ANNE FRASER
MARK FRASER
OUR PROMISE
Our goal is to provide such an extensive, high level of service - from assisting with your home search, to placing an offer, to placing the key in your hand - that you will feel compelled to tell your friends, family and co-workers about us.
Our greatest compliments are referrals & 5 star reviews
ABOUT US
With over three decades of dedicated experience in real estate, we bring a wealth of knowledge and expertise to the table. As seasoned professionals, we have assisted hundreds of families in successfully selling homes at all price points. We ourselves have revitalized homes and owned/sold a portfolio of 15 residential income properties. As a former teacher, Anne provides perspective on the ever changing housing market and what to expect during the selling process. As a former nationally certified home/mold inspector, Mark provides valuable insight to sellers while viewing their home and receiving offers. Your experience with us is our top priority, aiming for a smooth and seamless journey.
THE ROB ELLERMAN TEAM
Rob began in real estate in 1995, with an early success that helped him realize due to the rapid growth, he needed to form a team that would help him serve his client’s needs. In 2023, we reached a new level of service with over $730.8 million in sales and helped 1,820 families with their real estate needs. RET is the #1 team in Kansas and Missouri and the #3 team in the nation! We are one of the fastest-growing real estate teams (currently 200+ agents) as we never stop looking for new and innovative ways to serve our clients, builders, and our team members.
A LISTING AGENT’S VALUE
WHAT WE WILL PROVIDE FOR YOU
A well scripted Listing Launch Strategy including property preparation list and timeline
Optimize your home’s potential with professional photos and staging, proven to provide greater financial return and a quicker sale
Respond quickly and effectively to all inquiries regarding your home
Work with YOU to price your home strategically by considering current market conditions, competition, and trends
Qualify prospective buyers of your home prior to presenting any offer
Follow up and encourage feedback from agents that have shown your home, potential buyers and open house visitors
Expose your home with our team marketing, social media, open houses, and signage
Communicate with you regarding interest in your home, recent activity, potential buyers, feedback, recommended changes, and offers
Advertise your home on MLS, numerous internet feeds, our website, and social media platforms
Negotiate the best price, terms, dates, inclusions/exclusions, and contingencies for you, NOT the buyer
Promote your home directly to top agents in the area who represent thousands of prospective buyers, on social media and through impactful lead generating systems
Guarantee your satisfaction with The Fraser Team services by doing the job right and beyond your expectation.
IN SUMMARY - WE ARE
Strategists: Market Price Demand
Advocates: Listen Advise Negotiate
Resources: Team Partners Connection
Your home is so much more than a listing...it’s one if not THE largest assets you have! We’ll treat it that way every single step of the way.
THE HOME SELLING PROCESS
1 - LISTING CONSULT
We discuss your property, review CMA, timeline, determine a list price, and sign the listing agreement.
3 - SHOWINGS
We will install an iBox/Lockbox for Buyer’s agents to access key for showing. Showings will be scheduled through BrokerBay
5 - INSPECTION
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Buyers can choose to do inspections & their lender will order appraisal. We will help you plan for what is needed during this phase
7 - CLOSING
Buyer(s) final walk-through 1-2 days prior to closing Title will provide a list of items to bring to closing and instructions on when and where to sign paperwork.
2 - MARKET PROPERTY
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Set staging and photography sessions. TFT/RET Marketing team will put in place the full marketing plan prior to going “live”.
4 - OFFER/CONTRACT
We will inform you of ALL offers that are received, negotiate terms, and communicate with you every step of the way so you can make the best informed decision
6 - MOVE OUT PREP
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Schedule your current utilities, home owner’s insurance, and mail forwarding to be changed effective on possession day. Reserve your RET Courtesy Moving Van!
8 - MOVE & REVIEW
Key’s, garage remotes, to be left in kitchen along with any other pertinent property information the new buyer(s) should know ** Leave a review of your listing experience
9 - REAL ESTATE & REFERRALS
Your lifetime partner and resource for all things real estate. Don’t forget to refer your family and friends...we’ll take great care of them also!!
LOCAL MARKET
RIGHT PRICE, RIGHT TERMS, & RIGHT TIME
Who pays the sales commission? Our minimum sales commission is 3% or $5000, whichever is greater and is paid from the seller’s proceeds at closing It is at the discretion of the seller as to whether to pay the buyer’s agent commission and at what compensation level. Please keep in mind, many buyers will be facing increased home prices, a down payment, and closing costs. Many potential buyers may not be able to afford a separate buyer’s agent fee added to their costs which could affect their ability to place an offer on your home
The number of showings is greatest during the first two weeks if your home is priced at a realistic market value. This is when your home is fresh and exciting to buyers and their agents.
A home that is priced right will, on average, have 10 showings per week, buyers will come back for 2nd looks, agents will have positive feedback, and there will either be offers or talks of offers
Starting too high and dropping the price later misses the excitement and fails to generate strong activity because properties become “market stale” the longer they are on the market.
Many homes that start high end up selling below market value due to sitting and reaching a stigma that leads buyers to question: “what’s wrong with the property?”
We will know within the first 7-10 days (generally 2 weekends), based on activity and feedback, how the market is responding to the price
MARKET VALUE
True Market Value is Only and Exactly what a Buyer will Pay -
Based on today’s market
Based on today’s financing
Based on today’s competition
Based on today’s economic conditions
Based on the buyer’s perceived condition of the property
Based on the location
Increase the Chances of Your Home Selling Quickly by -
Improving the condition - have a pre-inspection and make repairs ahead of time - top dollar requires top condition!
Offering good selling terms - including a fair buyer’s agency compensation
Improving how the home shows (cleanliness, staging, showing availability)
Adjusting the price according to market feedback
Two warning signs to look out for as we move through the marketing period:
Realtor Elimination - if realtors are not previewing your home and do not show it, they are eliminating it.
Buyer Elimination - if your home is showing with no results, the buyers are finding more appealing properties to purchase and are eliminating it.
GUIDE TO SELLING
RECEIVING AND ACCEPTING AN OFFER
Once a buyer chooses your house, they will write a purchase agreement. While much of the agreement is standard, there are a few areas where we can negotiate:
The Price
Based on current market value.
Closing Costs
Depending upon their financial situation, some buyers will ask for the seller to assist with these costs Those buyers in a stronger financial position will not.
Closing Date
Typically 30-45 days from the offer acceptance.
Additional Property
Single items such as refrigerator or washer/dryer set can generally be included in the offer. Multiple items will need to be negotiated between buyer and seller and written on a separate Bill of Sale. A lender will not want personal property included in the loan.
We have 3 choices…
• Accept the offer
• Reject the offer
• Counter the offer with changes
When presenting a counter offer, we will work together to review each detail, making sure that we move forward with your goals in mind and ensuring that we negotiate the best possible price and terms on your behalf
Once accepted, depending on the terms written into the contract, the buyer will open escrow with their earnest money deposit.
GUIDE TO SELLING
CONTRACT ADDITIONS
These new additions were brought about due to the NAR Settlement in August of 2024.
Gone are the days of sellers and listing agents negotiating Buyer Agency Compensation
The Buyer Agency Compensation is now part of the terms negotiation as a line item in the contract. This allows the buyer(s) to include or exclude it from their offer and allows the seller(s) to focus on the estimated net proceeds along with other terms & conditions.
As Shown in Exclusive Right to Sell Agreement (ERTS)
As Shown in Residential Real Estate Sales Contract (RRESC)
GUIDE TO SELLING
THE INSPECTION PROCESS
The buyers will conduct all inspections within the first 10 days, unless otherwise specified You will need to make the house available for any inspections with all utilities turned on
The most common inspections are:
Whole Home
Wood Destroying Insect (WDI) / Termite
Radon
Sewer
Roof
If an “In It’s Present Condition” Addendum is included in the sales contract, repairs for big ticket items ($500+) or safety items may still be requested if buyer feels same request would be made by a different buyer (i e roof condition, sewer line breakage)
Resolution of Unacceptable Conditions
After the buyer has conducted all inspections, we will negotiate unacceptable conditions. Once received, you will have approximately five days to:
• Accept the request
• Reject the request
• Counter the request with changes
Making Repairs
After the unacceptable conditions are agreed upon by buyer and seller, you will then start doing any agreed upon repairs/treatments. Please have these done in a timely manner, as we must turn in receipts for repairs/treatments to the buyer five days prior to close of escrow If escrow will be paying any invoices out of the proceeds, make sure title has a copy of the invoice seven days prior to close of escrow as well.
CLOSING 101
Prepare for It
Closing day marks the end of your home-selling process! Once your home goes under contract, the title company will contact you to collect information from you for the mortgage payoff. When title asks for information, please get it to them promptly.
To make sure your closing goes smoothly, you should bring the following:
• A certified check for closing costs. Make the check payable to yourself; you will then endorse it to the title company at closing
• Photo ID
Own It
Transfer of title moves ownership of the property from you to the buyer. The two events that make this happen are:
1 Delivery of the buyer’s funds
This is the check or wire funds provided by buyer’s financial institution to the title company in the amount shown on the closing statement. Those funds are then transferred from the title company to your account via wire. You will bring your wire instructions with you to closing. You will NOT provide any wire instructions over the phone or through an email
2. Delivery of the deed
A deed is the document that transfers ownership of real estate. The deed names the seller and buyer, gives a legal description of the property, and contains the notarized signatures of the seller and witnesses.
At the end of closing, the deed will be taken and recorded at the county clerk’s office, generally within 45 days.
MARKETING
THE SOCIAL MEDIA PLATFORMS
Your home will have full exposure on BOTH The Fraser Team and The Rob Ellerman Team social media platforms!
The Fraser Team - RET at ReeceNichols
The Rob Ellerman Team at ReeceNichols
INSTAGRAM @thefraserteam @therobellermanteam
RobEllermanTeam
robellermanteam
LINKED IN thefraserteam therobellermanteam
YOUTUBE
Rob Ellerman Team ReeceNichols
THE INTERNET EXPOSURE
We have the internet search tools in place to give your home the best exposure to buyers. Once your home is listed it is fed to over 400 partner websites.
ReeceNichols com updates every 15 minutes, giving you the latest data available on all properties for sale with the MLS. It also provides home buying and selling resources Search the region’s home inventory from anywhere by downloading the app for iPad, iPhone, or Android.
MARKETING
THE HOME SEARCH APP
On this personalized app, buyers can search the complete region for home inventory from anywhere. Benefit: whether they are driving through neighborhoods or searching from home, the ReeceNichols Fraser Team or Rob Ellerman Team mobile apps give buyers access to the complete listing inventory with the touch of a button.
THE HOTSHEET
Our team puts out a DAILY Hotsheet with Incoming Listings, Buyer Needs, New Listings, Price Changes...we may even have a buyer before your listing hits the MLS! Just another piece of how our team works for YOU.
THE PREMIER PACKAGE
We spend a large part of our marketing budget on Zillow. Your listing will be highlighted on their website and top-rated mobile app. Our team has the Premier Agent Package that ranks our listings first in a search. The leads will come directly to the team/agent so we can act on it immediately.
THE COMMUNITY
Our team understands the importance of giving back to the communities that have helped us get to where we are today! Here are some of the charities we have been fortunate enough to work with:
LOCAL
The Night of Hope
Children’s Mercy Hospital
Harvesters Food Network
Drumm Farm for Kids
Lee’s Summit Cares
Special Olympics of Missouri
NATIONWIDE
St. Jude Children’s Hospital
United Way
Coldwater Fostering Care
Hope Haven
Boys & Girls Club of Greater KC
Run for Lil Hearts
Royals Charities
Local Schools in Metro KC Area
National Cancer Foundation
American Lung Association
THE PRINT MEDIA
THE CUSTOM MAGAZINE
THE ASSIST
THE NEW HOME
EXPERIENCE THE TEAM DIFFERENCE
TOP 3 REASONS TO CHOOSE THE FRASER TEAM
YOUR VERY OWN PERSONAL ADVOCATE
When marketed well, homes today are moving faster than ever. You need a team that can be both responsive to your needs and proactive with ideas to help you sell your home. What can you expect? Timely communication, the best counsel regarding listing your home, reviewing offers, and availability of needed resources to see you through to a successful closing. With 100+ experienced agents on our team and a full support staff, we’ll always have you covered!
BECAUSE YOU DESERVE THE BEST
The Rob Ellerman Team closes more transactions than any other team in the Kansas City Metro. In 2023, the team sold 1820 homes totaling over $730 8 million in volume And over the course of our history, we’ve sold over $3.1 billion in career sales. That’s the experience you can rely on!
GET THE EXTRA PERKS!
Our world is about making your world easier With 4 moving trucks available for our clients to use (First come, first served - 1 truck per client - 1 day only), we’ll help to make your home buying process easier from start to finish! Additionally, ReeceNichols’ partnership with Nebraska Furniture Mart provides you access to a year-long discount on multiple items/services after closing.
OUR COMMITMENT TO YOU
As you can see, there are many factors to be considered when successfully selling your home That is why, as your Listing Team, our job is much more than just putting a sign in the yard and hoping a buyer comes along We’ll educate you about market values, home inspections, appraisals, and more, so you can make the most informed decision possible. In addition, you will have the benefit of our extensive professional network - everyone from electricians, plumbers, and contractors to estate planners, insurance agents, bankers, carpet cleaners tax accountants/bookkeepers and many more! In short, we’ll provide you with an extensive, high quality listing service, from assisting with the staging and pictures, to reviewing offers, to ensuring all documents are signed, sealed and delivered on closing day. We are your real estate team for life! This is our commitment and we, as The Fraser Team (powered by The Rob Ellerman Team), look forward to being of service to you now and in the future.
THE TIMELINE
PREPARING YOUR HOME FOR MARKET
HOME PREPRATION
Repairs - needed or wanted
Curb appeal - exterior home and yard clean up
Estate Sale? Work CANNOT be done on/at the property during sale.
Interior Cleaning - personal or professional?
STAGING
Professional Stager meeting
Professional Staging schedule
Staging items pick up takes place AFTER appraisal.
PICTURES
Professional photographs taken AFTER staging
Drone photography is an option on 1+ acre lots
Room dimensions are taken during the photo session.
PRE-MLS DATE (2-3 weeks prior to active):
ROOM DIMENSIONS (1-2 weeks prior to active):
SUPPLEMENTS (1-2 weeks prior to active):
CLEANING DATE (min 24 hrs prior to staging):
STAGING DATE (min. 4 days prior to active):
PHOTO DATE (min. 3 days prior to active):
ACTIVE DATE (generally Thursday or Friday):
NEIGHBOR OPEN HOUSE (Friday PM):
PUBLIC OPEN HOUSE (Saturday):
CLEANOUT:
YARD CLEANUP:
ESTATE SALE DATES (include prep, sale, final exit):