Bookworm
Project 3 - Lookbook FASM - 210 -01 Oscar Betancur Laura Ramirez, Elinor Hilton, Chloe Gentry, Vrinda Modi and Erin Deliccia
A Lookbook for
The Team Fashion Director - Laura Ramirez Fashion Stylist and Make up Artist - Elinor Hilton Fashion Production Designer - Chloe Gentry Fashion Producer - Vrinda Modi Design Director - Erin Deluccia Photographer - Anna Burns Models - Day Toscano, Sara Debries, Selia Hooten and Morgan Mckensey Videographer - Silvia Guillermo 1st Assistant Camera - Katerina Packis
About The Brand Location - Founded in San Franciso, nowis rooted in L.A., but shipping is available world wide Influence - Started as a vintage eBay account and currently sells new clothing,shoes and accesories under their own label and others. Customer Base - Their target market is “gals who’ve got the confidence to just be themselves”.
Production Schedule Research Story Copy Mood board Art Direction Photographer Models/ Talent Location Props Equipment Shoot Contact sheets Editing Process book Due
15 (Mon)
16 (Tue)
17 (Wed)
18 (Thurs)
19 (Fri)
20 (Sat)
21 (Sun)
22 (Mon)
23 (Tue)
24 (Wed)
25 (Thurs)
26 (Fri)
27 (Sat)
28 (Sun)
29 (Mon)
30 (Tue)
31 (Wed)
Key Words Scholar Rebellious Innocence Discovery Acceptance Dream
Mood Board Bookworm is day dreaming about being one of the cool, rebel girls. One of the rebels whispers about skiping school and going on an adventur Girls arrive to new location in order to play at the Arcade.
PT.1
Dare to smoke
“Wakes up� realizes she does not want to be that girl
Pt. 2
Primary Photography
Secondary & Tertiary Photography
Make Up & Hair
Models will have hair up, Morgan will be the only one with hair down. High and half pony tails for rebels and low pony for bookworm. Bookworm will be the only one with hair change, I’ll go from pony to loose and messy look.
Natural Makeup: a little blush, and mascara Upgrade with lipstick change and smokey eye.
Genre: Social Adventure
The Story It is revealed that the bookworm was daydreaming the entire time!
Suddenly the Rebels walk over to her. One of them wispers in her ear, and they convince her to ditch school. The Bookworm is outside on the steps, studying. She glances up as the rebels walk by
The girls decide to spend their day at an arcade eating, and playing games. At night they get ready for a party stopping at a gas station along the way
The girls decide to spend their day at an arcade eating, and playing games. At night they get ready for a party stopping at a gas station along the way
Chapter 1 - The Bookworm
Styling Rebel 2 Rebel 3
Bookworm
Rebel 1
1
Shot List Shot 1: Bookworm is Seating and Studying Wide Shot Include images of her looking up as the rebels walk past Shot 3: The Four girls crossing the street/ leaving the school. Wide Shot, girls Walking together etc.
Shot 5: Tertiary shots of the location.
1
Shot 2: Rebels walk past the bookworm. The four girls seat on the steps. One rebel Wispers into the bookworms ear. Wide Shot Include images of the girls interacting, talking laughing, etc. Shot 4: Individual Images of the girls clothing, shoes, etc. Product shots.
Chapter 2 - Ditch Day
Styling
Rebel 2
Bookworm Rebel 3
2
Rebel 1
Shot List Shot 1: The four girls on the table eating brownies and drinkig coke. Shots include eating, playing with whipped cream, talking and laughing and lastly cheering with the coke.
Shot 2: Two rebels on the Hockey table, shot one from back and wide shot. The other two paly games and we shot from the side.
Shot 3: The Four girls around the billiard table and the Bookworm hitting.
Shot 4: Individual Images of the girls clothing standing in front of an arcade game. Product shots from games and billiard balls.
2
Chapter 3 - Party Girls
Styling
Rebel 3
Rebel 1
Bookworm Rebel 2
3
Shot List Shot 1: The four girls pose together at the corner. The shorter model seats down and the bookworm is in the middle of the the other two rebels.
Shot 3:| Individual shots and close ups.
Shot 2: Models seat on the table and talk. Shot 1 - Two rebels light up a cigar and help each other. Shot 2 - Bookworm smokes
3
Chapter 4 - Just A Dream
Styling Rebel 1 Rebel 3
Rebel 2
Bookworm
4
Shot List Shot 1: Bookworm comes back to reality and realises she was daydreaming. Wide Shot Include images of her sitting back on the steps of school with her book.
Shot 3: Tertiary shots of the location.
Shot 2: Rebels walk into the shool and the bookworm follows them. Back view
4
Behind the Scenes
1
2
4
Final Images
1
2
3
4
The End