ADVERTISING FEATURE
Planting a seed “So, one year ago, I found myself sitting in my garden wondering what to do next. My initial thought was to spread the word about ActionCOACH – it seemed mad to me that more business owners weren’t using an action coach. I offered to host a seminar and thought it would be a great way for Chris to win more clients. I enjoyed the seminar and, sure enough, people showed interest in being coached and that’s when the seed was planted. “Chris told me about the option to build a firm of coaches with the ActionCOACH franchise, not just becoming a self-employed action coach. The thought of building an ActionCOACH team appealed to me and I spoke to Ian Christelow, the UK co-founder of ActionCOACH, to see what the next steps were. “Ian explained that my only limitations on growing my ActionCOACH firm were the limits I put on myself. I completed the UK training in the last week of July and came away with the overriding sense that I couldn’t fail with all the systems to follow. “On August 1 2016, I started my ActionCOACH business in Yorkshire and Lincolnshire with a huge goal. I wanted to build a firm of 50 Action Coaches supporting 1,000 businesses a year. At that level, we will be making a massive
different to our local economy. I believe that business is a force for good. If a business is truly successful then that is down a great team. If a team is successful then they are enjoying work and are rewarded for their work and life becomes a seven-day weekend! “Of course, I had to start somewhere. Before I started the initial training, I had spoken about ActionCOACH at my BNI networking group which has proven to be a fantastic client generation activity for me. In only four months I have secured 12 one-to-one coaching clients, with average one-to-one coaching clients investing £1,500 per month, and seven group coaching clients. I never set out to concentrate on just one lead generation activity but I haven’t had time to do anything else. “It’s a testament to ActionCOACH I’ve been able to leverage the power of the franchise system very quickly having been coached myself. About 20 years ago, no one knew what business coaching was and our Action Coaches have represented and grown the business coaching profession in the UK almost single-handedly. In fact, in the early days of ActionCOACH, when Brad Sugars first started up, it took him two years to hit the same number of clients I have built in four months that shows our amazing progress in 23 years as a team.”
Building the team “How long will it take me to build my firm of 50 Action Coaches? Well, my first employed coach is being recruited now. I then want to steady the pace of my coaching commitments to enable me to build the firm from there. One of my daughters is joining me to get some sales experience. She couldn’t find a better business than ActionCOACH to benefit from a wealth of knowledge on sales and teams. My other daughter wants to start her own business, so I’ll be coaching her to develop the ActionCOACH definition of a ‘real business’ - a commercial, profitable enterprise that works without her. Once she’s progressed from self-employed, she truly can call herself a business owner.” If you’d like to build a team of Action Coaches and you get a buzz from helping others succeed, love learning and developing yourself, have enjoyed success in your career or sport, then find out more by watching the 6-minute overview video at actioncoach.co.uk
JUNE 2017 | elitefranchise
ActionCOACH Advertorial.indd 2
59
02/06/2017 16:47