4. Recommendations Based on EKOS experience in the review and evaluation of a wide range of events we have identified a number of key recommendations that are applicable to the Christmas event, but are also appropriate for other local events. Recommendation 1: Change the name of the event to something that conveys Christmas. Recommendation 2: Include the switch on of the Christmas lights and arrival of Santa to create a focal point for the start of the evening. Recommendation 3: Business representatives should be more directly involved in the organising of the event. Recommendation 4: Purchase equipment that allows advertising across a number of events, where possible. Recommendation 5: Run a treasure hunt competition on the night with Christmas items in the shops. Recommendation 6: Bring together different events in South Lanarkshire to share knowledge. Recommendation 7: Organise a ‘learning trip’ for key individuals involved in the Christmas and Highland Games events (and others as deemed appropriate) to meet with organisers of successful events in other towns. Recommendation 8: Consider the opportunity to develop new activities and events in Lesmahagow – ideally establishing an annual calendar that coincides with festive points – e.g. Christmas, New Year, Valentine’s Day, Easter, Summer Solstice, Highland Games, Autumn Harvest, Halloween, Bonfire Night. Any new event should take cognisance of the issues outlined in Chapter 1. Not all events will require formal activities, but be more simple around shop window displays and local press coverage.
Lesmahagow Village Centre Events Review: South Lanarkshire Council 10