Designer & Illustrator website: http://ellawhite.weebly.com / email: daniellewhite081@gmail.com / mobile: 07940284215
REPETITIVE BEHAVIOUR These series of images are born from the concept of repetitive behaviour. I tend to repeat the words “off” “clean” “closed” and “fine” before I can leave the house. I wanted to express this hold that these words have over me, by communicating the concept through the use of typography. I continuously layered words and letters over each other using letraset and screen printing, to create abstract images that express the emotions and actions of repetitive behaviour.
DOCUMENTING JOURNEYS I like to collect ephemera when I am out on the street. This lead me to the idea of collecting leaves to use as ephemera, which would document where I have been. As I walked down different street I collected discarded leaves off the floor. The experiment was meant to show how leaves can give information about an area it originated form, weather by shape, size, colour or texture.
I wanted to create something where I could keep the leaves, so I made a secrete compartment in this book.
On this idea I used the leaves as pages, the first page represents the beginning of the road, and the last page is the end of the road.
The book is made from black and white photocopies of A-Z pages, Then I placed the leaves on the roads that I walked down. The different amount of leaves on each page show how many leaves where in that particular area.
DISAPPEARING CITY FILM The book is made from black and white photocopies of A-Z pages, Then I placed the leaves on the roads that I walked down. The different amount of leaves on each page show how many leaves where in that particular area.
BOIFUEL
RENEWABLE ENERGY
HYDRO
RENEWABLE ENERGY
GEOTHERMAL
RENEWABLE ENERGY
56
72
48 WIND
RENEWABLE ENERGY
TIDAL
RENEWABLE ENERGY
SOLAR
RENEWABLE ENERGY
RENEWABLE ENERGY STAMPS
81
50
1ST
1st
81
72
This project was based around the promotion of renewable energy sources. My goal was to express the different sources of power through stamps. Firstly I wanted to show the link between the energy and science so I created a series of periodic table stamps. Another idea show the queens head being used to express renewable energy.
Wn Sl Bm Biomass
Solar
Wind
56
48
50
Bf Gt Wv Biofuel
Geothermal
BOIFUEL
50
RENEWABLE ENERGY
TIDAL
56
RENEWABLE ENERGY
GEOTHERMAL
72
RENEWABLE ENERGY
HYDRO
81
RENEWABLE ENERGY
SOLAR
RENEWABLE ENERGY
WIND
RENEWABLE ENERGY
1ST
Wave
48
These series of stamps that have images of renewable energy within the queens head. Conveys the message that the queen is all for renewable energy.
PROFANITY FILM The purpose of this film was to show swear words in a different light. I wanted to understand the meaning of them. From the research I gathered I created this stop frame film out of prints. I used the interviews I had done with people as the voice overs for my film. By doing this I have created a film that does not only express my understanding of profanity, it expresses other peoples take on the subject matter as well.
RAINBOB BRAND IDENTITY This was a joint client brief, the aim was to create a UK toy company that manufactures and distributes toys. The company’s aim was to become the biggest British toy company with in five years. Our target audience were children between 2 – 6 years old as we felt this group would prefer wooden toys more than any other age range. The name Rainbob was chosen as our company name and is conveyed in a fun and exciting way to attract both children and adults. Rainbob uses the colour of the rainbow for its logo, and is usually set on a white background using the typeface AG Stencil.
Rainbob
®
The idea behind the shop window was to create something that the customers could interact with. A line illustration is set in the window, and over time would be coloured by children and their parents. The products that would be sold are set in the wall, so passing customers can see what kind of products are sold.
速
速
Rainbob
速
Rainbob
Rainbob
please recycle this bag after use.
On the left is an example of Rainbob shopping bags. The bags can be themed through the seasons changing the colours to relate to the holiday. On the right are examples of sustainable packaging, which can be made into an object that relates to the product within.
Rainbob
速
DIAGEO EUROPE INNOVATION IDENTITY This was I a brief I had when I was working for a design agency called Elipsus. I had to create a new logo for Diageo Innovations Employ Panel. I did this by merging two original logos together to create the final logo. The cranks are meant to represent innovative ideas and thoughts. I incorporated the stars which is used in the original logo.
Corporate Colours
Secoundary Colours
The secoundary colours can be used with and and around the logo, also in tints.
Typeface Myriad Roman 61.28pt on 57.84pt leading
FRAGMENTED TYPEFACE By ripping different fonts to pieces. I arranged them in different formation to create new letterforms. The outcome was a chalk and cheese distorted cracked typefaces. There is a chalk and cheese aspect in how the the serif and sans serif typefaces work together.
PIGGY BANK ILLUSTRATION Creating images by hand is a common area for me, This illustration consists of drawing, collage, photography and the use of Photoshop. Based on the subject of the economy in a dystopian society
LAVENDER POSTERS Part of a series of images I created. The posters express the colour lavender without using or saying the colour. Using what I associate the colour with (flowers), I embossed them in clay and photographed them on top of a light box. Each tag line hints to what the colour is, using poetic gestures and rhymes.