Creative Strategy for a Tribal Fashion Event

NEON THOUGHTS CREATIVE STRATEGY

BY ELIZABET YORDANOVA

THOUGHTS

N E O N

C

reating the neon effect is a fundamental part of our show. Using UV lights and neon paints, the whole event space will be full of bright fluorescent patterns and the models will appear with an unrecognisable faces due to their paint on them.

The styling is based on white garment designs created by SHU Design students. Many accessories produced by Jewelry and Metalwork students will be showcased on the runway.

The screens in the background may illustrate some creative moodboards, neon photos or even the 60 seconds film recorder by the Fashion Management and Communication students while the models are defiling on the stage.

Celebrating the 10th anniversary of the hair salon Wigs & Warpaint, the fashion show will show some futuristic hairstyles on our models.

LAYOUT

S P A T I A L

STYLING

White and Blue.

This is the theme of the show, reinforcing the white garments using UV lights. The metal accessories are such a massive statement which can transform the outlook completely.

STYLING

A closer shot of the neon paints on the face of our runway models. The UV light will highlight even more the paint.

All about the neon.

The neon bracelets may be used as a promotional method to seduce the guests. As a result they will feel more attached to the whole message of the event - Neon Tribal.

PROMOTIONAL

M A T E R I A L S

Neon Thoughts Wigs & Warpaint 10th anniversary Collaboration with SHU Design and Jewelry & Metalwork students

Location - The Hubs Date - 14th April Time - 6pm

SCHEDULE

Welcome drink Runway (presentation of the garments and the jewelry) Film viewing produced by Fashion Management and Communication students Photoshoot on the selfie wall DJ Party untill 3am

TAKE A PICTURE WALL

S H U

X

The wall can be placed in the entrance of The Hubs. Every guest of the event is able to take a picture in front of it and post it in social media.

Introducing neon hair colours in the hair salon Wigs & Warpaint.

Tribal hairstyles may take part of the runway show. These massive hair braids will be done by the masters of the hair salon Wigs & Warpaint.

The whole concept of the show is predicted to be neon and wild as possible, adding flashing lights and exposing creative outloooks.

Tribal hairstyle

I N S P I R A T I O N

Inspired by Olivier Rousteing’s newest collection for Balmain Fall-Winter 2018-19 show in Paris.

“We are the new generation”

Projecting the moodboards over the white garments.

Presentation of the SHU designers at the end of the runway

Some people may be interested on buying some items exposed in the fashion show. As a result, every garment can be available for sale at the end of the event. The prices have to be presented to the clients, by using futuristic designs for its price tags.

THE COSTING

- UV lights - it depends on the place where they will be bought - Face neon paints - small packaging of 6 paints (ÂŁ5) x 10 - Designer chairs - floral design with bright colours - Red paint for the runway floor - ÂŁ10 - Projectors to illustrate the moodboards on the garments

Promotional materials - Neon Bracelets - depends on the retailer’s price and the amount of bracelets - Promotional brochure with the information about the event - depends on the number of printed brochures

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