TIPS
TOP 5
FOR WRITING BLOGS THAT GENERATE LEADS AND DRIVE SALES HTTPS://ABOUT.ME/ELENIHOPLAROS
Define Your Audience Understand Your Audience Identify Your Objectives Properly Research Your Topic Start Writing! 1. 2. 3. 4. 5. Contents Page
1. Define Your Audience
1. Define your audience
You first need to know who your audience is before you can begin writing for them. Understanding your audience requires creating reader personas, i.e profiles of your typical readers. The ones who seek out the info you're providing.
do you do create reader
How
personas? One of
the ways is through
demographic segmentation. "Demographic segmentation separates
your target
market into specific, accessible groups
of
people based
on personal
attributes
like geography, age,
education,
occupation, and income.
By leveraging demographic segmentation,
you can create
personalized marketing campaigns for each slice of
your target
market" [HubSpot] .
Other important demographic data includes: Gender Professional status (job title and job responsibilities Marital status Number of children Interests Buying habits
Key take-away
Once you find the commonalities between your readers using demographic data, create and group the personas. Then serve each group with blog content that resonates. This will increase the likelihood of generating leads to drive sales.
2. Understand Your Audience
Identify
what your reader is thinking.
Establish
their search intent. Understand what are they hoping to find.
2. Understand
your audience
SEARCH INTENT IS THE WHY BEHIND A SEARCH QUERY. IN OTHER WORDS, WHY DID THE PERSON MAKE THIS SEARCH? DO THEY WANT TO LEARN SOMETHING? ARE THEY LOOKING TO MAKE A PURCHASE? https://ahrefs.com/blog/search-intent/
Informational: Are they looking for specific information? Navigational: Are they looking for a particular website? Commercial: Are they shopping around for the best buys? Transational: Are they ready to make a purchase? There are 4 different types of search intent: SEMRUSH: https://bit.ly/3LTjEue
Key take-away
Once you undertand what your readers are looking for online, the better equipped you will be to write a blog that speaks to their concerns and solves their problems. A great blog is one that not only engages but that provides value to the person consuming it.
3. Identify Your Objectives
Attract quality traffic? Generate leads? Drive conversions? Educate users about your product? What do you want to achieve with your blog? Is it to: 3. Identify your objectives
and how this
product or service.
to
(call-toaction)
of your blog post to drive
generation.
Create blog content that educates readers about your product or service. Write for your reader by answering the questions that people are asking
relates
your
Add a relevant CTA
at the end
lead
If you're looking to be informative in order to generate leads:
Conduct keyword research and then create blog content that targets these keywords. These are the words, phrases or queries that a reader types into the search engines. Optimise your blog for SEO to increase the visibility of your website online and establish your credibility as a trusted resource. If you want to attract quality traffic to your website and drive conversions:
WRITING IS EASY. ALL YOU HAVE TO DO IS CROSS OUT
WRONG
Mark Twain
THE
WORDS.
Top HubSpot SEO tips: Use 1–2 long-tail keywords. Use keywords strategically throughout the blog post. Optimise for mobile devices. Optimise the meta description. Include image alt text. Limit topic tags. Include user-friendly URL structures. Link to related blog posts. Review metrics regularly. Organise by topic cluster. Publish evergreen content. Update existing content.
Key take-away Be informative. Educate your readers about your product or service. Optimise your blog for SEO to increase the likelihood of it ranking higher on search engines. This in turn will boost the visibility of your website online, making it easier for your readers (target audience) to find you, driving lead generation and sales.
4. Properly Research Your Topic
There are many ways to conduct blog research in order to find a topic that is interesting, informative and which offers value.
related topics
Choose the product or service you want to blog about. Identify whether that product or service solves a problem a reader has. Turn this problem into a concept that you can blog about. Remember to include compelling CTAs to generate leads.
Problem
Identify products or services that are similar to yours. Establish how your product or service differentiates. Find out how and why users are searching for a product like yours. Use this information to write a blog that highlights how your product solves the problem or issue the user has. Don't forget to include CTAs. Product or service related topics
Identify the most popular questions people are asking online or problems they're looking to solve . Determine how your product or service addresses those concerns. Write a blog that highlights the unique selling points of your product to attract the attention of those people, driving lead generation and conversion. Topics based on trending themes
Key take-away
Once
you properly understand the topic you're writing about, you'll be better equipped to struture your blog in a way that achieves your objectives. Research and planning is everything.
5.
Start Writing
5. Start
Writing Now comes the fun part! Start writing your blog. Put pen to paper or fingers to keys and start creating a killer blog that engages and sells.
8 tips to keep in mind when writing your blog Pick your blog topic and a title Make use of subheadings (H1 and/or H2) Include bullet points Incoporate high-quality images Write as if your were talking to one person. Use keywords but don't stuff them into your blog. Be emotive. Personable. People listen to people. Offer value by educating readers and solving their problems. 1. 2. 3. 4. 5. 6. 7. 8.
Conclusion Define your reader personas. Understand who they are and what they're looking for. Establish your blog objectives. Remember to research your topic well so that your blog resonates with your persona group. Start writing! Building a blog that generates leads and drives sales requires planning.
Useful resources
Semrush Hubspot Ahrefs QuickSprout Grammarly
