Design & Illustration Danielle White Design & Illustration mobile: +44 (0) 794 0284 215 / email: danielle.white081@gmail.com / website: danielle-francesca-white.blogspot.com
REPETITIVE BEHAVIOUR These series of images are generated from the concept of repetitive behaviour. I have a tendency to repeat the words “off” “clean” “closed” and “fine” before I can leave the house. I wanted to express the hold that these words have over me, by communicating the concept through the use of typography. Continuously layering words and letters over each other using letraset and screen printing, created abstract images and letterforms that express the emotions and actions of my repetitive behaviour.
DOCUMENTING JOURNEYS I like to collect ephemera when I am out on the street. This lead me to the idea of collecting leaves to use as ephemera, which would document where I have been. As I walked down different streets I collected discarded leaves off the floor. The experiment was meant to show how leaves can give information about an area it originated form, weather by shape, size, colour or texture.
I wanted to create something where I could keep the leaves, so I made a secrete compartment within this book.
On this idea I used the leaves as pages, the first page represents the beginning of the road, and the last page is the end of the road.
The book is made from black and white photocopies of A-Z pages, I then placed the leaves on the roads that I walked down. The different amount of leaves on each page show how many leaves where in that particular area.
DISAPPEARING CITY FILM The film is portraying the development and destruction of a city. The fast pace film reflects the reality of a busy city, while the dark lines and black areas portray the destruction of the environment, which is also shown in the unbearable noise within the film that slowly gets louder and faster.
BOIFUEL
72
48 WIND
RENEWABLE ENERGY
TIDAL
RENEWABLE ENERGY
This project was based around the promotion of renewable energy sources. My goal was to express the different sources of power through stamps. Firstly I wanted to show the link between the energy and science so I created a series of periodic table stamps. Another idea show the queens head being used to express renewable energy.
SOLAR
RENEWABLE ENERGY
RENEWABLE ENERGY STAMPS
RENEWABLE ENERGY
HYDRO
RENEWABLE ENERGY
GEOTHERMAL
RENEWABLE ENERGY
56
81
50
1ST
1st
81
72
Wn Sl Bm Biomass
Solar
Wind
56
48
50
Bf Gt Wv Biofuel
BOIFUEL
50
Wave
RENEWABLE ENERGY
TIDAL
56
RENEWABLE ENERGY
GEOTHERMAL
72
RENEWABLE ENERGY
HYDRO
81
RENEWABLE ENERGY
SOLAR
RENEWABLE ENERGY
WIND
RENEWABLE ENERGY
1ST
Geothermal
48
These series of stamps that have images of renewable energy within the queens head. Conveys the message that the queen is all for renewable energy.
RAINBOB BRAND IDENTITY This was a joint client brief, the aim was to create a UK toy company that manufactures and distributes toys. The company’s aim was to become the biggest British toy company with in five years. Our target audience were children between 2 – 6 years old as we felt this group would prefer wooden toys more than any other age range. The name Rainbob is the companies name, and is conveyed in a fun and exciting way to attract both children and adults. The colours of the rainbow used for the logo,and is usually set on a white background using the typeface AG Stencil.
Rainbob
®
The idea behind the shop window was to create something that the customers could interact with. A line illustration is set in the window, and over time would be coloured by children and their parents. The products that would be sold are set in the wall, so passing customers can see what is sold.
速
Rainbob
Rainbob
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Rainbob
速
please recycle this bag after use.
On the left is an example of Rainbob shopping bags. The bags can be themed through the seasons changing the colours to relate to the holiday. On the right are examples of flat-pack packaging for sustainable use. As a plus the packaging can be made into an object that relates to the product in side the box. The packaging changes depending on the type of toy.
Rainbob
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DIAGEO EUROPE INNOVATION IDENTITY When working for a design agency called Elipsus. I had to create a new logo for the Diageo Innovations Employ Panel. the brife was for me to create a new logo by merging two original logos together to create a unison logo. The cranks are meant to represent innovative ideas and thoughts, and I incorporated the stars which are used in the original logo.
Typeface Myriad Roman 61.28pt on 57.84pt leading
Corporate Colours
Secoundary Colours
The secoundary colours can be used with and and around the logo, also in tints.
FRAGMENTED TYPEFACE These letterforms a made by me ripping different fonts to pieces, and aranging them in different formation to create new letterforms. The outcome was a distorted cracked typefaces. There is a chalk and cheese aspect in how the the serif and sansserif typefaces work together.
PIGGY BANK ILLUSTRATION Creating images by hand is a common area for me, This illustration consists of drawing, collage, photography and the use of Photoshop. Based on the subject of the economy in a Humanitarian but coercive society.
LAVENDER POSTERS Part of a series of images I created. The posters express the colour lavender without using or saying the colour. Using what I associate the colour with (flowers), I embossed them in clay and photographed them on top of a light box. Each tag line hints to what the colour is using poetic gestures.
Design & Illustration Danielle White Design & Illustration mobile: +44 (0) 794 0284 215 / email: danielle.white081@gmail.com / website: danielle-francesca-white.blogspot.com