Mock Ad Campaign by ElinorH

Mock Ad Campaign

DOLLS KILL (FASHION AD) ELINOR HILTON

Contents: PRODUCTION SCHEDULE BRAND RESEARCH NARRATIVE VISUAL RESEARCH ART DIRECTION BEHIND THE SCENE CONTACT SHEET FINALS

PRODUCTION SCHEDULE Research Story Copy Mood Board Art Direction Photographer Models / Talent Location Props Equipment Shoot Contact Sheets Editing Process Book Due

10/9/2018 0:00:00 7 8

BRAND RESEARCH

DOLLS KILL Dolls Kill is a global online fashion brand for young people of all genders. Dolls Kill is known for featuring punk, goth, streetwear and festival fashion. The online store has a rebellious spirt and additude that is not for the faint of heart.

DOLLS KILL INSIGHT ORIGINSan Francisco, California. USA FOUNDERBobby Farahi; Shoddy Lynn SOCIAL MEDIA: Instagram- 2 Million Followers Facebook- 652,973K Followers Twitter- 46.9K Followers PRODUCT: Dolls Kill sells clothing and accessories for the younger more outgoing TARGET: -Fashion Forward -Young -Confident

NARRATIVE

NARRATIVE This Ad Campaign will emphasis both the dark, gothic side of Dolls Kill, as well as the bright, colorful side. Both of these clashing sides coming together to showcase the diverse range of clothing that can be found from the brand.

VISUAL RESEARCH

INSPIRATION

MOOD BOARD

ART DIRECTION

FPO’s

UNLEASH YOUR INNER

UNLE ASH YOUR INNER

B Golden Gde . ADASS .

UNLEASH YOUR INNER . PASTEL PRINCESS

MODELSSarah Ng Emily Lauren Malaysia Maya Ash

PHOTOGRAPHERAnna Burns

MAKEUPElinor Hilton/ Dawson Ales

LOCATIONTybee Island, Savannah, GA.

DATEOctober 4th, 2018 - 4:00 p.m.

MAKE-UP INSPIRATION

HAIR INSPIRATION

FINAL MAKE-UP AND HAIR

SHOOT DIRECTION Shoot 1: Two models interacting together Camera is at a downward angle looking up at models

Shoot 2: One model looking up into sky Camera from low-angle looking up at model, close up. Model eyes closed focus on makeup.

Shoot 3: Other two models interacting together Camera is at a downward angle looking up at models

BEHIND THE SCENES

CONTACT SHEETS

FINALS

TOP 5

FINALS