Garden Centre Retail June/July 2022

Page 1

June/July 2022

An Interview With

Tim Greenway, Highfield Garden World

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Hitting the High Street The rise of garden stores in city centres

Issue 62

Outdoor Living

Products and trends for al fresco entertaining

Glee Preview

Plan ahead for the summer show

15/06/2022 08:53


THE ALL NEW TIMBERLINE Advert template.indd 1

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hange can e di icult t s far more comfortable to stay the same, to continue at the same pace and stick to the same topics. After all, if it wor s why fi it ut eing comforta le can start to get a little well dull o we re switching things u at Garden entre etail We’re still going to bring our readers the latest news e lore the hottest to ics o er usiness ad ice and showcase the newest roducts ut all with a theme of loo ing ahead Retail is changing, and the garden centre sector is part of this shift. in articular has led to a greater need for technological ad ances to ma e transactions easier, an introduction of or an update to e commerce o erings and otentially the e ectation for stores to ro ide an e erience to customers to ensure they isit the store as much as they shop online. With three million new gardeners to cater for according to the H garden centres ha e a great o ortunity to branch out into other categories. ut e en efore there was a change occurring, largely in the houseplant category, where a younger audience was starting to

become eager to green their homes – largely for their Instagram feeds, it could be argued, but let’s not quibble about the source. On top of this, the younger generation are embracing allotments and, on uying their first homes are e loring ways to ma e their gardens howe er ig or small as sustainable as possible. o as art of our redesign we re focusing on the ne t generation of garden retail What does it loo li e going forward r more im ortantly what should it loo li e We want to e lore new inno ations and trends to hel our readers stay ahead of the cur e and all with a slee new loo too The whole maga ine now has a more contem orary grown u style all utting us in good stead to better represent the industry going forward We’re by no means erasing the GCR of the ast We re thrilled with some of our achie ements o er the years with our former editor e en appearing on BBC Radio 4 – but it’s time to look to the future and em race change We d lo e to now what you thin of the redesign too so lease sto by stand 7A63 at Glee to meet the team and share your thoughts and for the chance to win a ottle of champagne too). See you there.

Nina Mason ina ason Head of content


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oots Ta es

Eljays44 Ltd 3 Churchill Court, 112 The Street, ustington West usse EDITORIAL Head of content – Nina Mason Tel: 01903 959 393 Senior subeditor – Katrina Roy Tel: 01903 777 570 Designer – Kirsty Turek Tel: 01903 777 577 ADVERTISING Development director – Jessica McCabe Tel: 01903 777 570 Sales manager – Millie Genner Tel: 01903 777 582 Sales executive – Tom Dennison Tel: 01903 777 581 MANAGEMENT Managing director – Jim Wilkinson Editorial director – Lisa Wilkinson Business development manager – Jamie Wilkinson CIRCULATION Subscription enquiries – Joe Wilkinson oe wil inson el ays com Tel: 01903 777 585 Printed by Pensord Press td Gwent Published by ©Eljays44 Ltd Garden Centre Retail is published bimonthly by Eljays44 Ltd. The 2022 subscription price is £100. Subscription records are maintained at Eljays44 Ltd, 3 Churchill Court, 112 The Street, Rustington, West usse rticles and information contained in this publication are the copyright of Eljays44 Ltd and may not be reproduced in any form without the written ermission of the publishers. The publishers cannot accept res onsi ility for loss of or damage to non commissioned photographs or manuscripts.

Whilst e ery e ort has een made to maintain the integrity of our ad ertisers we acce t no responsibility for any problem, complaints, or subsequent litigation arising from readers’ res onses to ad ertisements in the maga ine We also wish to em hasise that iews e ressed y editorial contributors are not necessarily those of the publishers. Reproduction of any part of this maga ine is strictly for idden

Garden Centre Retail June/July 2022


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HUGE CHOICE. HIGH PROFITABILITY. LEADING BRANDS. With a choice of over 800 garden equipment products we offer one of the widest ranges in the industry, from light domestic to fully commercial. Whatever you need for your showroom we have the right product at the right price. Our range includes leading consumer brands such as Greenworks, Webb, The Handy, Solo, Karcher, Flymo, Bosch and many more. Available from stock with minimum commitment and with full spare parts backup. Free carriage on all machine orders over £150 and parts orders over £35.

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Con ten


News A round-up of the latest news


11 13 20 23 28 31 35 37 40 42 47 49 51 53 55

5 Reasons to Visit SOLEX The enefits of your usiness attending An Interview With Highfield Garden World Layout Tricks of the Trade Andrew Burton Hitting the High Street Urban plant stores Selling Like Hot Cakes The im act of o ering afternoon tea Getting Ready for Glee G mem ers at the e ent Plant Focus Parigo alstroemeria Add Value With... Dog Food d antages this addition could ring Getting to know Hortiwool Powering Up Battery-powered equipment advances

BBQs and BBQ Accessories m ressi e ranges this season

Wood Fired Flavour Made Easy Traeger grills

Outdoor Entertaining inal touches roducts for the garden

Dining Al Fresco harming furniture for any garden

Glee 2022 Special What to expect at this year’s event

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Garden Centre Retail June/July 2022


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Green Light Trust and Notcutts announce corporate partnership


ast Anglian based charity Green Light Trust (GLT) and familyowned garden retailer Notcutts have announced an ongoing corporate partnership. The new partnership will focus on highlighting the enefits of access to green space and how it improves wellbeing for all. The first initiati e of the new artnershi will be the funding of a major new piece of research. Under the auspices of the University of Essex, the two-year project will examine why woodland settings have an impact on wellbeing and discover the contributory factors that ma e the most di erence Caroline Notcutt, vice chairman of Notcutts, says We now that huge enefits are deri ed from being outside in a green space. The NHS has prescribed gardening since 2019

to im ro e well eing and fitness le els and research suggests that being able to see green

Sustainability Spotlight Blue Diamond embraces EV charge points Mer, part of Norwegian renewable energy giant Statkraft, has entered into an agreement with Blue Diamond to provide more than 300 electric vehicle charge points at its 39 UK garden centres. The installation of Mer EV chargers gives Blue Diamond customers the option to charge their electric vehicles with 100% 6

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Garden Centre Retail June/July 2022

renewable energy. The roll out is due to start from September 2022. Choosing Mer as its exclusive EV charging partner allows Blue Diamond to provide fast, rapid and in some locations ultra-rapid charging. This ranges from 7kW for hybrid drivers up to a maximum of 250kW. Most Blue Diamond locations will have four to six bays of flexed rapid charging from a

space can even reduce recuperation time in hospital. At Notcutts, as part of our corporate partnership with GLT, we are delighted to fund this important piece of research which we hope will ta e our understanding and the e icacy of green care so much further. “In this, our 125th anniversary year, such research will serve as a lasting legacy by im ro ing our understanding of the enefits of meaningful activity conducted in a green space. This is something which our original founders, who were as passionate about the enefits that can e deri ed from the natural environment as the current team at Notcutts, would really embrace.”

minimum of 50kW up to 150kW depending on the number of bays in use. Customers charging vehicles will not incur costs for overstaying. Alan Roper, managing director of Blue Diamond Group says: “We are delighted to be working with Mer to provide sustainable EV charging on all of our sites across the Blue Diamond group over the next year. We are continuously searching for new ways to enhance the experience of our customers and er was an e cellent fit for our ethos than s to the supply of 100% green energy to all chargers and a flexible charging option for our customers to use whilst visiting our centres.”

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illier has announced that it has become a government accredited training provider. As such, it will be launching a new bespoke Hillier apprenticeship scheme in the near future. Hillier has created a new Learning and Development department, creating the role of head of learning and development which has been filled y mma Fell. As part of this initiative, Hillier has launched a new Online Learning Hub for employees – a platform that Fell has created and overseen the de elo ment of to o er es o e training to all employees. It is an internal communication

hub with information, training videos, FAQs and uic tart Guides as a means of o ering CPD, training and online courses. Director of retail and wholesale for Hillier Nurseries, Chris Francis says: “We want to demonstrate from the o set that Hillier is a family business and that the Hillier culture is for everyone to support each other, no matter what their position. With the new induction days, we aim to make everyone feel welcomed, important and valued from day one. It’s something quite special that we have more than 750 employees and yet maintain a family feel. “The hub and the new apprenticeship programme are just the beginning; we’ve got big plans for the future too! Our ambition is to open up career paths and development plans to o er es o e ualifications with alue led training courses, that are designed by Hillier, for all employees. We are very excited about receiving the accreditation and are looking forward to signing up our apprentices.”

Dobbies expands compost bag recycling scheme across UK Garden centre chain Dobbies has expanded its compost bag recycling scheme following a successful trial across 10 of its stores. Customers across the country can now recycle compost bags at all mainline Dobbies stores This ac aging is ty ically di icult for people to recycle as very few local authorities collect polythene sacks as part of kerbside collections or at recycling centres. This expansion follows research from Dobbies earlier this year which revealed that 35% of gardeners want to recycle more of their

garden waste products and 39% of people are more likely to shop at a garden centre that is sustainably focused. arcus yles horticultural director at Dobbies, says: “Anyone can bring in any compost bags, no matter what brand or where it was purchased, and place it in the dedicated recycling bins. “It has been so positive to see the success of the scheme, and with this expansion we are looking forward to widening access for gardeners across the UK and increasing the positive impact of the project.”

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Platform for plants Houseplants for happiness Houseplants with rounded, dense cano ies are o ering the iggest enefits to well eing That s according to a study by the Royal Horticultural Society (RHS) and the University of Reading. People reacted positively to house lants such as wee ing fig Ficus benjamina), Calathea and Swiss cheese plant ( Monstera deliciosa). Palms proved the most positive. Unhealthy plants had a negative impact on people’s perception of their indoor environment, found researchers, who recommended removing them. Star of the show Surreal Succulent’s x Semponium ‘Destiny’ won RHS Plant of the Year at this year’s Chelsea Flower Show. Bred by Mark Lea (pictured) and Daniel Michael, it is a cross between an Aeonium and Sempervivum, with striking purple leaves, the colour of which intensifies in the summer sun.

Garden Centre Retail June/July 2022

©RHS/Luke MacGregor

Hillier becomes Government accredited training provider


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News f lash


Conscious consumerism shows no sign of abating. Nearly a third (31%) of garden owners would like to see greener products for gardening more widely available, found a study of 2,000 people commissioned by Hozelock. The same study found that had lanted ollinating flowers in the last fi e years to e more sustainable, and more than a quarter (26%) installed a guttering or water butt to collect rainwater. The majority (62%) admitted that they prioritise ease of maintenance, though. Looking ahead, 29% would like to grow their own fruit and egeta les would li e to com ost their waste and more than a fifth (21%) want to plant more trees.

Gift cards need to offer more choice. Two fifths of consumers e ect all gift cards to be multi-channel in the future, found the State of the Nation 2022 research by the Gift Card & Voucher Association (GCVA) and GlobalData – and it’s mostly millennials who are driving this e ectation oc downs have fundamentally changed the e ectations of customers who now favour a choice across multiple channels. Gift cards that can give customers this choice are one of the best solutions for businesses, and allow them to link their bricks and mortar o ering with their e-commerce store,” says Gail Cohen, director general of the GCVA.


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Garden Centre Retail June/July 2022

April showers bring grey clouds for retail. The Garden Centre Association’s Barometer of Trade found core categories at garden centres were impacted by poor weather in April, and not in a good way. Sales of houseplants were down by 17.16%, and outdoor plants weren’t much better o dro ing from the same month in eed and ul sales fell too Hard landsca ing saw the iggest drop, though, with sales in this category plummeting 32.67%. The winners in April, compared to the previous year, were clothing sales, which hiked 12.73%, and catering sales which surged y a who ing

Wellbeing becomes a top priority for staff. Nearly 600 people from 100 of the UK’s biggest retailers attended the s first well eing festi al for retail wor ers un y industry charity the Retail Trust, the event took place at London’s Truman Brewery during Mental Health Awareness Week, with a seminar programme covering everything from burnout to sleep deprivation to an iety Together est also featured fitness classes coo ery workshops and live music, amongst other activities and events, all in support of ensuring Britain’s retail workers – and the retailers themsel es ha e the tools to ut their well eing first

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THE SUMMER OUTDOOR LIVING EXHIBITION Be inspired by new products & ideas 12-14 JULY 2022 Halls 17/18/19 NEC, Birmingham | 02392 258844

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5 GOOD REASONS TO VISIT SOLEX EXPLORING PRODUCTS AND MAKING GREAT INDUSTRY CONNECTIONS ARE JUST A COUPLE OF THOSE REASONS... Rupert Bates attended one of Marcus’ UK BBQ School classes. The lucky winners of the Best BBQ Award will receive free marketing in the next issue of BBQ magazine plus a signed copy of Marcus’ new book Food and Fire.


The only event organised by the industry, for the industry This unique, specialised event organised by the industry for the industry, brings together all the leading manufacturers of garden products – furniture and accessories ar ecues fire its leisure products, gifts, outdoor buildings, storage, lighting, spas, pergolas, hot tubs, parasols, and soft furnishings – and provides a showcase for all the exciting new developments in design, environmental manufacturing, sustainability, and production for both the retail and contract markets.



A chance to meet the leading outdoor leisure brands in the UK and rope The most renowned suppliers in the UK can be found at SOLEX which makes it the perfect place to connect with quality buyers. It o ers the newest and most ins irational garden products attracting visitors from multiple and independent garden centres, high street and

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department stores, online retailers, DIY stores and other industry professionals. The exhibition is a great place to do business – whether you are a visitor or exhibitor, SOLEX has everything you could possibly need. It is the perfect place to see new products, discuss new ideas and increase brand awareness.


Visit our Loving Outdoor Living Zone and meet the guys from the BBQ Magazine and watch a BBQ masterclass with Marcus Bawdon 2022 sees the start of a beautiful friendship between SOLEX and BBQ Magazine. This fire food and outdoor li ing u lication has the perfect synergy with SOLEX in that they are both industry led and are passionate about outdoor living and cooking outdoors. Many of the BBQ members are already contributors and advertisers in this fantastic new magazine. The magazine will be supporting SOLEX’s Loving Outdoor Living Zone; this area will feature many and fire rands who will be showcasing their products in their natural environment and cooking up some tasty treats for visitors to sample during the show. It will also have chef, author, teacher and consultant editor of BBQ Magazine, Marcus Bawdon, attending. He will not only be judging the Best BBQ Award, interviewing and filming with e hi itors ut also gi ing a masterclass. In fact, the inspiration to launch BBQ magazine in 2020 came after editor


Be in with a chance of winning one of e great pri es hen yo register for your free tickets Registration for the show comes with the added enefit of fi e summer li ing prizes donated by some of the exhibitors. Register today and you could win a Hofats SPIN lantern from Ginique; bistro set from Kaemingk; Gas oal three urner from har roil Ozpig from Que Fresco; and a bean bag from Extreme Lounging.


Plant a Tree with LOFA & the RSPB will e o setting the car on footprint of the show and doing its bit to help the environment. Its plan is to make it a carbon neutral event, so with help from Planet Mark it will be asking visitors how they travelled to and from the show. It’s partnering with the RSPB; for every visitor that attends, SOLEX will donate £5. Each donation will plant a tree at RSPB Haweswater, Lake District National Park.

Garden Centre Retail June/July 2022


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An Interview With

Tim Greenway, Highfield Garden World H GH















s regular readers of GCR will be aware, the big interview section tends to focus on a variety of di erent as ects of the garden centre o er de ending on who we re tal ing to In one article, for instance, we might drill down into the sustaina ility and green selling iece articularly if a usiness is doing interesting wor in that area i ewise in recent issues we e focused on lifestyle selling food and gifting and much more ll of that is erfectly alid of course certainly given the now massive range of roducts and ser ices which could concei a ly encom ass the a erage garden centre retail en ironment t the same time howe er we also don t want to lose sight of the origins of the sector, and the reason that many businesses came into e istence in the first lace The clue is in the name garden centres

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Garden Centre Retail June/July 2022


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That being the case, in this issue we’re going to focus on Highfield Garden World which has re u enated its lant o ering through the uilding of a new modern lanteria t s an interesting story for any num er of reasons not least in relation to the design and installation of the structure itself ore than that howe er is that it also illustrates how a forced change in circumstances can sometimes enefit a usiness in une ected ways n Highfield s case it has had to at least in the short term em ar on a whole new lant sales and in store mar eting strategy than s to a tem orary lac of s ace while the facility was uilt Under one roof ituated in the illage of Whitminster Highfield Garden World descri es itself as Gloucestershire s leading inde endent garden centre wned and run y the Greenway family since the usiness has een trading for more than years ha ing originally een located in west Wales Gi ing a rief o er iew of its history director Tim Greenway says The usiness mo ed to Whitminster in when it assed to the re ious owner from his father y mother current managing director oan Greenway started wor ing for it in and oined in


Garden Centre Retail June/July 2022

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That process of expansion was, at least until this year ro a ly e em lified y Highfield s 300 seat atrium restaurant which replaced its much smaller predecessor and was launched in s mentioned howe er it has now created a new planteria experience – completely

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revitalising (and possibly even revolutionising) how it sells plants. Receiving planning permission in the first half of last year the structure was uilt in collaboration with business development consultant alcolm cott escri ing the project, a press release described it as “a 3,362 square metre structure, with an opening roof to enhance the customer shopping experience.” The release continued uoting alcolm cott s ndrew urton The o ening roof means that for most of the year, the area will operate as it would do in the open air. However, in the event of heavy rain or strong winds, the roof can be closed to allow customers to continue their outdoor shopping, often at times when they may have previously chosen not to visit at all.” Picking up the story, Tim outlines why the decision was made in the first lace t was purely prompted by the impact of the pandemic, and if it hadn t een for we ro a ly would have gone ahead with an enlargement of the restaurant Howe er after arch everything slowed down, and we were forced to re e aluate where the usiness was going ccording to Tim this re e aluation centred on how the planteria had “grown over the years, and perhaps not in the way we would ha e wanted it t the same time the rocess was also informed by the director’s admiration

for oll ir designs as ioneered y o ero in Holland. Examples of this included similar structures at arton Grange in Preston and Planters in Tamworth. He continues: “We fully opened earlier this year, despite certain delays around things like getting the flooring done gain caused an absolute nightmare when it came to the supply of materials. We had the structure complete, but we couldn’t get part of it floored. “The old planteria had the usual, wide bay polythene structures, which really didn’t allow for a lot of air movement underneath, as well as causing a lot of heat uild u articularly in the summer ut now we can o en the roof and it s wonderfully fresh. It just feels light and airy. nother addition is that we e ut netting round the sides of the building, which makes life easier for sta Pre iously if it had een a windy night they d come in to find that lants had been blown all over the floor. That doesn’t happen now.”


“The owner at the time decided that he wanted to retire, and in 1987 we bought him out.” He continues: “Then, in 1991, Joan got planning permission for the site that we now occu y as Highfield and we o ened in arch 1992. We’ve continued to grow ever since, and the site covers around seven and a half acres, with parking spaces for something like 400 cars. It’s been a process of continuous growth and expansion.”

New marketing opportunities Work on the new planteria began in 2021, and with it came any number of disruptions to the usiness as if wasn t enough Perhaps the key one, however, was the need to shift and downsize the plant area itself in the si month interim while the structure was being built.

Garden Centre Retail June/July 2022


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Features Continuing with the story, Tim says that the old planteria was demolished in late summer, leading to a situation where the plants had to be moved to a space that was about one tenth of its size. “It hit us trade-wise,” he says, “but there was no other way for the development to go ahead.” As detrimental as the demolition was to trade in that eriod howe er it also ena led Highfield to look at overall strategy when it came to the selling of plants. Discussing this, Tim says: “Before we knocked down the old structure, we used to use signage incredibly heavily. We were unable to do that after we moved the stock, because plants were being moved into space as it became available. We’ve now actually got rid of signage altogether. “That works with the new development, because the structure allows for such a clear view all the way across. Within the whole 3,300sqm, there’s only something like 12 upright columns, all of which sit in the centre. “The upshot of that is that customers can see the whole space, whereas before certain areas were lan ed o t s ena led us to ut some 16

Garden Centre Retail June/July 2022

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interesting features into the display, like an old shepherd’s hut which people really like. They’re just so enthralled by wandering around and seeing something di erent at e ery turn According to Tim, this has impacted the way that plants themselves are marketed. Picking up on this, he says: “Everything is essentially now sold on the quality of the plants; their size and their colour. It’s much more impulse-driven than regimented in the way that it was.” s mentioned Highfield has een in ol ed in an almost continual process of growth across the course of its 100-year-plus existence. The natural question to end the interview, then, is what happens next? What will the facility and o ering loo li e in a year or e en fi e years’ time? “Honestly, I think we’re going to see a little bit more development going forward,” Tim says. “We’ve still got a portion of land on the site, which we’ve not yet used for retail. I think if we go ahead with more development in the next cou le of years it ll definitely e around adding something more services based.” We see garden centres as a lace to o er a range of di erent things for instance hair

dressing. One of our customer bases is women, and naturally, they like to come in and have lunch, so why not progress into selling them a service too? “To be honest, there’s a limit to how much more product we can take on and sell to people. We sell pretty much everything that anyone could ever want for the garden now, so we have to think of other reasons to get them to visit.

WE SELL PRETTY MUCH EVERYTHING THAT ANYONE COULD EVER WANT FOR THE GARDEN NOW Highfield is a great e am le of a well established, independent garden centre which is not afraid to evolve with the time. It will be interesting to see what direction it takes next.

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At one with

NATURE lf in Im m er se yo ur se rs oo th e gr ea t ou td


u co nt ro l yo ur Te ch to he lp yo ur sm ar tp ho ne ga rd en fro m yo

A taste of the ean Mediterraion n fr om yo ur Ta ki ng in sp ir at de st in at io n su m m er ho lid ay


boost ces for a mood CTOR Orange pie FEEL GOOD FA s flowering plant Beautiful white SNOW WHITE ts le with houseplan t the table in sty Se G PIN CA ES TABL

Sell Dream Garden magazine within your stores, a chance to increase your profit, and offer customers plenty of inspiration for their next shopping trip £4.95 JULY

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Layout tricks of the trade to boost garden centre turnover


ANDREW BURTON ON MAXIMISING YOUR GARDEN CENTRE’S POTENTIAL ith Glee just around the corner, myself and my Malcolm Scott Consultants colleagues are looking forward to sharing insight with visitors on how to help garden centres boost their bottom line – and the one question we always get asked is how to improve the layout of a centre to inspire customers and increase turnover. Planning the layout of your garden centre is both an art and a science; it requires creativity, psychological insight and testing. It’s far too complex to explore here, but I wanted to provide some food for thought ahead of the event itself. 1. Choose the right floor plan and walkways These play a critical role in managing customer flow. The right layout will depend on a number of factors, including the centre’s size, product selection, and customer demographic and market. There are numerous considerations prior to building a floor plan to maximise your potential: Identifying current strengths of the usiness your customer rofile and uilding restraints all have an impact, but crucially, it’s

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2. Providing space between products and t res It is important to give your customers their personal space – this is more important than e er further to the e ects of With shopping trolleys often used, a rule of thum is to wor to m wide wal ways through department displays, with 2m+ wide walkways in main thoroughfares. Giftware and seasonal displays encourage more open space; working to narrow walkways will create a negative environment that customers will move through quickly rather than browsing. 3. Freshen up your displays regularly Rules around how often to change displays vary depending on who you’re talking to, but garden centres need to keep things fresh. Creating a centre that has consistency is important, but highlighting new things can also encourage a higher return rate.


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important to know what journey you want your customers to take; I’m a big believer in telling customers where to go rather than asking them where they want to go.






4. Link-sell and cross-merchandise Reviewing average transaction values is essential and grouping products into categories or departments is a great strategy, but I always ad ise cross merchandising or lin selling items where possible. An example could be selling a pot and feed with a plant, but the display has to enhance this. It’s up to you to identify products that go well together and put them in a single display. Ensure you look at the merchandise from a customer’s perspective to make sure they see the connection. . ns re yo r team is effecti e our sta lay the most essential role in your store’s layout, and their role can make or break your centre’s appeal and service level. Having employees move around the sales floor instead of remaining behind the counter makes for a more interactive experience for the customer. Bring your employees from behind the counter site them in s ecific ones and ee them active, especially if you have trade and service windows. Being there to say hello and suggesting products can really nudge up that basket value.




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here’s no getting away from it, the environmental and sustainability challenge we face is huge. Garden centres are already playing their part by banning single-use plastics and increasing the use of recyclable materials. There’s another way that garden centres can boost their sustainability credentials in a ig way y o ering charge points for electric vehicles (EVs). The environment gets an extra boost when the energy supplied comes from 100% renewable sources. That’s the deal with Mer, an electric vehicle charging company with over 100,000 charge point installations across the UK, Norway, Sweden, Germany, and Austria. Owned by Statkraft, the largest renewable energy producer in Europe, Mer’s EV charging solution includes zero carbon, 100% renewable energy supply solely from hydro, wind and solar sources. There are now over 450,000 EVs and 775,000 plug-in hybrids on the UK’s roads. This is going to rise rapidly as sales of new petrol and diesel cars and vans will be banned from 2030 and hybrids fi e years later fter all new cars and ans sold will be fully electric. This calls for a lot more EV charge points and presents a number of ways that garden centre owners can enefit Attract more evergreen customers EV charging at garden centres enhances the customer experience for EV drivers and keeps them coming back. They can shop, eat, catch up with friends and watch their children play while their car recharges. This can lengthen their stay and make your centre their preferred choice. Grow revenue from charge points As you attract EV drivers, you can generate revenue while their vehicles recharge. The amount depends on the model you agree with your charge point operator (CPO). The CPO is your partner in the supply and installation of the charging

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infrastructure, and its ongoing operation and maintenance er o ers a artnershi a roach based around each centre’s needs. This could be a share of rofits a ase rent or a com ination of both, to give you an additional income stream. Prune installation costs Your EV infrastructure – the equipment, hardware and connection to the grid – is tailored to each site, and can potentially be installed at no cost, depending on the model you agree. A site-by-site solution that flourishes It is important to choose an EV charging partner that works with you to establish the optimum EV charging conditions for your sites. Installing too many bays, for example, can cause local grid constraints and you could end up with assets you don’t use. Mer runs various models with you to scale your installation carefully. We look at local tra ic count flows analyse isitor stay times loo

at local amenities and other factors to work out the type of installation that works best for each site. Seed for now and the future Install now with an eye to the future, and opt for a partner who can add more EV charging bays as demand increases, one that doesn’t lock you in to a particular hardware supplier. This way, you create a charging infrastructure that is fit for the future Focus on environmental sustainability Let’s leave the last word to one of our garden centre customers, who is rolling out Mer charge points across its UK estate: “We are continuously searching for ways to enhance our customers’ e erience and er was an e cellent fit for our ethos on the installation of charging stations – thanks to the supply of 100% green energy and a flexible charging option,” Alan Roper states, managing director of Blue Diamond Group. To find out more isit Garden Centre Retail June/July 2022


16/06/2022 09:08

Master your future 200mm - DO NOT SCALE THIS MEDIA BOX

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Key274mm information:

• Develop awareness of all areas of the horticultural industry within a global context.

• Three-year, part-time programme to fit around work and other commitments.

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• Online learning, with remote study anywhere in the world.

• Widen knowledge of different business models and acquire project management competencies.

• Invaluable career investment, costing less than £6k.

• Gain effective research skills to relay key information into professional reports. • Understand and enhance personal management style, for productive relationships.






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For more information regarding this file, please contact the Production Team at: Design Bridge Limited International Branding Agency 18 Clerkenwell Close London EC1R 0QN United Kingdom T +44 (0)20 7814 9922 F +44 (0)20 7814 9024


The RHS Master of Horticulture (MHort) Award is a degree-level programme open to candidates from around the world, with graduates from the USA, Hong Kong, China, Australia, Singapore, Europe and the United Kingdom.


















Client via email:

Important Notice Fonts will not be supplied with this artwork. The client or the client’s third party supplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specified are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork file is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every effort is made to ensure the accuracy of the text in this artwork, Design Bridge cannot accept responsibility for any errors or omissions. © Design Bridge 2021. All intellectual property reserved. Pending payment of full contract price. See terms and conditions.

The Royal Horticultural Society (RHS) is the UK’s leading gardening charity, and has been training future horticulturists for over 100 years.

• Flexible payment options to help spread costs whilst learning. • Earn the right to use the designation MHort (RHS) after your name.

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Applications open on 29 April for October 2022 start. Visit: | Contact: | Follow: @RHSEducation

RHS Registered Charity No: 222879/SC038262

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the country as well as for gardens of all shapes and sizes, including those who have a balcony, windowsill or terrace. The core o ering of ittle o ies is horticulturally focused with a carefully curated range of house lants and ots Convenience and sustainable gardening products are also available, complemented y a range of selected home d cor gifts and seasonal roducts There is educational oint of sale for an enhanced customer experience, with top tips on what house lants will wor where and how to loo after them “We commissioned research in spring which told us of residents lanned to do more with grow your own and 24% planned to have more houseplants. This is reflected in the ittle o ies o ering Saturated market? en ins says there are lans to o en more Little Dobbies stores across the UK, but they might face some sti com etition ollowing the success of its first store in ing ross oal ro s ard for instance, Botanical Boys is launching a new plant store in new “biophilia inspired de elo ment Wardian which features two residential towers of storeys or more o erloo ing anary Wharf otanical oys started out as a ho y for founders arren Henderson and en Teach who egan y uilding micro gardens for a small grou of eo le This ra idly ecame a business, they say, and the pandemic has fuelled the growth of rands such as theirs ne thing that many of our clients ha e told us is that during loc down they all found they were ringing more lants into their homes, which had a huge, positive

oots Ta es


arlier this year, Stacey Gibson decided to open a new gardening store. She’d spent 12 years as a garden designer and horticulturist but decided that she wanted to share the enefits of gardening with the wider public, so she brought Dor’s Garden to Ross on Wye’s high street. And she’s not the only one embracing a growing love of greenery The RHS says there are three million new gardeners after loc down and there seems to e a rising num er of garden or plant stores on our high streets to cater to this new demand. This is all despite the su osed death of the high street o how are they catering their o ering to this audience of sho ers and how does it di er from a traditional garden centre House lants a ear to e the main focus and even garden centres are weighing in. o ies one of the largest garden centre chains in the UK, launched its own smaller format store two years ago The first ittle Dobbies popped up in Edinburgh and its fifth most recent o ening was in ichmond – the third Little Dobbies to open in London. “We believe there is a growing demand for garden stores on the high street There has een a significant resurgence of interest in house lants and an increased num er of new gardeners. The desire to shop locally has also ecome ey with many eo le changing their sho ing ha its to reflect this says o ies Graeme en ins who adds that Little Dobbies is the chain’s way of res onding to this demand and bringing the garden centre’s “experience” to towns and cities. “We wanted to cater to the increase in gardening and houseplant enthusiasts across

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Features impact on their wellbeing. Gardens stores, especially independent brands like us, are not just popular for buying your next green fi ut ha e also ecome a lace for mindful reflection, plant education and a safe space to as uestions and start new con ersations A local plant store has a strong place in society, allowing you to truly connect with nature as you explore in that moment – it’s an experience you cannot achie e online To separate itself from the crowd, Botanical oys o ers not ust lants and homeware ut also what Henderson and Teach call “a blend 24

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of ser ices There are teaching e ents and tutorials for instance a alcony lanting ser ice and styling consultations with more ser ices to be added. ts latest o ening in Wardian fits in perfectly with the company’s roots as well. “The terrarium holds a long history, dating ac to when r athaniel Ward in ented a box called a Wardian case, which enabled the safe transportation of plants globally and later inspired the name of this botanically ins ired de elo ment Gi en our lo e of teaching the art of terrarium design, it was

the erfect fit for us to set u a lant store within Wardian It’s not just London, though, which is enefitting from these new stores Towns and cities across the UK are seeing plant stores pop u and they re also loo ing to go a o e and beyond the call of retail to create experiences for their customers. National growth Emma Nosurak used to work in the music industry as a tour manager, and whilst away with one of the artists in Australia, she

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more e ents such as these to hel customers care for their lants s the o ularity of these stores soars though osura e ects online lant retailers such as Patch or The tem to want a slice of the ie and o en their own ric s and mortar stores t seems to ma e uite a lot of sense to do that ic the online aint com any is o ening its first retail s ace in ondon in the ne t cou le of months and that was grown in a similar way to lant sho s t o ened ust efore and saw an influ of ainting during that time so e en though was a ad e erience there were some ha y accidents as well in terms of retail success Finding a niche ne Hull ased store is com ining oth aint and lants ara o erts started her own usiness in her final year of uni ersity using nnie loan chal aint to refur ish small items and earn some money When she graduated she decided to ursue this further and rented a wor sho t this oint the usiness was o erts intage Home and it was going so well that o erts e entually ecame a stoc ist for nnie loan year later she decided to

mo e from her wor sho to a ro er store on a ro er street and that s where the a ro riately named Plant Paint egan in There weren t enough aint roducts to fill the store though so o erts ranched out into lants he was a fan of house lants and was seeing their o ularity grow too The store was also ased in a trendy regeneration area called ruit



discovered Fitzroy Nursery, to which she kept finding herself eing drawn ac noticed there were a few other lant sho s in el ourne and when came ac to anchester ordered a hundred mini cacti from a we site and ut them outside the o ice which was a small sho d decided to get a small sho rather than an o ice so that eo le could wal y ut then started selling these lants from outside the o ice Within two years osura had o ened a new sho and y the time came along she had uit the music industry to focus solely on selling lants from Plant ho anchester which she says she wanted to feel li e a community s ace n the eginning we used to do a lot of wor sho s or we d ecome a ar and ha e s on a wee end ecause it was a licensed remises That was retty uni ue We were always trying to o er something eyond ust eing a lant sho With loc downs seemingly ehind us osura is starting to ring ac these e ents The wee end efore we s o e Plant ho anchester held a free re otting wor sho for its mailing list mem ers and is loo ing to o er


ar et says o erts ow it s all inde endent sho s ars restaurants cafes and galleries o it s the lace you d want a trendy house lant sho There are loads of new uild flats o ing u around there so eo le are wanting lants for those don t thin any of them ha e garden s aces o rought lants into it When loc down struc and the store was forced to close o erts too her o ering online and egan ma ing local deli eries which ro ed o ular t wasn t ust eing stuc indoors that was dri ing this though ocial media is a ig art of it we all want our homes to e icture erfect and lants lend a ig hand in that they loo so good on nstagram New customers t s attracting a di erent generation to these stores too says osura There s definitely a younger audience coming into the store es ecially on a aturday with their friends they ll get really e cited a out a string of earls or something else they e seen on nstagram When loo at the insights for our nstagram the highest o ularity is those aged under and then those u to the age of ounger eo le are getting more drawn in may e ecause they li e in rented a artments and can t decorate a lant can switch u a room really chea ly and the enefits are great for urifying the air

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This might e why the high street o ering tends to lean towards house lants to a eal to those with less li ing s ace in towns and cities ut there is sco e for other roducts We get so many eo le as ing for outdoor lants so there would e an a eal for a mi of indoor and outdoor or outdoor lants you really need that outdoor e erience and team mem ers who now a out outdoor lants though ou could com ine indoor and outdoor lants on the high street ut you d need ar ing for eo le to collect things thin that s really im ortant or edestrianised streets there might e an o tion for lant stores to sell outdoor lants on their doorste ut there are rules around this says o erts We re definitely not allowed oards on the street f you can t ha e an oard on the street then it must e tric y to ha e stoc out there for street trading and you e ro a ly got to get di erent insurances Complementary or competitor? t egs the uestion though if these stores do sell oth indoor and outdoor lants and the tools to go with these could garden centres ecome o solete Whilst high street stores might e ulling in a new crowd garden centres remain a strong attraction in themsel es lot of garden centres ha e cafes and it ecomes li e a community as well says

osura ou can meet a friend and ha e a wal around the garden centre would lo e to com ine that it would e my hea en ut if you don t ha e ar ing or if your store doesn t o er deli ery or eo le ust don t want to ay deli ery then you re limiting your customers with how much they can ic u so it s di icult on the high street There s a rice di erence too says osura nde endent sho s such as Plant ho anchester order smaller amounts whereas garden centres tend to uy in ul and are a le to charge less as a result The go ernment also seemingly sees a di ide etween these lant stores and garden centres at least with its loc down restrictions There was a time when sho s couldn t e o en ut you could e if you were a garden centre and guess that s ecause they ha e more o en outdoor s ace says o erts few house lant stores were fighting to e allowed o en too ecause they sell lants ut thin my sho is com letely di erent to a garden centre com are more to standard retail li e homeware sho s and we had to find di erent ways to get our roducts to eo le There s a star di erence etween these high street stores and garden centres then with oth ha ing their own art to lay oth ha ing a assion for lants and oth eing a le to cash in on the new wa e of greenfingered consumers

oots Ta es


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HOT CAKES D ainty sandwiches, cream-laden scones and bite-sized cakes with a pot of tea on the side – it’s a combination that works. And it’s so popular that even during lockdown Brits seemed adamant not to go without. Searches for afternoon tea delivery surged by 650% in May 2020, according to Google Trends. Fortunately, customers are now able to enjoy the sweet and savoury combo outside of their homes, and what better place than their local garden centre?

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Tong Garden Centre in Bradford, for instance, is o ering afternoon tea in oth its restaurants ut with a oint of di erence to each ts signature afternoon tea is served in The Mezzanine restaurant, while its seasonal afternoon tea – which, as the name suggests, changes each season – is served in family-friendly restaurant Blooms Kitchen. looms is a more hearty o er with a selection of little sandwiches and a soup, cakes and scones. In The e anine this is a more refined remium o er so

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Tong Garden entre

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o ers a esti e fternoon Tea with themed sandwiches cran erry reser e for the scones and home a ed mince ies amongst other delights t also o ers a other s ay fternoon Tea with more s ringtime fla ours and classic ca es such as the ictoria s onge co ee and walnut ca e chocolate clair and fresh cream lemon osset Both of its themed afternoon teas ha e the o tion to add two glasses of rosecco for an additional or Tong other s ay is one of the most o ular times of year for its afternoon tea too and it remains o ular e en when there are no s ecial occasions in the calendar We are often at ca acity in looms itchen with er day says wyer n The e anine which o ened last year we are es ecially full on aturdays we feel the rela ed comforta le en ironment ma es it a lo ely destination for afternoon tea

The garden centre has trialled a rea fast banquet” which is based on the afternoon tea rinci le coming on a three tier stand ut wyer says its afternoon o tions continue to e the most successful When it o ens its second store Tingley Garden entre in e tem er the two restaurants there will e and on this shared dining o er with a wider range of afternoon teas and sharing latters on the menu With its restaurants eing licensed remises the o tion to add a glass of fi or G T is always a aila le too n to of this Tong can ad ust its afternoon for intolerances such as dairy or gluten or with egetarian and egan alternati es ue to the o ularity of the afternoon teas and the re aration and su ly oth garden centres re uire oo ing in ad ance oth also ta e their o ering to the ne t le el y stoc ing gift cards for customers to treat others to the afternoon indulgence t seems ser ing afternoon tea at garden centres undou tedly adds a ery tem ting reason for customers to isit stores time and time again



a small club sandwich for example, a tartlet and a mini fishca e ser ed hot The sweet selection is more patisserie based,” explains Tong s head of food arah wyer outhern garden centre chain Hillier also o ers its customers a choice of two afternoon teas The Traditional weet fternoon Tea which has the usual fa ourites and the a oury fternoon Tea for those with less of a sweet tooth This includes a choice of freshly made sandwiches homemade sa oury scones with cream cheese and onion marmalade miniature homemade sausage rolls filled gem lea es and oth o tions come with unlimited rewed tea and filter co ee The treats are ro ing o ular at oth garden centres too an Williams head of restaurant at Hillier says the chain sees it as a growing mar et which currently has more precedence with its customers around the hristmas eriod o the centre




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What is Strulch? A garden mulch made entirely from wheat straw with added minerals. Which acts as a deterrent to slugs and snails Packed in recyclable bags

Interested in becoming a stockist? 1 pallet minimum order discounts for 5, 10, 20 pallet orders 48 x 9 kg (100 litre) bags on a pallet Delivered in 3 working days All stockists advertised on our website Email or call for a quotation: 01943 863610 01943 863610

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arden furniture, grow your own and decorative garden structure specialist, Zest (stand 20D30-E31), will use Glee to debut its new branding and website, latest product development hub and initial new roduct o erings for the s ring season available for trade customers to see from July 2022. Over on the Johnsons Lawn Seed stand (stand 20H34-J35), an exciting new product innovation will be unveiled, one that will open up an exciting gifting opportunity for retailers. The full portfolio of lawn seed from the UK’s oldest lawn seed supplier will also have pride of place, backed by updated packaging with QR code inclusion to help retailers at the point of urchase and increasing consumer confidence Growing media experts, Durstons Garden Products (stand 20C02), will further strengthen its commitment to a peat-free future with new peat-free additions to its portfolio, including a new extra-large peat-free Grow in the Bag. Azpects (stand 7F21) will be showcasing the latest developments in outdoor cleaners. Look out for EASYCare Wood Revive

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– an easy-to-use solution to refresh and restore both softwood and hardwood – or discover the new three-in-one, EASYCare Rattan Revive, designed to clean, restore and protect synthetic rattan furniture in one simple application.

THE FULL PORTFOLIO OF LAWN SEED FROM THE UK’S OLDEST LAWN SEED SUPPLIER WILL ALSO HAVE PRIDE OF PLACE Having made its Glee debut in 2021, Leon Boots Co. (stand 7G45) will return to Glee after a thriving 12 months which has seen the brand introduce its super lightweight wellington boots to more than 135 garden centre stores across the

UK. At this year’s show, the team will be introducing new colourways and will also be donating 1.5% of pre-orders taken at the show to the Greenfingers harity Southern Trident (stand 6H52-J53) will showcase its award-winning range of Harmony Gardens and Coco & Coir 100% peat free, environmentally responsible, Soil Association accredited, carbon neutral growing media. The team is excited to show retailers a wealth of new products under the Harmony Gardens brand, a range which has doubled in size, resulting in a more complete growing media portfolio and a move into new product categories. Look out for extended coir door mats and extended accessories ranges, plus a coconut shy to help vent your frustrations on! Another coir product supplier will be Salike Limited (CoirProducts) (stand 7A50). Salike will use Glee to highlight its wide and innovative coir bundles and commitment to sustainability. Since its inception, CoirProducts has continually o ered the largest ortfolio Garden Centre Retail June/July 2022


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Products of coir-based products in the UK. Natural, biodegradable, and peat-free, this year the team will introduce new and innovative product varieties, including a new range of door mats. Sustainability will also be at the heart of Hortiwool’s o ering stand This ersatile garden pad, made from 100% British wool, is plastic-free and eliminates the need to use plastics, peat, or harsh chemicals in the garden. Suitable for hanging basket hydration, growing micro-greens and herbs, slug protection, insulation, boosting compost with additional nutrition, as a kneeling pad or mulch, or even as nesting material, Hortiwool is a gardener’s dream product. Another core garden introduction will come from The Real Soil Company stand till relati ely new to the industry The Real Soil Company has been making waves with its organic, nutrient rich SuperSoil and now it will be launching all-new Vegetable & ruit To soil at Glee imed at the remium garden centre customer and those that are proactively seeking products that positively im act the climate change crisis The eal oil Company is proudly challenging the use of


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Garden Centre Retail June/July 2022

harmful pesticides and peat-based products for a brighter, greener future. Another brand that isn’t afraid to utilise unique materials in the quest for improved sustaina ility is Primeur stand Hot on the heels of its Glee ew Product win in 2021, the team will be back with even more inno ation within the co Garden collection of planters, stepping-stones, garden borders and decking solutions, all made from 100% recycled rubber tyre crumb. Specialist water-based paint experts Thorndown stand G will ha e a ac ed stand at Glee where it will e showcasing its ranges of wood paint, peelable glass paint, along with craft ac s and the new for stain blocking primer and wood preserver.

isco er more a out the G members at, or visit to fi nd out a out this year’s industry-leading exhibition.




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Watch these mesmerising sculptures dance in the wind, sketching ever-changing forms across the sky. Will Carr has been exploring and creating fascinating contemporary kinetic sculptures for many years, combing complex engineering and in-depth study of balance to create pieces that move silently in the lightest and strongest of winds. These sculptures enhance the spaces they inhabit; their endless flow brings viewers a peaceful connection to nature as they flicker in the wind, through day and night.

Please visit his website to see the sculptures in movement willcarrsculpture

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The UK’s leading garden and outdoor living trade show. @glee_birmingham




Silver Award for Best Trade Show over 2000m

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stablished in the UK in 1938, Parigo was the first nursery in the world to grow alstroemerias commercially under glass ore than years later it launched two new alstroemeria roducts at this year s H helsea lower how in ay entering one of them into the Plant of the ear com etition wner and head nurseryman lec White took over the brand in 2019, with plans to ramp u the reeding rogramme at Parigo He chose to name the two new alstroemeria plants after his aternal and maternal grandmothers The ittle iss une ariety is after his maternal grandmother une now years old and an a id gardener who lec used to tag along with to the H Ham ton ourt Palace lower how in the early s and s end time with in the garden at home

Will grow in any good fertile soil in full sun art shade


Plant Focus Alstroemeria ‘Little Miss June’ E

Height cm ma ing it great for containers

edium to large flowers e eat flowering ay o em er

om act ha it

Beautiful lavender flowers with a yellow throat

Once established hardy down to

Great for front of orders

Entered into Plant of the ear at this year s helsea

aila le in containers ready for the garden

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Twist and pull spent flowers to promote new shoots

ew worldwide launch of this ariety at helsea

ore information of the lant which ecame a aila le for urchase ost helsea can e found at arigoalstroemeria co u Garden Centre Retail June/July 2022


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Making DIY a doddle!









Register to become a stockist at:

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Add Value With



here may fi nally e a winner in the long running feud of cats versus dogs, and the latter takes the win y a whis er ore than a uarter of adults own a dog com ared to owning a cat found the P nimal Well eing P W e ort o catering for the million et dogs nationwide could ro e a lucrati e decision The ongoing oom of new et arents since the start of the andemic with more than one in two adults now owning ets means that the o ortunity is greater than e er for garden centres to recognise and cater to the s million strong cat and dog o ulation says amantha rossley mar eting director at ily s itchen uoting a study y intel t ily s itchen we e always elie ed that ets are art of the family and it s heartening to see that so many others now share that iew lthough you can t ut a rice on the leasure of owning a et the most recent figures u lished y the ice for ational tatistics re ealed that e enditure on ets and related roducts reached an annual alue of m in a increase from the eginning of the sur ey eriod

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in or these reasons et roducts are an e tremely worthwhile addition to garden centres in terms of re enue otential ily s itchen was the first et food rand in the world to achie e or status t is one of the leading remium natural et food com anies with year on year growth four times ahead of sector a erages according to data t s one of a ac of com anies awing at a growing consumer demand for natural pet products. s more and more of us loo at our own diets we are also loo ing at the diets of our ets We want them to eat more healthily which is why we elie e we ha e seen huge growth within the raw et food mar et o er the last few years e lains Phil een managing director of atural nstinct which o ers a range of remium raw et food and treats to the market. Stocking the essentials Garden centres don’t need to stock a huge range to reap the rewards either Those with limited s ace can still sell a selection which o ers

a com lete and alanced diet for dogs atural nstinct s atural ange for instance comes in a ariety of fla ours and contains ingredients for all life stages says een from our Pu y itten Weaning Paste to our o ular enior reci e

PET PRODUCTS ARE AN EXTREMELY WORTHWHILE ADDITION TO GARDEN CENTRES IN TERMS OF REVENUE POTENTIAL ily s itchen also o ers something from every dog. “For smaller garden centres, a ariety of our g tins and dry food o erings as well as some of our treats for e am le hew stic s hic en ites and hic en eef Training Treats are a good introduction to the rand for customers says rossley We o er trial ac s for oth cats and dogs at ily s itchen We now that choosing a new food for a et is a ig decision so we e ut together a delicious selection of our ro er food full of ro er meat and natural

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ingredients, as a taster. The trial size pack is perfect for discovering your furry family’s favourite combinations and keeping them happy and healthy.” Alongside the essentials, though, garden centres should also consider stocking treats. Natural Instinct works closely with clinical animal behaviourist and assistant dog trainer Kirsten Dillon, who says: “Feeding what we class as ‘treats’ to our cats and dogs can sometimes have a negative association. As humans, treats are something to be rationed and only enjoyed occasionally – not so with our pets. Swap out the word ‘treat’ and replace it with a much more accurate label – wages, rewards, displays of love, toothbrushes, soothers, stress relievers, boredom busters, mental enrichment and nutrient providers. Once you think more like this, you don’t need to hold back. Healthy, natural treats like ours have little to no impact on weight, so you can really go for it and give them what they both deserve and need.” Treats bulk up the basket spend too. “With more time spent at home with pets and far more puppies to train now, people have understandably been treating their pets more – combined sales of dog and cat treats have soared by £34.9m (8.2%) in the past year. Dog treats have driven the largest share of this, growing by £23.4m (6.9%),” says Crossley, again referring to Mintel data.

“At Lily’s Kitchen, we have a wide range of treat options to entertain your pet’s taste buds, including baked and meaty treats for dogs, training treats, dog chews, and our innovative Woofbrush. We’ve always believed that our four-legged friends deserve to eat proper food – full of nourishing, natural ingredients – and that s no di erent when it comes to treats “For customers coming to stores who don’t already feed Lily’s Kitchen to their pets, treats are a great way to introduce a customer to the brand and entice them to purchase.” To draw customers to its range, Crossley says Lily’s Kitchen products stand out best when planogrammed together. “It looks much more powerful and enticing with all the di erent colours and formats. “We have helped train and educate retailers on our high-quality recipes and the wholesome ingredients

used to make them, to help them explain and sell our products to shoppers. We also work closely with our retailers to help them choose a range of products that best suits their needs, in addition to planogram support, bespoke displays, POS material and samples. Alongside this, we’ve also supported the retail trade with promotional activity that encourages shoppers to try our products.” Keen also recommends stocking a brand’s products together, but the ranges separated. We are a le to o er a ariety of free er deals, from smaller chest freezers to a large double door upright freezer, all of which come branded with the Natural Instinct logo. We would recommend that the di erent ranges are displayed separately; for example, one half of the freezer could be the Working Dog range and the other half, the Natural range.” Both Lily’s Kitchen and Natural instinct o er remium roducts to customers and gi e them a reason to keep coming back to a store for more – and being a pet friendly store only adds to this, says Crossley. “As pets often travel to stores with their pet parents, making your garden centre pet friendly opens a whole new sales opportunity to drive revenue and create returning footfall each month.” So, stocking food for dogs and creating a welcoming environment for them in your store may give pet owners – and pet lovers – yet another reason to stop buy.

Consider stocking… Chew Sticks With Chicken Lily’s Kitchen Lily’s Kitchen Chew Sticks are made with proper meat and natural ingredients. Available in Chicken, Beef, Lamb, Turkey and Salmon, these grain-free recipes create a mouthwatering taste, chewy texture, and can be fed as a daily treat. Chew Sticks With Chicken recipe is made with fresh chicken, peanut butter, banana and mango – and is a great way to introduce a customer to the brand and entice them to purchase. RRP: £2.50 (x3 sticks per pack)


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Natural Chicken Raw Dog Food Natural Instinct Natural Instinct’s Natural Dog Food Range comes in a variety of flavours and contains ingredients for all life stages. A frozen complete and balanced raw food for dogs. This is one of the brand’s most popular recipes, made using ethically sourced 100% British chicken, Natural Chicken is the ideal recipe to transition your dog onto our raw food diet. Available in 1kg and 2x500g tubs. RRP: £3.50 for 1kg

27/06/2022 09:08

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28 - 30 JUNE HALL 8-20, STAND 20G20-H21


12 - 14 JULY STAND 575

Contact us via or contact your sales representative

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14/06/2022 15:39


Getting to know

Hortiwool NEW TO THE MARKET, THIS SUSTAINABLE AND NATURAL PRODUCT HAS A VAST RANGE OF USES What is Hortiwool? Hortiwool itself is the rand name ut its first launch is its garden pad, a versatile product made from wool which can be used in a variety of ways in the garden. For instance, the wool felt ads sold in a ouch of fi e – can line hanging baskets, protect plants against slugs, insulate young plants from frost, or act as mulch or even a kneeling pad. “It’s quite diverse in its uses,” says Josie Morris, managing director of the brand’s parent company Woolcool. “The reason for that is to do with the properties of wool and as a natural material how many applications it has due to its characteristics.” What are those characteristics? “Wool is naturally compostable; it will compost over a three-to-six-month period,” explains Josie. “Outside of composting, it holds its own pretty well, though. Think of a woolly jumper – it doesn’t compost in your wardrobe. It’s really strong and flexible, but will compost once in the ground, where it will break down and add nutrients to the soil.”

It’s also insulative and absorbent, allowing it to be used as protection against frost and for retaining moisture as a hanging basket liner or capillary matting. Where is Hortiwool sourced from and how is it made? It’s made from wool sourced from British farms which goes through the traditional process before being made into a garden pad. “It hasn’t really been changed since it has been sheared from the sheep, apart from being cleaned and turned into a mat. There are no chemicals in it. It’s taking a really old school material that used to be used for everything back in the day and reintroducing it into the market. It can be used in a number of di erent laces in the garden to re lace some of the less sustainable options.” So, it’s an environmentally friendly product? Yes. It’s a natural, renewable material which is in abundance in the UK. It comes from nature and goes back to nature when composted,

enefitting the soil and the lants er the years, mankind has come up with loads of new and great ways to solve certain problems or make things easier or cheaper; but we forgot a little bit about the natural, sustainable materials,” says Josie.

IT CAN BE USED IN A NUMBER OF DIFFERENT PLACES IN THE GARDEN TO REPLACE SOME OF THE LESS SUSTAINABLE OPTIONS With so many uses, where should it be displayed in a garden centre? Hortiwool is launching a more focused product for garden centres which is s ecifically to be used as a basket liner, but a QR code and packaging will guide customers through all uses. The company’s POS in summer will lean towards basket liners, whereas in winter, it will be geared towards frost protection and other a lications o the most fitting placement for Hortiwool at the moment is with basket liners and other gardening sundries. “We’ve tried to create the marketing to complement things


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As a new brand, where did Hortiwool come from? The concept for parent company Woolcool was founded in the early 2000s. When running her own packaging design business, CEO Angela Morris was tasked by one of her clients – the ational Trust to find a more sustaina le alternative to polystyrene boxes for its tenant farmers to send their fresh product directly to the consumer. Angela found wool to be the ideal fit and it ro ed so o ular that she ended up registering Woolcool as a trademark. It has become a packaging solution for various industries, from food to pharmaceuticals, and it eventually led to the creation of Hortiwool. “A lot of consumers who were receiving the produce were getting in touch to say that they were using the wool in their gardens, and during lockdown they were asking if they could buy it from garden centres. At that point, we were developing Hortiwool but hadn’t launched it yet. We saw a demand for it, though, so launched it at the end of last year,” explains Josie. an isitors nd o t more abo t orti ool at Glee? Hortiwool will be visiting the show this June and will be showcasing its flagship product, the Hortiwool Pads, which is the launch product on the Hortiwool website. The hanging basket liner will also be launched at the show and a small liner as an impulse purchase in garden centres. “We have a couple of concept ideas that we are developing to show people too for a bit of market research, but also to show people what we can do. If anyone wants something that is more bespoke, we are in the position with Woolcool where we can use the existing technology to develop Hortiwool in a di erent si e and sha e and uic ly and e iciently too

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which the consumer will recognise initially, and then the goal is for people to recognise Hortiwool as a brand in itself, so they will eventually know what it is.”

So, what’s next for Hortiwool? “The sky’s the limit,” says Josie. “We’ve been talking to a wholesaler; we have our online shop; but we’d love to get into some of the garden centres and get our product to the consumer more widely. So, our focus at the moment is to have a great show at Glee and BBC Gardeners’ World Live [from 16-19 June at the NEC] and to keep developing and using natural materials. Our ultimate goal is to have a range of natural materials which allow gardeners to easily be sustainable.”

Hortiwool Pads Woolcool Hortiwool introduces a useful little pad to use in and around the garden or on an allotment. Independently tested and researched, Hortiwool is proven to improve plant growth. The amazing natural properties means the Hortiwool Pad can be used as hydration for hanging baskets, nutrition for plant root balls, protection against slugs and insulation from frost. RRP: er Hortiwool Pouch contains fi e Hortiwool Pads

Garden Centre Retail June/July 2022


16/06/2022 13:04


Powering Up



ossil fuels have long been falling out of favour, and eye-watering petrol prices at the moment aren’t exactly helping matters. Fortunately, alternative power sources are out there – at least, for some products anyway. Outdoor power machinery is one of the categories seeing some of the biggest advances. From blowers to chainsaws, the market is seeing a growth in the number of cordless gardening products available. “Battery powered garden machinery is growing at a larger rate than corded or petrol machinery,” says Mark Moseley, sales and marketing director at distributor Handy. “This is partly due to the environmental consideration and the increasing costs of power, but equally flexibility and freedom play a very important role.” Higher rices shouldn t ut eo le o either “Whilst the initial outlay is higher than electric or petrol, the products pay for themselves in the long term. With it costing less than 1p to fully charge a 24V or 40V 2ah battery and run times up to 40 minutes depending on the type of machinery being used, the saving is huge – no more trips to the petrol station to purchase expensive fuel or servicing costs for petrol machinery.” Power tool manufacturer Makita UK has seen a shift away from petrol. “The consumer market has welcomed battery powered products with open arms, and we have seen the biggest area of growth across our cordless ranges in this sector,” says Mark Earles, outdoor power equipment business development manager at Makita UK. “The likes of cordless blowers, hedge trimmers and linetrimmers are proving incredibly popular with consumers – which is no surprise,


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given the improved usability and safety enefits that they o er This is also a huge appeal for consumers looking to take advantage of a one attery fits all system meaning they can buy additional machines as body-only models without the additional cost.” There’s an eager audience for these alternatives too. “Customers are looking for good lightweight performing machinery, whether that is a lawnmower, line trimmer or hedge trimmer that’s hassle free and easy to manoeuvre. The younger generation demand more environmentally friendly products that are zero emissions and products that are better for the environment,” says Moseley, adding that Greenworks cordless machinery ticks all these boxes. Distributed by Handy, Greenworks is produced by Globe Tools, a company founded as a battery equipment specialist, with all tools being developed for the consumer market.

Glo e Tools also o ers a larger range for the commercial sector, with this technology filtering down into the domestic roduct range explains Moseley. It’s the Greenworks 24/48V product range which is the key focus for the domestic market, adds Moseley, due to its flexibility; customers can choose the right tools for the right job,

THE CONSUMER MARKET HAS WELCOMED BATTERY POWERED PRODUCTS WITH OPEN ARMS from the smaller 24V products to the larger, more powerful 48V range. “Both platforms are powered by the same 24v battery, therefore you could choose a larger 48v lawnmower powered by two 24v batteries and opt for a smaller 24v line trimmer which requires just one battery. This way you can build your arsenal of tools to suit your garden needs. The 24v battery also powers an extensive power tool range.” Makita, on the other hand, started out in petrol products, but has been producing battery powered tools for decades, with the technology

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Products e ol ing significantly o er this eriod ts T range consists of more than cordless roducts all owered y a single attery latform that uses T atteries These can e charged in as little as minutes for h atteries u to minutes for h We ha e de elo ed ithium ion attery technology into our range design that o ers users long runtimes and owerful erformance to tac le all garden tas s says arles ur T atteries hold high le els of energy and ha e minimal self discharge allowing them to e stored for long eriods while ee ing their charge What s more ithium ion atteries ha e no memory e ect meaning they do not ha e to e drained down com letely efore charging so users can charge at any time and easily ensure their atteries are fully charged at the start of any garden ro ect s attery ower ecomes increasingly o ular a ita is constantly loo ing to de elo its range We are continuing to in est in the research and de elo ment of attery technologies motor designs and controllers to deli er more ower longer run times and shorter charge times says arles ur garden and landsca ing range continues to e and with lots of e citing roducts in our roadma this year s well as ower tools and garden machines we ha e in ested into roducts for home outdoor and leisure that can also e owered with the same attery latform Greenwor s is also e loring roducts outside of its outdoor range The ey is to get o timum use from your arsenal of atteries as they are the most e ensi e art of the machinery Greenwor s has launched a new range of indoor u right cordless stic acuums

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wet and dry acuums su mersi le um s and a huge selection of ower tools all owered from the single attery says oseley With so much in estment and growth in attery ower e ui ment has it ecome a must stoc item The andemic has catalysed the desire for outdoor li ing s ace and with it we ha e e erienced a growing demand for cordless roducts so it is a re enue that can e realised e lains arles though he encourages stores to choose roducts carefully rom the retailers ers ecti e choosing to artner with manufacturers that ha e in ested into attery technology to esta lish a world class re utation is im erati e in ranging the right it to ensure consumers are satisfied with their urchase anging roducts that are art of the same attery system such as T o ers more

o ortunities once a user has in ested into the it with a roduct a attery and a charger they will more than li ely continue to uild their collection o ering u sell and increased as et alue osely agrees that it ro ides a source of re eat usiness such as consumers uying s are atteries whilst also o ering it that is argua ly more relia le any centre sta do not ha e the e erience or nowledge to e a le to hel customers who may e e eriencing issues with engines etc ordless machinery has ery little that can go wrong and customers will ne er ha e an issue starting the machines as no ull cords or ca les are re uired s the iggest growing category which argua ly will e entually o erta e electric and etrol in the future it logically ma es sense to e stoc ing the future needs of the consumer

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Products HGE 18-50 cordless hedge trimmer Kärcher With its 180° rotating handle and practical cutting sweeper, the Kärcher HGE 18-50 cordless hedge trimmer makes it easy and safe to trim hedges and complete other pruning tasks in the garden. A 50cm diamond ground lade achie es a recise fi nish while an anti-jam system prevents the blade getting blocked. It’s compatible with Kärcher 18V 2.5ah or 5.0ah batteries, and it features an LCD screen to tell the user how much battery power they have remaining.

DUR181RT LXT 18V string trimmer Makita This lightweight 260mm cordless grass trimmer has a well-balanced design for improved operation and user comfort – even when swung in a pendulum motion. Its head can e i oted in fi e ositions ma ing it easy to ad ust the cutting angle and allow trimming in tight spaces.

LMO 18-33 cordless lawn mower Kärcher Lightweight and manoeuvrable, the LMO 18-33 cordless lawn mower’s 2-in-1 mowing system gives users a choice: to have the cut grass collected in the grass catcher box, or to have it spread over the lawn as natural fertiliser using the mulching plug. The comfortable foam handle and switches on both sides make the mower a joy to use. When the catcher box is full the filling le el indicator shows that it needs to be emptied. Includes an 18v 5.0ah battery and fast charger that’s compatible with all other Kärcher 18v cordless products.

DLM432CT2 LXT Twin 18V (36V) 43cm lawnmower Makita Powered by two 18V LXT batteries, the T o ers the ower and speed (7,800rpm) needed for any lawn type a size – and this is further aided by the single lever height adjustment feature. The grass box with grass level indicator lets users know when the box needs emptying.


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14/06/2022 16:55



A Natural Plant Vitalizer that Increases the Vitality of Plants

(limited quantity)

HB-101 is an all-purpose natural plant vitalizer that is highly effective for use in growing all kinds of plants.

All you have to do is dilute HB-101 with water. It is easy to use, safe and harmless, which makes it perfect for organic and reduced-chemical cultivation. HB-101 has gained the approval of many people who enjoy growing plants, including farmers, farm business operators, kitchen gardeners, horticulturalists, and garden hobbyists throughout Japan.

PRODUCT OUTLINE HB-101: All-purpose natural plant vitalizer A safe and harmless nutrient that’s perfect for organic and reduced-chemical cultivation! HB-101 is a natural plant vitilizer effective for growing various kinds of plants and is made from essences of such long-lived trees as cedars, Japanese cypress, and pines as well as from plantains (a well-known medical herb). Safe and harmless, HB-101 is perfect for organic and reduced-chemical cultivation. Can be used for growing all kinds of plants! HB-101 can be used to good effect by anybody who enjoys growing virtually any kind of plant, from farmers and farm business operators to kitchen gardeners, horticulturists, and garden hobbyists. It is so easy to use! All you have to do is dilute it with water and then spray it on the plants. Reduce costs with bigger harvests! If you use HB-101, you will achieve larger harvests, which adds up to an overall reduction of growing costs.

WE RECOMMEND YOU USE TO: Vitalize your plants Increase the longevity of flowers Improve your harvests Reduce costs Grow organically or with less chemicals



Japanese cypress



EVERYSPROUT / HB-101 Official Distributor Email: Web: Advert EverySprout.indd template.indd 1 15

14/06/2022 28/03/2022 15:39 13:05


Welcome to the Family




eter, one of the world’s leading manufacturers and marketers of resin-based household and garden consumer products, has now unveiled a suite of additional new products following a successful launch of its Darwin portfolio. Designed with 100% recyclable resin parts and sustainability in mind uyers can e ect to fi nd a Darwin raised bed for planting, a 380L Darwin storage box, 570L Darwin box and a 6x4 and 6x6 ft with double doors shed as well as the existing top selling 6x4 ft and 8x6 ft Darwin sheds. All made with Keter’s Evotech™ cutting-edge composite technology, this evolution in outdoor storage and gardening has grown in popularity due to its aesthetic appeal, easy assembly, and low maintenance.

380L Darwin storage box Another popular product new to the Darwin family is the 380L Darwin storage box. Available in brown and grey, the ultra-strong, all weather resistant and UV protected storage box means buyers can tidy any outdoor space with ease. And for complete peace of mind, the 380L Darwin box requires zero maintenance and comes with a safe and secure locking system. RRP: £140 570L Darwin Box Available in brown only, the exclusive 570L Darwin Box requires zero maintenance and comes with a safe and secure locking system, is easy to assemble, and is the perfect maintance-free storage solution that’s made to last. RRP: £175


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Garden Centre Retail June/July 2022

Darwin 6x4 shed with double doors This shed with double doors is available in two shades (brown and grey). It has double-wall panels for greater strength as well as a window and skylight to enhance natural light. It is lockable to keep outdoor items fully protected. RRP: £385 Darwin 6x6 shed with double doors Currently exclusive at Homebase, this shed is available in a brown 6x6 model. It has double-wall panels for greater strength and a window and skylight to enhance natural light. Is is also lockable to keep outdoor items fully protected. RRP: £650

Darwin raised bed for planting Like all Darwin products, the raised bed for planting looks and feels like traditional wood but with the added enefits of resin so the lanters are virtually maintenance free. The product does not rot or fade and requires an occasional hose down to keep the subtle shades looking new, season after season. RRP: £60

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Plain Jane FirePitsUK The ultimate fire it for coo ing and warmth, the Plain Jane comes with FirePitsUK’s unique BBQ Rack Swing Arm which gives “unparalleled” control when coo ing The rac sim ly lifts o when needed. It comes in sizes from 40cm – 90cm diameter. RRP From £270

Char-Broil Performance PRO gas BBQ ith nfrared Char-Broil Char-Broil’s BBQ range for 2022 is designed in a compact shape to take up less space while packed with high-performing features. Key to this is an enhanced version of CharBroil’s unique TRU-Infrared cooking system. RRP From £449.99 Launch date Spring 2022

Alfresco Chef Ember pizza oven Alfresco Brands Ltd Convenient, portable and artisan are just a few words to describe this multi fuelled oven. It looks great in any outdoor setting, and the end product is always the same within 90 seconds. The Ember can sear, bake, roast and smoke, reaching up to 500ºC. RRP £249.99 Weber mo e ire ood red pellet grill dition Weber The mo e ire wood fired ellet grill T TH dition rings a sleek aesthetic to Weber’s SmokeFire pellet grilling experience, which centres on great wood fired fla our through high heat searing and low, slow smoking. The series includes two models. RRP From £1,899 Launch date 2022

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n nity Norfolk Grills Norfolk Leisure is celebrating its 25th year with the launch of its range The nfinity Gas is a aila le in four or fi e urner options; both include ergonomic controls with LED lighting, as well as a cabinet, handy 3.3kw side burner and tool hooks. RRP £1,199 or olkleisureli est

Weber GENESIS gas barbecue Weber The 2022 GENESIS gas barbecue creates the ultimate culinary experience for barbecue enthusiasts. Built with high-quality materials, ingenuity, and the craftsmanship Weber is known for, it is packed full of features to bring a complete outdoor kitchen experience. RRP From £1,349 Launch date 2022 e

Traeger Timberline and Timerline XL Traeger Grills Traeger has perfected the outdoor cooking experience with the introduction of the Timberline grill and the Timberline XL, with the ultimate combination of consistency, convenience, and versatility, and pushing the limits of cooking outdoors. RRP Timberline £3,699.00, Timberline XL £3,999.99 Launch date Mid-October 2022 trae

DON’T FORGET TO STOCK THE ACCESSORIES TO TAKE OUTDOOR COOKING TO THE NEXT LEVEL WEBER CRAFTED gourmet BBQ system Weber The WEBER CRAFTED gourmet BBQ system is a line of high-quality, interchangeable grillware. It features six cooking pieces – each providing a large cooking surface – that facilitate steaming, baking, roasting, searing, or flat top cooking right at the barbecue. RRP From £68.29 Launch date 2022


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Hot plate collection FirePitsUK These quarter moon steel hotplates allow users to fry, griddle and sauté over s and fire its They come in three si es to fit a range of grills. Just the one can be used to fry up eggs and tomatoes, and leave space on the grill for sausages. RRP From £18 Launch date 2022

14/06/2022 10:00


Traeger: Delicious Wood Fired Flavour Made Easy



s thoughts turn to warmer weather and cooking outdoors, Traeger – the BBQ brand that is passionate about grilling – is looking forward to bringing people together to create wonderfully flavourful moments this summer. As the inventor of the wood pellet grill, Traeger uses sustainable, 100% natural hardwood pellets to fuel cooking and infuse every dish with deliciously flavourful smoke. To bring the Traeger experience to life and give your customers the opportunity to learn a out the enefits of wood ellet grilling Traeger’s skilled grilling team are on hand to support retailers with highly engaging garden


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centre demonstrations – the perfect way to encourage customer interaction and sales, as retailers head into prime purchasing season. Traeger’s skilled grilling team can help customers realise just how simple and easy it is to cook on a Traeger – and that anyone can master the art of great BBQ-ing. The easy-to-use controls will give customers a confidence oosting cooking experience at the touch of a button. You can even control your cooking from your smartphone, using Wi-Fi, so users can set the temperature and forget it for a while, while they concentrate on having fun with friends and family. Traeger has more than 30 years’ experience of perfecting wood pellet grilling – a method of outdoor cooking that can transform your BBQ skills. Everything a kitchen oven can do, a Traeger grill can do outdoors, from grilling, baking, roasting, braising, and barbequing. You really can create any dish, from the juiciest of steaks to delicious fish and eggie dishes to the most delicious brownies and crumbles.

Grill smarter, not harder Traeger’s WiFIRE® technology means selected grills can be controlled via Traeger’s smart phone app that maintains precise temperatures. Users can simply view and adjust the grill anytime, anywhere, from low and slow to hot and fast, cook everything with ease. Traeger has a grill to suit all family sizes, from the Pro series – the bestselling wood pellet grill, ideal for year-round cooking, with its ultra-fast start up – to the Ironwood series if you need something bigger; it’s perfect for large gatherings Hot o the ress are two new additions to the Timberline series – the all-new Timberline grill and the Timberline XL, the ultimate combination of consistency, convenience, and versatility. For more information, call Joann McDonald: 07884 115817 or Laura Ashall: 07775 506056. To request a demonstration, contact: Sam Wanstall on 07891 111051. Visit for more. Garden Centre Retail June/July 2022


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Makasi Imports Ltd supplies the UK’s largest range of high quality home, gift & garden products and driftwood style furniture. With a warehouse full of UK stock at highly competitive prices, available on 48-hour delivery, why not try us out for yourself? If you would like a trade login to purchase from our website please email your company details to Advert template.indd 16

14/06/2022 15:41



Jaipur Acorn Outdoor Cushions Weaver Green Ltd Made entirely from recycled plastic bottles, including the inner pad, the Jaipur Acorn cushion is perfect for indoor and outdoor use as it is water resistant, UV stable and resistant to stains and mould whilst being soft as wool and machine washable. Available in a choice of four colours. RRP: £45

The Original Waspinator Waspinator Ltd Waspinator is a fast-selling outdoor living impulse purchase and a must-have accessory to BBQ equipment and garden furniture – if your customers are spending hundreds of pounds on outdoor living equipment then £12.95 for no wasps spoiling their enjoyment is an easy purchase decision. Waspinator is eco-friendly, highly e ecti e and needs no maintenance at all you ust hang it u and they fly away Featured on BBC Gardener’s World, This Morning TV and Radio 2 Jeremy Vine. RRP £12.95

UK manufactured hot tubs RotoSpa These award-winning hot tubs are easy to install due to their unique design and are designed and manufactured in the UK. RotoSpa’s unique insulation reduces heat and energy consumption, keeping running costs lows. Electrical supply is 13 amp ‘plug and play’ and there’s a lifetime shell warranty. RRP From £3,840 for the DuoSpa Image is of the DuraSpa 380

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Garden Centre Retail June/July 2022


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Cordial Luxe Lucy chair Alexander Rose The Lucy chair is the signature piece within the Cordial Luxe range. It comes with either a sturdy base or cantilever frame, and a unique and attractive chunky rope weave is handwoven onto the frame and makes up the chair surround. RRP £2,449 (on a cantilever frame)

Santiago nine piece dining set Keter Available in graphite grey, this dining set is perfect for relaxing, entertaining and dining al fresco. Made from durable, UV protected, weather resistant materials, it comprises a spacious table, four chairs and footstools, plus comfortable seat and foot pads. RRP £499.99

Vilamoura square modular sofa with s are tea coffee table ramblecrest The Vilamoura range from Bramblecrest has an open frame, creating a ‘floating’ e ect to carry its user into a calm and relaxing outdoor space. With a lightweight and weatherproof aluminium and sustainable teak structure, Vilamoura is a great contemporary addition to any garden. RRP £2,199 Sorrento dining Alexander Rose Sorrento is a luxury furniture range which uses 100% premium teak, FSC-graded and sourced from sustainable forests in Brazil. New to the Sorrento collection is the Sorrento dining, which consists of a generous sized armchair and a choice of eight or 10-seater table. RRP £6,771 for eight-seater, £8,339 for 10-seater

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Garden Centre Retail June/July 2022


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Point-of-sale available to help boost sales

Champions Blend Peat Free Organic Approved Compost A unique Organic Compost formulation with Soil Association approval. Benefitting from natural ingredients including Remin Volcanic Rock Dust Rock Dust, a natural source of valuable trace elements and minerals. Envii Foundation a blend of naturally occurring bacteria and fungi to stimulate plant growth and help prevent disease. Oceans Bounty Natural Seaweed Extract

Envii Foundation Envii Foundation is a blend of naturally occurring strains of bacteria and fungi which act as a probiotic for your plant. Envii Foundation bacteria populate the root system to encourage growth and the uptake of vital nutrients for growth, whilst also generating auxins/metabolites for increased plant growth.

REMIN Volcanic Rock Dust



REMIN volcanic rock dust conditions and improves the compost by releasing essential natural minerals and trace elements. Remin contains over 50 valuable micro and macro nutrients that enhance plant development and sustain growth.

Oceans Bounty Natural Seaweed Extract Seaweed is well reputed for improving overall plant health, increased growth and flavour in edibles. Natural seaweed extracts are applied to fine zeolite particles to give additional slow release minerals and beneficial plant nutrition.

COMPOST Use for a wide range of seasonal plants. Suitable for indoor & outdoor use. Ideal for

plug plants, bedding and pot plants, hanging baskets, shrubs, Loam based compost containing all essential nutfruit and vegetable plants nutrition healthy plant and trace elements needed for healt JOHN development. Ideal for potting on, and a wideINNES range ran of plug plants and slightly y sensitive sensiti species.


COMPOST 50 litre Loam based compost containing all essential nutrition and trace elements needed for healthy plant development and sustained growth. Ideal for potting on a wide range of plants. Use in pots, tubs, baskets and containers.

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57 59 61 64 66 Glee Cover.indd 55

Introduction What to expect at the summer event

Highlights What to look out for this year

Go and See Exhibiting companies for 2022

Outdoor Cooking Hub Glee’s cooking demonstration area

Meet the Brand Meadow View Stone

15/06/2022 11:27

Fiskars creates BEE-FRIENDLY GARDEN to mark World Bee Day 2022 To mark World Bee Day on 20th May 2022, Fiskars, one of the UK’s leading gardening tool suppliers, worked with Manchester Settlement charity to create a ‘bee-friendly garden’ at Abbey Hey Allotments, Manchester. Four Instagram content creators, Jon Dickinson (@TheHandsomeGardener), Jason Williams (@CloudGardenerUK), Yasmine El-Gabry (@MCRUrbanGardener), and Sarah Armer (@FromSarahsGarden), joined together to transform the allotments using Fiskars tools, with Keter, the global leader of outdoor storage solutions, also donating planters to the allotments. The Urban Gardening project forms part of Fiskars’ global ‘Plant Seeds, Help Bees’ campaign, which has been running since 2020. Georgina Taylor, Marketing Manager at Fiskars UK, says: “With several bee species under the threat of extinction, we want to help make a positive impact on the nation’s bee population as much as possible. Our Urban Gardening project is just one of the ways we are providing our support this year.” For more information, visit




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Introduction G lee is back for another year, but with a twist. For more than 45 years, the garden trade event has taken place in September, but last year organisers made the decision to change the season of Glee or the first time it will be held in June, which means summer vibes and more of a focus on outdoor living – there’s even an evening party! There are a few reasons for the event moving to earlier in the year, one of which is fitting in with retailers calendars esearch y the organisers found that key sales periods, for instance, are from February to June and from September to December. So, the new date at the end of une means Glee fits erfectly between these two hectic periods. Moving the event forward by three months also allows for longer lead times, leaving uyers feeling ho efully more confident when ordering for the following year. More than 57% of retailers said lead times had extended, according to Glee’s research, making September perhaps too late to purchase certain stock in preparation for the 2023 season. It also, retailers will be pleased to hear, frees up September for them to fully focus on gearing up for Christmas. With three days to explore new or familiar brands, network with industry colleagues, and soak up the sun in the outdoor cooking demonstration area (yes, there really is one of these at Glee this year), come and see what Glee has to o er














JULY 2022

Stand 7A63

Don’t forget to say hello to GCR! Come and chat to the team about our big redesign. We’re eager to hear your thoughts, as well as any idea on the topics you think we should be covering. Find out why we felt it was the right time to overhaul the look and content, as well as how you can get involved in the magazine going forward. We’ll also be celebrating our revamp with a competition to win a bottle of champagne, so make sure you stop by to be in with a chance to win!

Meet the Dream Garden team On our stand, we’ll be showcasing our sister publication Dream Garden. The monthly magazine is aimed at anyone looking to upgrade their outdoor space. It promises to provide consumers with inspiration, insight and top tips for working with professional designers and landsca ers isit the stand to fi nd out more about Dream Garden and how At one w NATURith it could be a great addition to your E magazine rack! A taste Medite of the Im me rse the gre you rse lf in at out doo rs


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Garden Centre Retail June/July 2022


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Catering for the natural, Catering for the natural, greener gardeners. greener gardeners 100%natural naturaltopsoil topsoil 100% Completelypeat-free peat-free Completely Eco-friendly& &sustainable sustainable Eco-friendly Increased nutritional nutritionalcontent content Increased

Packaging is 100% recyclable 100% recyclable packaging






See us at Glee HALL 8-20 20C02

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WITH SO MUCH TAKING PLACE OVER THE THREE-DAY EVENT, WE’VE GATHERED TOGETHER SOME OF THE BEST BITS OF THE SHOW TO ENSURE YOU DON’T MISS OUT Meet the brands Explore a varied line-up of brands at the event, across eight di erent categories Landscaping & Garden Decoration; Garden Care; Outdoor Entertaining; Plants; Home, Gift & Clothing; Retail Experiences & Services; Food & Catering; and PAW, which includes a range of pet products. So, there’s something for every section of your garden centre, and plenty of ideas for areas you might want to expand into. There are also more than 100 new exhibitors at this year’s event, with o ortunities for networ ing and fi nding the next bestseller for your store. Test the products BBQ brands will e firing u their grills to showcase their products, giving visitors a chance to explore new innovations whilst enjoying the summer weather – and there’s even a party planned for the first e ening ind out more about the outdoor cooking demonstration area on page 64. Celebrate new launches Highlighting the latest launches, the New Product Showcase gives visitors a chance to fi nd these all in one lace and e hi itors the chance to have their product entered into the New Product Awards. Categories

Highlights.indd 59

include the Sustainability Award, Best of British Award, and the Overall Best Glee New Product, which was scooped by Treadstone Products last year for its Pot Trellis. Listen and learn Head to The Stage in Hall 6 to hear industry experts share their knowledge, ideas and insights on some of the hottest topics in retail. Already announced for this year is gardener and TV presenter Katie Rushworth and Alan O’Neill, former consultant lead at Selfridges. The Stage is also where the New Product Awards and Buyers Power List ceremonies will be hosted. Give back to others Launching at this year’s event is Giving at Glee, a series of initiatives which give both exhibitors and visitors the opportunity to ‘give back’ to the community and protect the planet. Each attendee will be able to plant a tree, free of charge than s to Glee s o icial climate partner Grow My Tree. They are also encouraged to come in the loudest floral attire they can fi nd for the fi nal day of the show to help raise money for Greenfi ngers Floral Thursday raised more than £2,000 for the charity last year, and expectations are even higher for 2022. Support sustainable choices The organisers of Glee are working

closely with its venue, the NEC, and with its suppliers to reduce the environmental impact of the event. It is also working with Event Cycle to help exhibitors remove and repurpose ‘waste’ items after the show. Items donated by exhibitors will

INDUSTRY EXPERTS SHARE THEIR KNOWLEDGE, IDEAS AND INSIGHTS ON SOME OF THE HOTTEST TOPICS IN RETAIL be given to charity and community groups, as well as back into the events industry. Take care of yourself Health and wellbeing are a top priority for many companies now, and Glee is ensuring it’s a focus at the event with the introduction of a dedicated onsite welfare room. New for 2022, this will provide a quiet place to take a break or give additional support to anyone that needs it, no matter the reason. Garden Centre Retail June/July 2022


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al General Display Bench now with the flood tray base.


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The original General Display Bench now available with the flood tray base.

A good solid bench, an attractive display of any plant or tray product.



A good solid bench, an attractive display of any plant or tray product.

The original General Display Bench now available with the flood tray base.

A good solid bench, an attractive display of any plant or tray product.

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Please call for Ireland & Scotland discounted delivery prices. All items remain the property of timber displays ltd until payment has been made in full. All sizes and prices can be found in our price list or on-line at

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Spear & Jackson

“Spear & Jackson has been Stand making garden tools since 20G04-19A33 1760. Our current collection includes high quality tools to trust for every task in your garden and outdoor spaces – from cutting, cultivating, and digging to garden watering, maintenance, and accessories. We look forward to welcoming you to our Garden and Outdoor Living showcase on stand 20G04-19A33 where you can see our top selling ranges and preview our latest products for the 2023 season, including new additions to our Kew Gardens Collection. You can also fi nd out a out the ways we are meeting the sustainability challenge with key changes to our packaging.”


Go and See at Glee Goodchap’s

“Goodchap’s started in 2018 and is Hall 8-20, a multi-awardStand 7C43 winning, family run, eco-friendly dog company based in Somerset. We create natural, healthy, eco-friendly and plastic-free treats, toys and gifts for humans and hounds! “All our toys are handmade in Britain using unbleached, dye-free and 100% natural cotton. Also, our healthy and natural treats are sustaina ly sourced from trusted ritish fish merchants “Help us treat rescue centres with our ‘Treat a Dog in Need’ range, a selection of products which help send high quality treats to dogs that need it. And learn more about our award-winning rope toy ‘The Friendly Squid’, a dog toy that’s helping to clean up our coast.”

Hall 8-20, Stand 6H61

Handy “British garden equipment manufacturer Hall 8-20, and supplier Handy is returning to Glee Stand 20G30-H31 this year with its largest-ever stand to showcase the latest and bestselling Webb, Greenworks, Q Garden and The Handy brands. “Handy’s stand will also be home to several live product demonstrations – including Greenworks’ robotic lawnmowers, a 24v submersible water pump and power tools, enabling customers to both see product in action and put them to the test. Handy’s premium Webb brand will also take pride of place with lawnmowers, hedge trimmers, line trimmers, chainsaws and tillers on display, including the very latest Webb Supreme range of hand pushed lawnmowers.

Go and see.indd 61

Fordingbridge “Fordingbridge is renowned within the garden centre sector as the market leaders, providing innovative designs, stunning buildings/canopies across the whole of the UK for more than 55 years. The versatility of our canopy range gives the option for either steel, glulam timber or a hybrid frame; the canopy roofs can be clad with our exclusive Opal 60 fabric, or 16mm polycarbonate. We are now able to share our latest large-scale project – a hybrid canopy comprising of glulam timber arches and steel columns. We believe this is the largest of its type in the UK, with a massive clear span of 25m. The canopy measures 52m in length and can be seen at Simpsons Garden Centre, Inverness.”

Garden Centre Retail June/July 2022


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Durstons Garden Products

“We’re so excited to be back at Glee this year, and are especially Stand happy to see the continuing trend towards wildlife gardening and the increased desire of people to help wildlife on their doorsteps. “This year we’ll be featuring three new wildlife friendly products: A Hedgehog Highway sign to encourage gardeners to create hedgehog corridors between gardens (as hedgehogs need a habitat larger than a garden); pollinator friendly gift sets, which feature our classic tins in bee embossed boxes; and little Christmas till pick-ups – cute matchboxes with colourful ‘Happy Christmas’ designs. We ll also e o ering o all orders placed at the show.”

“This Glee, Durstons Garden Products will be continuing its mission toward a more Hall 20, sustaina le future The first ste of this ourney Stand C02 will see the family-run business reduce peat across its entire range and will be launching a brand-new, peatfree growing o ering to su ort this n addition retailers will also be able to view Durstons’ revamped packaging, which includes more recycled material and is fully recyclable at the end of its life. “Look out for new peat-free products including the newly launched multipurpose peat-free compost, and a new extra-large Peat-Free Grow in the Bag, packed full of fertiliser making it perfect for growing a wide range of fruit, vegetables and salad crops. Both products are produced entirely from renewable sources, for reduced environmental impact.”

Wildlife World Garden Connect “The new augmented reality Stand tool by Garden Connect 6H60-J61 allows webshop visitors to use their smartphones to place plants, garden furniture and other products in their home or garden. This innovative add-on to any webshop can be used without the need for a special app. “The use of AR boosts online sales by over 94% and reduces returns by a staggering 40%. Augmented reality is brand new to the garden industry. Other retailers li e use it for furniture via their apps, but no one is using it for plants or garden furniture yet. Bring your webshop to life with AR!”


Garden Centre Retail June/July 2022

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“Wildlife World has been Stand 6B62-63 busy bringing yet another award-winning, fairly traded, ethical and sustainable product range to market with its plastic-free gardening seed trays – a product range that leads the way in creating a fairly traded and sustainable marketplace for gardeners. Our plastic-free gardening range of seed trays and RootCoach are made from natural fairly traded certified ru er and can e re-used every growing season for over a decade. “This continues from last year’s successful launch of the award-winning Fair Trade Artisan Bird Nesters and 100% home-compostable packaging for the Cotswold Granaries range of wildlife foods, which have fast become some of our bestselling products.”

14/06/2022 15:26

Burgon & Ball

“Hozelock is looking forward to Hall 20, returning to Glee in June to reveal Stand a variety of new, innovative products – including new watering solutions and accessories, as well as entering brand-new markets. “The new portfolio will be showcased on stand and includes an overhaul of Hozelock’s oscillating sprinklers, to introduce three new designs that o er control “Also on display will be a brandnew no le o ering an ad anced solution to the popular standard nozzle design which has been part of the core roduct range for more than years a e sure you oin Ho eloc in Hall tand for a first loo at the new range of Ho eloc roducts suita le for a wide range of audiences from udding first time gardeners to those with advanced experience.”

urgon all will e at G Stand this year, showing its high-quality garden tools and its gorgeous gardening giftware. “Burgon & Ball has a range suitable for every gardener – and every retailer. Options include the flagship RHSendorsed ranges, as well as licensed collections with the National Trust and with designer Sophie Conran. Also at the show will be the durable, reliable gardening tools from Burgon & Ball’s US-based sister company Corona Tools. “What’s more, visitors to the stand will also learn more about what’s coming up later in the year from Burgon & Ball.”

The Real Soil Company “Nurturing homegrown vegetables and Stand fruit and giving them the best possible start is set to be easier than ever with the launch of the all new organic and natural Vegetable & Fruit Topsoil – a rich blend of topsoil and soil improver – from the experts at The Real Soil Company. “Following hot on the heels of the innovative SuperSoil topsoil which shook up the growing media category in and a aila le to see for the first time at Glee 2022, the new Vegetable & Fruit Topsoil will enjoy the same key characteristics that enable plants and crops to thrive from day one, delivering delicious flavour and higher crop yields.”

Go and see.indd 63



Hall 8-20, Stand G H

Kaemingk “It’s going to be a colourful season! Full of inspiration and innovation, let us amaze you with our outdoor furniture, solar lights, water features, outdoor planters and statues.”

elho “Leading sustainable plant pot manufacturer, elho, is committed to Stand creating products with nature in mind. This will be at the forefront of its stand when the com any returns to Glee for the first time in four years. “elho will be unveiling its newest indoor range, made from an innovative way of using waste material to create homes for plants. The stand will also be home to an array of elho’s sustainable and stylish indoor, outdoor and grow-your-own collections – all made using wind energy are recycla le and are made from recycled lastic

Garden Centre Retail June/July 2022


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ith Glee now taking place at the start of summer, the three-day event is looking to showcase how retailers can encourage their customers to make the most of their gardens and take outdoor living to the next level. or the first time it will feature an outdoor cooking demonstration area with some of the leading brands on the market. Located in the outdoor area at the rear of Hall 20, the Fire, Grill & Chill areas will be a hub for visitors to see some of the products in action, with ar ecues grills and i a o ens to e fired up for the event. Glee event director, Matthew Mein, says: “Traditionally at Glee, outdoor entertaining brands have been able to display their products on stand ut eing a le to fire them u to really show what they are capable of has always been more of a logistical challenge. Gone are those days, however, as our new June timing enables us to make the most of the warmer

summer weather and take these demonstrations to the great outdoors, enabling retail buyers to truly understand the functionality of the roducts on o er ultimately increasing upsell potential in store. “Whether it’s BBQs or fire its smo ers or the latest faux grass, this new area will be one not to miss for anyone wanting to increase their outdoor entertaining o ering in and beyond!” 64

Garden Centre Retail June/July 2022

outdoor cooking hub (1).indd 64

Adding to the excitement is the announcement of the Glee Party, which will be taking place on Tuesday 28 June at 5pm in the Fire, Grill & Chill area. So, visitors and exhibitors can enjoy the show – and hopefully some sunshine too – for longer into the evening. Who to see in the Outdoor Cooking Hub • Landmann • Kamado Joe • Fandango Fire Tools • Cheeky Charlie Oven Company • Northwest Asia • Kadai With even more companies to be announced ahead of the show!

14/06/2022 11:22



24 & 25 AUGUST 07:00 - 17:00 Noorwegenlaan 37 Hazerswoude-Dorp/Boskoop Admission & parking free Trade visitors only GROENDirekt AUTUM FAIR





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Meet the Brand

Meadow View Stone MEADOW VIEW STONE’S MANAGING DIRECTOR SARAH HILL EXPLAINS THE COMPANY’S GROWTH AND WHY ITS STAND IS A MUSTVISIT AT THIS YEAR’S GLEE How was Meadow View Stone founded? Meadow View Stone was established in 1995 as a small family business which was then acquired by Long Rake Spar in 2009, owners of the Meadow View business. How has the company developed since? The acquisition has enabled the company to significantly e and its roduct range o ering a collection of premium decorative aggregates, which are sourced in bulk shipments from overseas supply partners in Europe. These product collections have provided a unique point of di erence which has deli ered e ce tional growth both to our customer base and to us as a business. 66

Garden Centre Retail June/July 2022

meet the brand (7).indd 66

What does it now supply? Decorative aggregates, paving, rockery stone, horticultural and alpine grits, sands, and more. iggest gro th area o er the past e years The last 18 months saw ample growth – doubling our turnover. Having grown from a small customer base of independent garden centres, it has grown its market share to now include trading within most of the large buying groups and destination centres. Is there advice available to garden centres on the installation of the products? We o er ad ice on roduct selections and merchandising, based on more than 145 years of industry e ertise across our sales teams We also have an in-house merchandising team which installs our roducts and P and o ers ad ice on how to sell the products onwards to customers. Are there POS options available? es we o er mar et leading P which has the

C SuG ppliA er of Yeathe r

a ility to o er es o e rices on our aggregate category, together with a multitude of stand configurations We also o er a wide selection of ‘in-situ display gardens’ for our product categories to help inspire and showcase products.

How is the company incorporating sustainability? We were the first decorati e aggregated su lier to introduce a range of recycled aggregates and horticultural grits to our product range and continue to look at sourcing more recycled products where sustainable. We are striving to increase our environmental credentials and will be dis laying and switching our oame P o er to a new medium which has the many enefits of oame ut with the a ility to e recycled Our prepack bags are more of an issue as currently there is nothing a aila le to o er our hea y products in fully compostable plastic packaging; however, we continue to pursue and monitor developments whilst ensuring all our packaging

14/06/2022 10:47

Glee contains at least its content.

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What makes Meadow View Stone stand out? uality is the word that most ade uately sums u why we stand out as a su lier Products from our asic core range of sourced roducts right u to our remium washed aggregates and a ing all our range is su lied to the highest uality Pac aging clearly states si e and suita ility and hel s gi e roducts a su erior feel with a colourful design and remium uality ustomer ser ice we o er e ert ad ice ac ed u y many years of industry e ertise and with an T n Time in ull score of last year during the height of demand we stand out as a de enda le trustworthy su ly artner This was further endorsed y customers who oted us G u lier of the ear at the G wards eli ery we re often raised on the ser ice gi en y our logistic artners P merchandising has increased sales y romoting each roduct in a lifestyle setting with com lementing roducts trong su ly chain the o erall si e of our grou o eration ensures we ha e su stantial uying ower with the a ility to ul shi large olumes of stoc into multi le locations Production sites and doc side storage facilities holding in e cess of m of stoc at multi le sites gi es us the a ility to react swiftly to increases in demand



What will you be showcasing at Glee this year? ew ac aging our foundation roducts recei e a re am to ma e the collection more in ee ing with the e isting ranges The new im actful designs are right and clearly dis lay the roducts main a lications on the front This informati e a roach hel s end users select the correct material for their ro ects ew roducts nine new roducts will feature including a new collection in full colour ac aging along with a new rockery stone. ew collections: • Potstars Outdoor i ing ollection an e ternal dis lay stand featuring a collection of eight ot to ing e les and slates will also e launched in full colour stylish handy ac ags l ine ollection arge ags ha ing witnessed an u surge in the sales of smaller graded l ine grits gra els a new collection of these si smaller graded highly decorati e chi ings will now e romoted within our large ag range in full colour ac aging ew retail solutions a new way to retail dis lay roc ery stone will also e launched gi ing retailers and customers an im ro ed safer way to dis lay sho and re lenish stoc of this range at no additional cost s well as what s new we will also e e hi iting a selection of all our e isting roducts in what is set to e our iggest stand yet.

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Why is Glee such an important show to the company? We lo e the o ortunity of than ing all our customers for their continued su ort together with eing a le to o er our ad ice in hel ing them to grow sales We are also een to listen on how we can im ro e what s done well or any issues they may ha e faced ll of this hel s us sha e the usiness to deli er continual im ro ements and roduct inno ation What are the biggest gardening trends to look out for this year? maller grades of aggregates seem to e on the increase not ust the asic horticultural grits which ha e een a mainstay for many ut more decorati e righter and u lifting colours are ecoming increasingly o ular ales of our l ine small ag collection continues to increase as do the sales of our mm Polar ce and mm l ine Gold in the large ag range This has led us to launch the same roduct selection ut in full colour large ags o ering si highly decorati e smaller grade chi ings for a multitude of uses which are set to e showcased on our stand ur remium aggregates that feature grey within their colour alette or com lement grey tones also continue to erform Are there any upcoming launches for later in the year? Glee is our main latform for roduct inno ation and showcasing what s new so we would encourage all our customers to ta e the time to come and see us We will e roducing a s ecial Glee su lement on our stand which will feature all our new roducts ranges and im ro ed retail solutions with our new roduct rochure following in e tem er ready for re season orders. Garden Centre Retail une uly


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