team, our staff will work with the agent and HomeSmart to get them set up with the essentials and more! Signs/riders Business cards Name tag Team swag Personalized letterhead Personalized cover sheets Training on internal team processes Access to team presentations and marketing
Don't see something you need? They can help you with that also!
THE ROB ELLERMAN TEAM AT HOME SMART
THE CUSTOM MARKETING Using Every Opportunity to Gain, Maximize & Track Buyer Exposure!
THE ROB ELLERMAN TEAM AT HOME SMART
the team tools
RET TEAM PORTAL Easy access to team resources Company events, updates, and announcements in one place Team directory and group chats Quick access to the truck calendar, design library, forms, checklists, and more
THE ROB ELLERMAN TEAM AT HOME SMART
the design library
Our Team Design Library is your one-stop resource for marketing inspiration and professionally designed templates. Browse custom social media graphics, direct mail pieces, flyers, postcards, door hangers, presentation templates, and more, all created by our in-house marketing department. Customize the templates yourself or submit a request and let our marketing team handle the design for you.
THE ROB ELLERMAN TEAM AT HOME SMART
the team incentives
THE VOLUME INCENTIVES
The incentive program is given out on a quarterly basis. If you bypass a level during a quarter, you still get all incentives from the $1M level and up.
$1M-$2.99M
$3M-$4.99M
$5M-$5.99M
RET Million Club T-shirt or Hat
$150 Marketing Credit
Quarterly Mastermind Entry
$7M-$9.99M
$10M-$14.99M
$15M +
Dues Paid
$750 Shopping Spree
Team Trip
THE TEAM PLAYER INCENTIVE POINT SYSTEM FOR ATTENDANCE
2 POINTS for Team Quarterly Meetings Expansion Locations: In Person or Zoom Qualifies 2 POINTS for Team/Rob Events (All Markets) 1 POINT for Individual Office Team Meetings (Max 5) 3 POINTS for Events Sponsored by our Preferred Vendors
AGENTS WITH 20 + POINTS WILL GO IN A DRAWING 1 AGENT & A GUEST WILL BE ABLE TO GO ON THE
2027 TEAM TRIP! DATES AND LOCATION TBD
36
IF WINNER IS ALREADY QUALIFIED FOR TRIP, $1,500 IN CASH WILL BE GIVEN AS SPENDING MONEY.
THE ROB ELLERMAN TEAM AT HOME SMART
the social media apps
Our full-time Social Media Director creates fresh, engaging content for our social media platforms, showcasing our listings, agents, events, and community while strengthening our brand presence.
FACEBOOK The Rob Ellerman Team Florida
INSTAGRAM therobellermanteamflorida
LINKED IN therobellermanteam
YOUTUBE The Rob Ellerman Team
THE ROB ELLERMAN TEAM AT HOME SMART
Marketing tools
FORCED REGISTRATION
We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.
THE ROB ELLERMAN TEAM AT HOME SMART
Next Level Marketing We offer custom online ad and geofencing packages to help agents market their listings in a targeted, high-impact way— without relying on social media.
+ +
NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS
ONLINE ADS (Not Social Media ads)
Our team designs digital ads that appear across popular websites, mobile apps, and online platforms your target buyers are already using. These ads are clickable and lead directly to your listing or landing page. How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals Reaches potential buyers where they’re already browsing online Drives more traffic to listings and generates interest faster Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are likely to be in home-buying mode Reaches buyers actively touring open houses or nearby new construction Increases exposure to high-intent, local prospects who may be ready to act Provides sellers with modern, proactive marketing that gives their home an edge
THE ROB ELLERMAN TEAM AT HOME SMART
the team culture
We spend $700k+ a year in marketing for the team. Benefits in: team branding, team leads, and the opportunity to market your personal listings. Quarterly In-house magazine and agent incentives We love to acknowledge your achievements and do that by awarding 'gifts' based on your volume. We also produce a internal magazine to make sure every team member is able to stay up to date on all things Ellerman! In-house ongoing training Our team trainer is available to answer any questions. Support Staff Our goal as support staff is that you are out talking to clients and selling and leaving the rest up to us...not sure if we will do something...just ask! Team Culture We try to maintain a 'family type' atmosphere within our team. This starts at the top with Rob, he is always welcome to new ideas and is always looking out for our agents/staff. We also try to invest in our local communities with not only donations but helping as a team Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents. Profit-sharing After 5 years on the team, you will be added and get a percentage of the proceeds of the team.
THE ROB ELLERMAN TEAM AT HOME SMART
f Editio n kof ic
Insider K T RE
our community
Our team understands the importance of giving back to the communities that have helped us get to where we are today! We gave over $200K to charity in 2025. Below are some of the charitable organizations we've had the privilege to assist: Children’s Mercy
The Golden Scoop
Hope Haven
Special Olympics of Missouri
Harvesters
St. Jude Children’s Hospital
Boys & Girls Club
National Cancer Foundation
Drumm Farm for Kids
United Way
Run for Lil Hearts
American Lung Association
Lee’s Summit Cares
Night of Hope
Wayside Waifs
Habitat for Humanity
THE ROB ELLERMAN TEAM AT HOME SMART
the team events
At the Rob Ellerman Team, we believe relationships are at the heart of everything we do. That's why we invest in meaningful events that bring our agents, staff, clients, and communities together throughout the year. From educational trainings and networking opportunities to large-scale client appreciation events and community fundraisers, our calendar is designed to help you build lasting relationships, grow your business, and enjoy being part of a team that celebrates success together. At the beginning of each year, we gather as a team to celebrate the people who make our success possible. Our annual Kickoff Party is an opportunity to recognize the hard work, dedication, and accomplishments of our agents and staff while looking ahead to an exciting year together. Whether you've closed your first transaction, reached a new milestone, or simply shown up day after day for your clients and teammates, we believe every success deserves to be celebrated. It's an evening filled with recognition, encouragement, laughter, and connection.
THE ROB ELLERMAN TEAM AT HOME SMART
the expansion network
Whether your clients are relocating, purchasing a second home, or making a move across state lines, you can confidently connect them with one of our experienced agents. Our growing presence creates more referral opportunities, strengthens relationships, and helps you continue serving your clients long after they've left your market. No matter where life takes them, our team is there to help.
Kansas City Metro (5 office locations) Des Moines & Ames, Iowa Springfield, Missouri Lake of the Ozarks, Missouri
Dallas–Fort Worth, Texas St. Petersburg, Florida Tampa, Florida Sioux Falls, South Dakota
THE ROB ELLERMAN TEAM AT HOME SMART
the reason why Rob began in real estate in 1995, with early success that earned several awards such as: Rookie of the Year, Rising star and #1 Sales units closed and member of the Million Dollar Club. He realized due to the rapid growth he needed to form a team that would help him serve his client’s needs. The team started with a full time office manager and three real estate agents and now has full staff and over 230+ agents in 8 different real estate markets. The very first agent to join is still active on the team. We have some very high-producing agents who have continued to stay on the team for 15+ years because of the team culture and the support the staff and Rob offers. Another reason agents stay is due to how Rob has set up the team. Agents have the benefits of his extensive branding and marketing budget but our Marketing Department can also help you establish your own 'brand' identity within the team. In addition to your RET Manager you would alsohave a direct point of contact to the Director of Expansion who will be working to understand your marketing and making sure you have what you need. Our team is one of the fastest growing real estate teams because our team leader, Rob Ellerman, never stops looking for new and innovative ways to serve our clients, builders and his own team of real estate agents.
THE ROB ELLERMAN TEAM AT HOME SMART
onboarding process GETTING STARTED & MARKETING 1. Agent Meets with Broker of your office to transfer or Apply for license 2. Manger notifies staff of new agent via email: Staff to Notify is Sandra, Rob, Teresa or Sue and Donna 1. Name,Email, Phone 2. Status- approximate current status of license and estimated date to be set up with RN 3. Basic history and summary of agent experience 3. Donna, will be in touch via email Introduces herself Requests documents to be completed and returned to her. (FB Agent Sign up and Personnel Info) Requests Picture for marketing 4. Donna, begins marketing and completes marketing items once Reece Nichols has issued, Email address and office number and agent photo is received 5. Donna sends email to agent with proofs for approval to agent of marketing items to be printed professionally. All other marketing items are added to the agents personal dropbox folder that was created by marketing and shared with the agent. 6. Agent will receive access to Connecteam portal
THE ROB ELLERMAN TEAM AT HOME SMART
WE ARE HONORED TO HAVE YOU CONSIDER OUR TEAM. PLEASE LET US KNOW ANY QUESTIONS YOU MIGHT HAVE MISSY BARRON, EXPANSION MANAGER 816-786-0181
THE ROB ELLERMAN TEAM AT HOME SMART