Looking to Sell?
Seller’s Guide
S e l l i n g y o u r h o m e h a s l o n g b e e n c o n s i d e r e d a s t r e s s f u l p r o c e s s a n d w e w o r k t o
c h a n g e t h a t e v e r y d a y. Fr o m l i s t i n g t o c l o s e , r e d i s c o v e r t h e f u n a n d e x c i t e m e n t
o f r e a l e s t a t e w i t h u s . Yo u r E l e g r a n a d v i s o r i s a t r u s t w o r t h y g u i d e t o s t r e a m l i n e
t h e e x p e r i e n c e , f r o m t h e d e c i s i o n t o m o v e a l l t h e w a y t o t h e c l o s i n g t a b l e a n d b e y o n d T h i s g u i d e w i l l h e l p y o u m a k e a p l a n a n d a c h i e v e y o u r g o a l s
Find an Advisor
Deciding to sell is the first stop in your journey that is best undertaken with a partner that will guide you every step of the way An Elegran Advisor (Licensed Real Estate Salesperson) has the knowledge and experience to put your property in front of highly qualified buyers
It's crucial to choose an advisor whose personal and professional values match your own. Since you'll be working closely together for an extended period, it's important to conduct a bit of research and ask some direct questions
Elevate Your Listing
W I T H E L E G R A N
E L E G R A N ’ S C O M M I T M E N T
Our dedicated team at Elegran that ensures your listing is positioned, presented, and promoted in the best possible manner
E X P E R T I S E :
With years of experience in luxury real estate, our team understands the nuances of the market and the desires of discerning buyers.
P E R S O N AL T O U C H :
Every property is unique. We pride ourselves on crafting bespoke marketing strategies for each listing, ensuring that its unique features are highlighted
S E A M L E S S E X P ER I E N C E :
From professional photography to meticulously crafted descriptions, and from targeted advertising campaigns to personal showings, we ensure the entire process is seamless for both the seller and potential buyers
P A R T N E R W I T H SU C C E S S
By listing with Elegran, you’re not just putting a property on the market. You’re associating it with a legacy of luxury, trust, and excellence.
Listing Your Property
When your property is about to enter the market, it’s essential to prepare for the various scenarios that can unfold on the path to securing a signed contract. Whether your listing garners multiple offers swiftly or takes some time to gain traction following numerous showings, an Elegran advisor can be a valuable ally, providing essential guidance during critical moments of the sales process
M A R K E T IN G Y O U R P R OP E R T Y
Elegran provides global exposure for your home Elegran’s established syndication network ensure your listing appears in publications, and website where buyers are searching Your listing will be marketed to an entire NYC brokerage community of more than 20,000 agents
O F F E R E V A L U AT I O N
Once potential buyers submit their offers and demonstrate their financial qualifications to purchase your property, your advisor will assist you in evaluating which offers are worth accepting, countering or ultimately declining. (The right offer for you may not always be the highest offer.)
E X P E R TN E G O T I AT I O N
While determining the selling price for your property, you may need to discuss and reach consensus on several other aspects before finalizing a signed contract. Negotiation on matters such as repairs, furnishings, fixtures, and responsibilities related to fees and taxes during the closing process
The Seller’s Path to Closing
Glossary
Appraisal
An estimate of the fair market value of a home, delivered by an unbiased third party.
Back-to-back Escrow
That an owner makes to oversee the sale of one property and the purchase of another at the same time.
Capital
The sum of a buyer’s savings, investments or assets.
Closing Costs
Taxes and fees that sellers must pay upon signing a mortgage and taking possession of a property.
Commission
In exchange for brokerage services, sellers pay a percentage of the property’s sales price at the closing table.
CO-OP Shareholder
Owner of a co-op unit, since what they are actually purchasing are share of stock in the co-op corporation.
Escrow
The sellers attorney will hold money (typically a 10% deposit) in an escrow account to secure the sale until the transaction is complete.
Exclusivity
An exclusive right-to-sell listing agreement specifies that the selected agent has the sole right to list, market and sell your property for the duration of the agreement.
Financial Statement
A formal written record of a buyer’s financial activities, including their assets, debts and liabilities.
Flip Tax
A transfer fee, payable by the seller or buyer to the building upon the sale of an apartment.
Inspection
A careful examination of the property and related documents by a licensed inspector.
Lender
A person or company that manages loans for real estate purchases.
Lien Search
A background check on the property and the seller to ensure there are no outstanding debts or claims upon the property.
Maintenance Fee
Fees paid by co-op shareholders that contribute to building operations.
Market Value
Theoretically, the highest price a buyer would pay and the lowest price a seller would accept.
Marketing Plan
A plan that highlights what marketing strategies (photography outreach, staging, etc.) will be implemented.
Mortgage
A legal agreement by which a bank or other creditor lends money (at interest) in exchange for the title of a debtor’s property.
Staging
Styling/furnishing a property for sale to enhance its appeal.
Transfer Tax
A tax imposed when the title of a property changes hands from one entity or individual to another.
