G I M A G ard en P ress E v en t
GIMA’S LATEST
A new product round-up from o r rst s ow o t e seaso
A
nother successful Garden Press Event is under our belts and the early-spring sunshine which shone on the event was hopefully a herald of a great season to come in the gardening world. There were so many excellent new launches fro e ers rst amongst which was the winner of this year’s Best New Product Award, Wildlife World, for its Natural Rubber Cell Trays. With the Plastic Packaging Pledge uppermost in our minds ahead of the new government tax this April – and sustainability leading the agenda for consumers, retailers and manufacturers alike – the timing of the launch could not have been better. The large contingent of garden journalists and editors who attended the event obviously agreed and voted in their droves for this hero product. The Real Soil Company, which is riding high on the sustainable wave with its peat-free SuperSoil, has extended its product range with an all-new 100% organic and natural Vegetable & Fruit Topsoil, a rich blend of topsoil and soil improver which enables plant crops
32
GIMA.indd 32
Garden Centre Retail April/May 2022
to thrive from day one and deliver higher yields. The Real Soil Company found themselves inundated with inquiries from press keen to support this sustainable alternative to peat, as did neighbouring stand-holder, Carbon Gold, which also offers excellent peat-free growing media and was keen to show journalists exactly what its organic topsoil is made of. New GIMA member, GUANORGANIC, was deli hted to e at its rst showcase, presenting its unique organic fertiliser which comes with a compelling backstory, having been utilised in Peru for hundreds of years, since the time of the great Inca civilisation. Nutrient dense and 100% natural, the non-polluting fertiliser consists of easy to apply and safe to handle Guano pellets – excrement of seabirds – which combines well with any type of topsoil or compost and is suitable for use on soil anywhere on an allotment or garden, within growing containers, veg trugs or plant pots, either outside or in the house. Johnsons Lawn Seed exhibited its market leading lawn seed range, complete with brand new digitalised packaging featuring scannable QR codes on the front and back of all their grass seed boxes. The packaging retains Johnsons’ distinctive and instantly recognisable branding whilst incorporating the new
technology designed to facilitate the customer experience. Another new GIMA member, Hex Living, was present with a large stand on the round floor of the usiness Design Centre, close to the spectacular display put together by Dobbies Garden Centre. An offshoot of parent company, Alpha Manufacturing, Hex Living is offerin a enuine ade in ritain ran e of steel garden sheds, boxes, bin shelters and planters, which come with a lifetime guarantee. Its hero product, Hixon, is the ultimate stora e solution a aila le in e
www.gardencentreretail.com
06/04/2022 16:48
