THE SPIRIT OF BUSINESS
In 1992, actor and comedian Jack Palance famously performed one-armed push-ups on stage after winning the Oscar for Best Supporting Actor. This display of strength and vigor (at age 73, no less) became a legendary moment in awards history. It also reminded everyone that winning isn’t just about the trophy but the spirit that trophy represents.
Recently we celebrated our annual Business Awards and much like Palance’s memorable night, our awards night was filled with moments that highlighted the spirit of our local business community. While no one provided evidence of their extraordinary physical fitness, the winners (and all the nominations) displayed the kind of spirit that makes us certain that if Rapid City were a person, one-armed push-ups would be no big deal.
Welcome to this issue of Elevate, where we celebrate the winners of our 3rd Annual Business Awards. The big awards, The George and The Granite, went to Alan Solano and Reptile Gardens. Solano, who has served the region as an executive, volunteer, board member, and nonprofit leader, spoke about power of servant leadership, while Reptile Gardens, the legendary business as famous as Mount Rushmore, hit it out of the park with a focus on the history of the Black Hills tourism industry. The other winners—Monument Health, Black Hills Surgical Hospital, Black Hills Federal Credit Union, Bashful Bison, The Career Learning Center of the Black Hills, Pure Medical Aesthetics, and A&B Business Solutions—were all deserving and amazing.
As you read through the profiles and stories of this year’s winners, we hope you feel the same pride and excitement that we do. These businesses are not just surviving; they are thriving and paving the way for a prosperous future for all of us in Rapid City. Let’s continue to support and celebrate them for making our local economy strong—yes, even strong enough for one-armed push-ups.
Stay safe and God-speed.
Tom Johnson, President & CEO
Elevate is a monthly publication produced by Elevate Rapid City. It is the premier business magazine for the Black Hills region telling the stories that make our area unique and vibrant.
PO Box 747, Rapid City, SD 57709 605.343.1744 elevaterapidcity.com
PRESIDENT & CEO
Tom Johnson
SENIOR COMMUNITY DEVELOPMENT & PARTNERSHIPS
DIRECTOR
Taylor Davis
SENIOR MARKETING & COMMUNICATIONS DIRE CTOR
Shiloh Francis
SENIOR ECONOMIC DEVELOPMENT DIRECTOR
Lori Frederick
SENIOR PUBLIC POLICY DIRECTOR
Garth Wadsworth
OPERATIONS DIRECTOR
Liz Highland
EVENTS & MARKETING DIRECTOR
Rachel Nelson
WORKFORCE & EQUITY DIRECTOR
Reese Niu
HOUSING & COMMUNITY DEVELOPMENT MANAGER
Laura Jones
EMPLOYER ENGAGEMENT MANAGER
Alyssa Larkey
INNOVATION & ENTREPRENEURSHIP MANAGER
Dillon Matuska
ECOSYSTEM SUPPORT & PROPERTY MANAGER
Loni Reichert
BUSINESS DEVELOPMENT MANAGER
Kallie Ruland
INVESTOR RELATIONS MANAGER
Jason Wittenberg
EVENTS & MARKETING COORDINATOR
Maddie Bazala
DIGITAL CONTENT COORDINATOR
Sydney Riendeau
EXECUTIVE
ADMINISTRATIVE ASSISTANT
Ashley Simonson
RESEARCH & DATA COORDINATOR
Karissa Ellis
DESIGN AND LAYOUT
Bailey Sadowsky
Shadow Sky Creative Co.
events
JULY 1
Black Hills Roundup Belle Fourche blackhillsroundup.com
JULY 3
Wednesday Night Free Summer Concert Series - Zeona Road Outlaw Square outlawsquare.com/event
JULY 4
Independence Day Celebration Deadwood deadwood.com/events
JULY 5
Badlands Astronomy Festival Badlands National Park nps.gov/thingstodo
JULY 6
10th Annual Deadwood 3 Wheeler Rally Deadwood deadwood.com/event
JULY 6
The Little Mermaid The Black Hills Playhouse blackhillsplayhouse.com
JULY 8
Freedom Celebration Concerts Deadwood d3wr.firstgold.com
JULY 10
Wild West Wednesday Rodeo Hart Ranch hrresort.org/events
JULY 11
Splash Patio - Jonathan Jacky Main Street Square mainstreetsquare.org
JULY 11
Summer Nights - Slamabama Downtown Rapid City mainstreetsquare.org
JULY 12
Prospector Challenge Central States Fair centralstatesfair.com/events
JULY 13
Bierborse Festival Main Street Square mainstreetsquare.org
JULY 8
Freedom Celebration Concerts Deadwood d3wr.firstgold.com
JULY 14
Old West Shootout - 1800 Train Hill City 1880train.com
JULY 18
5 - State Breeders Futurity Deadwood deadwood.com/event
JULY 18
Get On! ADV Fest Buffalo Chip Campground buffalochipcampground.com
JULY 18
Splash Patio - Bodhi Linde Main Street Square mainstreetsquare.org
JULY 19-21
Festival In The Park Spearfish City Park Matthewopera.com
JULY 12 Rumpelstiltskin Performing Arts Center flutterproductions.com/currentproductions
JULY 19
Black Hills Corvette Classic Spearfish blackhillscorvetteclassic.com
JULY 19
Gold Discovery Days Custer custersd.com
JULY 19
Yellowstone Off Roading Racing - Buffalo Chip 100 Buffalo Chip Campground yorracing.com
JULY 20
Life Light Hills Alive Festival 2024 Memorial Park Main Street Square
JULY 21 Days of ‘76 Deadwood daysof76.com
JULY 25
Bluey’s Big Play The Monument themonument.live/events
JULY 25
Splash Patio - The Rathco Main Street Square mainstreetsquare.org
JULY 27
Buffalo Chip Ribfest Buffalo Chip Campground buffalochipcampground.com
JULY 27
Living Treasures Indian Arts Cultural Exchange Crazy Horse crazyhorsememorial.org
INVESTOR EXCLUSIVE
ECONOMIC INDICATORS
as of May 30,
REPTILE GARDENS
It all began in 1935, when 19-year-old Earl Brockelsby discovered people’s innate interest in snakes. As a young tour guide at a local Rapid City attraction, this fearless snake enthusiast would often end his tours by removing his hat and revealing a live rattlesnake coiled on top of his head!
Wanting to explore people’s fascination with snakes, Earl enlisted the aid of some friends and built an 18 by 24 foot building at the top of a long hill about 3 miles south of Rapid City, and put a handful of specimens on display. The location was carefully chosen because in those days, cars would often overheat as they reached the
top of a long hill. The idea was for them to stop in Reptile Gardens’ parking lot to cool their radiators and stay to see the Gardens.
On June 3, 1937, the doors were opened, and Reptile Gardens was officially in business. Admission was 10¢ for adults and 5¢ for children to see the exhibit. That first day of operation Reptile Gardens took in $3.85. For the next two days, no one visited and on the following two days it took in only 40 cents and 50 cents respectively. Fortunately business improved; by 1941, the business had 15 employees and was showing a profit.
G GAWARD Granite ranite
In 1965, Reptile Gardens was forced to move due to the construction of a new highway. Moving to its current location, the new and improved park featured a new Sky Dome with a Safari Room. This large enclosed area gave visitors the rare opportunity to walk amongst free-roaming reptiles and birds. Although this kind of exhibit has become common at zoos, Earl was among the first to envision and create one in the US.
Reptile Gardens has continued on as a family business with Earl’s nephew, Joe Maierhauser, as the President & CEO. Earl’s grandson, Jeff Oldham, represents
the third generation and serves as the General Manager and Chairman of the Board. The second and third generations are dedicated to carrying on Earl’s vision, not only by having top-notch displays, but also by offering outstanding hospitality. The State of South Dakota has honored Reptile Gardens twice with the George Mickelson Award for Great Service to South Dakota visitors (1994 and 2018), the only business so far to be honored twice. In 2009, Reptile Gardens was the Prairie States Family Business of the Year, and in 2011 the SBA named it as South Dakota’s Family Business of the Year.
Reptile Gardens has been a member of the Rapid City Chamber of Commerce now know as Elevate Rapid City for over 60 years.
They support many local and national charities including the United Way, Storybook Island and the Black Hills Raptor Center. Annually they give over $10,000 in free admissions for local fundraisers. Reptile Gardens also seeks to educate the public on environmental issues and works closely with many major zoos worldwide to promote species survival through breeding loans.
Since its founding 87 years ago, Reptile Gardens has provided a great entertainment experience for millions of visitors by giving them the chance to observe exotic, unusual animals up close.
What Reptile Gardens is all about is summed up in its Mission Statement: “Through our passions we inspire, educate, and entertain all who visit our world-class zoo and botanical gardens.”•
REPTILE GARDENS
.75 % APY* $25,000 minimum opening deposit 15-MONTH CD 5.05 % APY* $25,000 minimum opening deposit 8-MONTH CD
Tuscany Square • 311 Omaha St. in Rapid City 605-399-2265 •www.bankwest-sd.bank
*Annual Percentage Yield. APY accurate as of May 1, 2024. Minimum $25,000 deposit required to open account and obtain APY. Penalty for early withdrawal. Auto renews to BankWest 12-month CD term and rate at maturity. Limited time o er. O er not available for brokered, public or municipal funds. Member FDIC.
AWARD
transformed the building into a work of art, drawing attention and sparking curiosity among visitors.
In addition to the mural, Pure Medical Aesthetics refreshed their exterior with new lighting, signage, and flowering baskets, contributing to the aesthetic appeal of downtown Rapid City. By beautifying their surroundings, they not only enhance their own visibility but also support the aesthetic goals of the community.
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Founded in 2017, Pure Medical Aesthetics has distinguished itself as a premier medical spa, offering a wide array of aesthetic treatments administered by skilled professionals. Guided by the principle of ensuring every patient feels comfortable, satisfied, and cared for. Pure Medical Aesthetics combines a professional spa atmosphere with medical procedures. Their commitment to beautification extends beyond its interior walls to the exterior of its building. In the summer of 2023, Pure Medical Aesthetics collaborated with renowned mural artist Patrick Ganino to adorn its brick facade with a captivating mural. This collaboration, funded through creative financing options,
Beyond its physical presence, Pure Medical Aesthetics actively engages with the community through various initiatives, including partnerships with nonprofit organizations, volunteering for city cleanup efforts, and participating in charitable events. The team's involvement in recreational activities further underscores its commitment to community engagement and well-being.
Pure Medical Aesthetics commitment to excellence serves as a shining example of how businesses can uplift and revitalize their surroundings, leaving a lasting impact on both the physical landscape and the spirit of the community. •
G ALAN SOLANO
Alan Solano was born and raised in Rapid City, South Dakota. His parents, Delfino and JoAnne Solano were blessed with 8 children. Born the 4th of eight, Alan had the privilege of looking up to his older brother and sisters while helping to mentor his younger siblings, not always to the greatest success. He attended Robbinsdale Elementary School, South Junior High and graduated from Central High School in 1984.
Alan received his bachelor’s degree in Business Administration & Accounting from Black Hills State University in 1991.
From an early age, Alan learned from his father the value of hard work, family, and giving back to your community. He began his first “real” job at 14 working for Kearns Machinery. Not having his driver’s license yet, his mother had to drop him off and pick him up from
work, a real motivator to study for and pass the driver’s license exam! Alan worked at various businesses throughout high school and college. While going to college, Alan met Carol Day, a nurse working at Rapid City Regional Hospital. They married in 1988 and started their own family in 1989 with the birth of their first daughter. They have been blessed with 5 children (Jaimie, Rachel, Ashley, Zach and Parker), and now have 4 grandchildren (August, Addie, Theo and Sage).
Upon graduating college, Alan started a 27year career with West River Mental Health
es for Children, Girl Scouts Dakota Horizons, and the Center for the Prevention of Child Maltreatment. Alan was a 1997 graduate of Leadership Rapid City. He also served 6 years as Senator for District 32 and was a Majority Whip, chair of Senate Education and served as chair to a variety of summer studies.
Alan continues to serve on boards for Elevate Rapid City, Bush Foundation, Rapid City Strategic Housing Trust Fund and the Rapid City Community Investment Committee.
G GAWARD
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/ Behavior Management Systems. Working as a bookkeeper, human resources manager, Employee Relations Director, Associate Executive Officer, and 12 years as the Chief Executive Officer. In 2019, Alan accepted the position of President & CEO of the John T. Vucurevich Foundation.
Volunteerism and community service has always been important to Alan. He coached many youth sports teams over the years helping youth learn the value of perseverance. Alan has served on and chaired a variety of boards including the Black Hills & SD Societies of Human Resource Management, SD Council of Community Behavioral Health, Rapid City Chamber of Commerce Governmental Affairs Committee, SD Voic-
In his spare time, you can find Alan outdoors with his family, camping, hiking fishing, hunting and going to ballgames!
Alan is thankful for the many mentors he has had in his life, starting with his parents, his wife, family and business colleagues. You are truly never too old to learn something new.
Alan believes a community is a direct reflection of the people who get involved. You can sit back and complain, or you can pick up the bat and step to the plate. We owe it to our children and grandchildren to step up to the plate.•
in the moment moment
YOUNG PROFESSIONAL
best place
best place
Black Hills Federal Credit Union isn’t just a financial institution; it’s a dynamic hub where young professionals thrive. Since 1941, they have been more than a banking destination; it’s been a trusted partner in members’ financial journeys, a catalyst for career growth, and a force for community impact. Guided by the timeless philosophy of “people helping people,” Black Hills Federal Credit Union is driven by core values of equity, respect, and a mission to improve lives.
Black Hills Federal Credit union has an
unwavering commitment to employee growth and empowerment. Through initiatives like the annual Career Development challenge, formal training programs, and peer mentoring circles, they provide young professionals with the tools and opportunities they need to thrive in their careers. Fifty-one percent of their 417 employees are young professionals and of those, 22 are Managers or Vice Presidents.
But it’s not just about career advancement; they are deeply invested in creating a sup-
BLACK HILLS FEDE
PROFESSIONAL AWARD to work
to work
portive and inclusive workplace culture. Their Employee Resource Groups, college partnership, and tuition reimbursement program demonstrate a commitment to fostering a diverse and inclusive workforce.
Beyond the office walls, Black Hills Federal Credit Union’s Community Action Team drives meaningful change in the community, giving young professionals the opportunity to make a tangible impact beyond banking. In 2023, nearly 250 employees supported 74 local organizations, volun-
teered 389 hours, collected 2472 items and donated over sixty-two thousand dollars. And with programs like Employee Roundtables and the Emerging Leader Program, they nurture talent and cultivate the next generation of leaders.
Black Hills Federal Credit Union’s dedication to employee growth, inclusivity, and community involvement make it the ultimate destination for young professionals seeking a workplace where they can thrive, grow, and make a difference.•
RAL CREDIT UNION
Monument Health is a community-based health care system spanning 12 communities across western South Dakota. With over 5,000 physicians and caregivers, Monument Health is composed of 5 hospitals and over 40 medical clinics and specialty centers. Their guiding principles of trust, respect, compassion, community, and excellence aren’t mere words but a way of life ingrained within the organization. Monument Health fosters a culture of diversity, inclusivity, and a sense of belonging, ensuring that every member of their di-
verse team feels valued and respected. Through initiatives like cultural awareness training, diversity workshops, and ongoing education, Monument Health has broken down barriers and promoted understanding among caregivers and patients alike. They empower their staff to embrace diversity and celebrate their unique backgrounds through events like the Diversity, Inclusion, and Belonging photo contest, where departments showcase their diversity with pride.
They started doing Hero Walks, honoring military or veteran patients with
diversity & diversity & MONUMENT HEALTH
dignity and respect when they pass away. Beyond the walls of their facilities, Monument Health’s commitment to diversity shines through community initiatives like the Special Rodeo, a celebration of inclusion for those with special needs. Each participant has a place, and everyone is a champion.
Under the visionary leadership of President and CEO Paulette Davidson, Monument Health has made diversity and inclusion a strategic priority. This is evident in the creation of the Vice President of Diversity, Inclusion, and Belonging position and
the Corporate Responsibility Committee. Their dedication to equity influencers and ongoing cultural competency training ensures that every caregiver is equipped to provide equitable care to all patients.
Monument Health’s employee-relations philosophy revolves around continuous learning and growth, with initiatives like monthly Cultural Diversity Gatherings and ongoing unconscious bias education. By promoting diversity, equity, inclusion, and belonging through education and engagement, Monument Health sets a shining example for the business community. •
inclusion
emerging bu THE BASHFUL BISON emerging bu
AWARD
Guided by principles of integrity and community support, The Bashful Bison fosters a culture where patrons not only savor their meals but also connect with the stories behind the food. Their team is trained to share the origins of their products, fostering transparency and trust with customers.
siness
siness
The Bashful Bison, an eatery specializing in sandwiches, bakery delights, and catering services, has emerged as a place of culinary excellence in our community. While its menu may boast simplicity, it serves as a canvas for showcasing the team’s refined culinary craftsmanship, with everything crafted from scratch, offering patrons a pristine, locally sourced, innovative culinary voyage.
The Bashful Bison opened its doors with little more than the change in its cash register and just one full-time employee. Despite facing numerous challenges, including financial constraints and ownership disputes, they persevered with sheer determination and dedication. Through strategic pivots, such as transitioning to an in-house bakery and optimizing retail space, they not only sustained operations but flourished. Their commitment to quality and customer service remained unwavering, earning them a loyal following within the community.
Over the past three years, The Bashful Bison has experienced remarkable growth in both employment and revenue. Starting with just a single employee, they have expanded to a team of five dedicated staff, and are transitioning to a larger facility to accommodate their growth. This growth reflects their success in creating sustainable employment opportunities while meeting the evolving needs of their expanding business.
The Bashful Bison’s success story is not just about overcoming challenges; it’s a testament to their commitment to excellence, innovation, and community engagement. As they continue to expand and evolve, they remain steadfast in their mission to provide a unique culinary experience while supporting local farmers, producers, and their valued patrons. •
A&B Business Solutions, a pioneering force in technology and office solutions, stands as a beacon of excellence with an illustrious service history. At the core of A&B’s operations lie their guiding principles, encapsulated in their “CODE OF HONOR.” These principles, including honesty, accountability, and community impact, are not just words but ingrained values lived out by every team member. Regular team meetings serve as a platform for reinforcing these principles, ensuring they are deeply embedded in the company culture.
For over two decades, they have been a pillar of support in Rapid City. They prioritize community involvement, supporting Children’s Home Society, Day of Excellence, Feeding South Dakota, Youth and Family Services, among
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others. Their Bring It Home program encourages employees to volunteer, fostering a culture of giving back. Their dedication extends beyond business success; A&B prioritizes employee development, investing significantly in training and empowerment programs. From management training to leadership development courses, A&B leaves
A &B BUSI NESS
no stone unturned in nurturing talent and fostering a culture of continuous growth and improvement. Their investment in employee growth is evident in their impressive sales achievements and their dedication to nurturing talent within their ranks. As they set their sights on another successful year A&B remains steadfast in their mission to
SOLUTIONS OF THE YEAR
all business
all business
empower both their employees and the communities they serve.
A&B Business Solutions isn’t just a business; they are a cornerstone of the community, a champion of employee development, and a testament to the power of integrity and service. They have an unwavering commitment to excellence and community betterment. •
large bu sin large bu sin BLACK HILLS SURGICAL HOSPITAL OF THE YEAR
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Black Hills Surgical Hospital has touched and improved the lives of thousands of people in our community for the past 27 years. From a small surgical center to a comprehensive hospital system, they have grown exponentially. They have had unparalleled achievements, including being ranked #1 in the Nation for Major Orthopedic Surgery for the second year in a row.
Black Hills Surgical Hospital was founded on the principles of putting patients first by serving others. They stand as a beacon of excellence in healthcare, renowned for their patient-centric approach and medical expertise. With over 500 highly skilled professionals, they offer integrated surgical, imaging, pain management, sports medicine, and urgent care services.
Guided by their mission to provide exceptional care and superior service, Black Hills Surgical Hospital embodies values of kindness, passion, service, courage, and communication. These values permeate their culture of respect, teamwork, and fairness, evident in every interaction and decision. They hire for culture and empower their team to serve others.
They promote from within and coach and mentor their staff to learn and grow. In the last year they launched an Ambassador program that empowers staff through deep dives into organizational values, culture, and community engagement. With 88 employees graduating from the program, they’re poised to make an even greater impact.
Community involvement is an important part of their culture. They are involved on many levels including helping at the Canyon Lake Activity Center, Feeding South Dakota, Meals on Wheels, Special Olympics and more. Their Acts of Service extend beyond the hospital walls, reflecting their commitment to making a difference in our community.
Black Hills Surgical Hospital’s success is a direct result of their dedication to patient care, community service, and employee empowerment.•
A&B BUSINESS SOLUTIONS
A&B Business Solutions, recently embarked on a transformative journey with the acquisition of Robert Sharp & Associates. This pivotal move marks a significant expansion for A&B, propelling the company into new horizons and broadening its spectrum of services where they already lead in technology and office solutions. It is a significant step forward for Robert Sharp & Asso-
ciates, its employees and the Rapid City community, that will allow the agency to continue its commitment to providing comprehensive marketing solutions to businesses across the region.
The acquisition of Robert Sharp & Associates represents more than just a strategic business expansion; it symbolizes a profound investment in the Rapid City community. They are reinvesting
business business
in their marketing teams’ resources and training to help ensure that their marketing agency is the best in the region. A&B’s business expansion allows them to continue to serve their customers with a wider array of business solutions and services.
Guided by the vision of “Developing Strong Communities,” A&B exemplifies its commitment through ongoing philanthropy, sponsorships, and volunteering in our community. By empowering each employee with paid volunteer time, A&B ensures active participation in community initiatives and nonprofit organizations.
By diversifying their portfolio to include marketing and advertising services, A&B has opened new avenues for collaboration, entrepreneurship, and economic growth within the region. A&B Business Solutions serves as an example of innovation and progress, inspiring others to pursue bold ventures and embrace new opportunities for growth. •
expansion
OF THE YEAR
The Career Learning Center of the Black Hills (CLC) emerges as a beacon of empowerment and educational transformation. They champion the mission of fostering self-sufficiency through education, training, and employment.
For over three decades, the Career Learning Center has been a steadfast ally to individuals striving for economic independence. Its arsenal of programs encompasses career counseling, workforce training, GED® preparation, adult basic education, and more. With a fervent
commitment to inclusivity, they extend their reach beyond Rapid City, touching lives throughout the Black Hills region. Their Adult Education Program annually serves 300 adults ranging from those needing academic refreshers for postsecondary success, to GED® candidates, to non-native English speakers improving their language skills.
At the heart of the Career Learning Center’s operations lie seven core values encapsulated in the PREVAIL framework (partnerships, respect, excellence, vision-
THE CAREER LEARNING CE
ary, adaptive, integrity, and learning). These values permeate every facet of the organization, guiding staff interactions, partnerships, and leadership initiatives. Through robust partnerships and a visionary outlook, they continually adapt to evolving educational landscapes, fostering a culture of excellence and integrity.
The impact of the Career Learning Center extends far beyond individual success stories. By supplying skilled employees to local businesses and driving economic growth, they fortify the fabric of the Rapid City com-
munity. With a track record of exceeding expectations and a commitment to lifelong learning, the Career Learning Center embodies the spirit of resilience and progress. They enrich lives and enhance the overall prosperity and quality of life in Rapid City. As a vital player in workforce development and educational advancement, the Career Learning Center’s unwavering dedication merits recognition as the Non-Profit of the Year. •
NTER OF THE BLACK HILLS
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