TRUSTED ADVISOR, STRATEGIST & PARTNER
Advisor | Licensed Associate Real Estate Broker
917-447-4517
spatel@elegran.com
A native New Yorker and former attorney, Sonal has over 20 years of experience in sophisticated real estate transactions. She brings both her passion for real estate and her business savvy to every transaction. Sonal combines ingenuity and resourcefulness with deep attention to each client’s needs to deliver efficient, no-nonsense and thoughtful service to sellers, buyers and investors.
Sonal’s keen eye for value and engaging personality makes Sonal the perfect combination of advisor, advocate, and strategist. She is the proud owner of several NYC properties and a skilled negotiator with a deep understanding of people as well as strong instincts and knowledge of market trends.
Prior to joining the world of real estate advisory and brokerage, Sonal was a commercial litigator at DLA Piper, a prestigious multinational law firm. She has served as independent legal advisor on financing and sales transactions. She has represented co-op and condo boards, real estate developers, financiers, hoteliers, small businesses, individuals and families in New York City throughout her career. She currently resides with her family in Chelsea, where she is actively involved in the local community.
Sonal is a graduate of Brown University and Georgetown University Law Center.
Sonal Patel Esq.
OVER IN SALES $54M 400 E 56th St, 31AB | $2,300,000 114 W 27th St, Apt 10N | $1,965,000 138-140 W 23rd St, Apt 2C | $1,900,000 179 Ludlow St, Apt 3 | $1,850,000 1170 5th Ave, Apt 9D | $1,775,000 185 W End Ave, Apt #14D | $1,625,000 354 Broadway, Apt 2 | $4,398,000 77 Reade St, Apt 6A | $3,505,000 101 Leonard St, Apt 2E | $3,225,000 110 Charlton, 10C | $3,075,000 32 W 20th St, #6 | $2,800,000 39 Remsen St | $2,495,000
There are tens of thousands of real estate agents in NYC, but Sonal Patel is in a league of her own. She’s a lifelong New Yorker, incredibly bright and thoroughly understands not just the nuances of the NYC real estate market, but the legal and financial implications of purchase and sales. She provided truly elevated service. With Sonal, you will not only gain an exceptional agent and advisor, but also a trusted guide and a reliable friend in this journey.
When I decided to sell my home in NYC, I knew that Sonal would be the best, most savvy agent I would find. I was apprehensive about parting with such a large asset, and overwhelmed by the notoriously challenging NYC real estate market. However, Sonal provided a sense of confidence and assurance at every step. She took time to explain the intricacies of the market and the process, maximized the value of my home and made the experience enjoyable.
-Rachel G.
Sonal is incredibly warm and fun to work with, but don’t let her sweet disposition fool you. She is a shark at negotiating and went to bat for me several times to get the best deal possible for my home. She has a strategic mind and a keen eye for creating value. What I appreciated most was Sonal’s dedication to keeping me informed every step of the way. Her exhaustive knowledge of the New York City real estate market, coupled with a keen understanding of my personal situation and goals, was instrumental in a successful transaction.
-Mark T.
-Shannon M.
OUR PARTNERSHIP WITH FORBES GLOBAL PROPERTIES
OUR PARTNERSHIP WITH FORBES GLOBAL PROPERTIES
Forbes Global Properties
Forbes Global Properties
A LUXURY REAL ESTATE PLATFORM SHOWCASING THE WORLD’S FINEST HOMES AND THE STORIES BEHIND THEM.
A LUXURY REAL ESTATE PLATFORM SHOWCASING THE WORLD’S FINEST HOMES AND THE STORIES BEHIND THEM.
Established in 2020 as a consumer marketplace and a membership network, Forbes Global Properties is the exclusive worldwide residential real estate partner of Forbes. Leveraging Forbes’ audience and reach, Forbes Global Properties introduces discerning buyers, sellers, and real estate aficionados to a curated collection of coveted homes from more than 350 locations around the globe.
Established in 2020 as a consumer marketplace and a membership network, Forbes Global Properties is the exclusive worldwide residential real estate partner of Forbes. Leveraging Forbes’ audience and reach, Forbes Global Properties introduces discerning buyers, sellers, and real estate aficionados to a curated collection of coveted homes from more than 350 locations around the globe.
Membership in this invitation-only network is reserved for the most distinguished real estate brokerage firms. Only exclusive members can offer Forbes Global Properties programs and services to buyers and sellers in their local markets. No other luxury real estate platform has the global reach or media power of Forbes, one of the world’s most trusted media brands — and one that luxury buyers respect.
Membership in this invitation-only network is reserved for the most distinguished real estate brokerage firms. Only exclusive members can offer Forbes Global Properties programs and services to buyers and sellers in their local markets. No other luxury real estate platform has the global reach or media power of Forbes, one of the world’s most trusted media brands — and one that luxury buyers respect.
Sources: Google Analytics, December 2021; MRI Doublebase 2021; GfK MRI Starch YTD 2021, Average (January-November); MRI-Simmons, Fall 2019 Digital Ecosystem 150M Magazine Readership 5M Languages 27 Countries 80 Most Popular Websites in 2020 58 Global Editions 47 Most Trusted Magazine in the US #1 Social Media Footprint 42M+ Years in Business 100 + ForbesLive Events 80+ Sources: Google Analytics, December 2021; MRI Doublebase 2021; GfK MRI Starch YTD 2021, Average (January-November); MRI-Simmons, Fall 2019 Digital Ecosystem 150M Magazine Readership 5M Languages 27 Countries 80 Most Popular Websites in 2020 58 Global Editions 47 Most Trusted Magazine in the US #1 Social Media Footprint 42M+ Years in Business 100 + ForbesLive Events 80+
Forbes Global Properties
Forbes Global Properties
INNOVATIVE MARKETING SUPPORT
INNOVATIVE MARKETING SUPPORT
LUXURIOUS WEBSITE
LUXURIOUS WEBSITE
Curatedshowcase of approximately US $8 billion of the world’s finest homes at forbesglobalproperties.com
Curatedshowcase of approximately US $8 billion of the world’s finest homes at forbesglobalproperties.com
LANDING PAGE ON FORBES.COM
LANDING PAGE ON FORBES.COM
High-impact page on forbes.com where homes are presented to Forbes readers alongside engaging editorial and unique insights
High-impact page on forbes.com where homes are presented to Forbes readers alongside engaging editorial and unique insights
EDITORIAL OPPORTUNITIES
EDITORIAL OPPORTUNITIES
Curated article written by top Forbes contributors on forbesglobalproperties. com and forbes.com tell the unique stories behind important homes for sale.
Curated article written by top Forbes contributors on forbesglobalproperties. com and forbes.com tell the unique stories behind important homes for sale.
NEWSLETTERS AND SOCIAL MEDIA
NEWSLETTERS AND SOCIAL MEDIA
Engaging newsletters and curated social media content promote important properties.
Engaging newsletters and curated social media content promote important properties.
PROPERTY MARKETING COLLATERAL
PROPERTY MARKETING COLLATERAL
Elegant digital and print branding tools under the Forbes Global Properties brand help to present and position homes to potential affluent homebuyes.
Elegant digital and print branding tools under the Forbes Global Properties brand help to present and position homes to potential affluent homebuyes.
TARGETING ADVERTISING
TARGETING ADVERTISING
Premier advertising opportunities in Forbes digital and print publications, strategically targeted to reach qualified prospects.
Premier advertising opportunities in Forbes digital and print publications, strategically targeted to reach qualified prospects.
TOOLS TO TARGET BUYERS
TOOLS TO TARGET BUYERS
Powerful consumer analytics and tools that help agents to pinpoint, engage, and target prospective home buyers.
Powerful consumer analytics and tools that help agents to pinpoint, engage, and target prospective home buyers.
PREMIERE OFFERINGS
OUR PARTNERSHIP WITH FORBES GLOBAL PROPERTIES
Going to the ends of the earth to sell your home...
I believe the finest homes deserve the finest marketing. That’s why my advertising program is designed to go above and beyond anything offered by any other agent or broker in quality, sophistication and depth. I employ the latest technology to deliver perfect presentation and massive exposure for your home to drive responses from buyers everywhere.
LUXURY & INTERNATIONAL ADVERTISING
Your home will be featured in prominent global media brands including The Wall Street Journal, James Edition, Robb Report and Unique Homes. It’s also translated and distributed to dozens of prominent Real Estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more.
STYLISH, SOPHISTICATED PRESENTATION
We’ll create a dedicated online showcase for your home, featuring magazine-quality professional photos, elegantly produced High Definition video and stunning aerial animation. Nothing else compares—but don’t take our word for it, check it out for yourself!
LOCAL, SOCIAL & MOBILE
Your home will benefit from cutting edge social media technology and robust exposure on sites like Facebook and YouTube. Our showcase listings reach potential local buyers on every type of computer, smartphone and tablet, in addition to intensive local print, mail and signage.
3 BR | 2.5 BA | 2,420 SF NEW TO MARKET! Welcome home to an unparalleled luxury loft in the heart of Flatiron! This stunning home features it all: elegant living & dining, soaring 11 ft ceilings, magnificent sunlit interior, gourmet chef’s kitchen, convertible 3 bedrooms, 2 ½ baths, hardwood flooring, stylish aesthetic and exquisite design, blending the classic loft elements of light, space and air with top-of-the-line bespoke renovations and modern comforts.
EAST
New York, NY 7east20th7r.com Sonal Patel Elegran | Forbes Global Properties (917) 447-4517 spatel@elegran.com AS SEEN IN...
7
20TH STREET
INTERNATIONAL REACH
101evler
India
99 Acres
France
Acheter Louer
China
Anjuke
Global
Arkadia
Estonia
Latvia
Lithuania
France
Côte et Littoral
Tanzania
Poland
Cambodia
Indonesia
Laos
Macau
Go853
Argentina
GoPlaceIt Argentina
Chile
Goplaceit Chile
Colombia
GoPlaceit Colombia
Mexico
GoPlaceit Mexico
Peru
GoPlaceIt Peru
Your home will gain international exposure in over 90 prominent
Philippines
Singapore
Thailand
Papua New Guinea Hausples
Algeria Hebdoimmobilier-dz.com
Global Kazakhstan Homsters.kz
Fiji
Housing Paradise
Chile
Icasas CL
Colombia Icasas Co
Mexico
Icasas Mx
France
Immo.midilibre.fr
France
Immo.nicematin.com
France
Immo.varmatin.com
Immobiliare
Bulgaria
Imot
Serbia
Imovina
Portugal
Kamicasa
Spain
Portugal
Kamicasa Spain
Canada
Kangalou
France
Laprovence-immo.com
Algeria
Lkeria
Romania
Magazinul De Case
Ukraine
MestoUa
Global Mitula
Monaco
Montecarlo-realestate.com
Poland
MorizonPl
Morocco
Mubawab
Qatar
MubawabQA
Philippines
Poland
South Africa
United Arab Emirates
ProperstarAE
Canada
ProperstarCA
United States
ProperstarCOM
Qatar
ProperstarQA
Sweden
ProperstarSE
United Kingdom
ProperstarUK
Ireland
Canada
Publimaison.ca
Cambodia
Real Estate Cambodia
Australia
Real Estate World
Czech Republic
Slovakia
Morocco
Selektimmo
France
SeLoger
Senegal
China
Sodichan
Tunisia
Sokna
Greece
Spitogatos.gr
Romania
Storia
France
Surfaceprivee.com
Sz-Immo
Thailand
China
Global Emlaktown
France
Figaro Immo
New Caledonia Immonc.com
Immopf.com
France ImmoStreet.com
Switzerland ImmostreetCH
ProperstarDE
France
ProperstarFR
ProperstarIT
Japan
ProperstarJP
United Kingdom
EnglishMansions.com
United Kingdom
The House Shop
Greece
Tospitimou.gr
Global Trovit
Spain
Globaliza
Belgium
Mexico
ProperstarMX
Pakistan
Austria Willhaben Panama WorldPanamaRealestate
Luxembourg Wortimmo
Greece XE
David Ghoneim Elegran
THE ELEGRAN ADVANTAGE
THE ELEGRAN ADVANTAGE
Elegran’s Recent Luxury Sales
220 Central Park S Apt 56-B | $27,500,000 443 Greenwich Street, Apt 2A | $14,700,000 310 West 88th St | $13,000,000 40 East 67th St | $11,200,000 37 E 12, Apt TH | $9,000,000 30 Park Place, Apt 58A | $7,250,000 35 Hudson Yards, Apt 6601 | $6,600,000
OVER IN SALES $6B 30 Riverside Blvd, Apt 34A | $6,035,000 277 Greene Ave [Brooklyn] | $5,900,000 169 State St [Brooklyn] | $4,825,000 72 Poplar St, Apt 4W [Brooklyn] | $4,200,000 130 William St, Apt 48D | $3,995,990
More earned media reach than any brand in the luxury real estate space.
More earned media reach than any brand
M EM BE R S OF FORBES GLOBAL P ROPERTI E S BENEF IT FRO M AN UN PARALLELED BRAND HALO EFF E CT AND G LOBAL BRAND AWAR E NES S THR OUGH FORBES.
Members of Forbes Global Properties benefit from an unparalleled brand halo effect
earned media reach than any brand in the luxury real
Forbes Global Properties benefit from an unparalleled brand halo effect and global brand awareness through
brand in the luxury real estate space. halo effect and global brand awareness through Forbes
78%
12%
4%
4%
INDUSTRY SHARE OF VOICE
Forbes / Forbes Global Properties Berkshire Hathaway / BHHS / Sotheby’s / Sotheby’s Int. Real Christie’s / Christie’s Int. Real
1% Coldwell Banker
Comparison of aggregate brandmentions
Targeted Direct Mail Marketing Targeted Direct Mail Marketing
Listing Marketing
Listing Marketing
4-Pagers Customized Floorplans
4-Pagers Customized Floorplans
Branded Showsheets
Branded Showsheets
Postcards
Postcards
Professional Photography
Professional Photography
Social Media Assets
Social Media Assets
Pricing vs. Potential Buyers
Pricing vs. Potential Buyers
10% +15% -15% +10% -10% Market Value 30% 60% 75% 90%
who will look for property Asking price compared to market value
Percentage of potential buyers
10% +15% -15% +10% -10% Market Value 30% 60% 75% 90%
who will look for property Asking price compared to market value
Percentage of potential buyers
SIGN Elegran listing agreement. 01 DETERMINE Pricing strategy. 03 PREMARKET To Elegran advisors, who transact 8X more than a typical agent. 05 EXECUTE On targeted marketing strategy. 07 EVALUATE Offers and negotiate with prospective buyer(s). 09 PREPARE Home for best presentation. 02 CREATE Marketing strategy and collateral. 04 LIST & ADVERTISE Property with syndication to over 200 sites. 06 SHOW Property to potential clients. 08 SIGN CONTRACT With the chosen buyer. 10 SUPPORT Buyer’s prepartion and submission of board application 11 ASSIST On closing of property and any post-closing needs 12
SIGN Elegran listing agreement. 01 DETERMINE Pricing strategy. 03 PREMARKET To Elegran advisors, who transact 8X more than a typical agent. 05 EXECUTE On targeted marketing strategy. 07 EVALUATE Offers and negotiate with prospective buyer(s). 09 PREPARE Home for best presentation. 02 CREATE Marketing strategy and collateral. 04 LIST & ADVERTISE Property with syndication to over 200 sites. 06 SHOW Property to potential clients. 08 SIGN CONTRACT With the chosen buyer. 10 SUPPORT Buyer’s prepartion and submission of board application 11 ASSIST On closing of property and any post-closing needs 12
A Big Picture View Of The Process
A Big Picture View Of The Process
HOME IS WHERETHE• IS
