H o w to S ell P r o duc ts
HOW TO SELL GIFTS
W
ith so many categories of giftware to choose from, it can e dif cult to now how to a e the ost of these products and ensure custo ers are spottin the as they rowse throu h the store. ortunately andleli ht roducts a iftware supplier cele ratin its th anniversary this year offers top tips on how to successfully stoc and sell iftware in arden centres.
Candlelight Products offers advice for garden centres on how to display giftware and the key considerations when planning for one
What are the options for a garden centre when it comes to showcasing gifts?
Experience notes that the best way to showcase gifts in a garden centre settin is to spread ifta le products throu hout the store i in custo ers ore opportunities to purchase. ll our ifta le products can sit within a nu er of scenarios we ha e a fantastic ran e of desi ns that t well with rustic classic floral and country stories.
What are the key things a garden centre should consider when deciding how to display them? onsideration should e ta en in ter s of the est and ost ef cient use of space. We reco end usin a echanisin solution such as a free standin unit that holds a lot of stoc . hese can e placed alon side ed shel in and at the end of aisle and at till points. his is a fantastic way to direct custo ers to a pic up purchase and to pro inent way to utilise space. We can discuss re uire ents to pro ide a full ran e of erchandisin solutions for all our iftin candles fra rance and fau plants which allows the oods to e displayed in a co ordinated anner.
What are the pitfalls of displaying/stocking gifts?
When considerin stoc in ifts for your arden centre care should e ta en to ensure the lon e ity of the products candles fra rance reed diffusers are all e cellent sellers as an add on purchase to plants. easonal and speci c ifts often ha e a shelf life so consider stoc in non period sensiti e ifta le ranges. We have a dedicated team of arden centre retail specialists that can support centres in the est and ost appropriate iftin that will pro ide the ost pro ta le sell throu h. ◗
www.gardencentreretail.com
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