According to a 2021 report on Real Estate in a Digital Age by NAR (National Association of Realtors):
97 percent of all homebuyers used the internet in their home search Buyers typically searched for eight weeks, viewing nine homes, five of which were viewed solely online 76 percent of homebuyers used a mobile or tablet search device in their home search
So what does this mean for real estate agents or property developers today?
Real estate professionals need to become more visible to homebuyers online. They need to showcase their industry expertise to become a trusted authority, in order to drive sales. One of the ways to achieve this is through blogging. It's a means of growing your business and promoting your brand on the internet, worldwide.
Further,
A blog provides a real estate agent, realtor or property developer a way to communicate critical information that homebuyers are seeking.
It offers homebuyers the opportunity to get answers to the questions they're asking online so that they can become better informed to make a purchasing decision, and buy from you. It gives your readers insight into who you are, how much you know, and what benefit your real estate knowledge can provide them in the process of buying or investing in a property.
Establishing yourself as a trusted real estate authority requires writing in a way that highlights your expertise. How do you do this?
Your blog content must offer value, be informative, and resonate with prospective homebuyers. It needs to educate your readers by giving them the necessary tools to make a property purchase that best suits their requirements.
Pick your niche, your speciality that will become a unique selling point that sets you and your blog apart from your competitors. Remember, the more specific your blog (your niche), the easier it becomes to rank on Google, increasing the likelihood of homebuyers finding your content. Be consistent. People are creatures of habit. Create a blogging calendar and stick to the schedule. Don't have the time? Outsource.
Acquire the services of a copywriter and get them to write the blogs for you. Then review to ensure they are reflective of your level and depth of expertise.
of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity
Regardless of your know-how, if you aren't answering the questions people are asking, your blog content will have little to no real value. This stands true in the real estate industry as well.
Find out what answers prospective homebuyers are seeking and see how you can relate these to your niche.
Then write blogs that provide this information. Leverage your knowledge in a way that makes readers come back to you, repeatedly.
Remember to: Finally, according to HubSpot, business blogging leads to 55% more website visitors.
Identify what homebuyers want to know. Relate this to your area of expertise so that you can provide information that benefits the reader. Solve the problems or issues that potential buyers are facing. Use your blog to get readers to sign up to a mailing list. This will quickly become a source of quality leads.
For real estate professionals looking to promote their property listings on their site, this stat has never been relevant.
There are many ways to integrate SEO strategies into your blog content. These are some of those ways:
Look at your competitors best performing pages so that you can develop a picture of where their organic traffic is coming from, and what it’s being driven by. (Semrush) Do proper keyword research. The'll help your blog perform better on Google. Use your keywords strategically, don't stuff your blog with them.
Only save keywords you can actually match search intent for. Ranking well for a high-value keyword doesn’t mean anything if you can’t create the content a user was looking for. (Semrush)
Use catchy titles and compelling
(call-to-actions).
high-quality images.
sure your blog is mobile responsive for a better user experience.
Be vigilant about page speed (faster loading times).
Write with your reader in mind. Not Google.
