HOW TO SELL

HOW TO SELL GIFTS

With so many categories of giftware to choose from, it can e dif cult to now how to a e the ost of these products and ensure custo ers are spottin the as they rowse throu h the store. ortunately andleli ht roducts a iftware supplier cele ratin its th anniversary this year offers top tips on how to successfully stoc and sell iftware in arden centres.

What are the options for a garden centre when it comes to showcasing gifts?

Experience notes that the best way to showcase gifts in a garden centre settin is to spread ifta le products throu hout the store i in custo ers ore opportunities to purchase. ll our ifta le products can sit within a nu er of scenarios we ha e a fantastic ran e of desi ns that t well with rustic classic floral and country stories.

What are the key things a garden centre should consider when deciding how to display them?

onsideration should e ta en in ter s of the est and ost ef cient use of space. We reco end usin a echanisin solution such as a free standin unit that holds a lot of stoc . hese can e placed alon side ed shel in and at the end of aisle and at till points. his is a fantastic way to direct custo ers to a pic up purchase and to pro inent way to utilise space. We can discuss re uire ents to pro ide a full ran e of erchandisin solutions for all our iftin candles fra rance and fau plants which allows the oods to e displayed in a co ordinated anner.

What are the pitfalls of displaying/stocking gifts?

When considerin stoc in ifts for your arden centre care should e ta en to ensure the lon e ity of the products candles fra rance reed diffusers are all e cellent sellers as an add on purchase to plants. easonal and speci c ifts often ha e a shelf life so consider stoc in non period sensiti e ifta le ranges. We have a dedicated team of arden centre retail specialists that can support centres in the est and ost appropriate iftin that will pro ide the ost pro ta le sell throu h. ◗ Candlelight Products offers advice for garden centres on how to display giftware and the key considerations when planning for one