impact report 2025
our journey towards Nature Positive
Designed to lead, with the lowest CO2
For over 60 years, elho has been bringing today’s nature into people’s daily lives with beautifully designed products. What began with a modest order of 75,000 cactus pots has grown into a leading international production of more than 51 million sustainable items each year, including flowerpots, planters, everything for growing and harvesting, watering cans, and rain barrels. Later this year, we will launch a new range of beautiful and sustainable nature nest products: bird houses, bird feeders, and insect hotels, giving more room to wildlife gardening and helping nature thrive, even in the smallest outdoor spaces.
Throughout this journey, our deep love for nature has remained our guiding force.
As a family business, we feel a strong responsibility to care for the world around us, for people, for the planet, and for generations to come. We are incredibly proud that our entire collection is made from 100% recycled plastic, is 100% recyclable, and is produced using 100% renewable energy. This has played a key role in reducing our CO2 emissions. In fact, we’re proud to share that we now have the lowest CO2 footprint in our category, the result of years of dedication, innovation, and bold choices. Over the past eight years, we have already reduced our CO2 footprint by nearly 50%, and we continue to push for more.
In 2024, we strengthened our commitment as a Certified B Corp by improving our B Impact Score by 28,5%. We continue to use our business as a force for good, not only by creating beautiful designer and sustainable products, but by supporting the well-being of our employees, investing in innovation, and inspiring others to reconnect with nature.
Our promise is simple: we create beauty with nature in mind, we put people first, and we help to reconnect people with nature around them. It’s not just about doing better today, it’s about building a future we can all be proud of.
Thank you for being part of our green journey.
Olaf Elderenbosch family member & CEO elho group
Our promise for today tommorowand
We believe the future is something we shape together: by caring for people, protecting nature, and staying one step ahead. Curious how we bring this promise to life? Discover our journey, milestones, and the commitments shaping our future in this impact report.
planet we create beauty with nature in mind people we put people first purpose we connect people with
At elho, we believe that design and sustainability go hand in hand. From our headquarters in Tilburg, the heart of our innovation, we create beautiful, functional designer pots that make it easy for people to bring more nature into their daily lives. Every year, we transform over 13 million kilograms of recycled plastic into new products, powered entirely by renewable energy from our own wind turbine.
All our products are made in the Europe, partly in our own production facility in Tilburg (NL)and partly in collaboration with co-producers. Our warehouse is located in an exceptionally sustainable BREEAM-certified building, reinforcing our commitment to responsible operations across the entire chain.
With a solid financial foundation, a turnover of €113 million in 2024 and ambitions to grow, we are scaling our impact while staying true to our purpose. Our journey is guided by core values that shape our culture and decisions: always forward, beauty, entrepreneurship, meaningfulness, collaboration, and supportive.
Our product portfolio is built around three labels, each with its own identity:
• elho stands for iconic beautiful design, innovation, and sustianability leadership.
• Florus offers accessible, good-quality products with a sustainable edge.
• Good(s)factory specializes in tailor-made, co-created solutions for our partners. Each label caters to different price-quality levels, style groups, and shopper profiles, ensuring a broad range of choices for consumers.
With sustainability always at the forefront, we continuously develop initiatives to inspire our team, partners, and customers.
Because we are elho!
Proud to raise the bar
For over three years, elho has proudly been part of the B Corp community, a global movement of companies using business as a force for good. The B Corp certification is an internationally recognized standard for organizations that create positive impact for people, society, and the planet.
In 2020, we received our first certification. This year, we successfully completed our recertification, improving our score by an impressive 28.5%, reaching a total of 104.5 points. This result reflects years of focus, teamwork, and a company-wide commitment to sustainability, transparency, and continuous improvement, all with the aim of making a real difference.
The B Impact Assessment evaluated our performance across five key areas: governance, workers, community, environment, and customers. We're proud to have raised the bar in every category and we continue setting ambitious goals for the future.
As a Certified B Corp, we stay committed to building a livable, healthy, and fair world, for this generation and the ones to come.
We create beauty with nature in mind
Our mission is clear. We want to connect as many people as possible with nature. Because nature makes you feel happy, healthy and boosts your energy. And since nature is so important to us we feel the responsibility to create everything with nature in mind.
All our products are made from 100% recycled plastics, the result of years of pioneering, circular design, and investing in the right technology and the expertise of our team. Last year, 13 mln KG waste has been transformed into beautiful designer pots.
Sustainability begins with durable quality and timeless design. Quality that endures, with the promise of a lifetime guarantee. To ensure this, we source high-quality raw materials, invest in advanced machinery, and create with longevity in mind.
We decreased our footprint by 50% in 8 years. Thanks to local production, use of 100% recycled plastic, 100% recyclability, limited water and renewable energy our carbon footprint is now 2,5 times lower than non-sustainable plastic pots and 6 times lower than ceramic pots.
life time guarantee
Quality is the foundation of lasting impact. Each year, we take meaningful steps to improve the quality of our products. By doing so, we reduce waste and defects during our production and packaging processes, while ensuring that our products are made to last. Because the longer something lasts, the less it needs to be replaced: better for the planet, and better for our consumers.
Quality control checks checks help to improve products, cut waste, scrap and excess transport
recycled plastic
In 2023, we reached a major milestone: all virgin plastic was successfully replaced with 100% recycled plastic across our entire collection. Since recycled plastic can vary in quality, we’ve built strong partnerships with reliable sourcing partners and implemented robust quality controls on incoming materials, ensuring production consistency while minimizing waste.
In 2024 alone, we transformed 13 million kilograms of plastic waste into high-quality, beautifully designed pots. Behind each pot lies a story of circularity and purpose.
Our team is always on the lookout for innovative recycled materials to craft long-lasting products in the most sustainable way possible. We especially value waste streams with character: stories we can share. One such story comes from the European agricultural sector, where plastic waste is a growing concern. For our Winery Collection, we partnered with vineyards in Alsace and Champagne to give discarded plastic vine strings a second life. The result: a striking indoor range in two rich wine tones, warm purple and deep Bordeaux red.
This collection continues our tradition of turning waste into beauty, as we’ve done before with our Ocean and Coffee collections.
Packing upgrades efforts across teams led to improved packing for 43 products
Data-driven improvements 35 products optimized via monthly SOS analysis
Offline assembly new process ensures high-quality product checks
CO2
Each year, elho’s carbon footprint is calculated in collaboration with Anthesis, covering our own operations as well as key activities in our supply chain (scope 1, 2 and 3 emissions).
Cutting our carbon footprint by 50% in just 8 years
To measure our carbon footprint, we follow the Greenhouse Gas Protocol, the most widely used standard for tracking and reporting greenhouse gas emissions. It helps organizations understand where their emissions come from, so they can take action to reduce them.
By looking at all three scopes, we get a complete picture of our climate impact and where we can make the biggest difference.
We’re proud to have reduced our CO2 emissions by 50% over the past five years, and we remain committed to driving further reductions, year after year.
making footprints visible
The elho eco passport offers clear and honest insight into the environmental footprint of each product, with a focus on CO2 emissions. It includes details on energy use, materials, certifications, warranty, and carbon impact. By sharing this information transparently, we aim to support consumers in making more conscious choices and inspire the industry to put sustainability first.
6x lower our carbon footprint is CO2 than ceramic pots
sustainable progress in practice
smarter transport
• Our system tracks CO2 emissions per transport for smarter, greener routing.
greener manufacturing
• Production and logistics hub in Southern Europe, reducing transport needs and cutting CO2 emissions by 66,423 kg (83,000 km saved).
• Prioritizing co-producers near Tilburg to minimize transport emissions.
• Support supplier in transition to green energy.
• Last year’s 23% machine replacement led to a 66% energy reduction, exceeding the expected 15%.
• Renewing 14% of our machine park, with 66% of replacements being fully electric for lower energy consumption.
• New machines optimize 100% regran use, lowering scrap by 1%, with some runs at 0% waste.
• EV truck charging: More transporters use our charging station, supporting sustainable first-mile transport.
• Where feasible, we shift to train transport, significantly reducing CO2 per ton/km.
renewable energy
• Since 2017 we have our own green energy source in our backyard: the wind turbine and on the roof of our logistic centre we have 9000 solar panels.
• Electric shuttle bus to transport guests in an eco-friendly way and showcase both elho locations in Tilburg.
• Elho's office is gas-free, with old gas-fired boilers replaced by electric boilers and a heat pump boiler.
• Electrifying our fleet, with 22 fully electric and 28 plug-in hybrid vehicles out of 70.
circular packaging
•100% recycled LDPE Bags
• Tape-free pallet boxes
• Paper tape transition other boxes
• B2C packaging optimization
We peopleputfirst
At elho, we aim to foster a dynamic environment, allowing you to grow with us as we give room to people. This means we value high-performing teams that work towards our common ambition, based on accountability and entrepreneurship. We put people first, ensuring elho is a place where you can feel safe, authentic and supported. As a result, we empower our green team to grow, collaborate, and unlock their full potential to reach our shared success.
great place to work
We achieved this certification for the fifth consecutive year, with 88% employe participation in the Trust Index survey, reflecting a strong green team. This feedback directly informs our HR strategies.
best workplaces for women
We are proud to announce that elho has secured a spot in the top 10 Best Workplaces for Women from Great Place to Work. With 162 women on our team, ranging in age from 18 to 67, supportive policies designed for women, and strong female leadership from day one, this achievement reflects our ongoing commitment to inclusivity and empowerment.
well-being in action
greener commutes
The introduction of our new bike plan, which encourages colleagues to use cars less, is a great initiative.
sport &vitality program
We promote vitality, social connection, and team spirit through a range of sports and wellness initiatives. Every employee receives a vitality budget to explore what energizes them, whether that’s joining a group activity, trying something new, or simply taking time to recharge.
work-fromhome flexibility
We embrace flexible work arrangements to support a healthy work-life balance. Employees receive a monthly work-from-home allowance and can set up a fully equipped home office at elho’s expense, creating a comfortable and productive environment, wherever they work.
mind matters
To support the mental well-being of our team, we offer access to OpenUp: a platform for professional guidance, personal growth, and everyday mental resilience.
happy parents coaching
To help working parents bloom at home and at work, we offer access to Happy Parents Coaching, providing personal coaching and practical support for the everyday challenges of parenthood.
Nice to know
• 315 team members
• 110 flex team members
• 25 nationalities
• 50% female
• 50% male
• 39 years average age
• 5,8% illness rate
• 8 people with distance to job market market (1945-1960) 1% baby boomers (1961-1980) 31% generation X (1981-1995) 49% generation Y (1995 - 2010) 19% generation Z
We connect people with nature 51 mln
Our mission is clear. We want to connect as many people as possible with nature. Because nature makes you feel happy, healthy and boosts your energy. And nature has given us everything. From the air we breathe, to the food we eat. We’re not apart from nature, we’re part of it. Its well-being is our well-being. And when it flourishes, we flourish.
It’s our dream to build a greener, better world and encourage others to join us. At elho, we think about nature every day. It is the constant thread linking our products, our team and our partners. Through the functional qualities and sustainability of our products, we create a positive impact on the planet and nature, while building lasting connections with people. Step by step, we are creating a world where nature and people can flourish, both for now and future generations.
nature in daily life
Pot recycle month at Intratuin: to stimulate people to bring their old pots back into there cycle flow
Groendoeners: helping people to green up their neighboorhood
we bring nature home
We have exciting news. Later this year we will launch a new range of beautiful and sustainable nature wildlife gardening products.
Bird houses, bird feeders and insect hotels to give more room to wildlife close to homes. Entering and investing in this segment we improve the sustainability of this product segment.
Our products will bring biodiversity in the most sustainable way: long lasting products made out of 100% recycled plastic. And to make sure all birds, bees and bugs love these new house we collaborated with experts. On top of that, 1% of our turnover will be reinvested in biodiversity projects, in partnership with 1% for the Planet, a global organization that supports environmental initiatives.
purpose day
We stimulate our team to spend a day to help other people to connect with nature and we linked it to our profit sharing program to involve employees in making social impact.
We love to bring today ’ s nature into people’s daily lives
