Page 1


Contents

History/ Background (pg. 1-2) Brand Identity (pg. 3) Sales (pg. 4-5) Consumer Segmentation (pg. 7-8) Private Label Product Development Industry, Company, and Customer Analysis

Core Products (pg. 9) Spring 2019 Resort (pg. 10) Main Competitors (pg. 11-12)


History

Background

United States

Asia

Founded by Stacy Bendet in New York City, New York in 2002, Alice and Olivia allows women to express their personal styles.

Alice and Olivia first enters Greater China through a wholesale relationship with the luxury department store, Lane Crawford, in 2008.

The brand originated when Stacy start a personal quest to create the perfect pair of pants. Stacy then entered a partnership with Rebecca Matchett, and thus started Alice and Olivia, which is actually named after both of their mothers.

Since then the brand has been one of the best performing contemporary brands in its stores in Hong Kong and China.

In 2002, Bendet launched a 20-item collection based around that concept at the Russian Tea Room. In 2003, Bendet and Andrew Rosen bought out Rebecca Matchett and entered into business together. They each invested $50,000, to this day, Alice + Olivia has no other investors. (Abdou, J, 2018)

In 2013, Alice and Olivia by Stacy Bendet and ImagineX Group, Asia’s leading retail, brand management and distribution company, announced an exclusive partnership to introduce the brand in Greater China and Southeast Asia through the opening of 23 points of sale over the next five years.

(MELLERY-PRATT, R, 2015)

PG.1


Asia

Alice and Olivia free-standing boutiques located in Asia include: Hong Kong, Tokyo, Kuwait, Dubai, Singapore, Shanghai, Doha, Taipei, Macau, Chengdu, Bangkok, and at aliceandolivia.com. Alice and Olivia is also available at over select department and specialty stores. This including; Lane Crawford, Isetan, Hankyu, Harvey Nichols, Harrods, and Galeries Lafayette.

(“About Alice + Olivia by Stancy Benedet�)

PG. 2


Mission Statement

Brand Identity

Alice and Olivia’s brand statement says;

Bendet described Alice and Olivia in a business of fashion article as:

“alice + olivia matches Bendet’s love of vintage and all things feminine with a mission to make women feel empowered and alluring. Ornamented fabrics, whimsical prints ultra-flattering fits provide today’s modern woman with options for every day and every occasion.” - CFDA

“A very feminine brand, a girl’s girl brand”.

The company started with the goal to make the perfect pair of pants, and since then has turned into a retail empire. Even though Alice and Olivia is now a $200+ million company, the quality and design of the pieces have remained the same. “As designers, we design things to make people feel special. If we don’t commit to that in everything we do, why are we here? Your intention has to come all the way through.”

The brands voice screams fun-loving, colorful classics, with a retro twist infused into the latest trends in fashion.The company’s main focus always shines on the designs. The company came to fruition with the garment first, so that order still reigns true. Always focusing on the clothing first. Bendet touches on this in a business of fashion article saying: “It is a little bit crazy at times, but all of those times I kind of hear Andrew saying, ‘Focus on making and producing beautiful clothing… and ship it on time.”

(“ALICE OLIVIA Branding”)

(“Stacy Bendet”, CDFA)

(MELLERY-PRATT, R, 2015)

PG. 3


Alice and Olivia Sales

Alice and Olivia, the $200+ million dollar private company, alice + olivia was profitable in its first year. ImagineX’s Vice Chairman & CEO, Balbina Wong, says “Alice + olivia’s clear and consistent branding and iconic retail concept ensures that it is easily remembered, which is crucial in an incredibly fast and competitive market such as China.” Alice and Olivia president, Deanna Berkeley, reinforces this anticipated success, saying; “We anticipate the ImagineX partnership will account for up to 20 percent of our international business within the next five years.”

(Alice olivia Launches Aggressive Asian Expansion, 2019)

PG. 4


Consumer Habits Millennials, those aged 18 to 29, are already China’s biggest spenders on luxury goods in Asia Pacific, followed by those in South Korea and Hong Kong. Over a third of millennials in the region prefer Western brands over regional or local brands. This proves to be a huge strength for Alice and Olivia creating a product development specifically for Hong Kong. Shopping is an essential part of the lives of Hong Kong people. “the world’s biggest shopaholics” were found in Asia. Hong Kong consumers intend to spend on average $2584 US over the next year. Amongst the Asian countries, Hong Kong people hold the top rank with over 90 percent of the respondents admitted to shopping “as a form of amusement” or even “when [they] don’t actually need anything”. Hong Kong people ranked the first for shopping once a week for “entertainment” (37%), followed by the United Arab Emirates (30%) and Thailand (27%) .

(“What Hong Kong Millennials Want”, 2015 (ACNielson, 2006). (Yip, T., Chan, K. and Poon, E, 2012)

PG. 5


Target Consumer

Consumer Vals

Alice and Olivia is a brand that is for the girl that isn’t afraid or bold colors and patterns. She wants to stand out in a crowd. She is girly, she loves to wear flowy skirts and bright pink tops. Stacy Bendet, CEO and founder of Alice and Olivia says;

Integrators 50% :

“China is the most exciting area to me right now. It’s amazing for me to have the opportunity to introduce the world of alice + olivia to a culture and woman that I have been fascinated by and admired for a long time. It’s like being able to introduce yourself to someone you’ve always wanted to meet.”

Are highest on the Japan-VALS measure of innovation. These consumers are active, inquisitive, trend leading, informed, and affluent. They travel frequently and consume a wide range of media: print, broadcast, niche, and foreign.

In an interview with Forbes, Stacy Bendet state; “When a woman comes to alice + olivia it’s about her whole life not just a dress. Creating new ways to empower her as she changes the world is what drives me every day.” She goes to Alice and Olivia for that momentary escape into a magical world.

Self-Innovators and Self-Adaptors 50% : Score high on Self-Expression. These consumers desire personal experience, fashionable display, social activities, daring ideas, and exciting, graphic entertainment.

(“Stacy Bendet”, CDFA)

(VALS, VALS TYPES)

PG. 6


Consumer

Demographics In the last decade, girls have been more likely than boys to be enrolled in the top-ranking schools. As increasingly more women and men stayed longer in education and started to work later, the median age at first marriage had risen steadily for both women and men in the period 1986 to 2017. These statics are showing use that woman in Hong Kong are increasingly becoming more independent and free-thinkers.

Instagram: @Moannaxdessire

This supports the Alice and Olivia consumer being in Hong Kong. She is a young woman in her mid twenties to early thirties. Alice and Olivia is a very feminist brand. It is all about girl power and this woman is the embodiment of that. She is single but still dating. A modern day working woman that isn’t afraid to own and show off her girly side.

(Women and Men in Hong Kong - Key Statistics, 2018)

PG. 7


Psychographs

Consumer

The Alice and Olivia girl doesn’t care about the latest fashion trends, but rather the brand. She likes bold colors are girly silhouettes and isn’t going to change her taste just because Vogue says so. She loves to travel the world and take as many photos as she can along the way. She cares about her appearance and how she conveys herself on social medias. Her favorite social networks are instagram and pintrest, they play a big role in her day to day life. She can be perceived as “shallow” or “basic” but she truly just enjoys the little things like getting the perfect instagram shot or going to the flower marker with her friends.

Instagram: @Moannaxdessire

She is single, but doesn’t see that as a problem and still dates casually. She mostly focuses on herself and her friends. She believes females should pursue their dreams, have courage to express their views, appreciate their own strengths, and should be truthful to themselves.

(Chan, K., & Ng, Y. L., 2012))

PG. 8


Core Products AO - Alice and Olivia Denim/ Jeans and vintage inspired T-shirts

Range of basic denim starting at $200 to more contemporary garments such as jumpsuits and embroidery denim. Price Range- $500 - $600

Vintage T-shirts Price Range- $150 - $300 AO - Dresses - Categories such as day, cocktail and evening Day and Cocktail dresses- $200 to $500 Evening dresses up to $500 to $3000 AO Must Haves - Classic garments with a twist Top, Blouses, Skirts and Pants Price Range- $200 - $500 AO Leather, Fur and Suede Jackets, Skirts and Pants Price Range- $550 - $1500 AO - Accessories Handbags and Eyewear Shoes - Main categories pumps and sneakers Price Range- $150 - $500

(“Home”, Farfetch) (“Women’s Designer Clothing”, Alice & Olivia)

PG. 9


Spring 2019

Ready-to-Wear

Spring collection 2019 titled, “Wonderland�.

Collections was inspired world travel. Using Paris, Provence, Marrakech, Positano, Careyes, and Tokyo as inspiration. Included shirtdresses trimmed in lace and graphic beaded dresses and graphic prints from florals to everything paris. Used bright vibrant primary colors. We used this collection to understand what Alice and Olivia has done in the past so that we are better informed to produce what they will do for the future.

PG. 10


Competitors

Tory Burch

Tory Burch’s target audience is a particular group of females aged between 21-35 years old. The target audience loves the brands emphasis on social media, and collaberations. The brands target audience is sophisticated and self-driven. They love to travel and experience new things. They have high education and social media plays a big role in their day-to-day life. This target consumer is very much the same as Alice and Olvia’s. The products Tory Burch sells are similar as well, though the style is much more sophisticated and less girly. Tory Burch does have a presence in Hong Kong, but not nearly as strong as Alice and Olivia does.

(Amed, I., 2007) (Shan, L. S. , 2015)

PG. 11


Competitors

Kate Spade

Kate Spade’s consumer is a female and has the age range of about 20 years old to about 35 years old. They are college educated women that are living in large cities gravitate to her brand. Kate Spade is very modern, compared to vintage and classic designers. The target consumer likes the brands mordern feel and atmosphere in stores. They also enjoy the patnerships as well as online presence. The Kate Spade consumer is fun and loves bright colors. She is spontanious and uses social media in her everyday life. This consumer is similar to Alice and Olivia’s but younger. The style is similar although Kate Spade does sell products for much less.

(Clothing., katespade.com) (Contrarian, D. V., 2016)

PG. 12


Ch. 2 Trend Boards

Color (pg. 13 -14 )

Print (pg. 15-16)

Private Label Product Development Trend Boards

Fabric (pg. 17-18)

Silhouettes (pg. 19-22)


When researching colors that are projected to be trending for spring/summer 2020 we found that the primary colors were projected to be popular.

Color Research

This was important and helpful for our product development because Alice and Olivia is known for using lots of vibrant colors. It is a staple for the brand so we knew that it was something that would have to be implemented in our designs. Our research also showed us that pastels and muted colors as well. These were the perfect hues to add into our collection to add a breathe in between all the bright colors.

(Zhang, J., & Boddy, J, pg. 8, WGSN)

PG. 13


(Zhang, J., & Boddy, J, pg. 8, WGSN)

PG. 14


When researching print trends for spring/ summer 2020 on WGSN we found that huge placement prints were projected to become popular. This was something that inspired us for our designs.

Print Research

Also things like bright colored stripes and citrus fruits were shown as well. We took inspiration from the bright colors and also the maximalism, which was incorporating multiple prints on a single garment.

(Watskin, H, 2018, WGSN)

PG.15


Maximalism - bold colors / prints

Large Scale Placement

Energetic stripes

(Watskin, H, 2018, WGSN)

Lush florals

Citrius fruits

PG. 16


Fabric Research

For fabric research we saw that things like mesh details and sheers were project to be popular for 2020. These light weight fabrics are perfect for our product development since we are focusing on Hong Kong where it is so hot that light weight fabrics are a necessity. Other fabrics that we found during our research that fit well with our development and the Alice and Olivia history were bright colored metallics and bright cottons. Perfect for capturing the vibrant colors in our patterns and colored tops.

(Palmer, H., & Johnston, G. 2018, WGSN, )

PG. 17


Mesh Details

Memorizing Metallics

Fashion Meets Science

Paper Sheers

Bright Cottons

PG. 18


The silhouettes that we fond when doing research for spring/ summer 2020 showed a similar theme in the shirts. Things such as shirt, but the neck is knotted, or a tank top where there is a corset attached.

Silhouette Research

All the silhouettes that we chose are simple that have just been slightly elevated. This was perfect for our designs, especially being that the skirts are the main focus, having shirts that are basics but just slightly elevated and modernized was perfect research to inspire our collection designs.

(Maggioni, S, 2019, WGSN) (Ross, A, 2018, WGSN)

PG. 19


Corset Shirt

Relaxed Blouse

Knotted Shirt

Collared Shirt

Halter Neck Top

(Maggioni, S, 2019, WGSN) (Ross, A, 2018, WGSN)

PG. 20


When researching trends for skirt silhouettes we came upon the same conclusion as we did with the shirt silhouettes. All the silhouettes we have shown are ones that you have seen before, and that Alice and Olivia has done before, but elevated and modernized into something new.

Silhouette Research

This perfect for Alice and Olivia because it isn’t to far off from what they’ve done before, it’s only been updated and made modern. There are things such as a pleated skirt, but asymmetrical. A pencil skirt, but with the bottom flaring out. All these things are recognizable but only added with elements to elevate the design and make it new.

(Ross, A, 2019, WGSN)

PG. 21


Tiered Maxi Skirt

Asymmetrical Pleated Skirt

Slip Skirt

(Ross, A, 2019, WGSN)

Sheer-layered Skirt

Pencil Flare Skirt

PG.22


Concept Boards

Mood (pg. 23 - 24)

Color (pg. 25-26)

Private Label Product Development Concept Boards

Fabric (pg. 27-28)

Prints (pg. 29-32)


In our mood board we wanted to convey our consumers day to day life in Hong Kong. The colors she would see, the places she would go to, the things she would eat and take pictures of.

Mood Board

Our Hong Kong girl is the instagram model, the famous blogger. She wants to go to the Choi Hung Estate and take a picture because the colors match perfectly with her feed. She goes to the fish and flower markets with her friends dressed in an outfit she carefully planned out the night before. We want to represent her day to day life with outfits that work for each occasion. The colors we have in the pictures are bright primary’s with bursts of lighter pastels here and there. It’s fun, loud, bright, and most of all it screams everything our Alice and Olivia girl loves!

PG. 23


PG. 24


All the colors seen in our color board are from the wgsn color forecast for spring 2020. Beyond that though, they also can all be seen in our mood board as well.

Color Board

We have the vibrant primary red and blue that you can see in the Choi Hung Estate. The orange from the fish at the fish market. Pinks and purples of the flower market. The bright yellow of the egg tarts and cream from the bobba tea. These colors not only are forcasted for 2020 but they are representative of the story that we are conveying.

PG. 25


18-4334 TCX

14-4814 TCX

14-3911 TCX

18-2143 TCX

14-1714 TCX

18-1763 TCX

17-1349 TCX

14-0951 TCX

12-1403 TCX

PG. 26


We wanted our fabrics to be able to take bright colors, but also be lightweight and breathable for the hot summers in Hong Kong.

Fabric Board

Silk Cotton was used for both our skirts and tops, it is super light and still perfect for our bold colors. We also used 97% Poly 3% Spandex for a little stretch but still captures the colors and prints perfectly.

PG. 27


Silk Cotton

97% Poly 3% Spandex

100% Polyester

PG. 28


For ideation of our prints we created both literal and more abstract representations of our mood board pictures.

Print Process

For the fish print, at first we tried a more literal interpretation of the fish in the plastic bags like they are at the market, but it didn’t look visually pleasing for a skirt. We ended up taking the bag out and just place the fish as though the were swimming. Similar to the problem of the fish, for the bubble tea print we tried visually showing it with egg tarts. We then tried having the splash of the bubble tea but decided against it being that it could appear that she had spilled on her dress.

PG. 29


PG. 30


Our final prints scream our Alice and Olivia girl. It is everything she loved and does in Hong Kong. Our first print is the “I WANT TO” pattern. It features sentences that say, “I want to eat dim sum with you” and “I want to drink milk tea with you”. It also features fun bright colors. Second print, Summer Escape, is a more abstract floral print to represent the flower market. It a more classic print that is comfortable for her to wear. Third print, The Gold Fishies, is a representative of the fish market. The color variation in the fish makes it more unique and pop with color.

Final Prints

The four print, Bubbleicious, is an abstract representation of the bubble tea. The dots represent the bobba while not being to upfront and allowing the pattern to feel almost like a normal polka dot. Fifth print, Pink Orchid, is our statement placement print. It represents the flower market but also is a popular flower of Hong Kong. Sixth print, Choi Hung Estate, is for the Choi Hung Estate. It is a pretty abstract representation of the color-ways that are shown in the building itself. It is bright and bold, perfect for Alice and Olivia. And finally, our last print, The Bouquets, is a more literally interpretation of the flower markets in Hong Kong. Showing them in bouquets like they are at the market. PG. 31


I WANT TO

Summer Escape

The Pink Orchids

The Gold Fishies

Choi Hung Estate

Bubblelicious

The Bouquets

PG. 32


Concept Board

Final Line-up (pg. 33-34 ) Flats Line Assortment (pg. 35 - 41 ) Tech Packs (pg. 42 - 46) Private Label Product Development Final Developements

Costing Sheet (pg. 47 - 54 )


We wanted our line-up to encompass everything that our Alice and Olivia girl loves about Hong Kong. It screams fun, girly, and bolf colors!

Final Line-up

There is a skirt for every occasion and a top to match it. Each look represents something different from our mood board and you can feel the personality in it. All the colors of the shirts are from our color board and the prints on the skirts mesh perfectly with them. It’s the line-up of our Alice and Olivia girl’s dream!

PG. 33


PG. 34


Line Assortment

For each look within our line assortement we included the garments flats along with the corresponding fabric, print, and colorways. Each top comes in multiple colorways that will go perfectly with the corresponding printed skirt. It also will allow for our Alice and Olivia girl to mix and match her tops with her skirts to customize her wardrobe and make her outfit unique to her!

PG. 35


Look 1

Featuring The Wendy Wrapped crop top and The Tina Tiered Skirt, inspired by the maximalism trend showcasing the Summer Escape and The Bouquets Prints

Wendy Wrapped Top #1

97% Polyester 3% Spandex

Available in the following: 18-2143 TCX

Pink Orchid

18-4334 TCX

Sea Blue Goldfish Orange Bubba Nude

17-1349 TCX 12-1403 TCX

Tina Tiered Skirt #1

Summer Escape

#2

The Bouquets

Look one of the line assortement is one of our more casual looks. It is perfect for a date to the flower markets and a picnic at the garden. The Wendy-Wrapped Top is knotted in the front to give it more texture and allow for the outfit to feel more dressed up. It comes in four different color-ways as the goal for this collection is to be able to wear any top with any of the printed skirts. The Tina-Tiered Skirt features two of our prints inspired by our trend research of multiple prints within a single garment. The two prints, Summer Escape and The Bouquets are both inspired by the flower markets and mesh beautifully together on the garment. The skirt reaches just above the knee to allow for comfort in the Hong Kong heat while still remaining fairly conservative.

97% Polyester 3% Spandex

PG. 36


Look 2

Featuring a halter style cropped top with back closing and the Choi Hung Estate Inspired Print pleated mid length skirt with an exposed side zipper.

Look two of the line assortment is our Choi Hung Estate outfit. It is the outfit our Alice and Olivia girl is going to wear specifically to get that perfect instagram picture. Beyong just that though, it features the bright colors that she loves and is abstract enough that she can wear to many occasions.

Harper Halter Top #1

97% Polyester 3% Spandex

Available in the following: 18-1763 TCX

Choi Hung Red

14-4814 TCX

Sky Blue Purple Lilac

14-3911 TCX 14-0951 TCX

The Harper-Halter Top comes in five color ways each matches perfectly with the Choi Hung print. It is made with 97% polyester so that colors will be nice and vibrant but still lightweight enough that she can wear it comfortably in the summer heat. The Pia- Pleated Skirt is our Choi Hung Estate inspired skirt. It will definitely be a stable piece in the Alice and Olivia stores. It is made with 100% polyester so although it is a long skirt it won’t be to heavy for the summer. This would be more of a special occasion skirt.

17-1349 TCX

Eggtart Yellow Goldfish Orange

Pia Plated Skirt #1

Accordian Pleated 100% Poly

#2

Choi Hung Estate

100% Polyester for Lining

PG. 37


Look 3

Featuring the Cindy Cropped Tee perfect top for every day basis and the Saddie Sheer High Waist Skirt with a short under skirt and a sheer constructed mid lenght skirt withThe Gold Fishies Print.

Cindy Cropped Tee #1

Silk Cotton

Available in the following: 14-0951 TCX 17-1349 TCX 18-1763 TCX 12-1403 TCX

Eggtart Yellow Goldfish Orange Choi Hung Red Bubba Nude

Sadie Sheer Skirt Under Skirt

#1

97% Polyester 3% Spandex

Look three of the line assortment is one of our more casual looks. It is the outfit she would wear to the fish market for yet another stunning instagram picture. Beyond that though, it is our most breathable outfit that she can truly wear anyday. It is the most versitile of the skirt and the ones she would wear most often. The Cindy-Cropped Tee comes in four different colorways, once again all perfect to match the skirt. It is a loose fitting tee so it’s perfect to wear as an everyday look. The fabric is silk cotton so it will be super breathable and perfect for the Hong Kong heat. The Sadie-Sheer Skirt is a beautiful tulle skirt with a underskirt beneath. The tulle has The Gold Fishies print featured which gives the feelings of the fish in the plastic bags at the fish markets. The underskirt is short but the long tulle overtop still allows our Alice and Olivia girl to feel comfortable rocking this look everyday!

Sheer Skirt

#1

The Gold Fishies

Printed on

#2

100% Polyester

PG. 38


Look 4

Featuring the Alice Asymmetric Hem Skirt with the I WANT TO print and the Goldfish Orange Ela Elbow Length Sleeve Buttom down blouse.

Look four of the line assortment is the Dim Sum lunch date with the girls outfit. It is girly but still mature and perfect for a casual but slightly more dressed up look.

Ela - Elbow Length Sleeve Blouse #1

Silk Cotton

The Ela-Elbow Length Sleeve Blouse comes in four different colorways that will match perfectly with the skirt. The collar and button-up makes the shirt feel formal, while the short sleeves and crop of the shirt make it feel causal. The two combined make for a super fun and unique shirt that can be worn for a variety of different occasions.

Available in the following:

The Alice-Asymmetrical Skirt is a pencil skirt in our Orchid Pink that flares out into the I WANT TO printed skirt. The design was inspired by out rend research and makes for a mature skirt that still has a girly fun feeling to it.

Alice Asymmetric Hem Skirt

17-1349 TCX

Goldfish Orange

18-2143 TCX 14-1717 TCX

Pink Orchid Pink Blush

14-3911 TCX

Purple Lilac

#1

100% Polyester

#2

I WANT TO

The 100% polyester and flowy bottom are perfect for not getting to hot while struting the street in the new look!

PG. 39


Look 5

Featuring the Louise Loose Button Down Blouse a modern twist to the classic cutton down, the blouse has an oversized collar and a loose fit. The Fare Full Skirt with The oversized Pink Orchid print focuses on elegance showing a fitted waist line and side pockets.

The Fare Full Skirt #1

97% Polyester 3% Spandex

Available in the following: 18-2143 TCX

Pink Orchid

18-4334 TCX

Sea Blue

Look five of the line assortment is the statement piece of our collection. It is the most expensive and most extravagant. Stores would not buy a lot of this look being that it is more of a statement look. It is inspired by the pink orchids here in Hong Kong and would be worn by our Alice and Olivia girl to a press opening or a gala. The Louise-Loose Button Down Blouse comes in two different colorways that pefectly match the skirt. It is a collared button blouse but is also oversized so it is still formal but stylish at the same time.

Louise Loose Button Down Blouse #1

100% Polyster Final Fabric will be printed not embroider

Pink Orchid

#2

The Fare Full Skirt features our Pink Orchid placement print. It is a long full skirt in 100% polyester and linning so it is the most heavy of all the skirts. It is not something our girl would wear for a day outside, it is very much a special inside occasion piece. It definitely will get our girls attention and would be great for marketing purposes as well.

100% Polyester for Lining

*garments scaled down to fit page

PG. 40


Look 6

Featuring the Camila Corset Inspired Tee wiht a fitted silhouetter and finishing details to complement The Priya Princess Seams mid length skirt with a knee slit and the Bubbleicious print

Look six of the line assortment is the TST lightshow and cocktails at ozone look. It is sexy and tight-fitting, definitely the most sexy look of the collection. The Corrila Corset Inspired Tee comes in three different colorways that will match perfectly with the skirt. The tee-shirt is casual but is form-fitting and includes a corset linning that makes it feel more dressed up. Although it is form fitting it is made with silk cotten so will feel light and breathable. The Priya- Princess Seams Skirt is a tight form fitting skirt that goes about knee-length and features a slit on the side. It comes in the Bubblicious print that was inspired by bubble tea. It is a very versatile print that can be worm anywhere. This look is for our more sexy Alice and Olivia girl that wants an outift for a night out and wants to show off her figure. The skirt is made with 100% polyester so wont feel heavy on her while dancing the night away!

Camila Corset Inspired Tee Body

#1

Silk Cotton

Details

#2

Silk Cotton

Available in the following:

14-0951 TCX 12-1403 TCX

Eggtart Yellow Bubba Nude

18-2143 TCX

14-1717 TCX

Pink Orchid Pink Blush

18-4334 TCX

14-4814 TCX

Sky Blue Sea Blue

Priya Princess Seams Skirt #1

100% Polyester

#2

Bubbleicious

PG.41


For look two in our lineup we created a techpack for each garment, it includes a specification sheet along with thorough detail pages and a costing sheet.

Techpacks

All information for the techpack was sourced through hands on research of measuring garments for sizing. Costing prices were sourced by in-person research in Sham Shui Po, Hong Kong.

PG. 42


Specification Specification Sheet Sheet

Detail Page Detail Page

STYLE SEASON DESCRIPTION COMPANY DESIGNER

STYLE SEASON DESCRIPTION COMPANY DESIGNER

CV2905P203 Spring Summer 2020 Harper Halter top Alice and Olivia Stacy Benet

SIZE FABRICATION COLOR/PRINT DATE

6 97% Polyester 3% Spandex Choi Hung Red 5/26/2019

CV2905P203 Spring Summer 2020 Harper Halter top Alice and Olivia Stacy Benet

SIZE FABRICATION COLOR/PRINT DATE

6 97% Polyester 3% Spandex Choi Hung Red 5/26/2019

Side Closing A

B

F

C

Zipper place on the right side of the skirt starting on the waist band going down 22 cm (8.5”)

G N

O

L

H

D

M R

E

I

J

Q

Zipper

K

P

Inside of garment closure view

Outside of garment closure view

A B C D E F G H I

Piping strap width

2.5

Neck drop at CF

3

Full length front

18

Bust Front Width

18.75

Waist Measurment

14.25

Back Neck WIdth

10.5

Armhole

10.75

Piping Width

1.5

Waistband

1.5

J K L M N O P Q Q

Armhole to waistband

5

Back Waistband width

14.5

Bust Back Width

16

Full length back

15.25

Center Back

14.5

Center Front

9.75

Front Waistband Length

13

Back Waistband Length

14

Zipper Length

4.5

I

Exposed zipper with 1/4 exposure as (past collections) 14.45 cm (4.5”) length

As past collection

Waistband 1.5 in Width and a 27 in entire length

PG. 43


Costing Sheet

Costing Sheet Detail Sheet

Detail Page STYLE SEASON DESCRIPTION COMPANY DESIGNER

CV2905P203 Spring Summer 2020 Harper Halter top Alice and Olivia Stacy Benet

SIZE FABRICATION COLOR/PRINT DATE

6 97% Polyester 3% Spandex Choi Hung Red 5/26/2019

Inside of garment description - Clothing Label is placed on left side seam above side seam and piping detail -Clothing Label Contains: Size and Brand’s Label - Garment Production/ Care Label Contains: - Fabric Information -RN # -Place of Manufacture Wash and Drying Instructions

Button Design and Measurments Button sketch as one sourced, would be covered with the same color was the top fabric color Buttun size

1/4

Button Hole Width

1/2

STYLE # SEASON DESCRIPTION COMPANY DESIGNER

CV2905P203 Spring 2020 Harper- Halter Top Alice and Olivia Stacy Benedet

FABRIC 97% Poly 3% Spandex

YARDAGE

NOTIONS Buttons Thread Brand Label Detail Label Hang Tag Zipper Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

Back Neck Closing

Size Fabrication Color Date

6 97% Poly 3% Spandex Choi Hung Red 4/30/19

1 3 1 1 1 1 1

PRICE (HKD) $27

COST (HKD) $33

PRICE (HKD)

COST (HKD) $2.0 $9.0 $1.5 $0.5 $1.2 $5.0 $3.0 $22.2

2 3 1.5 0.5 1.2 5 3

$175 $275 $450 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$517.70

Back Keyhole 2.5” 1.25”

As past collections

- Back Keyhole on CB with button closing. -Button placed on the left side with half inch extension - Key hole measurment - 2.5” down and 1.25 ” of whidth a the center of keyhole.

PG. 44


Specification Specification Sheet Sheet

Detail Page Detail Page

STYLE SEASON DESCRIPTION COMPANY DESIGNER

STYLE SEASON DESCRIPTION COMPANY DESIGNER

CV2905P204 Spring Summer 2020 Pia Pleated Skirt Alice and Olivia Stacy Benet

E D

F

SIZE FABRICATION COLOR/PRINT DATE

6 Accordion Pleated 100% Polyester Choi Hung Estate 5/26/2019

B

H

C

Spring Summer 2020 Pia Pleated Skirt Alice and Olivia Stacy Benet

SIZE FABRICATION COLOR/PRINT DATE

6 Accordion Pleated 100% Polyester Choi Hung Estate 5/26/2019

Skirt Closing

J

A

CV2905P204

Zipper place on the right side of the skirt starting on the waist band going down 22 cm (8.5”)

K

M

Inside of garment back view - Clothing Label is placed on CB above the collar and pippin seam Clothing Label Contains: Size and Brand’s Label - Garment Production/ Care Label Contains: - Fabric Information -RN # -Place of Manufacture Wash and Drying Instructions

Outside of garment closure view

Inside of garment closure view

G

A B C D E F

Waistband Width

14.25

Low Front Waist Width

16

Hip Measurment

23

Waistband Length

2

Center Front

30

Full Length

36

G H J K L M

Skirt Width

42

Zipper Length Opening

7.5

Back Waist Band Width

14.25

Low Back Waist Width

15

Back Hip

22.75

Skirt Side Seam Zipper Opening

29

H

Exposed zipper with 1/4 exposure as (past collections) 22 cm (8.5”) length

Zipper

As past collection

PG. 45


Print Placement

Costing Sheet

Print Placement

STYLE SEASON DESCRIPTION COMPANY DESIGNER

CV2905P204 Spring Summer 2020 Pia Pleated Skirt Alice and Olivia Stacy Benet

SIZE FABRICATION COLOR/PRINT DATE

When cutting the fabric for back pattern the fabric should be mirrored so the rectangles match perfectly on side seams just as shownin the technical flat.

6 Accordion Pleated 100% Polyester Choi Hung Estate 5/26/2019

STYLE #

CV2905P204

SEASON DESCRIPTION COMPANY DESIGNER

Spring 2020 Pia- Pleated Skirt Alice and Olivia Stacy Benedet

Size Fabrication Print Date

FABRIC Accordian Pleated 100% Poly Lining Fabric Printing Total Fabric

YARDAGE

NOTIONS Zipper Button Thread Brand Label Detail Label Hang Tag Interfacing Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 Accordian Pleated 100% Poly Choi Hung Estate 4/30/19

4.25 2 3.5

PRICE (HKD) COST (HKD) $32 $136 $25 $50 $12 $42 $228

1 1 3 1 1 1 0.5 1

PRICE (HKD) COST (HKD) $5.0 $5.0 $2.0 $2.0 $3.0 $9.0 $1.5 $1.5 $0.5 $0.5 $1.2 $1.2 $23.0 $11.5 $3.0 $3.0 $33.7

$225 $315 $540 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$814.20

PG. 46


With the research and sourcing that we did in Sham Shui Po, we calculated the costing of each and every garment in our product developement collection.

Costing Sheets

We include everything from fabric and notions, all the way to labor costs and shipping. We also have our final costing sheet that includes the cost of each garment as well as the markup and retail price.

PG. 47


Look One STYLE # SEASON DESCRIPTION COMPANY DESIGNER

CV2905P201 Spring 2020 Wendy-Wrapped Top Alice and Olivia Stacy Benedet

Size Fabrication Color Date

FABRIC 97% Poly 3% Spandex

YARDAGE

NOTIONS Buttons Thread Brand Label Detail Label Hang Tag Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

STYLE # SEASON DESCRIPTION COMPANY DESIGNER

6 97% Poly 3% Spandex Pink Orchid 4/30/19

1.5

2 3 1 1 1 1

PRICE (HKD) $27

COST (HKD)

PRICE (HKD)

COST (HKD) 2 3 1.5 0.5 1.2 3

$41

$4.0 $9.0 $1.5 $0.5 $1.2 $3.0 $19.2

$175 $275 $450 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

CV2905P202 Spring 2020 Tina-Tiered Skirt Alice and Olivia Stacy Benedet

Size Fabrication Print Date

6 97% Poly 3% Spandex Summer Escape, The Bouquets 4/30/19

FABRIC 97% Poly 3% Spandex Fabric Printing Total Fabric

YARDAGE 3.5 3.5

PRICE (HKD) $27 $12

NOTIONS Elastic Band Zipper Thread Brand Label Detail Label Hang Tag Cord Interfacing Packaging Total Notions

QUANTITY 0.5 1 3 1 1 1 0.5 0.5 1

PRICE (HKD) COST (HKD) $3.0 $1.5 $5.0 $5.0 $3.0 $9.0 $1.5 $1.5 $0.5 $0.5 $1.2 $1.2 $0.5 $0.25 $23.0 $11.5 $3.0 $3.0 $33.5

LABOR Cutting Sewing Total Labor

COST (HKD) $225 $315 $540

$522.20

SHIPPING DUTY TOTAL

COST (HKD) $95 $42 $137

DESCRIPTION COST (HKD) $150 / per dozen $12.5 0 (China to Hong Kong) $0.0 $12.5 TOTAL COST (HKD)

$722.45

PG. 48


Look Two STYLE # SEASON DESCRIPTION COMPANY DESIGNER

CV2905P203 Spring 2020 Harper- Halter Top Alice and Olivia Stacy Benedet

Size Fabrication Color Date

FABRIC 97% Poly 3% Spandex

YARDAGE

NOTIONS Buttons Thread Brand Label Detail Label Hang Tag Zipper Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

STYLE # SEASON DESCRIPTION COMPANY DESIGNER

6 97% Poly 3% Spandex Choi Hung Red 4/30/19

PRICE (HKD) COST (HKD) $27 $33 PRICE (HKD)

1 3 1 1 1 1 1

2 3 1.5 0.5 1.2 5 3

COST (HKD) $2.0 $9.0 $1.5 $0.5 $1.2 $5.0 $3.0 $22.2

$175 $275 $450 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$517.70

CV2905P204 Spring 2020 Pia- Pleated Skirt Alice and Olivia Stacy Benedet

Size Fabrication Print Date

FABRIC Accordian Pleated 100% Poly Lining Fabric Printing Total Fabric

YARDAGE

NOTIONS Zipper Button Thread Brand Label Detail Label Hang Tag Interfacing Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 Accordian Pleated 100% Poly Choi Hung Estate 4/30/19

4.25 2 3.5

PRICE (HKD) COST (HKD) $32 $136 $25 $50 $12 $42 $228

1 1 3 1 1 1 0.5 1

PRICE (HKD) COST (HKD) $5.0 $5.0 $2.0 $2.0 $3.0 $9.0 $1.5 $1.5 $0.5 $0.5 $1.2 $1.2 $23.0 $11.5 $3.0 $3.0 $33.7

$225 $315 $540 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$814.20

PG. 49


Look Three STYLE # SEASON DESCRIPTION COMPANY DESIGNER

CV2905P205 Spring 2020 Cindy- Cropped Tee Alice and Olivia Stacy Benedet

Size Fabrication Color Date

FABRIC Silk Cotton Fabric

YARDAGE

NOTIONS Thread Brand Label Detail Label Hang Tag Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 Silk Cotton Fabric Eggtart Yellow 4/30/19

2 yds.

PRICE (HKD) COST (HKD) $42 $84 PRICE (HKD)

3 1 1 1 1

3 1.5 0.5 1.2 3

COST (HKD) $9.0 $1.5 $0.5 $1.2 $3.0 $15.2

$175 $275 $450 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$561.70

STYLE #

CV2905P206

SEASON DESCRIPTION COMPANY DESIGNER

Spring 2020 Sadie-Sheer Skirt Alice and Olivia Stacy Benedet

Size Fabrication Print Date

FABRIC 100% Poly Underskirt Fabric Printing Total Fabric

YARDAGE

NOTIONS Thread Zipper Elastic Brand Label Detail Label Hang Tag Interfacing Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 100% Poly, 97% Poly The Gold Fishies 4/30/19

2 1 2

3 1 0.5 1 1 1 0.5 1

PRICE (HKD) $13 $27 $12

COST (HKD) $26 $27 $24 $77

PRICE (HKD) COST (HKD) $3.0 $9.0 $5.0 $5.0 $3.0 $1.50 $1.5 $1.5 $0.5 $0.5 $1.2 $1.2 $23.0 $11.5 $3.0 $3.0 $33.2

$205 $305 $510 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$632.70

PG.50


Look Four STYLE #

CV2905P207

SEASON DESCRIPTION COMPANY DESIGNER

Spring 2020 Ela- Elbow Length Blouse Alice and Olivia Stacy Benedet

Size Fabrication Color Date

FABRIC 97% Poly 3% Spandex

YARDAGE

NOTIONS Thread Buttons Brand Label Detail Label Interfacing Hang Tag Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 97% Poly 3% Spandex GoldFish Orange 4/30/19

2.25

3 4 1 1 0.25 1 1

PRICE (HKD) $27

COST (HKD) 64

PRICE (HKD) COST (HKD) $3.0 $9.0 $2.0 $8.0 $1.5 $1.5 $0.5 $0.5 $23.0 $5.8 $1.2 $1.2 $3.0 $3.0 $29.0

$195 $295 $490 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$595.45

STYLE #

CV2905P208

SEASON DESCRIPTION COMPANY DESIGNER

Spring 2020 Alice- Asymmetric Hem Skirt Alice and Olivia Stacy Benedet

Size Fabrication Print Date

FABRIC 100% Poly Top 100% Poly Bottom Fabric Printing Total Fabric

YARDAGE

NOTIONS Thread Zipper Button Brand Label Detail Label Hang Tag Interfacing Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 100% Poly I WANT TO 4/30/19

1 2 2

PRICE (HKD) COST (HKD) $32 $32 $32 $64 $12 $24 $120

3 1 1 1 1 1 0.5 1

PRICE (HKD) COST (HKD) $3.0 $9.0 $5.0 $5.0 $5.0 $5.0 $1.5 $1.5 $0.5 $0.5 $1.2 $1.2 $23.0 $11.50 $3.0 $3.0 $36.7

$225 $315 $540 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$709.20

PG. 51


Look Five STYLE # CV2905P209 SEASON Spring 2020 DESCRIPTIONLouise- Loose Button Blouse COMPANY Alice and Olivia DESIGNER Stacy Benedet

Size Fabrication Color Date

FABRIC 97% Poly 3% Spandex

YARDAGE

NOTIONS Thread Buttons Brand Label Detail Label Interfacing Hang Tag Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

STYLE # SEASON DESCRIPTION COMPANY DESIGNER

6 97% Poly 3% Spandex Pink Orchid 4/30/19

3

3 10 1 1 0.5 1 1

PRICE (HKD) COST (HKD) $27 $81 PRICE (HKD) COST (HKD) $3.0 $9.0 $2.0 $20.0 $1.5 $1.5 $0.5 $0.5 $23.0 $11.50 $1.2 $1.2 $3.0 $3.0 $46.7

$195 $295 $490 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$630.20

CV2905P210 Spring 2020 Fare- Full Skirt Alice and Olivia Stacy Benedet

Size Fabrication Print Date

6 100% Poly The Pink Orchid 4/30/19

FABRIC 100% Poly Fabric 100% Poly Linning Fabric Printing Total Fabric

YARDAGE

NOTIONS Thread Elastic Band Zipper Button Brand Label Detail Label Hang Tag Interfacing Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD) $250 $350 $600

SHIPPING DUTY TOTAL

5 4 5

PRICE (HKD) COST (HKD) $50 $250 $30 $120 $12 $60 $430

3 0.75 1 1 1 1 1 0.8 1

PRICE (HKD) COST (HKD) $3.0 $9.0 $3.0 $2.3 $5.0 $5.0 $5.0 $5.0 $1.5 $1.5 $0.5 $0.5 $1.2 $1.2 $23.0 $17.25 $3.0 $3.0 $44.7

DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5

TOTAL COST (HKD)

$1,087.20

PG. 52


Look Six STYLE # SEASON DESCRIPTION COMPANY DESIGNER

CV2905P211 Spring 2020 Camila- Corset Inspired Tee Alice and Olivia Stacy Benedet

Size Fabrication Color Date

FABRIC Silk Cotton

YARDAGE

NOTIONS Interfacing Thread Brand Label Detail Label Hang Tag Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 Silk Cotton Bubble Nude, Eggtart Yellow 4/30/19

2

PRICE (HKD) COST (HKD) $42 $84 PRICE (HKD)

0.5 3 1 1 1 1

23 3 1.5 0.5 1.2 3

COST (HKD) $11.5 $9.0 $1.5 $0.5 $1.2 $3.0 $26.7

$175 $275 $450 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$573.20

STYLE #

CV2905P204

SEASON DESCRIPTION COMPANY DESIGNER

Spring 2020 Priya- Princess Seam Skirt Alice and Olivia Stacy Benedet

Size Fabrication Print Date

FABRIC 100% Poly Fabric Printing Total Fabric

YARDAGE

NOTIONS Zipper Button Thread Brand Label Detail Label Hang Tag Interfacing Packaging Total Notions

QUANTITY

LABOR Cutting Sewing Total Labor

COST (HKD)

SHIPPING DUTY TOTAL

6 100% Poly Bubbleicious 4/30/19

2 2

PRICE (HKD) $32 $12

COST (HKD) $64 $24 $88

1 1 3 1 1 1 0.5 1

PRICE (HKD) $5.0 $2.0 $3.0 $1.5 $0.5 $1.2 $23.0 $3.0

COST (HKD) $5.0 $2.0 $9.0 $1.5 $0.5 $1.2 $11.5 $3.0 $33.7

$205 $305 $510 DESCRIPTION $150 / per dozen 0 (China to Hong Kong)

COST (HKD) $12.5 $0.0 $12.5 TOTAL COST (HKD)

$644.20

PG. 53


Final Costing Sheet Final Costing Sheet TOPS: STYLE # CV2905P201 CV2905P203 CV2905P205 CV2905P207 CV2905P209 CV2905P211

COST (HKD) $522.20 $517.70 $561.70 $595.45 $630.20 $573.20

MARKUP % 60% 60% 60% 60% 60% 60%

RETAlL (HKD) $1,305.50 $1,294.25 $1,404.25 $1,488.63 $1,575.50 $1,433.00

BOTTOMS: STYLE # CV2905P202 CV2905P204 CV2905P206 CV2905P208 CV2905P210 CV2905P212

COST (HKD) $722.45 $814.20 $632.70 $709.20 $1,087.20 $644.20

MARKUP % 75% 75% 75% 75% 75% 75%

RETAlL (HKD) $2,889.80 $3,256.80 $2,530.80 $2,836.80 $4,348.80 $2,576.80

PG. 54


References: HISTORY / BACKGROUND (pg. 1-2)

CONSUMER SEGMENTATION (pg. 7-8)

Abdou, J. (2018, July 13). How Stacey Bendet Marries Creativity, Intentionality And Activism At Alice Olivia. Retrieved from https://www.forbes.com/sites/jennaabdou/2018/05/10/how-stacey-bendet-marries-creativity-intentionality-and-activism-at-alice-olivia/#4434a6ba1e18

Chan, K., & Ng, Y. L. (2012). Segmentation of Chinese adolescent girls using gender roles and ideal female images. Journal of Consumer Marketing, 29(7), 521-531. doi:10.1108/07363761211275027

MELLERY-PRATT, R. (2015, January 06). Stacey Bendet of Alice Olivia Says Focus on Making Beautiful Product. Retrieved April 12, 2019, from https://www.businessoffashion.com/articles/first-person/first-person-stacey-bendet-alice-olivia STACEY’S STORY. (n.d.). Retrieved May 15, 2019, from https://www.aliceandolivia.com/Blog/WorldofAO/StaceyBendet

MISSION STATEMENT (pg. 3) CFDA Members. (n.d.). Retrieved April 17, 2019, from https://cfda.com/members/profile/stacey-bendet

Inside Retail Hong Kong. “What Hong Kong Millennials Want.” Inside Retail, Inside Retail Hong Kong, 23 Sept. 2015, insideretail.hk/2015/09/23/what-hong-kong-millennials-want/. Women and Men in Hong Kong - Key Statistics (Rep.). (2018, July). Retrieved May 29, 2019, from Census and Statistics Department, Hong Kong Special Administrative Region website: https://www.statistics.gov.hk/pub/ B11303032018AN18B0100.pdf VALS™ | VALS™ Types | SBI. (n.d.). Retrieved from http://www.strategicbusinessinsights.com/vals/ustypes.shtml Yip, T., Chan, K. and Poon, E. Attributes of young consumers’ favorite retail shops: A qualitative study, Journal of Consumer Marketing, 2012 http://www.coms.hkbu.edu.hk/karachan/file/JCM_favorite_retail.pdf

CORE PRODUCTS (pg. 9) BRAND IDENTITY (pg. 4) ALICE OLIVIA: Branding. (n.d.). Retrieved April 21, 2019, from https://trishatan.com/aliceandolivia MELLERY-PRATT, R. (2015, January 06). Stacey Bendet of Alice Olivia Says Focus on Making Beautiful Product. Retrieved April 12, 2019, from https://www.businessoffashion.com/articles/first-person/first-person-stacey-bendet-alice-olivia

Alice Olivia. (n.d.). Retrieved from https://www.harveynichols.com/en-hk/brand/alice-and-olivia//page=2/ Home. (n.d.). Retrieved from https://www.farfetch.com/hk/shopping/women/aliceolivia/items.aspx?view=180&scale=274&utm_medium=cpc Women’s Designer Clothing. (n.d.). Retrieved April 21, 2019, from https://www.aliceandolivia.com/

SALES (pg. 5-6) SPRING 2019 REAY-TO-WEAR (pg. 10) Alice olivia Launches Aggressive Asian Expansion. (n.d.). Retrieved April 17, 2019, from https://apparelmag.com/alice-olivia-launches-aggressive-asian-expansion Inside Retail Hong Kong. “What Hong Kong Millennials Want.” Inside Retail, Inside Retail Hong Kong, 23 Sept. 2015, insideretail.hk/2015/09/23/what-hong-kong-millennials-want/. STACEY’S STORY. (n.d.). Retrieved May 15, 2019, from https://www.aliceandolivia.com/Blog/WorldofAO/StaceyBendet Yip, T., Chan, K. and Poon, E. Attributes of young consumers’ favorite retail shops: A qualitative study, Journal of Consumer Marketing, 2012 http://www.coms.hkbu.edu.hk/karachan/file/JCM_favorite_retail.pdf

Bobb, B. (2018, September 14). Alice Olivia Spring 2019 Ready-to-Wear Fashion Show. Retrieved May 17, 2019, from https://www.vogue.com/fashion-shows/spring-2019-ready-to-wear/alice-olivia Farra, Emily. “Alice Olivia Resort 2017 Fashion Show.” Vogue, Vogue, 14 June 2016, www.vogue.com/fashion-shows/ resort-2017/alice-olivia/slideshow/collection#7.


References: COMPETITORS (pg. 11-12 )

MOOD BOARD (pg. 18-23):

Amed, I. (2007, November 06). Tory Burch: Targeting soccer moms and yummy mummies. Retrieved May 18, 2019, from https://www.businessoffashion.com/articles/news-analysis/tory-burch-targeting-soccer-moms-and-yummy-mummies

Ang, D. (2016, May 09). Admin. Retrieved May 15, 2019, from http://danielfooddiary.com/2016/02/20/honolulu/

Clothing. (n.d.). Retrieved May 18, 2019, from https://www.katespade.com/clothing/ Contrarian, D. V. (2016, December 19). Kate Spade: Millennials Like Its Products, It Is Time For Investors To Consider This Company. Retrieved May 18, 2019, from https://seekingalpha.com/article/4031537-kate-spade-millennials-like-products-time-investors-consider-company Shan, L. S. (2015, December 5). Tory Burch Case Study Report (Grade 2:1). Retrieved May 18, 2019, from https://issuu.com/leongsushan/docs/phase_1_-_for_issuu

Flower Market, Hong Kong - How to Get There, Map. (n.d.). Retrieved May 15, 2019, from https://www.hongkong. net/shopping/flower-market.html GoldFishMarket_Shopping_Mongkok_TsimShaTsui_TheMiraHotelHongKong. (n.d.). Retrieved May 15, 2019, from https://www.themirahotel.com/travel-guide/goldfish-market/goldfishmarket_shopping_mongkok_tsimshatsui_ themirahotelhongkong/ Gallery of Step Into a Movie Dreamworld With “Accidental Wes Anderson” on Reddit - 9. (n.d.). Retrieved May 15, 2019, from https://www.archdaily.com/877747/step-into-a-movie-dreamworld-with-accidental-wes-anderson-onreddit/59924608b22e38d0480007ae-step-into-a-movie-dreamworld-with-accidental-wes-anderson-on-redditimage

TREND BOARDS (pg. 13-17): Maggioni, S. (2019, April 30). Buyers’ Briefing Newness S/S 20: Womenswear Key Items. Retrieved May 19, 2019, from https://www.wgsn.com/content/board_viewer/#/83090/page/9 Palmer, H., & Johnston, G. (2018, July 24). Women’s Textiles Forecast S/S 20: Empower Up! Retrieved May 15, 2019, from https://www.wgsn.com/content/board_viewer/#/79894/page/1

A gorgeous tree! Bauhinia x blakeana/ Hong Kong Orchid Tree. F (n.d.). Retrieved May 17, 2019, from https://www. pinterest.com/pin/361695413795745864/?lp=true

MOOD BOARD (pg. 18-23): Ang, D. (2016, May 09). Admin. Retrieved May 15, 2019, from http://danielfooddiary.com/2016/02/20/honolulu/

Ross, A. (2018, October 29). Design Development S/S 20: Cut & Sew. Retrieved May 19, 2019, from https://www. wgsn.com/content/board_viewer/#/81354/page/5

Flower Market, Hong Kong - How to Get There, Map. (n.d.). Retrieved May 15, 2019, from https://www.hongkong. net/shopping/flower-market.html

Ross, A. (2018, October 24). Design Development S/S 20: Woven Tops. Retrieved May 18, 2019, from https://www. wgsn.com/content/board_viewer/#/81249/page/1

GoldFishMarket_Shopping_Mongkok_TsimShaTsui_TheMiraHotelHongKong. (n.d.). Retrieved May 15, 2019, from https://www.themirahotel.com/travel-guide/goldfish-market/goldfishmarket_shopping_mongkok_tsimshatsui_ themirahotelhongkong/

Ross, A. (2018, October 22). Design Development S/S 20: Skirts. Retrieved May 15, 2019, from https://www.wgsn. com/content/board_viewer/#/80885/page/1 Ross, A. (2019, January 30). Skirts: Key Items Core S/S 20. Retrieved May 14, 2019, from https://www.wgsn.com/content/board_viewer/#/82388/page/1

Gallery of Step Into a Movie Dreamworld With “Accidental Wes Anderson” on Reddit - 9. (n.d.). Retrieved May 15, 2019, from https://www.archdaily.com/877747/step-into-a-movie-dreamworld-with-accidental-wes-anderson-onreddit/59924608b22e38d0480007ae-step-into-a-movie-dreamworld-with-accidental-wes-anderson-on-redditimage

Watskin, H. (2018, September 8). Women’s Prints & Graphics Forecast S/S 20: Code Create. Retrieved May 14, 2019, from https://www.wgsn.com/content/board_viewer/#/80076/page/1

A gorgeous tree! Bauhinia x blakeana/ Hong Kong Orchid Tree. F (n.d.). Retrieved May 17, 2019, from https://www. pinterest.com/pin/361695413795745864/?lp=true

Zhang, J., & Boddy, J. (2018, June 14). China Colour S/S 20: Empower Up! Retrieved May 15, 2019, from https://www. wgsn.com/content/board_viewer/#/79019/page/8

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