EBL2024 Event Programme

Discover strategies for closing sales in person and remotely.

• Hear purposeful ideas to incentivise and reward your sales team.

Learn how to understand your customers better, identify key trends, and personalise your sales approach.

DAY 1 - WEDNESDAY MARCH 13

10.55

KEYNOTE SPEAKER PIERS LINNEY

Serial Entrepreneur & Investor; Co-Founder, Implement AI

11.25 PANEL DISCUSSION HARNESS THE POWER OF AI IN YOUR BUSINESS

This session will demystify AI, offering practical insights for SMEs to leverage its capabilities— from automation and predictive analytics to customer personalization and associated risks.

TECHNOLOGY

Key Takeaways:

• Identify what you can do with AI right now to deliver outstanding customer experiences and forge deeper customer connections in your business.

Explore the ethical considerations associated with using AI to ensure you use it responsibly.

• Discover how to revolutionise your operations, boost efficiency and productivity.

12.05

KEYNOTE SPEAKER CHARLIE ROGERS

Founder, Undefinable Community, Founders’ Associate, The Portfolio Collective

12.35 PANEL DISCUSSION GENLAZY? THE FUTURE OF WORKING FROM HOME

Gen Z – often dubbed ‘GenLazy’ have posed a new challenge to the workplace. This session unpicks the dynamics of Gen Z and how to successfully integrate them into your workforce in a remote working dynamic.

TALENT/TEAM

Key Takeaways:

Understand the characteristics and preferences of Gen Z in the workplace.

Insight into the advantages and disadvantages of remote work and the importance of finding a balance between flexibility and collaboration.

• Gain practical approaches to empower Gen Z employees and nurture their leadership potential while embracing remote work arrangements.

ELENA SINEL Founder, Teens in AI

ERIKA BRODNOCK MBE Founder & CEO, Kinhub MCVAL OSBORNE Co-founder, The Future Communicator

TAMARA LITTLETON Founder & CEO, The Social Element Agency

CHARLIE ROGERS

Founder, Undefinable Community, Founders’ Associate, The Portfolio Collective

MILIMO BANJI Founder & CEO, TapIn

CHARLIE MULLINS OBE Founder, Pimlico Plumbers

SHAA WASMUND MBE Serial entrepreneur, Sunday Times Best Selling Author

PIERS LINNEY Serial Entrepreneur & Investor; Co-Founder, Implement AI

DAY 1 - WEDNESDAY MARCH 13

14.05

14.35

KEYNOTE SPEAKER ALEX VON SCHIRMEISTER

Managing Director, Xero UK and EMEA

FINANCE

Key Takeaways:

Discover the importance of setting clear payment terms with clients and customers from the outset.

Learn how to streamline your payment processes and embrace modern payment technologies to reduce delays and minimise administrative burdens.

Clarity on how to get paid without falling out with your clients.

15.05

15.30

16.00

KEYNOTE SPEAKER MIRELA SULA

A growth mindset is your secret weapon for global expansion. Embrace challenges, cultivate development, and learn strategies to inspire a culture of resilience and innovation in this dynamic session.

GLOBAL/INTERNATIONAL

Key Takeaways:

Discover how to embrace a growth mindset to effectively lead and inspire your teams.

• Learn from successful global businesses so you can implement their strategies within your own business.

• Discover the positive effects a growth mindset can have on mental wellbeing.

EMMANUEL ASUQUO Financial Adviser (BBC One, Channel 4, ITV)

ALEX

LIZ BARCLAY Small Business Commissioner

RICHARD BEARMAN Managing Director, Small Business Lending, British Business Bank

ANDREA REYNOLDS Founder & CEO, Swoop

JUDITH GERMAIN Founder, The Maverick Paradox

MIRELA SULA CEO

ERIC PARTAKER CEO Coach

SHALINI KHEMKA CBE Founder, Chief Executive & Board Director, E2Exchange

LISA MAFFIA Founder, Maffia Rum & House of Maffia; Performer & Singer

OPENING

09.30

10.00

In the competitive business world, boosting SME revenue is crucial. From compelling techniques to embracing innovation, this session equips you to optimize sales, engage customers, and maximize revenue.

Key Takeaways:

• Understand the importance of storytelling in PR and marketing and how to leverage emotional narratives to engage customers.

Learn digital marketing strategies that enhance customer engagement and lead to higher conversion rates.

Gain practical insights into building trust and credibility through effective on and offline PR initiatives.

STEPHANIE

Founder, Bloom & Co-founder, BOMBA

SOPHIE MILLIKEN MBE Founder & CEO, Moja Group

Former

JASON GRAYSTONE

Serial entrepreneur & investor

JACOB NOMAFO Co-Founder, LucidMeme

DAY 2 - THURSDAY MARCH 14

10.55

KEYNOTE SPEAKER DUENA BLOMSTROM

Is your business model fit for a rapidly evolving digital landscape? Join us to discover how leveraging data-driven insights and cutting-edge technology can significantly transform your business.

12.05

Top talent is crucial for long-term success. Ineffective talent strategies can lead to high costs, turnover, and brand damage. Discover insights from experts on building a strong employer brand for future growth and success.

TECHNOLOGY

Key Takeaways:

Identify what data is actually useful for you and your business.

• Learn valuable insights on how to harness technology and create data-driven cultures to make informed and strategic business decisions.

• Discover the latest technological advancements and understand how to strategically implement them to gain a competitive advantage in the market.

Key Takeaways:

• Discover the secrets of building a strong employer brand to attract top talent.

Learn what to do when you get it wrong and your employees attract press sharing their negative experiences.

Hear strategies for building a loyal and committed team that drives business success from prolific entrepreneurs.

TALENT/TEAM

12.35 PANEL DISCUSSION PEOPLE POWER: ATTRACTING, DEVELOPING AND RETAINING TALENT

MATTHEW PHELAN Co-Founder, the Happiness Index

CHELSEY BAKER

Founder & CEO, National Mentoring Day

PIP JAMIESON, Founder & CEO, The Dots

DR LYNDA FOLAN Managing Director, Inspired Development Solutions, Doctor of Organisational Psychology

ROB WALL Leadership Coach & Consultant

KEYNOTE SPEAKER CHELSEY BAKER

11.25 PANEL DISCUSSION USING DATA AND TECHNOLOGY TO TRANSFORM YOUR BUSINESS

SARAH MCVITTIE Co-founder, Dressipi

DUENA BLOMSTROM Founder & CEO, People Not Tech, Co-Founder, Tech-Led Culture

SACHIN AGRAWAL Head of Zoho, UK

DAX GRANT Forbes Technology Council

Founder & CEO, National Mentoring Day

Founder & CEO, People Not Tech, Co-Founder, Tech-Led Culture

14.35

DISCUSSION

Chief Executive, International Marketing Partners

Successful global expansion requires careful planning and risk management. Learn the dos and don’ts from experienced professionals to give your international growth plans a head start.

Key Takeaways:

• Learn how to conduct relevant research and analysis to make informed decisions when expanding into new markets.

• Gain insights into customisation and localisation of products, services, and marketing strategies to connect with global audiences.

• Discover risk assessment and mitigation strategies to minimise potential pitfalls.

15.30 16.00

Founder & CEO, Cotswold Fayre & Flourish

As business faces pressure from multiple fronts, is sustainability taking a back seat? Join our panel to explore whether it’s still a top priority and whether becoming a B-Corp should be a non-negotiable milestone.

CAITLIN

Key Takeaways:

Identify where sustainability fits into your business plan.

Receive low cost, low effort ways to incorporate sustainability within your business.

• Discover what prioritising sustainability can do for your bottom line.

THOMAS

TAMMA

LOVELDA