Garden Centre Retail June 2025

Welcome

Hello and welcome to the June issue of Garden Centre Retail. It’s our annual sustainability takeover, where we try to raise awareness of different schemes and initiatives you, as the garden retail sector, are implementing into your businesses and the goals these help you achieve.

As the heartbeat of the garden retail sector, you now find yourselves at a pivotal moment - where the choices made today will shape tomorrow. Sustainability is no longer a niche concern or a marketing buzzword; it is a necessity. Our industry, rooted in nature, has a unique responsibility - and opportunityto lead the way.

From the sourcing of peat-free composts to the reduction of single-use plastics in packaging, garden retailers are increasingly embracing practices that align with the values of a more eco-conscious consumer base.

Innovation is blooming. We’re seeing a surge in biodegradable pots, rainwater harvesting systems, and native plant selections that support pollinators and biodiversity. Retailers are offering spaces that not only sell but

inspire, demonstrating how gardens can be both beautiful and beneficial to the planet.

Yet, challenges remain. Balancing profitability with environmental responsibility requires courage and creativity. It means asking tough questions about sourcing, transportation, and waste. It means collaborating across the sector to share best practices and push for policy changes that support sustainable growth.

This issue is dedicated to those efforts. Inside, you’ll find stories of retailers who are leading by example, insights into emerging green technologies, and practical tips for making your business more sustainable without compromising on quality or customer experience.

For now, enjoy your read and we’ll see you for the July issue next month.

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The GCA and sustainability

Chief executive Peter Burks shares his thoughts on what the association is doing in terms of sustainability.

Greener Gardening solutions

GIMA members explain how they can help towards the garden retailer’s green initiatives.

Sustainability vs economy

Pleydell Smithyman’s Andrew Burton tells us how we should focus on sustainability in an economic environment.

Honest Communications’ Fay Clarkson, Operations and Account Director, explores how garden centres can use green storytelling to lead and thrive in the coming decades.

Green Storytelling British Garden Centres and sustainability

Garden Centre Retail catches up with Amy Stubbs to discuss the group’s sustainability goals for the future.

The green shift in garden retailing

Industry expert Cassie King speaks with a number of garden centres to find out their policies on being greener.

How marketing has changed over time

Garden retail sector marketing specialist Liz Dowling explores the movement of marketing over the past 15 years.

Round table review

Last month Garden Centre Retail hosted an industry round table event. In this article, we round up the main outcomes.

Going vegan

As vegan diets become much more prevalent, why should garden centres make sure their vegan menu isn’t just an afterthought?

A round up of the best plants for drought resilience available commercially for garden centres to sell.

Drought tolerant plants Sustainable products

A round up of the latest eco-friendly products on the market.

Powering Your Life on the Go

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LAWNMOWERS

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HANDHELD

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The GCA and sustainability

We are very fortunate to work in one of the very few industries that can bring about enormous environmental benefits for the world just by doing what we do. Whilst we can often think my little bit of activity isn’t going to make much difference, it really does have an immediate benefit to your local environment, your garden, and of course all the wildlife that live there.

Within the Garden Centre Association (GCA), we have worked hard in recent years to encourage our members to increase their environmental credentials in many different ways. This started by having a look at how our annual inspection process looked at, what members were doing and how this was scored. Criteria have been updated and the weighting of this section increased so that the centres that are putting the effort in, do get rewarded. We now look for an environmental policy on websites and clear environmental signage at, or close to, the entrance to tell customers before they arrive and to reinforce this as soon as they have arrived, at how committed centres are in this area.

This then extends throughout the garden centre with our inspectors looking for clearly advertised information regarding their sustainability message in every department. This can be everything from emphasising a reduction in transport used, such as homegrown or produced on site, locally grown or made, sourced in the UK etc. Then it can include signage telling your customers the product is made from recycled materials and can be recycled once it has been used. Is it a wooden product made from sustainably

produced wood or with the FSC logo on it?

Once into the plants, a clear message around the benefits of why changing to peatfree compost is good for the environment with information on how ‘Peat Free works differently.’ Also, on plants that are great for wildlife, the bees, butterflies and birds. Even in the catering areas, homemade and locally sourced are very important factors.

The challenge around getting used to the change from peat-based composts to peat-free has been difficult and is clearly still not a battle that has been won either within the industry, as manufacturers try to improve the quality and uniformity of batches, and as we try to help our customers get used to growing in the new composts.

The GCA has been involved in several projects to help garden centre staff in this area and to enable them to help customers with this change too. We have produced three short videos in partnership with the RHS designed to be used on TV monitors in the compost sales area or added to members’ websites. Please contact me if you would like copies of these. We have also produced a leaflet in conjunction with many other members of the industry in an initiative led by Trewin Restorick from Sizzle, which can be downloaded as a PDF from our website www.gca.org.uk/gardening-tips/

We are now looking at home composting initiatives. Almost a third of food produced goes to waste and if this were all to get composted and added back into our soil, it could take us to Net Zero on this initiative alone, apparently.

Allied to this is the new research telling us that food crops produced in healthy nutrientrich soil, containing plenty of organic matter, are more productive and have a much higher content of nutrients beneficial to us humans. So, it’s a win-win.

About Peter Burks

Peter Burks, CEO of the Garden Centre Association, is a fully- trained horticulturalist and has worked in directorial and management roles for over 40 years. Peter helped set up and run the multiaward-winning Sanders Garden World in Somerset. He also became regional manager of the South West for Wyevale Garden Centres, general manager for Trelawney’s in Cornwall, and managing Fermoy’s Garden Centre in Devon. gca.org.uk

Greener gardening solutions

As

the demand for more

sustainable alternatives steps up, GIMA members can arm retailers with the lines they need to cater to even the most eco-savvy gardener.

More than just a buzzword, sustainability is shaping the purchasing decisions of a generation of shoppers, with increasing consideration around the impact products have on the environment over the course of their lifetime.

Growing

“Sustainability is about protecting the needs of future generations but it’s also about meeting today’s needs properly and finding ways to do things that stop people from making unsustainable choices,” says AutoPot’s Luke Regan. “Automatic plant watering systems, which help people with limited time or space to grow their own fruit, veg, or flowers are an excellent means of reducing dependence on imported, shop-bought items. AutoPot’s systems can do all of this with zero waste and no electricity required, making them sustainable for today and for the future.”

Meanwhile, UK manufacturer, Prestige Water produces water butts that promote sustainable

rainwater harvesting for domestic gardens. The Prestige Water 250 Classic reduces gardeners’ reliance on mains water for garden use. By collecting rainwater, it helps conserve local water resources and can lower household water bills. The 250 Classic is highly durable, made from recyclable MDPE and its slim design fits neatly against house walls.

LBS Horticulture’s Bronte porous pipe is an efficient, water-saving irrigation solution ideal for eco-conscious gardeners. Designed to deliver water directly to the root zone, it reduces waste, promotes healthier plant growth, and significantly cuts down on water usage. Manufactured using recycled rubber and plastic, it supports sustainable gardening and helps retailers meet growing demand for greener solutions. Usable during hosepipe bans and compatible with timers and water butts, it offers gardeners a reliable, ecofriendly watering method in all conditions.

When it comes to pots, Primeur’s Value Planters combine style, sustainability, and strength – crafted from recycled materials –making them the perfect choice for eco-conscious gardeners. The lightweight, yet durable, planters resist cracking, fading and rotting, even in harsh conditions. Designed for indoor and outdoor use, each planter can withstand frost and freezing temperatures without becoming brittle. With sustainability at the heart of everything Primeur does, these affordable new planters offer a solution that doesn’t compromise on quality or value, helping retailers meet growing demand for greener products.

RocketGro reported record sales in 2025, with its Multi-Purpose 50L Peat-Free Compost a bestseller in hundreds of garden centres. MD Toby Thomas says: “RocketGro is recognised across the country and customers now walk into garden centres asking for our products. 2025 is a game-changing year for the company, with bumper sales and our CO2 capture plant going live. It looks like 2026 will be the year where RocketGro boasts the perfect combination of top-selling product lines with the lowest carbon

footprint of any British-based organic growing media range in the UK.”

As lawns play a crucial role in supporting biodiversity, Johnson’s Nature’s Lawn with Mowable Wildflowers is the perfect way to create a beautiful, low-maintenance garden that can help pollinators thrive. Slow-growing grasses ensure a durable and resilient lawn that can withstand regular use, whilst the wildflowers allow patches of the gardens to rewild.

Tools

Upcycling is a big part of sustainability, explains Ben Storey from Centurion Europe. “Today’s consumers are more conscious than ever about their environmental impact, which is why we launched Andersons Repair Shop. Influenced by social media trends and popular TV shows, many people are repairing, restoring, and upcycling old items as meaningful ways to reduce landfill waste. Andersons Repair Shop supports this trend by offering a range of hardware and ironmongery products designed for upcycling projects.” All items are supplied in compostable packaging.

Burgon & Ball MD Rainer Schubert comments: “Products that offer sustainability without any compromise on performance are especially appealing, such as our new RHS-endorsed BoronGreen range. We believe it marks a first in UK garden tools, as it combines the superior performance of boron steel, with sustainability credentials including steel that’s 80% from recycled sources, as well as FSC-certified wood. Add in RHS endorsement, a 25-year guarantee and accessible price points, and BoronGreen is the perfect choice.”

Landscaping

According to Meadow View Stone, gravel gardens are on the rise, as eco-conscious gardeners seek sustainable, low-maintenance solutions. Gravel naturally adapts to changing climates, retaining moisture in dry spells and offering excellent drainage in wet conditions, whilst its permeability reduces runoff. Recognising this demand, Meadow

View Stone launched ECO Sparkle 20mm, a highly decorative aggregate blends a recycled by-product from China Clay production with premium white chippings. ECO Sparkle has quickly become one of the company’s top 20 bestsellers.

Meanwhile, Deco-Pak’s popular Eco Stone range transforms waste materials, once destined for landfill, into stunning decorative aggregates. The core range includes Rubber Chippings, which give new life to old tyres, turning them into chippings that provide safe play areas or act as a weed-suppressing mulch; Glasglo, translucent tumbled glass stones and cobbles made from recycled televisions; and Sea Shells, which are sourced from a whelk processing factory and are ideal for dressing pots and terrariums, or providing a natural slug barrier.

Outdoor living & homewares

Eco Fuego’s Fire Pits offer a clean, consistent flame with 90% less CO2 emissions than traditional Fire Pits. With wax refills made from 100% natural, biodegradable vegetable wax, providing eight hours of burn time, it’s perfect for sustainable outdoor heating, bringing eco-friendly warmth to every garden.

Homefire’s latest product, Coffee Briquettes, is made from recycled coffee grounds, delivering a high-performance, sustainable alternative to traditional fuels. Shortlisted for a waste-to-energy innovation award, these briquettes appeal to environmentally-conscious customers and offer strong in-store visual impact. Supported by its full Ready to Burn-certified range, Homefire helps garden centres tap into the rising demand for greener heating solutions.

Garden centres across the UK have a sustainable growth opportunity with Turtle Mat and wash+dry products. Crafted with ecofriendly materials and built to last, the mats feature exclusive designs in collaboration with the

Sanderson Design Group — including Sanderson, Morris & Co., and Scion — as well as British artist Dee Hardwicke.

For something a bit different, Buzz Box is an all-in-one beekeeping starter pack designed with gardeners in mind. The pack includes everything needed to start beekeeping – apart from the bees! A complete hive, a beekeeping suit, gloves, smoker and hive tool are all provided, along with a wealth of information to help make those first steps into beekeeping as enjoyable as possible.

Best practices

Taylors Bulbs recognises its role in the country’s efforts to reach net-zero by 2050 and reduce the levels of global temperature increases. The company has undertaken various initiatives for several years and continues to do so, including planting cover crops to reduce the use of inorganic fertiliser by 50% and sowing wildflower and bird seed mixtures around the outside of its daffodil fields to provide habitats and food for birds during the winter months. In addition, solar panels and LED lighting projects resulted in a reduction of more than 30 tonnes of CO2e.

Whilst the heritage of Durston Garden Products Ltd has its roots in peat farming, the British growing media producer is firmly focused on a peat-free future and has made significant investment in the restoration of peat bogs and habitats for local wildlife, all whilst developing a peat-free range that has blown competitor products out of the water in independent growing trials. The family business restored 100 acres of old peat workings to date, creating wetlands where wildlife can thrive, including birds, deer, rabbits, badgers, water voles, otters, beavers, dragon flies, and butterflies.

Zero to Landfill’ certification, which requires at least 95% waste recovery through recycling, reuse, or energy recovery. In 2024, Catral proudly achieved 98% recovery, having developed exclusive products and machines, including its popular Vimet LOP semi-synthetic garden screening. Made in Spain from 100% recycled sawdust and recycled PVC resin, it’s the world’s first eco-friendly artificial screening backed by a five-year guarantee.

Sipcam’s ecofective range took a big leap forward this year to flexible pouch packaging, breaking the norm of plastic bottles and giving retailers a wonderful opportunity to support sustainable packaging solutions. Several products in the ecofective child and pet safe range are now supplied in pouch packaging, which reduces plastic consumption and uses less energy to produce, sort and recycle. Sipcam Home & Garden is offering sales support to retailers stocking ecofective pouches in the form of ‘Bin the Bottle’ campaign POS kits.

Garden screen and enclosure specialist, Catral Group earned the ‘From Waste to Resources:

Finally, Keter and food processing and packaging solutions company Tetra Pak have collaborated to launch Cube Planters, made of recycled materials from used beverage cartons. Keter’s 50.5-litre model is ideal for a medium shrub or two-to-three smaller plants. It is made using up to 98% recycled plastic and aluminium from an estimated 166 used beverage cartons. The use of polyAl material turns a byproduct of the recycling process into a commercially viable product, helping to keep materials in circulation with a new lease of life.

About GIMA

GIMA is a membership organisation of around 170 companies representing the majority share of suppliers and manufacturers operating within the UK gardening industry, together with an estimated £4bn in annual trade.

GIMA’s goal is to promote the commercial, trading, and industrial interests of its UK and EU-based members supplying the UK garden retail industry. Run by a small team of dedicated professionals and governed by a council of members, GIMA is funded by membership subscriptions and services. The range of services and support provided for members is extensive, offering something for all members, regardless of their size or heritage.

More Information About Gima Kimberley Hornby George kimberley@hornbygeorgepr.com Tel 07851 610573

Sustainability VS Economy

Andrew Burton of Pleydell Smithyman tells us how we should be focusing on a sustainable world in an economic environment.

Let’s not beat around the bush, being focused and caring about the environment and sustainability is really important to garden centres.

Personally, I am a big fan of sustainability, whether it is garden centres developing sustainable energy, improving biodiversity, controlling water waste, buying locally to lower product miles, or simply by introducing items that cause less landfill, I can’t get enough of it. However, as a wise person once said to me “You can’t account for the taste of others”, what they were simply saying was ‘not everyone buys what you buy, or believes in what you believe in’ and when reflecting on anything we do, understanding the customer in your garden centre was essential.

I often reflect on data to understand how important it is to customers and then consider this to see what impact the focus on

environmental issues has on their spending habits, which often ends up with me asking myself just how important the environment and sustainability is.

According to some surveys, sustainability is not always the subject that is a top issue or decision maker for everyone, and actually in the Ipsos.com UK April 2025 analysis, it highlighted that the environment isn’t even in the top 10 ‘most important issues facing Britain today.’ The Index revealed that the top issues were economic and immigration concerns, and between 30%-40% of Britons see these issues as being among the biggest concerns for the country, with 22% seeing the economy as the biggest single issue for Britain.

If we took selected survey data only, we wouldn’t think the environment was an issue, but then we need to understand why the environment is still such a big focus for garden

centres – quite simply because it matters!

It doesn’t matter what is in the top 10 really, what matters is that garden centres understand their customers, their needs and their passion, but most essentially the overarching difference between them and people who are not their core customer. The garden centre customer is often someone who understands how important the outside is, and what they do personally can make an impact. They want fresh air, green gardens, bright colours, nice smells and they need the weather to be as they expect, to enable to enjoy and thrive in their gardens and allotments.

As such, I am sure that if this survey were completed in our garden centres the issues would be different. It is clear that issue focal points change and customers wants and needs change. I am in no doubt that even though the economy is challenging (and it is certainly

the biggest issue for everyone right now), over time, environmental and sustainable issues will be on the forefront of many people’s minds again, especially with our core garden centre customer.

There is the simple fact that businesses need to spend their capital in the correct way at the correct time. Currently the focus is on maintaining and developing employment, especially since the recent budget changes and wage rise challenges. This focus may lead to garden centres developing areas of the business that could increase turnover and profit, or by improving processes, to balance business needs versus customer needs. But, over time, the focus will note that environmental expectations will be there as a priority again.

That is not saying garden centres aren’t focused on this in areas. In recent years, I continue to see some really positive investment into businesses in different ways. These are usually developments that focuses on commercial growth, but they also include developments that give the customer what they want – with the aim of getting them to visit that business more often, due to its ethos, brand and values.

I am lucky to work with a team that not only develop businesses, but they also are able to focus on environmental challenges through

their design and landscape work. For example, recently the team have designed a building with a pitch roof, but the south facing slope was significantly longer than the north slope, allowing for future solar panels when the time is right. At the same time they considered internal layout of a building that not only helped improve processes, but it also lowered the energy use and product delivery van miles.

The landscape team at Pleydell Smithyman often discuss the importance of landscaping in a garden centre, especially relating to the sustainability and/or the environment. They work on sustainable practices that consider aspects such as bio net gain, drainage schemes, reduction carbon emissions and conserving resources and protecting the environment (through the use of sustainable, sustainably sourced, or recycled materials, and reducing waste going to landfill, for example). All of which are important to all businesses and contribute to mitigating the threat of climate change and provide a better future to those who come after us. This can be achieved in the external areas around a garden centre through careful choice of, and using, sustainable and ethical sources of plants and materials. This reduces our negative impact on the planet. Through information this can encourage others to follow suit in their own outdoor spaces.

There is no doubt in my mind that those

businesses that think about the years ahead which helps to make more defined and reasoned decisions, not only support long term financial aims, but they can also support the long term values and vision.

Do I think the environment and sustainability development is important; I certainly do! Even when it is not high on the agenda, it needs considering all the time and if now is not the right time for someone to invest or spend on this, I am sure it will be something they want to do in the future – whether that is to reduce costs, open their garden centre up to more customers or simply because they want to!

About Andrew Burton

Andrew works for Pleydell Smithyman as an associate director, focusing on garden centre and farm shop advice, with an overarching aim of business strategy and development. He provides site development and commercial and operational support. He sits on the Farm Retail Association Council, and previously on the Garden Centre Association Board.

andrewb@pleydellsmithyman.co.uk

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From Plants to Planet: Inspiring the Future Through Eco-Conscious Narratives

Fay Clarkson, Operations and Account Director at specialist home and garden PR agency, Honest Communications, explores how garden centres can use green storytelling to lead and thrive in the coming decades.

As environmental awareness continues to shape consumer behaviours, the gardening industry finds itself in a unique and powerful position.

Garden centres are traditionally places of beauty and growth but are now becoming hubs of sustainable leadership. The key to unlocking this potential? Green storytelling - strategically and authentically communicating your environmental practices to build trust, increase sales, and ensure long-term resilience.

What is green storytelling and how can it benefit garden centres?

Green storytelling is a strategic approach to communication that uses compelling narratives to share messages about the environment and sustainability, often within marketing or business contexts. Its goal is to connect emotionally with audiences, inspiring positive action and fostering trust in brands committed to sustainable practices.

Sustainability is no longer a “nice to have”it’s a business imperative. Today’s consumers, especially millennials and Gen Z, are choosing brands that align with their values. Garden brands that embrace and share their environmental journey are reaping the benefits in customer loyalty, brand differentiation, and community relevance.

But to truly resonate, sustainability efforts must be communicated clearly, consistently, and credibly. This is where green storytelling becomes a powerful commercial tool.

What does green storytelling look like?

It’s not about spinning a narrative. It’s about telling the truth well - bringing your sustainability commitments to life in a way that connects with your customers and staff. Here’s how:

1. Start with substance

Before telling your story, ensure your sustainability efforts are genuine - consumers can spot greenwashing from a mile off! Whether you’ve introduced peat-free composts, reduced single-use plastics, or invested in rainwater harvesting systems - build your narrative on real actions. Even small steps matter, especially when customers can see and understand them.

Take Hillier Garden Centres as an example - it has drastically reduced single-use plastic in plant packaging, including the introducing reusable trolley jackets to protect plants while in transit and becoming 85% water self-sufficient through its rainwater harvesting systems.

2. Make it visible

Don’t hide your sustainability credentials in the fine print. Use in-store signage, product labelling, and visual merchandising to explain what makes certain products or practices eco-friendly. QR codes linking to deeper content, behindthe-scenes videos, or supplier stories can turn browsers into believers. A great example of this is from sustainable plant pot innovator, Elho which offers retailers eye-catching visual displays for its waste collection to demonstrate the materials from which its products are made.

3. Educate and inspire

way to give unwanted pots a new lease of life.

4. Share the journey

Authenticity is key. Share both your achievements and your goals. If you’re working toward becoming carbon neutral, explain the steps you’re taking to get there. If you’re trialling new sustainable packaging, invite feedback. Customers appreciate transparency and are more likely to support businesses that “walk the walk”.

For instance, elho releases an annual impact report highlighting its achievements from the past year and outlining its strategies for reaching environmental targets. It also provides product passports, giving consumers insight into the carbon footprint of each item.

5. Empower your team

Your staff are your frontline storytellers. Train them to understand your sustainability initiatives so they can confidently talk to consumers. A knowledgeable team enhances trust and enriches the customer experience.

If you’re looking for PR, content or social media support in 2025, contact Honest Communications by emailing hello@honestcommunications.co.uk

Consumers want to do the right thing but often lack the know-how, so position your brand as an expert in eco-conscious gardening. Run workshops on pollinator planting, composting, or water-wise gardening. Offer printed or digital guides that explain the environmental impact of different choices. Introduce a pot return programme or a compostable pot initiative.

In-store recycling initiatives, like Elho’s plastic plant pot recycling scheme, are a great example of this. Retail partners can install recycling bins within centres, providing consumers with an easy

About Fay Clarkson Fay, who is one of Honest Communication’s first ever employees, holds the position of Operations and Account Director, after being promoted to the newly created role in 2024. Leading on team productivity and efficiency, Fay will continue to be the driving force behind the agency’s operations and systems, while taking on additional responsibilities around business development and agency growth.

Designed for Peat Free & made by plants (and flies)

With the challenges surrounding peat as a growing media it has never been a better time to switch to peat free gardening. MAD company’s organic, designed for peat free range is here to make a difference, with a products range that is sustainable and carbon neutral, that at last will solve the challenges of peat free growing. Until MAD’s breakthroughs peat free composts and growing media have historically been poor at holding moisture and have therefore struggled to retain nutrient content too, leading to poor results for those gardeners trying to grow peat free.

With MAD Moisture, our fully organic, lignin based, water retaining granule, you now have a solution to these issues. Once in the

soil MAD Moisture replicates the structure of peat, drastically improving water and nutrient retention, subsequently supporting root development and plant growth. Just one application of MAD Moisture lasts in the soil for up to 5 years, meaning less watering (up to 50%) but bigger, brighter, healthier plants. This also creates an in-built drought resistance for all plants.

MAD Moisture is also easy to apply. To use the MAD’s peat free range all gardeners need to do is mix in with any peat free compost. Easier success, water and feed less

Having analysed most Peat free composts we know they are naturally high in potassium (K), so when gardeners add traditional fertiliser

that has potassium content, they are often inadvertently harming their plants by creating a nutritional imbalance in the compost, which can limit plant’s growth and even kill them. MAD’s premium products all contain an organic fertiliser that does not contain potassium for this very reason, allowing your customers to have complete peace of mind knowing that their plants are in the optimum peat free environment to flourish.

MAD Baskets (& pots) is our peat free solution for customers who use hanging baskets and pots, and includes enough nutrition for 90+ days, meaning a single application can last almost a full growing season. MAD Baskets (& Pots) is a specially blended mix of MAD

Moisture and an organic fertiliser with an N-P-K of 10-5-0, ideal for peat free growing, and providing a Just add water solution for consumers.

MAD MAXX’d is our premium peat free product that contains our base MAD Moisture water retaining granule, our designed for peat free organic fertiliser, and an added seaweed-based bio stimulant to accelerate growth and establishment.

The latest addition to our portfolio is MAD Trees and Shrubs. This specifically formulated blend again has

MAD Moisture at its base to provide a “water battery” and is supplemented with Chitin:

Chitin is extracted from another of our products MAD Soldier Frass, and provides significant benefits to all plants, with particular benefits to trees.

Chitin in Plant Defence Chitin’s role in plant defence highlights an evolutionary interplay between flora and the organisms that threaten them. While plants do not produce chitin themselves, they have evolved mechanisms to detect this polymer as a signal of potential danger. Many pathogens, such as certain fungi and insects, contain chitin in their structures. When plants detect chitin fragments released during pathogen attack, they activate their immune responses, initiating a cascade of defensive actions.

Natural Defence Booster Acts like a natural immunity booster for trees. It helps activate the tree’s own defence systems to better fight off diseases.

Nemesis to Nematodes Drastically reduce harmful organisms like the pinewood nematode, which is the main culprit behind PWD, making your trees healthier and more robust.

Stress Management Like giving your trees an antioxidant smoothie, chitosan (a compound in chitin) helps manage oxidative stress, protecting trees from environmental challenges.

Pigment Enhancement Using chitin can increase the production of beneficial pigments like carotenoids and

anthocyanin’s, which support overall tree health and resilience.

Stronger, Healthier Trees By boosting natural compounds like phenolic compounds and lignin, chitosan makes the tree’s structure more resilient against disease and environmental stress.

Plantation Friendly As Chitin it’s derived from natural sources the black soldier fly lava, Chitosan (component of chitin) is consistent and environmentally friendly and safe to use in all plantations

healthier plants, improved soil quality, and a reduction in your use of synthetic chemicals.

MAD Soldier Frass is totally organic and carbon neutral and allows you to have the smallest impact on your environment whilst having the biggest one on your plants and crops.

Improves Gene Expression Sounds scientific but think of it as fine-tuning the innerworkings of your tree for better growth and disease resistance.

Moisture retention All underpinned with MAD Moisture to ensure great strike/ survival rates.

Leverage the power of chitin in your tree plantations to maintain healthy, thriving forests while safeguarding against economic and ecological loss from diseases like PWD. It’s like arming your trees with a natural suit of armour.

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British Garden Centres and sustainability: An interview with Amy Stubbs

When Garden Centre Retail last caught up with Amy Stubbs in 2024, sustainability was already emerging as a key theme in the operations of British Garden Centres. At the time, the company was the third-largest in the UK garden centre sector. Fast forward a year, and the landscape has shifted significantly. With over 70 centres now under its umbrella, British Garden Centres has not only expanded its footprint but also deepened its commitment to environmental responsibility.

In the ever-evolving world of retail, sustainability is no longer a buzzword—it’s a business imperative. Few understand this better than Amy Stubbs, a key figure at British Garden Centres, the UK’s fastest-growing garden centre group.

When we last spoke with Amy in 2024, sustainability was already becoming a central theme in the company’s operations. Fast forward to 2025, and the transformation is unmistakable. With over 70 centres now under its umbrella, British Garden Centres is not only expanding its footprint but also deepening its commitment to environmental responsibility.

We sat down with Amy to explore how sustainability is shaping the company’s decisions, the challenges of scaling green initiatives, and what the future holds for one of the UK’s largest garden centre groups.

A Shift in Mindset

“Sustainability is a huge part of our decision-making now”

Amy begins. “We’re having to put a lot more thought into it. Some of that is due to legislation we know is coming in, and some of it is because we know our customers care.”

Amy explains that the push toward sustainability is multifaceted. It’s not just about compliance or customer expectations—it’s also about business efficiency. “We’ve realised that being sustainable can actually help us save money. With all the other costs going up, that’s become really important.”

This pragmatic approach has led British Garden Centres to embed sustainability into its core strategy. “It’s become a key part of how we evaluate decisions. Of course, there’s still a long way to go. Some sustainable changes require significant upfront investment, which can be a barrier. But we’re definitely keeping it front of mind.”

Scaling Up Sustainably

The past year has seen British Garden Centres grow rapidly, including the acquisition of several Dobbies stores. But how does sustainability factor into such expansion?

“In that regard, sustainability wasn’t the main driver,” Amy admits. “But we knew that the bigger we got, the more economies of scale we could achieve—and that applies to sustainability too.”

She explains that the company has been able to roll out its sustainable practices across the new sites, improving both environmental impact and profitability. “We’ve implemented some of our sustainable ways of working at those sites, and it’s already making a difference.”

Rethinking Traditional Practices

Gardening is a deeply traditional industry, with practices that date back decades. But as environmental awareness grows, some of those traditions are being re-evaluated.

“We’ve got to accept that the way we’ve worked in the past isn’t always the way forward,” Amy says. “We need to be open to change and really understand all the options out there.”

This includes phasing out the use of peat in compost and reducing reliance on harmful chemicals. “It’s about making sure the old ways become phased out in favour of better, more sustainable alternatives.”

Empowering Staff for Change

With over 70 centres and thousands of employees, British Garden Centres is one of the largest employers in the sector. Amy emphasises the importance of staff engagement in driving sustainability.

“When people come to work for us, they expect us to be sustainable,” she says. “We want them to buy into the changes we’re making. Their feedback is really important— they’re the ones on the ground who can see what’s working and what’s not.”

By empowering staff to suggest improvements and take ownership of sustainability initiatives, the company is fostering a culture of environmental responsibility from the ground up.

Greening the Supply Chain

Sustainability doesn’t stop at the garden centre gates. British Garden Centres is also working to improve its supply chain practices.

“We’re trying to work with suppliers to improve packaging and find more efficient ways of doing things, it’s more challenging because it’s not entirely in our hands, but as an industry, we know we need to move in that direction.”

This collaborative approach is helping to drive change across the sector, even if progress is sometimes slower than desired.

Sustainable Dining

The company’s sustainability efforts extend beyond plants and products. Its restaurants are also embracing greener practices.

“We recycle our cooking oil and work hard to reduce food waste,” Amy says. “We use platforms like Too Good To Go to make sure surplus food doesn’t go to waste. It’s all part of trying to offset our carbon footprint.”

These initiatives are not only good for the planet—they’re also resonating with customers who are increasingly conscious of where and how they spend their money.

Investing in Infrastructure

From EV charging points to solar panels and rainwater harvesting, British Garden Centres is investing in sustainable infrastructure.

“We’ve got some of these features installed at certain sites, it’s not everywhere yet, but we’re definitely considering it as we go. Where we have installed them, they’re working well.”

These investments are part of a broader strategy to future-proof the business and reduce its environmental impact over the long term.

Listening to Customers

While sustainability may not yet be the primary driver of customer decisions, Amy believes that’s changing.

“Some customers definitely care, and they do challenge us on things,” she says. “It’s not the main reason people shop with us yet, but I think that will grow. As more businesses become sustainable, customers will expect it.”

Staying ahead of those expectations is key to maintaining customer trust and loyalty.

Balancing Cost and Impact

One of the biggest challenges facing British Garden Centres is balancing the cost of sustainability with its benefits.

“We’re rolling out projects that have great paybacks,” Amy says. “But it’s about weighing up the return on investment—not just for one site, but across 70 sites. That’s a big challenge.”

She adds that prioritising where to invest can be difficult. “Every site needs something, and we have to decide where the biggest impact will be. It’s not easy.”

presents opportunities for innovation and improvement. Keeping Up with Change

Another challenge is the pace of technological change.

“Sustainability is moving quickly,” Amy notes. “New technologies are emerging all the time, and things can become outdated fast. It’s about knowing when to invest and making sure it’s going to last.”

This uncertainty makes long-term planning more complex, but it also

Navigating Regulation

Government regulation is also playing a growing role in shaping the company’s sustainability strategy.

“There’s definitely more pressure from legislation,” Amy says. “We’re having to report on more things, and it’s becoming a bigger topic.”

As a large business, British Garden Centres is subject to more stringent reporting requirements than smaller competitors. “Some of the reporting we have to do depends on turnover, so we do fall into that category,” Amy explains.

Looking Ahead: Accreditation and

Accountability

To further formalise its sustainability efforts, the company is exploring accreditation schemes like Planet Mark and B Corp.

“We looked into it a while back, but it kind

of slipped off the desk,” Amy admits. “But it’s something we’re looking at again. I think that’s where we’re going to have to go.”

Such accreditations could help the company benchmark its progress and demonstrate its commitment to sustainability in a transparent, accountable way.

A Greener Future

British Garden Centres is on a journey—a journey that mirrors the broader shift happening across the retail and horticultural sectors. With Amy Stubbs helping to lead the charge, the company is proving that sustainability and business success can go hand in hand.

From rethinking traditional practices to investing in green infrastructure, empowering staff, and engaging customers, British Garden Centres is planting the seeds for a more sustainable future.

As Amy puts it, “We’ve still got a long way to go, but we’re making strong progress. And we’re committed to doing what’s right—not just for our business, but for the planet.”

The green shift in garden retail:

How industry leaders are embracing sustainability

Sustainability has become a pressing concern for everyone, and the industry needs to work together towards a shared objective of reducing its carbon footprint. As eco-conscious gardeners grow more aware of their ecological impact, garden retailers and suppliers have been compelled to respond with both their working practices and plant and product offerings to meet these changing consumer demands.

The green shift in gardening is clear, and we have spoken to some key names in the industry to find out about their sustainability policies that help minimise risk to the environment.

Environmental stewardship within store Garden centres are increasingly embracing environmental stewardship by implementing sustainable practices on site, as Sam Clark at Cowell’s Garden Centre tells us: “We collect all the rainwater from the roof of our buildings, which is approximately 200 square metres worth of rain capture.

“We’ve also got an irrigation system which runs solely off our greenhouse roof rainwater capture, this saves us quite a lot on the bills, and we reuse the water in our plant area and nursery. Our watering and irrigation equipment is kept in the best possible condition to ensure water is not wasted through leaks.”

Perrywood is undertaking a major redevelopment at its Sudbury site, transforming

the former Wyevale into a new, state-of-theart facility. “Throughout planning and building works on our new development at Sudbury, we’ve carefully considered wildlife and sustainable options,” Louise Smith, senior communications manager, explains.

Bents has a long history of investing in sustainability initiatives, with one of its most important dating back to the 70s when its 3.5 million gallon reservoir was built and now provides all the water required for plants in the nursery and plant area. “We continue to invest in sustainable initiatives and over the past 12 months have introduced several new systems, says Head of Finance, Jo Derbyshire. “We have replaced some of our plant benches with new flood tray technology to again help with the efficient watering of our plants.

“We have also invested in initiatives to reduce our energy consumption; a new, more efficient boiler, which has reduced our gas consumption, and Endocubes in all our fridges and freezers, which help to reduce our electricity consumption.”

Hillier Garden Centres and Nurseries are dedicated to sustainability, implementing various ways to lessen their environmental impact. “At Newbury and Three Legged Cross, we have transitioned to LED lighting to cut energy consumption. At Newbury, an oil-fired boiler has been replaced with an electric heating and cooling system powered by renewable sources, while 90% of the roofing at Three Legged Cross has been upgraded with insulated panels to improve efficiency,” says Philip Newton.

“We are also a leader in water conservation, having achieved 85% water self-sufficiency through our self-built reservoirs that collect and filter rainwater and irrigation runoff. Modern irrigation techniques, including wireless sensors, further optimise water use.”

Poplars Garden Centre is also making significant strides by implementing a range of energy-saving and environmentally conscious measures, as David Little, managing director, explains. “Our buildings have been designed and upgraded with high-quality insulation, double glazing, and recladding to maximise energy performance and reduce heat loss, which helps lower overall consumption. LED lighting has been installed, resulting in a substantial reduction in electricity.

“When replacing appliances and equipment, we also prioritise highly energy-efficient models, whilst computer technology is used to control our heating, ensuring that energy is only used when and where it is needed.”

Water management is another key focus as Poplars collects rainwater from rooftops and captures irrigation overspray, treating and reusing this water.

In 2005, Poplars established the Wadelows Nature Reserve for conserving native flora and fauna. The reserve includes pastureland with restored hedgerows and habitats, supporting owls, otters, kingfishers, kestrels, deer, newts, and other wildlife. It serves as a crucial community and educational resource focused on conservation.

This is an initiative that Bents agrees with

too, “Planting trees and plants is crucial for sustainability because they help mitigate climate change, provide essential habitats for wildlife and help improve air and water quality. If, as a garden centre, we can encourage more people to plant trees and plants, these will all help towards greening our country and the wider world”, says Jo.

Futureproofing with solar Solar power means harnessing sustainable energy to reduce operating costs and increase efficiency, as Merryhatton director, Helen McDonald explains, “We installed photovoltaic panels on the roof of the garden centre building in 2011, and with this system we generate electricity throughout the year even when light levels are low in our Scottish winters.

“The electricity generated helps to run our ground source heat pump, which heats the building, and this is monitored to ensure we are maximising our green credentials. For every unit of energy used to run the heat pump, between three and four units of heat energy are delivered to the building, compared to electric, gas or oil systems, where one unit of energy delivers a maximum of one unit of heat energy out.”

Poplars has also installed 1,050 solar panels to generate surplus renewable energy, which is exported back to the grid. “We are also exploring battery storage systems that could store daytime solar energy for later use or strategic export during peak-demand periods via grid trading,“ says David.

Bents continues to expand its sustainable energy initiatives by adding more solar capacity and actively exploring other green options such as wind power. “Our solar panels now provide 25%-30% of all our electricity usage, and we are always adding,” says Jo.

Hillier is also seeing the benefits of solar after investing in its Newbury and Three Legged Cross centres.

Peat-free growing

Peat-free compost is now seen as a garden centre staple and the subject of a nationwide debate as growers try to perfect alternatives amid impending government bans. Cowell’s is one of the centres leading the way, as all of its plants on site are grown in a peat-free medium. “We grow in a Melcourt peat-free mix, which has been successful. Customer response has been positive, we’ve got a great reputation as a plant centre, so people see us using peat-free and think if Cowell’s can grow their plants in it, we will get a good result too, says Sam. “We have our own brand of peat-free compost for consumers to buy, and all growing media sold by Cowell’s complies with the HTA’s Growing Media Initiatives Peat Sourcing Policy.”

Poplars is making progress towards peat-free gardening as David tells us, “We source most of our plants from UK growers who are gradually reducing peat in their compost mixes, with the goal that all plants will eventually be sold in peatfree compost.”

Hillier Nurseries has also transitioned to 100% peat-free growing, supporting biodiversity and reducing its carbon emissions. Additionally, 92% of its outdoor plants are British grown, with over 50% coming from its nursery, reinforcing its commitment to sustainable horticulture.

Closing the loop with recycling

Fuelled by consumer demand, the garden retail industry is embracing recycling initiatives throughout its operations. Poplars is dedicated to responsible recycling practices. “We actively recycle a wide range of materials, including glass, wood, food waste, plastics, pallets, waste cooking oil, packaging, cardboard, plant trays, scrap metal, and even coffee grounds, says David. “Additionally, we give unwanted garden tools a new lease of life by recycling them back into the community, helping to reduce waste and support local initiatives.”

Plastic reduction is another priority for Hillier, “We have minimised single-use plastics in plant packaging, including the introduction of reusable trolley jackets to protect plants while on their journey from the nursery to the garden centres, reducing the use of plastic shrink wrap”. Philip tells us.

When it comes to growing plants on site, Cowell’s is solely potting into recycled plastics. “We grow all of our plants in two and threelitre taupe pots, says Sam. “All of our small 10.5 centimetre bedding is also in recycled taupe and blue plastic pots. Our bedding suppliers also grow in recycled plastic pots, we also work quite closely with a few different Dutch suppliers, and the continent is catching up very, very quickly.”

From a supplier’s point of view, elho now uses 100% recycled plastic for all products, reducing the environmental impact of raw material extraction and processing. David Nicholson, Sales Manager, said: “The company has repurposed more than ten million kilograms of plastic waste since 2023, including discarded bottles and containers, transforming them into durable, stylish pots designed for indoor and outdoor use. This large-scale recycling initiative not only diverts waste from landfills and natural environments but also underscores Elho’s commitment to innovation in sustainable product design.”

A sustainable supply chain

Cowell’s grows a majority of its plants on site, but when needed, it also prioritises lowmileage suppliers. “All but one of our bedding suppliers are within an hour’s drive of us, so that’s a reduction in carbon footprint for fuel usage.

“We also buy from two companies that do local chutneys and jams. They’re both nearby, so it’s a local product, and we are supporting the local economy. We also support a local honey farm and stock it in the store,” Sam tells us.

Recycling is also important to Bents as Jo explains: “We have a cardboard shredder, which converts any excess supplier packaging into filler for our e-commerce parcels instead of using plastic bubble wrap, as well as a plastic baler for supplier packaging so it can be sent straight to recycling. We also have recycling stations and use cardboard boxes to pack shopping, rather than plastic bags.”

Perrywood is also sourcing eco-friendly options to respond to growing consumer interest. “We work with our suppliers to source greener alternatives, including as much reduced packaging as possible. Our garden shop buyer has been working hard with suppliers to replace our chemical range. We have been focusing more on small local producers in the last couple of years, meaning there is less travelling and delivery miles – it feels good to be supporting the local businesses too,” says Louise.

Helen at Merryhatton agrees: “We collaborate closely with trusted suppliers who prioritise eco-conscious practices—such as using peatfree growing media, minimising plastic use, and adopting energy-efficient production methods. Regular communication helps align values and goals, whether it is through choosing biodegradable packaging, sourcing UK-grown plants to reduce transport emissions, or developing low-impact product ranges. We are not perfect in this area, but the intent is to strive hard for a sustainable solution across the chain.

“We also minimise food miles and focus on buying locally sourced products. Seasonality is also important for us, sourcing, where we can, seasonal produce in Scotland.”

Bents works closely with its partners to ensure a sustainable supply chain and products in store. “Wherever possible, we buy from local suppliers to reduce our carbon footprint, and we are always looking at ways of increasing relationships to improve the quality of our supply chain says Jo. “Our garden furniture and landscaping products are sourced from sustainable sources, and we are working with our suppliers to ensure future FSC (Forest Stewardship Council) recognition or a similar accreditation on all appropriate products.”

Elho works closely with garden centre stockists to promote sustainability through a pot recycling scheme at selected centres. This encourages customers to return used plastic plant pots, which are then collected, sorted, and repurposed into new products.

“Beyond recycling, elho has improved the sustainability of its point-of-sale and racking systems by redesigning display materials to be foldable and stands to fit efficiently on pallets. These changes enhance logistical efficiency, reduce storage needs, and cut transport journeys, lowering fuel use and carbon emissions,” says David.

Educating the consumer

Garden centres are educating consumers on sustainability by addressing challenges, as Sam explains: “At Cowell’s, we provide point-ofsale guidance explaining the need for earlier and more frequent feeding due to the shorter nutrient release period in peat-free products. We recommend using liquid feeds during summer months, such as Westland’s Boost, to ensure plants receive what they need. We are also trialling organic alternatives like worm castings as supplementary feeds to replace traditional synthetic options. We also use signage to highlight the benefits of capturing and using rainwater,

which many plants prefer over tap water.”

Perrywood also believe that education is key for consumer confidence. “We have our ‘sub-brand’ Plant Hope, which was a campaign we launched a few years ago, intending to educate customers to find a little way to be more sustainable. We introduced a logo which is still used strongly across POS to indicate to customers when a product is a ‘green’ or ‘sustainable’ choice and why. We often theme our CRM newsletters around greener gardening and encourage customers to show us what they have done, says Louise.

Bents’ visual merchandisers promote sustainable gardening through displays featuring water butts, composters, and grow your own initiatives. “We link products to our green footprints, which form the basis of our approach to sustainability, and we produce signage with ‘Top Tips’ covering subjects such as ‘reducing your garden’s carbon footprint’ and a ‘guide to peat free planting’ with advice on the right mix and components, says Jo.

“One of our key plans is to spread the message on social media; to increase and improve the messages we convey to our customers. We have a huge social media family on Facebook, TikTok and Instagram and believe there is a great opportunity to use these platforms to communicate messages and encouragement on improving sustainability in the garden.”

Social is also important to Merryhatton : “We have recently overhauled our email programme and social channel, with a structured content plan, with sustainability part of our Q3 communications. Also housed within our Merryhatton website is our Environmental Policy, which demonstrates our commitment to legislation and codes of environmental practice.”

Hillier engages its customers regarding sustainability efforts through multiple digital channels, which helps to reduce paper waste while providing accessible gardening advice and

updates. “We have released an e-zine for our Gardening Club members, with expert advice on sustainable gardening practices. This digital magazine allows members to stay informed about eco-friendly gardening techniques, helping them make more sustainable choices in their own green spaces.

“Another key resource on our website is its Peat-Free Hub, dedicated to educating gardeners on the benefits of peat-free compost and providing practical tips for success.”

Elho has launched an Eco Passport—a digital tool providing detailed environmental data for each product, including CO² emissions, energy use during production, material composition, warranties, and certifications. Accessible via its website, this initiative empowers consumers to make informed, sustainable choices by clearly outlining the climate impact of their gardening products. “By publishing precise carbon footprints, elho is the first global flowerpot supplier to offer such transparency, setting a benchmark for environmental accountability in horticulture,” says David.

Maxicrop is making waves in the gardening community by championing sustainability and educating gardeners on the importance of eco-friendly practices. Angharad James, product manager, advises: “By using sustainably sourced seaweed harvested from the Norwegian coast, Maxicrop highlights the significance of responsible harvesting methods that protect marine ecosystems.

“It’s also certified organic by the Soil Association. Our organic certification guarantees that the seaweed is free from harmful chemicals and additives, preserving its natural bioactive compounds that support plant growth and soil health. This also means it is safe to use around pets, children and wildlife and gardeners and growers can trust that they are using a sustainable, eco-friendly biostimulant that nurtures plants while protecting the planet.”

7-20July July

How Marketing in Garden Centres Has Changed Over the Last 50 Years

Marketing consultant and career coach Liz Dowling explores how garden centre marketing has evolved, from word of mouth and handwritten signs to digital strategy and immersive brand experiences.

Marketing in the garden centre industry has evolved more in the last 15 years than in the previous 35. From handwritten signs and word-of-mouth recommendations to data-driven loyalty campaigns and digital storytelling, the changes have been significant—if sometimes a little slower to take root than in other areas of retail. Having worked in garden centre marketing for the past decade, I’ve seen first-hand how our approach has matured. But the roots of how we market still lie in the values that built this industry: trust, seasonality, and community.

The 1970s–80s: Community First, with a Touch of Magic

In the early days, marketing was mostly local, personal, and reactive. Garden centres relied on reputation and repeat custom, with little in the way of formal strategy. Word of mouth was king.

That began to shift in the 1980s as garden centres expanded their offering. Many embraced Christmas grottos to extend the season into the quieter winter months—a clever way to boost footfall and diversify income. Basic print advertising became more common, and the idea of “being a destination” started to emerge.

The 1990s: Bigger Centres, Broader Appeal

As the industry professionalised, marketing grew more structured. Garden centres added cafés, giftware, and homeware, which meant attracting a wider audience beyond traditional gardeners.

Basic branding—logos, signage, and newspaper adverts—became the norm. But marketing was still often handled by the owner or a member of the admin team, rather than a dedicated professional. Budgets were tight, and strategy was rarely formalised.

The 2000s: Early Digital, Slow and Steady

While retail at large embraced the internet in the early 2000s, garden centres were slower to adapt. Basic websites began to appear, and email newsletters started to be introduced, although flyers were very much still the preferred method of communication.

Marketing budgets remained small—far lower than the UK retail average, which limited innovation. For many, marketing still meant planning a few seasonal promotions and creating posters in-house.

The 2010s: Digital and Social Catch Up

The last decade saw a real shift. Social media became an essential tool for engagement, and garden centres started to realise the power of visual content—plants, after all, are Instagram gold.

Marketing teams began to emerge, and with them, more strategic thinking. Loyalty programmes started to be introduced now capturing buyers’ behaviours, rather than simply allocating points as they had in the past. Still, the sector was playing catch-up with the rest of retail in terms of digital transformation.

The 2020s and Beyond: Strategy, Loyalty, and Multi-Talented Marketers

Today, the most forward-thinking garden centres are investing in marketing like never before. Dedicated marketing roles are slowly becoming more common, and there’s growing recognition that a well-thoughtout strategy is not a luxury—it’s a necessity.

But challenges remain. Most centres still operate with very lean marketing budgets—typically around one percentage of turnover. Pay is often lower than in other sectors making it hard to attract experienced marketers, and for some, marketing is still seen as a cost rather than a driver of growth.

As a result, marketers in garden centres need to be incredibly multi-skilled. On any given day, they might be creating social media content, analysing loyalty data, designing point of sale, writing email campaigns, managing events, updating the website, and talking

to customers on the shop floor. It’s a lot—and it’s why nurturing the talent we do have is so important.

There’s also the ongoing challenge of building a brand, not just pushing product. Many traditional garden centre owners, who’ve built their businesses through passion and instinct, can find this shift hard to quantify. A brand isn’t just a logo or a tone of voice—it’s how customers feel when they walk through the door, interact with your team, or scroll through your Instagram feed. That level of consistency and emotional connection takes time, strategy, and often a mindset shift.

What makes garden centres unique is that they’re not offering an essential service like supermarkets. Customers come because they want to be there, not because they have to. That means our marketing must be inspiring, emotional, and deeply human. And when it’s done well, it’s incredibly powerful.

As garden centres continue to adapt and grow, the future of marketing in our industry lies in blending creativity, data, and strategy—with passionate people at the heart of it all. And in a nod to that future, the foundations of this article were generated with the help of AI—an exciting tool that’s opening up new possibilities for marketers across the board.

Case Study: Perrywood Garden Centre – From Plant Lists to Brand Power

Hannah Powell grew up surrounded by the hustle and bustle of her family’s garden centre, Perrywood. “I remember buying fluorescent stars in the local cash and carry and using marker pens to handwrite prices on them. It’s funny to think how far we’ve come— those definitely wouldn’t make it into the centres today!”

That early exposure gave her a deep appreciation for the industry—but also a drive to modernise it. Over the past two decades, Hannah has helped transform Perrywood’s marketing from instinctive and informal to strategic and brand-led.

“In the late 90s and early 2000s, lifestyle TV

programmes like Ground Force really changed things.

Garden centres started to feel more aspirational, less ‘pile it high’ and more lifestyle-focused.”

Hannah’s first recollection of any formal marketing, beyond a catalogue listing plant prices, was in the mid-2000s when Perrywood worked with a design agency to create a new logo. In 2010, she left her job in PR and came back to the business as a freelancer to lead the marketing. “I was told to spend what I wanted and was given free rein to just ‘do marketing’.”

That freedom, combined with Hannah’s background in PR, joining the GCA, and learning through inspections, helped bring clarity and purpose to Perrywood’s marketing. “The GCA is great—it isn’t just about awards; it helps us understand what good signage and customer communication looks like.”

For years, Perrywood Tiptree didn’t rely on external marketing—the footfall was there. Instead, the focus was on improving the in-store experience and getting customers to put more in their baskets. But as the business grew and acquired new sites, the marketing approach had to evolve.

“We created our own challenge by opening other centres taking footfall away from our original Garden Centre. Suddenly we needed a customer funnel in a way we hadn’t before.”

Technology has played a big part in that shift.

“Our EPOS & CRM system has moved us forward. In 2023 we launched our Bloom loyalty programme, which now has nearly 60,000 members. The data we get from it is invaluable and enables us to be much more responsive.”

Despite their success, challenges remain. “You can’t do everything at once. When we launched Bloom, other things slipped. You have to choose where to put your time and energy. And marketing is still hard to plan—weather, customer confidence and other external factors all have an influence.”

What Hannah’s proudest of is how Perrywood feels. “I love it when a customer or even someone from

another garden centre visits and goes away inspired. That’s what we do—it’s in the signage, the layout, the look and feel. But we couldn’t do it without amazing buyers, merchandisers, and the whole team.”

Looking ahead, Perrywood is investing in paid digital media and refining its customer funnel. “It’s exciting—re-marketing to existing customers and reaching new ones online is a game-changer. We’re still learning with Bloom and have a new centre opening this autumn. We’re in the process of rebranding – choosing to do it over two years for cost and sustainability reasons. There’s always more to do, but that keeps it interesting.”

Case Study: Pugh’s Garden Centre –

From Billboards

to Immersive Brand

Building Pugh’s Garden Centre, founded in 1954, has long been a family-run business rooted in the local community of South Wales. Today, it continues to evolve under the leadership of Nicola Harding (nee Pugh), granddaughter of the founder, who joined the business in 2013 to head up its marketing with a clear vision for the future.

Before Nicola’s involvement, marketing was largely outsourced. Her father invested around £30,000 per year in traditional advertising, including local TV and billboard campaigns, and worked with a PR agency that managed occasional social media posts—about one a week. It was a familiar approach for the time, heavily reliant on “above the line” tactics and local partnerships.

But Nicola brought with her a fresh perspective, shaped by six years working in international brand marketing for a major beauty company. “I was excited by the challenge of taking something I’d done on a much larger scale and applying it to the world of garden centres,” she explains.

One of her first decisions was to bring marketing in-house and end all above-the-line advertising. “It was a time when people were overwhelmed by junk mail. I remember coming home after a week away to find the hallway full of it. We didn’t want to add to that noise.”

Instead, Nicola leaned into social media marketing, using competitions and targeted ads to spark engagement. “It was a new approach for our industry back then, and it worked—people wanted to feel part of something, and we saw strong returns from digital campaigns. It was also so much more measurable than anything we’d done in the past.”

Over time, digital saturation was becoming the new norm. “Today, it’s not the hallway that’s cluttered—it’s your phone. People are more selective. They’re looking for communication they can control, and they’re seeking nostalgia and familiarity.”

This insight has helped shape a new direction for

the business—one focused on immersive, sensory instore experiences. “We want to create a space where people can switch off from the world,” Nicola says. “A destination, not just a shop.”

Working closely with Amy, their Marketing Manager, the team has researched how sound, space, and visual storytelling influence the customer journey. “Amy looked into the science behind music in retail,” Nicola explains. “We’ve switched to calmer, more tranquil soundscapes—it’s not just better for customers, but our staff now say it feels like they’re working in nature.”

They’ve introduced water features throughout the centre and hired visual merchandisers to create Instagram-worthy display areas. Customers now visit specifically to photograph these inspiring displays, which have become an important part of Pugh’s identity. “It’s a balancing act,” Nicola admits. “The displays need to be visually impactful, but also commercially viable.”

The goal is to help customers discover things they didn’t know they needed—items that enhance their homes and lives. That takes a deep understanding of who those customers are.

“We’ve put a lot of effort into getting to know our demographic,” says Amy. “Without that, marketing can become overwhelming—you can end up putting energy into the wrong places.”

Nicola agrees: “We can’t rest on our laurels. Generational change is coming. The next wave of customers are younger and more tech-savvy. We’ve seen how much things have changed in just ten years—who knows where we’ll be in the next ten? With more happening online, we also risk eroding the trust that garden centres have built up over decades. We have to work hard to maintain it.”

About Liz Dowling

Liz Dowling is a marketing consultant and career coach with over a decade of experience in the horticultural industry. She works with independent garden centres to create strategic, customer-focused marketing that builds loyalty and drives growth. Passionate about helping others thrive, she also coaches and mentors people who are new to the unique world of garden centre marketing— supporting them to find purpose and confidence in their careers.

Web: lizdowling.co.uk

Instagram: @liz_dowling_marketing_coaching

LinkedIn: liz-dowling-marketing-coaching

Powering a Greener Retail Future:

EB Solar’s Mission to Revolutionise Garden Centres

As the UK accelerates its transition to a low-carbon economy, garden centres—already leaders in sustainability—are increasingly turning to renewable energy to future-proof their operations. Leading this charge is EB Solar Limited, a national solar energy specialist renowned for its performance guarantees and bespoke solutions.

About EB Solar Limited

Founded in 2020 by industry veterans John Adorno and Kevin Dee, EB Solar specialises in the design, installation, and maintenance of solar PV and battery storage systems for both residential and commercial clients. With over 30 years of combined experience, the founders set out to provide clean, reliable energy systems backed by strong customer service and performance guarantees.

A key differentiator is EB Solar’s Output Performance kW Guarantee —an industryfirst promise that ensures systems produce the energy forecast at design stage. If they don’t, clients are compensated. This level of accountability has helped EB Solar build a reputation for transparency and trust across hundreds of projects.

Offering end-to-end services—from free consultations to long-term maintenance— the company is fully MCS-accredited and PAS2030 certified , making clients eligible for incentives like the Smart Export Guarantee

Poplars Garden Centre: Sustainability Meets ROI

A flagship example of EB Solar’s impact is the installation at Poplars Garden Centre in Toddington, one of the UK’s largest independent garden centres. EB Solar designed and installed a 446 kWp rooftop solar array to meet the site’s high daytime energy demand. The system now generates up to 77% of Poplars’ electricity demand. Since going live in December 2024, the system has reduced energy purchased by 80,000kwh with an additional 50,000kWh fed back to the grid.

Partnerships with manufacturers such as Fox were key to the project’s success. With UK-based support and a robust cloud monitoring app, the system offers real-time performance tracking for both EB Solar and the client.

Poplars owner and managing director David Little praised the results:

“The system aligned perfectly with our business needs. Four- and half-year return on investment was a key factor in our decision-making. Beyond the energy savings, it also showcases our environmental values to customers. The Fox app gives me instant access to solar performance—it’s now part of my daily routine.”

EB Solar co-founder John Adorno added:

“Poplars is a perfect example of combining commercial returns with environmental responsibility. Working with David from start to finish was a pleasure. Like any project, there were challenges, but it’s all about problem-solving and good communication to ensure the client is satisfied.”

Why Garden Centres Are Ideal for Solar

Garden centres are uniquely positioned to benefit from solar energy. Their large rooftops, long daylight operating hours, and public-facing sustainability ethos make them ideal candidates. EB Solar provides customised assessments to match each centre’s unique energy profile, ensuring optimal efficiency and return on investment.

With rising energy costs and increasing consumer demand for green practices, solar power is no longer just an ethical decision—it’s a financially sound one too.

A Growing Legacy

Since its launch, EB Solar has seen 20% year-on-year growth , driven by referrals and repeat business. This speaks to the company’s commitment to delivering high-quality systems that perform as promised.

From initial consultation to installation and aftercare, EB Solar prides itself on its core values: quality, integrity, and long-term value The company continues to push the envelope by combining smart technologies, rigorous design standards, and client-focused guarantees.

Its work with Poplars Garden Centre and other businesses illustrates how solar is not just a technology—it’s an investment in a cleaner, more resilient future.

For garden centres and other forward-thinking businesses, EB Solar offers more than just solar panels. They offer a promise —to deliver systems that perform, reduce costs, and support long-term sustainability goals with a level of service and accountability few others in the industry can match.

Garden Centre Leaders Tackle Innovation, Challenges, and the Future of Retail at Industry Roundtable

In a time of economic uncertainty, shifting consumer habits, and rapid technological change, the UK garden centre industry is at a crossroads. To explore the path forward, a diverse group of industry leaders gathered for a roundtable discussion that spanned everything from diversification and digital transformation to workforce development and government policy.

The event brought together voices from across the sector—independent garden centres, multi-site operators, trade associations, and media representatives. What emerged was a rich, honest, and forward-looking conversation about the challenges and opportunities shaping the future of horticultural retail.

A Sector Rooted in Resilience

The roundtable opened with a shared recognition of the sector’s enduring resilience. Despite mounting pressures—from inflation and wage increases to supply chain disruptions and legislative hurdles—garden centres have continued to serve as vital community spaces.

“We’re the only retailer that can retail plants well,” one participant noted. “Tesco’s plants were out front and looked terrible. That’s our unique strength.”

This uniqueness, however, is under threat. Several attendees expressed frustration with government policies that have made it increasingly difficult for small and mediumsized businesses to thrive. “The government is banking on our adaptability,” said one speaker. “They think private enterprise will always find a way.”

Another added, “Every interaction we’ve had with politicians in the last six months has been met with deaf ears. They have a singleminded goal and won’t listen.”

Despite these challenges, the group agreed that the sector’s adaptability—its ability to pivot, innovate, and support one another—remains one of its greatest assets.

Diversification: From Plants to Playgrounds

A major theme of the discussion was diversification. Over the past decade, many garden centres have evolved from traditional plant retailers into multi-faceted destinations offering food, furniture, soft play areas, and more.

“Catering now accounts for 20–30% of our turnover,” one operator shared. “It smooths out

the seasonal peaks and troughs.”

Others echoed this, noting that diversification is often driven by necessity rather than long-term strategy. “There’s no fat on the bone,” said another. “We diversify because we have to.”

Yet, not all centres are on the same journey. Smaller sites often lack the capital to invest in new offerings. “We’re always going back to the bank,” one participant admitted. “The return on investment just isn’t there sometimes.”

The conversation also touched on the importance of tailoring diversification to local markets. “Every centre is different,” one speaker emphasized. “If you’re next to a farm shop, you’re not going to build another one. You have to know your market.”

Some centres have embraced experiential retail, adding attractions like soft play areas, petting zoos, and seasonal events. Others have leaned into food and beverage, with some reporting that catering now contributes more to the bottom line than traditional retail.

“Food is the biggest sales per square metre,” one participant noted. “It takes the peaks and troughs out of the year.”

Understanding the Customer: Data, Demographics, and Education

As garden centres diversify, understanding the customer becomes increasingly important. Several participants highlighted the need for better data and customer insights.

“We’ve seen so many customers we’ve never seen before,” said one operator. “But we don’t know who they are or what they want.”

Loyalty schemes and digital tools are helping some centres gather insights, but many still rely on gut instinct. “We’re trying to improve our loyalty card offer,” one speaker said. “But we’re not brilliant at it yet.”

The group agreed that customer education is a growing priority—especially as newer, younger visitors may lack gardening knowledge. “They pick up a plant because it looks pretty,” one speaker said, “but they don’t know how to care for it.”

This knowledge gap presents both a challenge and an opportunity. “We need to convert them into gardeners,” another added. “That’s how we build loyalty.”

Some centres are experimenting with QR codes and online content to support education,

but adoption remains low. “We’ve got QR codes on all our plant cards,” one participant said. “But customers don’t use them.”

Others are turning to social media and YouTube to reach new audiences.

“We’ve got 80 videos on YouTube, it’s about building trust and helping people learn.”

Technology and Productivity: Balancing Efficiency with Experience

With rising labour costs and staffing challenges, many centres are turning to technology to boost efficiency. Tools like Deputy and Bizimply are helping manage staff schedules, while self-checkouts and digital signage are being explored to streamline operations.

But not everyone is convinced. “Selfcheckouts might work in coffee shops,” one participant said, “but they take the experience out of the equation.”

Others noted that technology can support upselling and reduce queue times. “We made £30,000 extra profit just by changing how we take coffee orders,” one operator shared.

Still, the balance between efficiency and experience remains delicate. “We’re not Starbucks,” one speaker said. “We’re a garden centre. People come for the human touch.”

The conversation also touched on the potential of AI and automation. “There’s a difference between convenience and experience,” one participant said. “We need to find the right mix.”

Collaboration and Knowledge Sharing

Throughout the discussion, the value of collaboration was clear. Peer groups like the Future Marketing Group, the Wilson Group, and the HTA’s Business Improvement Schemes were praised for fostering open dialogue and benchmarking.

“There’s a real culture of sharing in this industry,” one participant said. “We help each other.”

However, collaboration with suppliers remains a sticking point. “They don’t always understand our needs,” one speaker noted. “We need better alignment on things like merchandising and promotions.”

The HTA was encouraged to play a stronger role in facilitating these conversations. “We need to lobby harder,” one attendee urged. “The government isn’t listening, but we have to keep trying.”

Succession and the Next Generation

As many garden centre owners approach retirement, succession planning is becoming urgent. “There’s a generation that came in during the 1980s boom,” one speaker said. “Now they’re looking to exit, but who’s taking over?”

Some are finding success with career changers. “Our best new recruits are women in their 40s and 50s,” one operator shared. “They’ve seen life, and now they want to do something they love.”

Others are investing in training and apprenticeships. “We need to upskill our teams,” one participant said. “Not everyone wants to be a manager, but they can still be brilliant at what they do.”

The group also discussed the importance of redefining career paths. “Progress doesn’t have to mean becoming a manager,” one speaker said. “It can mean being great at what you do.”

Identity, Brand, and Purpose

As the session drew to a close, the group reflected on the importance of identity. “What are we famous for?” one speaker asked. “If we don’t know, how can our customers?”

There was agreement that plants must remain at the heart of the offer. “Without good plants, we’re just another retailer,” one participant said. “COVID proved that. When people came back, they wanted gardening—not resin rabbits.”

Others emphasized the need to stay aspirational. “We need to offer consistency across departments,” one speaker said. “If you’re selling premium Christmas decorations, your plants need to match that quality.”

The conversation also touched on the importance of storytelling and visual merchandising. “We need to inspire people,” one participant said. “That’s what makes us different.”

The Role of Housing and Local Development

The group discussed the impact of new housing developments on garden centre footfall. “If there are new gardens, there are new plants to sell,” one speaker said. “But we need to understand who’s moving in.”

There was also a recognition that the industry needs to do more to engage with diverse communities. “We don’t see a lot of different ethnicities in garden centres,” one participant noted. “That’s a missed opportunity.”

Some centres are experimenting with culturally relevant displays and events. “We did a Chinese New Year display,” one operator shared. “It was simple, but it brought in new customers.”

Online Retail: Complement or Competitor?

While online sales surged during the pandemic, most participants agreed that e-commerce remains a relatively small part of their overall business. “We have an online shop,” one speaker said. “But it’s tiny.” This sentiment was echoed across the room, with many acknowledging that while digital platforms played a crucial role during lockdowns, the return to in-person shopping has reaffirmed the garden centre’s strength as a physical, sensory experience.

That said, the value of online presence is not being dismissed. Several participants highlighted how digital platforms serve as powerful marketing tools. “People see something online, then come in to buy it,” one participant explained. “That’s where the value is.” Social media, in particular, was cited as a key driver of footfall, with Facebook and Instagram posts often prompting same-day visits.

Others are exploring hybrid models that blend digital convenience with in-store experience. Click-and-collect services, local delivery for bulky items like compost or furniture, and online booking for workshops or events are gaining traction. “We’re not trying to compete with Amazon,” one operator said. “But we can offer convenience in our own way.”

Educational content is also becoming a cornerstone of digital strategy. “We’ve got 80 videos on YouTube,” one operator shared. “It’s about building trust and helping people learn.” These videos cover everything from plant care tips to seasonal gardening advice, helping to position garden centres as trusted authorities in their field.

However, challenges remain. Many centres lack the infrastructure or resources to scale their online operations. “It’s a lot of time and effort for not much return,” one participant admitted. Others noted that while online shops are useful for showcasing products, they rarely generate significant sales unless paired with strong in-store support or promotional campaigns.

There was also discussion around the generational divide in digital engagement. Older customers, who make up a significant portion of the garden centre demographic, are less likely to shop online or use QR codes.

Despite these hurdles, the consensus was that online retail should be seen as a complement—not a competitor—to the in-store experience.

“It’s about meeting customers where they are, whether that’s online, in the car park, or in the café, we need to be present and relevant.”

The conversation also turned to the rising cost of doing business. “Wages are going up, and margins are getting tighter,” one speaker said. “We have to be more efficient.”

Some centres are rethinking their staffing models. “We’ve removed middle management,” one participant shared. “Now it’s just managers and everyone else.” This flattening

of organisational structures is becoming more common as businesses try to reduce overheads while maintaining operational effectiveness.

Others are investing in training to improve productivity. “We’re training our managers to actually manage,” one contributor explained. “Not just to be promoted because they’ve been here the longest, but to lead, hold people accountable, and drive performance.” This shift reflects a broader industry trend toward professionalising management roles and ensuring that leadership is equipped to handle the pressures of a leaner workforce.

The group also discussed the impact of the rising minimum wage, which has led to a re-evaluation of job roles and responsibilities. “We’re asking more of our minimum wage staff,” one attendee noted. “They’re being trained to take on responsibilities that used to sit with team leaders or department heads.”

This shift, while necessary, is not without its challenges. “It’s a cultural change,” another participant added. “We’re asking people to step up, but we also need to support them properly.”

There was also concern about the broader implications of these changes. “We’re seeing a productivity crisis,” one speaker said. “The UK is lagging behind other countries, and part of that is because we’ve tolerated inefficiency for too long.”

Despite the pressures, there was a sense of cautious optimism. “This could be a good thing,” one participant concluded. “It’s forcing us to be sharper, more focused, and to really think about what roles are essential and how we can get the best out of our teams.”

Final Takeaways

Each participant shared a key takeaway from the session:

• Collaboration is key: Peer groups and shared data can drive improvement.

• Know your strengths: Focus on what makes your centre unique.

• Educate your customers: Help them become confident gardeners.

• Invest in your team: Upskilling and retention are vital.

• Balance experience and efficiency: Technology can help, but don’t lose the human touch.

• Stay true to your values: Plants, community, and trust are the foundation.

• Adapt to local markets: One size does not fit all.

• Think long-term: Succession planning and sustainability matter.

The roundtable painted a picture of an industry in transition—facing challenges, but also rich with opportunity. As garden centres continue to evolve, their ability to adapt, collaborate, and stay rooted in their core values will determine their success.

In a world of fast fashion and fleeting trends, the garden centre remains a place of growth—both for plants and for people.

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Adding vegan to your menu

Garden Centre Retail explores the reasons why your vegan menu is worth getting right.

Although it’s nothing new, vegan choices on restaurant menus are increasing in importance. Whether your customers are adding more plant-based food to their diets for health or environmental reasons, it’s clear that vegan lifestyles are on the rise in the UK.

As the demand for plant-based food continues to grow, garden centres and restaurants alike are discovering the value of offering vegan options. What was once a niche dietary choice has evolved into a mainstream movement, driven by health, environmental, and ethical concerns.

For garden centre cafés and eateries, embracing veganism isn’t just about catering to a trend – it’s about futureproofing your business and creating a more inclusive, sustainable, and profitable dining experience.

The rise of veganism in the UK Veganism in the UK has seen a remarkable surge over the past decade. According to The Vegan Society, the number of vegans in the UK quadrupled between 2014 and 2019. This growth is not limited to those who identify as vegan; many consumers now identify as “flexitarians,” choosing to reduce their meat and dairy intake without eliminating it entirely. This shift in consumer behaviour is reshaping the food industry, and businesses that adapt are reaping the rewards.

Health benefits

One of the most compelling reasons to introduce vegan options to your menu is the significant health advantages associated with plant-based diets. Vegan meals are naturally rich in fibre, which supports digestive health and helps maintain a healthy weight. They also provide an abundance of essential vitamins and minerals, including vitamins C and E, folic acid, magnesium, and a variety

of phytochemicals that contribute to overall well-being. Additionally, these diets are packed with antioxidants, which play a crucial role in protecting the body from oxidative stress and inflammation.

Beyond general nutrition, plant-based eating has been linked to the prevention of several chronic diseases. Research consistently shows that vegan diets can help reduce the risk of heart disease, thanks to their low levels of saturated fat and cholesterol. They also support better blood sugar control and improved insulin sensitivity, making them beneficial for managing and preventing type 2 diabetes. Furthermore, diets high in fruits and vegetables are associated with a lower incidence of certain cancers, particularly colorectal and breast cancer.

By highlighting these health benefits, garden centres can position their vegan offerings as not only delicious and satisfying but also as a smart, health-conscious choice for a wide range of customers.

Tapping into market trends

The vegan food market is experiencing unprecedented growth, reflecting a broader shift in consumer values and preferences.

Market research indicates that the global vegan food sector is expected to grow at a compound annual growth rate of 10.7% between 2023 and 2030. This surge is not just a passing trend but a reflection of deeper societal changes that are reshaping the food industry.

One of the key drivers of this growth is increased consumer awareness. People are becoming more informed about how their dietary choices impact both their personal health and the environment. This awareness is prompting many to explore plant-based alternatives, even if they do not fully commit to a vegan lifestyle. The influence of celebrities and public figures who advocate for plantbased eating has also played a significant role in normalizing veganism. Their endorsements have helped shift perceptions and make veganism more accessible and appealing to the mainstream.

Social media platforms have further accelerated this movement. Channels like Instagram and TikTok are filled with vibrant vegan recipes, lifestyle tips, and community support, making it easier than ever for consumers to engage with plant-based living. For garden centres, tapping into these trends offers a timely opportunity to attract a broader, more engaged customer base.

Broadening your customer base

Introducing vegan options to your menu does more than cater to those who identify strictly as vegan – it opens the door to a much wider audience. Many vegetarians, who avoid meat but still consume dairy and eggs, often seek out plant-based meals when dining out, especially when they are clearly labelled and thoughtfully prepared. Flexitarians, a rapidly growing group of consumers who are consciously reducing their meat intake without eliminating it entirely, are also drawn to vegan dishes as part of their effort to eat more healthfully and sustainably.

In addition, vegan meals often appeal to individuals with dietary restrictions or food allergies, particularly those who are sensitive to dairy or eggs. By offering dishes that naturally exclude these common allergens, garden centres can provide safe and satisfying options for these customers without the need for special accommodations.

Offering inclusive menu choices not only increases foot traffic but also enhances the overall dining experience, encouraging repeat visits and positive word-of-mouth.

In today’s competitive market, this kind of thoughtful menu planning can be a powerful tool for growth as well as customer loyalty.

Emphasising environmental impact

Sustainability has become a central concern for today’s consumers, and offering vegan options is a powerful way for garden centres to align with these values. Plant-based diets are widely recognised for their lower environmental footprint compared to those that rely on animal products. Producing vegan food typically requires significantly less water, land, and energy, making it a more resource-efficient choice. Additionally, plant-based agriculture generates fewer greenhouse gas emissions, helping to mitigate the effects of climate change. Livestock farming, in contrast, is a major contributor to methane emissions and is often linked to deforestation, as vast areas of land are cleared to grow feed crops or to raise animals. By embracing vegan offerings, garden centres can actively contribute to environmental preservation. This not only supports global sustainability goals but also resonates with a growing segment of eco-conscious consumers who are making purchasing decisions based on environmental impact. Garden centres, with their natural surroundings and emphasis on green living, are uniquely positioned to lead by example. Offering plant-based meals reinforces a commitment to environmental stewardship and enhances the centre’s reputation as a responsible, forward-thinking business. In doing so, it creates a deeper connection with customers who value sustainability in every aspect of their lifestyle.

Enhancing the customer experience

Creating a welcoming and inclusive dining environment is essential for customer satisfaction, and offering vegan options plays a key role in achieving this. When guests with diverse dietary preferences find appealing choices on the menu, they feel acknowledged and valued. This sense of inclusivity enhances the overall experience and encourages repeat visits.

A thoughtful approach to menu design can make a significant difference. Clearly labelling vegan dishes helps customers easily identify suitable options, while well-informed staff can confidently answer questions and make recommendations. Offering a variety of vegan meals – from hearty mains to indulgent desserts – ensures that every guest can find something enjoyable, regardless of their dietary needs.

Beyond inclusivity, vegan cuisine presents an exciting opportunity for culinary innovation. Chefs can explore global flavours, drawing inspiration from diverse cultures to create vibrant, flavourful dishes. The use of plantbased proteins such as tofu, tempeh, and legumes allows for creative textures and satisfying meals. Seasonal produce can be showcased in fresh, colourful presentations that highlight the best of local ingredients.

By embracing this creativity, garden centres can transform their cafés into destinations for food lovers. A well-executed vegan menu not only meets dietary needs but also elevates the dining experience, making it memorable and distinctive.

Reaping economic benefits

Incorporating vegan options into your menu

isn’t just a gesture of inclusivity – it’s a smart business move with tangible financial rewards. As consumer interest in plant-based eating continues to rise, offering vegan dishes can attract a broader customer base, including those who may not be strictly vegan but are looking to make healthier or more sustainable choices. This expanded appeal can lead to increased revenue, as more people are likely to choose your garden centre café as a dining destination.

Groups and families often select venues where everyone can find something they enjoy. By ensuring your menu includes satisfying vegan options, you increase the likelihood of attracting larger parties and encouraging longer visits. This, in turn, can lead to higher average spending per customer. Moreover, customers who feel their dietary needs are respected and catered to are more likely to return, fostering loyalty and positive word-of-mouth.

In a competitive market, differentiation is key. Being among the few garden centres that offer a thoughtfully curated vegan menu can set your business apart. It signals that your brand is forward-thinking, responsive to trends, and committed to meeting the evolving expectations of today’s diners. This strategic positioning can be a powerful driver of longterm success.

Practical tips for implementation

Transitioning to a more vegan-friendly menu may seem challenging at first, but with a few strategic steps, it can be both manageable and rewarding. Start by designing your menu in a way that makes vegan options easy to find. This could involve using clear symbols or creating a dedicated section that highlights plant-based dishes. Descriptive language is also important – emphasise the flavours, textures, and ingredients to make each dish sound as appealing as it tastes.

Staff training is another essential component. Ensure your team understands what makes a dish vegan and can confidently answer questions about ingredients and preparation. When staff are enthusiastic and knowledgeable, they can positively influence customer choices and enhance the overall dining experience.

Sourcing high quality ingredients is key to creating standout vegan dishes. Opt for fresh, local, and organic produce whenever possible, and consider partnering with suppliers who

specialise in plant-based products. This not only improves the quality of your offerings but also supports your sustainability goals.

Finally, take a gradual approach. Introduce a few vegan dishes to start and gather feedback from your customers. Their input can help you refine your menu and ensure it meets their expectations. With thoughtful planning, your vegan offerings can become a valued part of your brand.

Beyond the vegan label

It’s important to remember that vegan dishes aren’t just for vegans. A well-crafted vegan meal can appeal to anyone looking for a tasty, satisfying option. Presentation, flavour, and creativity are key. When done right, vegan food can stand proudly alongside any dish on the menu.

Adding vegan options to your menu is more than a trend – it’s a strategic move that aligns with evolving consumer values, supports sustainability, and enhances the dining experience. For garden centres, it’s an opportunity to lead the way in inclusive, healthconscious, and environmentally responsible dining. By embracing veganism, you’re not just adding dishes to your menu – you’re planting the seeds for a more vibrant, resilient, and successful future.

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Drought tolerant plants

Garden Centre Retail shares Part One of our drought-tolerant plants series – perfect for boosting your centre’s sales

As climate change continues to impact weather patterns, the UK is experiencing more frequent and prolonged periods of drought. This shift presents a unique challenge for garden centres, which must adapt to meet the evolving needs of their customers. One effective strategy is to offer a diverse range of drought-tolerant plants that can thrive in dry conditions while maintaining their aesthetic appeal. By stocking these resilient plants, garden centres can not only cater to environmentally conscious gardeners but also ensure their own sustainability in a changing climate.

Drought-tolerant plants are specially adapted to survive with minimal water, making them ideal for gardens facing water restrictions or those looking to reduce their environmental footprint. These plants come in a variety of forms, from vibrant perennials and aromatic herbs to striking succulents and hardy shrubs. By offering a wide selection of drought-tolerant plants, garden centres can provide customers with beautiful, lowmaintenance options that require less frequent watering and care.

By embracing drought-tolerant plants, garden centres can position themselves as leaders in sustainable gardening practices. This approach not only meets the growing demand for eco-friendly gardening solutions but also helps customers create beautiful, resilient gardens that can withstand the challenges of a changing climate. In doing so, garden centres can foster customer loyalty and drive sales, ensuring their continued success in an increasingly water-conscious world.

Lavender (Lavandula spp.) is a popular, fragrant perennial known for its drought tolerance and low-maintenance nature. This Mediterranean native thrives in well-drained, sandy or gravelly soils and requires full sun to flourish.

Lavender typically grows as a compact shrub, reaching heights of one to three feet, with narrow, grey-green leaves and upright flower spikes that bloom in shades of purple, blue, pink, or white during the summer.

Lavender’s growth habits are relatively slow, often taking three to five years to reach full maturity. It is best planted in the spring after the last frost, ensuring the soil is warm enough to support its development. Once established, lavender is highly drought-tolerant, requiring minimal watering. Overwatering can lead to root rot, so it’s crucial to let the soil dry out between waterings.

The plant’s properties extend beyond its visual appeal. Lavender is renowned for its calming fragrance, which is used in aromatherapy to reduce anxiety and promote relaxation. Additionally, it has antiinflammatory and antiseptic properties, making it useful in herbal medicine for treating minor burns and insect bites.

Lavender’s drought tolerance, combined with its aromatic and medicinal properties, makes it an excellent choice for UK gardens.

Ceanothus, commonly known as California Lilac, is a versatile and attractive shrub renowned for its drought tolerance and vibrant blooms. This genus includes around 50-60 species, varying from low ground covers to tall shrubs or small trees. Ceanothus typically grows between two to 20 feet tall, with glossy, dark green leaves that can be either evergreen or deciduous. The leaves are often small to medium-sized with serrated edges, and some species have spiny, holly-like leaves.

Ceanothus thrives in well-drained soil and full sun, requiring at least six hours of direct sunlight daily. It is best planted in the spring, and once established, it becomes highly drought-tolerant, needing minimal watering. Overwatering can lead to root rot, so it’s crucial to let the soil dry out between waterings. Ceanothus is also nitrogen-fixing, which means it can improve soil quality by adding essential nutrients.

The true charm of Ceanothus lies in its stunning flowers, which bloom in dense clusters from spring to winter, depending on the species. The flowers come in various shades of blue, pink, and white, often covering the entire plant and emitting a light, pleasing fragrance.

Lavender

Ceanothus

How EV Driver Behaviours are Changing to Benefit Garden Centres

Over the past decade electric vehicles (EV) have rapidly become a more common sight on the UK’s roads. Over this period, Elizabeth Warren, Director of Public Charging at Mer, has noted a distinct change in behaviours that garden centres can stand to benefit from. In this article, we sat down with Elizabeth to discuss these changes and what they might mean for the future.

As the number of EVs increases on the roads, how have the attitudes and lifestyles of drivers changed?

When people make the switch from a petrol or diesel vehicle to an EV, they are often surprised by how different the charging experience is to refuelling. When you drive in a petrol car, you normally just keep going until you get low enough on fuel and then spend five minutes at the pumps before carrying on with your journey.

For electric cars, the process is very different, instead a rapid charger can take 15-20 minutes to charge from 0-80%. What this means is that there is a longer down time for EV drivers, therefore routes need a bit more planning to ensure charging is available at a convenient location.

Of course, some people are able install home chargers, allowing for easy charging overnight. However at least a third of UK households lack a driveway, which means that they must rely

on the public network of EV chargers. And for those who do have a driveway will need to rely on the public network for long distance journeys anyway.

For EVs there is a need to wait around while the car is charging, unlike petrol stations which are an experience focused entirely on prioritising as short a dwell time as possible. Public EV charging locations, therefore, need to provide a pleasant on-site experience while the driver waits for their car to charge.

How does this change in behaviour benefit garden centres?

By 2030, the more conservative estimates predict that there will be 9 million EVs on UK roads. In response to this, there has been a massive push by both local councils and the private sector to provide enough chargers. This has come in a few forms, such as on-street charging and destination charging.

On-street charging at one point was seen as the solution and worked well in some countries such as the USA and Canada. However, it was quickly realised that in many parts of the UK, the streets are simply too narrow, and the chargers were taking up valuable space. Destination chargers are chargers located at end journey points, such as garden centres, retail parks, as well as leisure and educational facilities. This has proven to be the most common form of public charging, accounting for 49% of all public chargers.

There are two key reasons for destination charging taking the lead in the UK’s public charging network, firstly locations such as garden centres already have the space in their car parks to install EV chargers. Secondly, garden centres represent an enjoyable place to wait while charging your vehicle.

In fact, in a customer survey we conducted last year, 57% of our respondents stated that while charging they prefer to either visit a food establishment or go shopping rather than wait in or around their car. What this translates to is an increase in footfall and incidental spend for the site the chargers are located at.

Essentially, garden centres without EV charging infrastructure are missing out on a segment of customers who might not otherwise visit that location. Meanwhile, the presence of EV chargers on-site also helps to increase the overall land value and boost your organisation’s sustainability goals.

What factors do you need to consider when installing an EV charging hub at your garden centre?

Firstly, it is important to think about energy, does the site have enough power and a good grid connection for the chargers. Most of the time, the answer is yes, but it is still vital to have a true understanding of the on-site energy demand. We at Mer work with our IDNO and DNO partners to provide a dedicated power

supply for the charging infrastructure so no investment is needed from our clients, we take care of the whole project.

Once the grid connections and power needs have been identified, we will consider how many chargers are appropriate to install and the chargers’ speed. What we wouldn’t want to do is crowd out the entire car park, that would just be a waste. Instead, we consider what the realistic demand will be, while leaving room for possible expansion if demand is high. We consider ourselves a responsible charge point operator – building to our customers’ needs at each step of the decarbonisation journey. By doing this we save on carbon related installation costs and act as sustainably as possible.

Finally, reliability and customer service. As with any other business, a bad customer experience will often put off a customer for life. Therefore, the hardware selected must be the most reliable and extensively tested before deployment. Any issues can be handled by

our expert customer service team is needed to provide a rapid response.

If you haven’t already installed EV chargers at your site, then now’s the time. People build habits and routines, by getting in early you can ensure that you become part of public’s charging routine. This in effect, creates a regular incidental spend habit for customers who otherwise would not visit your site.

To help you navigate the complexities of installing a charging hub at your garden centre we have created an EV Charging Hubs e-guide. Based on our experience working with retailers, it includes best practice insights from landowners who have installed charging hubs. Download it now.

Powering Growth Through Partnership

How garden machinery manufacturer Handy and Downtown Garden Centre drive sales together

owntown Garden Centre, Grantham, has one of the largest displays of garden machinery, lawnmowers, BBQs, furniture, and garden accessories in the East Midlands – plus a vast range of plants. Part of the family-owned Oldrid & Co. Ltd., the business is celebrating 25 years of the garden centre and over 200 years of retail history. The company is led by Managing Director Peter Isaac and Chairperson Dawn Isaac.

Garden Machinery Key Growth Driver

While plants and outdoor living lead garden retail, machinery is a high-margin, high-value category -boosting basket size and overall spend. It contributes 15–25% of garden retail sales, with 1.45 million lawnmowers sold last year (AEA). At Downtown Garden Centre, Buyer Keith Wiblin has partnered with Handy since 2006, helping drive 10% growth in 2024 and a strong 2025 start.

Founded in 1938, Handy is a leading UK machinery distributor with brands like Webb, The Handy and Greenworks. With expert support and shared values,

Handy helps centres like Downtown deliver standout customer service and sustained sales growth.

Getting Supplier Choice Right

At Downtown, Handy is a key partner - offering quality machinery, trusted support, and leading brands like Webb and Webb Eco.

“The Webb range delivers strong value at the right price,” says Keith. “Our older customers are drawn to the classic dark green design – it feels British, familiar, and built to last. And with cordless growing fast, Webb Eco is really taking off. The 43cm cordless lawnmower sold out, and we already

have back orders lined up. We now offer cordless options across every range.” The partnership works beyond the products. “Handy is easy to deal with - quick to respond and genuinely supportive. It’s a relationship that just works.”

Bricks & Mortar Matter

While the shift to online retail continues, Downtown sees its physical store as a crucial part of its success in garden machinery. “We’ve built a strong online presence, but garden machinery is still a tactile purchase,” explains Keith. “Customers might start their research online, but when it comes to something like a lawnmower, they want to see it in person - feel the build quality, compare sizes, and get advice from someone face to face.”

Downtown is uniquely positioned, combining department store range with a core focus on gardening. With a large space, it hosts the region’s biggest garden machinery showroom - offering depth, expertise, and a distinct advantage over more diversified garden centres.

With expert advice, PoS, and training, garden machinery becomes a high-margin category.

and well-stocked, while confidently answering customer questions and demonstrating product use where needed. Handy supports this with regular site visits and training.

Improving Customer Xxperience

“There are two smart ways to lay out garden machinery,” says Mark. “Either by category - all hedge trimmers together, all mowers together - so customers can compare brands specifications and price points at a glance. Or by brand - which allows for more immersive, fully funded POS that elevates the in-store experience. Both approaches help customers feel more in control of their purchase.”

Seasonal Features

there’s ever an issue, Handy organised a nearby garden machinery dealer to look at any issue - as long as it meets the warranty criteria. That level of backup gives us real confidence in the category.”

Garden Machinery Doesn’t Have to Be Scary

For many garden centres, garden machinery can feel like one of the most daunting categories - technical, warranty, seasonal, and full of potential headaches. These concerns can be easily addressed by building a range to suit the Garden Centres capabilities, knowledge and confidence such as replacing petrol machinery with cordless. But with the right supplier partnership and a clear in-store strategy “Garden centre buyers can’t be experts in every department,” says Mark Moseley, Director at Handy. “That’s where we step in - helping retailers create the right mix of products, backed by clear signage, impactful POS displays, and regular training.”

Appoint a Product Champion

Assign one team member to take ownership of the machinery section. This person becomes the go-to expert and can pass on knowledge to others - keeps displays clean, engaging,

Use themed displays to create inspiration and cross-sell. “A ‘Revive Your Lawn’ zone might include a scarifier, moss killer, lawn feed, watering gear and a wheelbarrow,” says Mark. “It not only helps the customer visualise the job but boosts average basket size.”

Confidence is Key

Downtown enhances Handy’s displays with custom price tickets showing key product specs. “They act like silent salespeople,” says Keith. “They make it easier for both staff and shoppers to understand the difference between models.”

Warranty Concerns?

Keith is clear: “Machinery can make retailers nervous, especially around warranties. But it doesn’t need to. If

The Result?

A garden machinery offer that sells, supports, and strengthens customer trust. “With the right layout, the right training, and the right supplier behind you,” says Keith, “garden machinery becomes a category you can lead - not fear.”

Making Sales Easy

A strong supplier–retailer partnership should feel seamless and profitable. “Downtown uses its space well to drive big returns,” says Mark Moseley, Director at Handy. “But even smaller centres can succeed. With just a few metres of wall space or a compact bay, and the right supplier offering expert advice, PoS, and staff training, garden machinery becomes a high-margin, credible category that delivers strong returns - whatever your store size”.

Ready to Grow

Whether you’re a destination store or a compact local garden centre, a smartly merchandised machinery section can deliver strong returnswith the right support behind it.

Visit www.handys.co.uk to find out how to stock garden machinery.

To learn more about Downtown, visit www.downtownstores.co.uk

Above: Downtown Garden Centre, Grantham, has one of the largest displays of garden machinery, lawnmowers garden accessories in the East Midlands.

Left: Downtown Garden Centre, Buyer Keith Wiblin.

Custom price tickets with key specs make it easier for both staff and customers to compare models and choose with confidence.

Sustainable Products

Multi-Purpose 50L

RocketGro Peat-Free Composts

Peat-free and organic, 100% sustainably produced and 100% British. This bestselling RocketGro product has been a huge success since its launch in autumn 2023. Scientifically formulated and with added organic fertiliser superfood when bagged on our bagging line powered by our own green energy produced on our farm, this compost is the most eco-friendly compost at scale in the UK today. Great value for the consumer and it really sells.

RRP: £7.99 rocketgro.co.uk

Flora’s Florist Natural-Wax Candle

The Flora Lab

Akin to the wonderful sensation of walking into a florist studio, Flora’s Florist takes green, fresh salad notes and expertly infuses them with our sustainable coconut and rapeseed wax –the perfect summer scent.

RRP: £22.95 / £36 thefloralab.com

Webb ECO WEV20EXTPSB2 20V 15cm (6”) Cordless Mini Chainsaw/Pruning Saw with Telescopic Pole Reach Handy Distribution

The Webb 20V 15cm Cordless Mini Chainsaw/Pruning Saw with Extension Pole offers precise pruning capabilities for medium to large gardens. Its 15cm bar length, 4.9m/s chain speed, and adjustable telescopic pole provide efficient and extended reach from 100cm to 215cm. Powered by a 20V 2Ah battery, it ensures up to 40 minutes of runtime, backed by a three-year guarantee.

RRP: £124.99 webbgardenpower.co.uk

Kiln: Ceramic Tea Lights (Box of 6) Zesty Lemons

Re-purposable, luxury and scented ceramic tea lights which are perfect for gifting. Zesty Lemons tea lights are all designed and hand-poured in the UK with plant-based rapeseed and coconut wax, reducing our carbon footprint.

RRP: £30 zestylemons.co.uk

Natura Grow All Purpose Feed Pellets

3.5kg box Natura Grow

A peat-free, organically verified, plant-based pelleted fertiliser made from a sustainable byproduct of energy crops. It is child-, pet-, and vegan-friendly, enhances plant growth and yield, and enriches soil fertility.

RRP: £6.49 / 3.5kg box naturagrow.com

Sustainable Products

Pick + Mix Wax Melts Freckleface Home Fragrance

Available in over 35 fragrances, Pick + Mix wax melts are handmade using ethically sourced soya wax, which is paraffin-free and 100% vegan. The burn time for each melt is up to 20 hours, and they offer incredible throw power. Available in shelf-ready boxes of 100 with complimentary Pick + Mix tubes, they are a perfect addition to your garden centre.

RRP: £1.25 per melt frecklefacetrade.com

ectoNet® Andermatt Home & Garden

Plastic-free netting. Made from plants, BioFleece is 100% biodegradable. Protects against the smallest pests –very fine 0.85 mm mesh size, including aphids, leaf miners, cabbage white butterfly and carrot root fly. Also protects against mild frosts, heavy rain and wind. Minimal disruption to light and air – extremely high 88% light penetration and high airflow. Won’t fray when cut due to high-quality weaved manufacturing process.

RRP: £24.44 andermattgarden.co.uk

Pawtato Ocean Treats Medium 140g Pawtato Dog Chews

Pawtato Ocean Treats are environmentally conscious dog chews that are not only grain-free and plant-based, but are made with sustainably-farmed spirulina, wakame and kelp seaweeds. Packed in a compostable pouch, these fun sea-animal shaped chews are delicious as well as eco-friendly. These hypoallergenic treats are wheat and soya-free, with the additional bonus of being low-fat. Each purchase of Pawtato Ocean Treats means a donation from Pawtato towards ocean conservation projects.

RRP: £3.49 pawtatochews.co.uk

Green Rocks Kozee Pets

Green Rocks present the natural solution for the challenge of maintaining a vibrant, green lawn in households with pets. These rocks help prevent the unsightly yellow patches on lawns due to pet urine. 100% Natural: Naturally occurring paramagnetic igneous rock, Green Rocks are chemical-free and safe for household pets. Environmentally Friendly: Green Rocks are a sustainable choice, reducing the need for potentially harmful chemical lawn treatments to reduce urine burn.

RRP: £9.99 vetfleece.com

Plastic Free Gardening Natural Rubber Seed Trays Wildlife World

Plastic-free gardening has the answer to ethically sourced, sustainable, long-lasting garden products. These innovative and unique reusable seed trays are made from Fairly Traded FSC-certified nature rubber. Unlike cheap plastic seed trays that often crack or break after one or two uses, the Plastic Free Gardening seed tray is robust, flexible and long-lasting.

RRP: £14.99 wildlifeworldtrade.co.uk

Come

with us

to a Peat-Free future that doesn’t cost the earth…

Durstons’ new peat-free range combines decades of expertise with cutting-edge innovation, delivering exceptional results without compromising the planet. Powered by exclusive ingredients Gro Fibre and Gro Boost, it outperforms traditional peat-based composts.

Sustainability is at the heart of everything Durstons does—from 100% recyclable packaging to reduced plastic use. Choose Durstons for greener gardening and outstanding plant performance.

View full product range here

Why retailers choose Durstons

• High-quality, peat-free growing media

• Reliable stock and fast delivery

• Proven results in independent growing trials

• Family-run with 160+ years of expertise

Independent trial results

• 150% bigger plants

• 70% more blooms

• Outperformed both peat-based and peat-free competitors

If you haven’t yet placed your compost order, now is the perfect time to talk to Durstons and see how they can support your business

Sustainable Products

HOTMAX Fuel Logs

BEDMAX Ltd

HOTMAX is a best-selling, 100% natural high energy Eco-friendly British fuel log made from renewable UK forestry timber and packaged in a fully sustainable 10kg paper sack. Ready to Burn accredited HOTMAX has a moisture content at 7%, therefore it gives high heat output with minimal emissions. Hotmax is suitable for burning on open fires, woodburning stoves, firepits and chimineas and is available UK-wide.

RRP: £8 hotmax.co.uk

Eco-Nest™

Pillow Wad

Expand your eco-friendly range with Pillow Wad’s Eco-Nest™ pet bedding. Made from 100% virgin recycled cardboard, it offers unmatched absorbency and odour control. Available in compostable packaging, this virtually dust-free bedding creates a clean, comfortable environment for small pets. A proven customer favourite, Eco-Nest™ stands as one of our best-selling products and the perfect choice for green-minded consumers.

RRP: £5.75 pillow-wad.co.uk

100% Recycled Paper Cat Littler Call of Nature

Made from 100% recycled paper, including the bag it is contained in, this is a truly sustainable product making it both gentle on the planet and gentle on the paws. Crafted from wastepaper, turned into highly absorbent, odour-locking paper pellets which don’t break down in the same way other litters do, or track around the house. Plus, it is non-toxic making it kitten safe and can be home composted.

RRP: Available in 2 sizes, 7l £6.39, 28l £18.19 su-bridge.co.uk

Range of animal bedding products Norfolk Industries for Disabled People

Danish Design Pet Products Ltd Danish Design Retreat Eco-Wellness Duvet

Green Rocks present the natural solution for the challenge of maintaining a vibrant, green lawn in households with pets. These rocks help prevent the unsightly yellow patches on lawns due to pet urine. 100% Natural: Naturally occurring paramagnetic igneous rock, Green Rocks are chemical-free and safe for household pets. Environmentally Friendly: Green Rocks are a sustainable choice, reducing the need for potentially harmful chemical lawn treatments to reduce urine burn.

RRP: From £59.49 to £89.99 danishdesign.co.uk

Norfolk Industries has manufactured small animal bedding products from recycled/repurposed materials for over 30 years, whilst employing people with disabilities. We also have a range of plastic free products available. Supplying retailers and wholesalers, you can be assured of high quality product, operating to ISO9001 : 2015 and HACCP for Non-Food manufacture. We also have large postal boxes for smaller retailers or garden centres which are available on our website to pick and pack for delivery.

RRP: pricing available on the website or by phone if preferred. norfolkindustries.co.uk

Sustainable Products

Rope Trellis Treadstone Products

Winner of the GIMA sustainability award in 2023, Treadstone’s Rope Trellis is a stunning landscaping product made entirely from Natural Jute. Available in 5 sizes, from 6ftx2ft to 6ftx6ft this clever pwroduct is handmade using natural materials, creating a flexible Trellis that can be used all around the garden. The retail packaging is made from recyclable material and the product is delivered to store in natural hessian sacks.

RRP: £19.99 to £39.99 treadstoneproducts.com

Set of 12 Wildflower Seed Balls Something Different Wholesale

These eco-friendly wildflower seed balls will bring outdoor spaces to life with blooms of colour. The seed balls are bee and butterfly friendly, and sustainably crafted with clay and peat-free compost. Each ball is made up of 400 seeds which can be scattered onto bare soil on a garden bed or in a pot. In 4-6 weeks, a patch of young plants will emerge which will grow into a beautiful wildflower garden.

RRP: £6.99 per box somethingdifferentwholesale.co.uk

Swedish Dish Cloths Ecojiko

The Swedish dishcloth is your everyday eco-hero! Super absorbent, reusable, washable, and compostable, it’s the perfect alternative to paper towels. Made in Sweden from cellulose and waste cotton, ecojiko cloths combine sustainability with style. Ideal for wiping surfaces and spills, they can be washed again and again. Ditch disposable towels and make the switch to a cleaner home and greener planet with these stylish and practical Swedish dishcloths.

RRP: £4.75 ecojiko.co.uk

Bamboo Dish Brush & Replacement Head: Ecojiko

The ecojiko Long Handled Bamboo Dish Brush is made from FSC-certified bamboo and natural sisal bristles - no plastic, no microplastics. The biodegradable brush head is easy to replace: just release the metal ring and slot in a new one. Extra heads are available to reduce waste. Bamboo is fast-growing and eco-friendly, while sisal bristles compost naturally. A stylish, sustainable alternative to plastic brushes for an earth-kind clean.

RRP: £8.50 ecojiko.co.uk

One of the largest privately owned lighting manufacturers in the UK

Capacity to produce circa 20,000 fittings per week

Trading for 46 years with an £86.5m turnover in 2024

500 employees across all Dextra divisions

8 subsidiary companies within the Group

Dexretail provide a wide range of specialist products for the retail industry, from small convenience stores to large supermarkets, high street fashion outlets to intimate boutiques.

Dexretail has a large client base that includes many of the country’s leading retailers which is testament to our ability to design, manufacture and deliver bespoke solutions on time and to the highest standard.

The largest dedicated retail lighting supplier in the UK with a turnover of £35.5m in 2024.

We will be exhibiting at the Garden Centre Expo on 26th September in the Convene Sancroft, St Pauls London

HASKINS

Gardening has evolved dramatically over the last few decades, traditional nurseries are being replaced by large out of town Garden Centres with on-site customer restaurants and car parking. In addition to plants they now offer an expansive range of products from clothing and seasonal gifts to home furnishings and local produce but in many cases the lighting has not been upgraded to reflect this. Using the latest LED technologies Dexretail have helped a number of Garden Centres to enhance the visual impact of their stores whilst delivering substantial energy savings and lower on-going maintenance costs

”We are extremely pleased with the consistency and quality of the lighting that helps create the perfect environment for our wide range of retail products”

Matt Hill – Director, Birdworld (part of the Haskins Group)

HASKINS

DOBBIES

What’s coming up...

TACKLING THE SUPPLY CHAIN

OPINIONS FROM THE GCA AND GIMA

SOCIAL PROOFING CATERING SPECIAL

At MAD we are here “To Make A Difference”. We have specially designed, formulated and blended our portfolio of products to enable our customers to make a difference too. To make a difference to their farms, forests, gardens, to their plants and to the wider environment.

MAD’s ground-breaking approach of using Organic by-products produced by other industries to make our products is truly unique. We use lignin, a by-product from the paper industry, as the primary ingredient in our base product, MAD MOISTURE, and the black soldier fly to process food waste to produce our revolutionary Organic FertiliserBlack Soldier Fly Frass. (MAD Soldier Frass).

Contacts: info@madcompany.com james@madcompany.com

+44 (0)7930 853430

Website: https://madcompany.com/