Adv er to r ial
ANATOMY OF A PRODUCT 100% organic SuperSoil has been brought to market to open up a conversation regarding the importance of quality within topsoil. For too long, a lot of topsoils ha e not een t for purpose. Many are nothing more than 80% sand and 20% compost, leaving consumers disappointed. The Real Soil Company has created something that proudly breathes new life into this product category, whilst also increasing consumer buy-in through the strong eco-messaging.
The Real Soil Company brand is backed by Boughton Loam Ltd, a leading supplier of soils, seeds and su strates. ene ttin fro a ased manufacturing site, in-house marketing support and logistic partners, The Real Soil Company is ready to respond to retailer demand in any season. This is a brand you can trust in, and one that cuts through the noise in a highly saturated marketplace.
With The Real Soil Company, it is possible for retailers to offer something different; something which will drive up the average basket spend at the point of sale whilst arming consumers with a product they can place their loyalty in. The team has invested si ni cantly in uildin a real standout rand supported with highly visual packaging and POS material. Featuring artful hand-drawn gardeners, e eta les and flowers and flash infor ation SuperSoil provides an easy reference for consumers looking to boost their grow-your-own results.
Aimed at the premium garden centre customer, organic SuperSoil has been specially enhanced using ethically sourced natural components. These topsoil ‘heroes’ are added to enrich and enhance the soil, providing natural ‘boosters’ to ensure quicker plant establishment, better resilience against pests and disease, whilst also ena lin edi le crops to ene t fro nutritional enhancement and a higher crop yield. Its improved biology means that SuperSoil consistently outperforms market-leading topsoils in key areas, including phosphorous, potassium, magnesium, organic matter and sand/silt/clay content.
Meeting and improving on the BS:3882 standards for compliance and reliability, The Real Soil o pany offers a nu er of other ey ene ts including 100% natural ingredients and material traceability. The enhanced soil also offers better water retention and release for optimum plant growth, whilst also providing a more balanced and workable material for gardeners.
www.gardencentreretail.com
Anatomy of a Product.indd 43
Product SuperSoil Manufacturer The Real Soil Company Launch date 2021 RRP From £5.99 Tel 01536 510 517 Email info@therealsoilcompany.co.uk Web therealsoilcompany.co.uk
Garden Centre Retail April/May 2022
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