Elite Business Magazine October 2014

Page 77

TECHNOLOGY

Apple Watch

Historically, events like the arrival of Halley’s Comet sparked mass hysteria in our ancestors. But even this doesn’t approach the level of fervour and anticipation exhibited by modern man in the run up to an Apple launch. Despite some issues with the livefeed – which probably induced quite a few ragequits – Apple still managed to make a splash with three new releases at its September Event 2014, including the announcement of the much-heralded Apple Watch. We take a look at the new apps and gadgets alongside our other highlights of the month’s best tech

Even before its existence was confirmed, the Apple Watch had probably attracted more discussion than most devices do in their entire lifecycle. But was it worth the wait? It’s perhaps too early to tell but everything about it – from its digital crown, fuss-free interface, built-in haptic feedback that aids navigation and allows users to ‘tap’ each other on the wrist, heart-rate tracker and pressure sensitive touch screen – screams potential. Apple has also managed to achieve something hitherto out of reach of most smartwatches: it really is aesthetically attractive enough to live on your wrist the whole time. Which potentially might finally help wearables crack the mainstream.

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WORDS: JOSH RUSSELL

iPhone 6 + iPhone 6 Plus iPhones have always been the petite option in the premium smartphone market but rumours abounded that the iPhone 6 would be going big. It seems the rumour mill was pretty on the money: the screen size has been upped from 4in to 4.7in with the iPhone 6, whilst its bigger brother the 6 Plus comes in at 5.5in. Both are significantly thinner than their forefathers at 6.9mm and 7.1mm respectively and include a 1080p HD video camera that can shoot slo-mo at a staggering 240 fps. Lastly Apple is angling to replace your wallet entirely with Apple Pay, the NFC-supported, fingerprint-secured payment system.

The hot list.indd 1

30/09/2014 14:33


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