Lesmahagow Village Centre: Business and Users Survey
Report for South Lanarkshire Council March 2012 EKOS Limited, St. George‟s Studios, 93-97 St. George‟s Road, Glasgow, G3 6JA Reg 145099
Telephone: 0141 353 1994 Web: www.ekos-consultants.co.uk
Direct enquiries regarding this report should be submitted to: Mhairi Donaghy, Associate Director, EKOS Email: mhairi.donaghy@ekos.co.uk Tel: 0141 353 8309 Sarah Turnbull, Consultant, EKOS Email: sarah.turnbull@ekos.co.uk Tel: 0141 353 8318
ď ?ď€ As part of our green office policy all EKOS reports are printed double sided on 100% sustainable paper
Contents 1.
Introduction
1
2.
Business Consultations
2
3.
Resident Survey
22
4.
In-Street Survey
38
5.
Survey Results Comparison
48
1. Introduction EKOS was commissioned by South Lanarkshire Council to undertake a series of research studies of Lesmahagow Village Centre. This report presents the findings of three surveys:
face-to-face meetings with 21 businesses in Lesmahagow town centre;
postal survey of residents of Lesmahagow and the surrounding area (159 respondents); and
in-street survey of 101 visitors to the Christmas 2011 event.
This report should be read in conjunction with the other research studies undertaken by EKOS, namely:
comparator centre review – review of nine adjacent town/village centres and three good practice examples of successful regeneration;
review of activities and events in Lesmahagow;
socio-economic baseline analysis of Lesmahagow; and
review of food production/manufacturing businesses within the Clyde Valley area.
Lesmahagow Village Centre Study: South Lanarkshire Council 1
2. Business Consultations This chapter provides an overview of the consultations that were undertaken with a range of Lesmahagow businesses, the majority through face-to-face meetings. In total, 21 consultations were completed as part of our fieldwork, encompassing the following businesses:
Abbey's on the Green
Ali's Tandoori
Audrey's Coffee
Bills Hairdressers (barbers)
Billy's
Boots
Charlie's Barber
Country Let
JJG's Hair Company
Nethan Valley Veterinary Centre
Mackie‟s Optician
Masons Arms Hotel
Matthew Sneddon Baker/Tearoom
Nisa (Ali and Sons)
Pepe‟s Fish and Pizza Bar
Rollo's Fish Shop
Rose and Ribbons
The Beauty Room
Urban Style
WRVS
Pawsitively Perfect
Lesmahagow Village Centre Study: South Lanarkshire Council 2
2.1 Business Type and Ownership Of the 21 companies that were interviewed, ten were sole traders, ten were limited companies and one was a partnership.
Duration in Lesmahagow Just over half of all businesses (11) reported that they have been trading at their current premises address in the village for less than 10 years, with four new companies having opened this year (Abbeys on the Green, Pepe‟s Fish and Pizza Bar, Pawsatively Perfect and Nethan Valley Veterinary Centre ). Two companies have been trading in their current premises as family run businesses for over 25 years, but in recent years the business has been sold to a younger generation; and one company relocated to new premises on Abbeygreen. Of the remaining five businesses, the shortest period of trading is 14 years and the longest is over 80 years. Lesmahagow therefore has a number of well-established businesses that are likely to have a strong trading reputation within the local community. These have been supplemented with new businesses coming into the town centre in recent years.
Overall Views of Lesmahagow When asked to comment on their overall view of Lesmahagow as a place to do business from, a broad range of responses were given, which were evenly split across the spectrum, from “not good, residents don‟t support local shops” through “good, but could be better” to “great location with potential to grow the business based on its location (with good connections) and future development opportunities”. In general there was a split in the level of positivity expressed by those businesses that are new (or fairly new) to the village compared to those that are more established. While not the case for all, newer businesses were generally more positive than those that have been trading for over 10 years.
Lesmahagow Village Centre Study: South Lanarkshire Council 3
This is in part explained by most of the positive businesses operating in the service sector, offering local access to services that are normally pre-booked and generally donâ€&#x;t compete with the supermarket offering. Our experience would suggest that customers will usually fit this type of activity into their day-to-day lives and tend not to travel too far to access. A common response given by those businesses that were more negative is that the village is increasingly going downhill/getting worse, it is progressively getting quieter, and there is a perception from some of the newer traders that they have not been fully welcomed either by local residents or by the more established businesses.
Level of Satisfaction Business owners were asked to rate how satisfied they are with Lesmahagow as a place to run their business from, the majority answered positively with just under two thirds selecting reasonably satisfied. Only three businesses said that they were unsatisfied/very unsatisfied, as shown below in Table 2.1. Table 2.1: Business Satisfaction No. of Companies
%
Very satisfied
5
24%
Reasonably
13
62%
Unsatisfied
2
10%
Very unsatisfied
1
5%
Total
21
100%
Rationale for Trading in Lesmahagow Businesses were asked why they continue to operate their business from 1
Lesmahagow ; the majority reported that it was in close proximity to their home (12) and because the business was successful (12). Five companies stated they remained operating as they were tied to a property lease.
1 Multiple responses possible therefore the totals may sum to more than 21
Lesmahagow Village Centre Study: South Lanarkshire Council 4
Of the seven that selected „other reason‟, the responses were:
I provide a service that is needed (3);
my business fits in with my family life (1);
my business is my retirement/pension fund (1);
I specifically chose this location based on analysis of customer needs and business opportunities (1);
I have no other option (1); and
my clients are lovely (1).
2.2 Physical Infrastructure Of the businesses surveyed, 13 reported that they rent their premises with the average cost being just over £7,700 per annum (but with a range from £3,000£20,000). Of the eight businesses that own their premises the date of purchase varies from the 1930s to the most recently purchased in June 2010.
Size of Premises The majority of companies are happy with the size of their premises and would not wish to alter it. Of the nine that would like to change size, eight would like to make the premises larger. The main reasons for doing so were:
the business is currently very restricted for space (2);
to accommodate more clients (2);
to accommodate toilet provision (1);
to make space for a second till area (1);
to increase the space for preparation and usable space at the front of the shop (1); and
increase storage space and filing cabinets (1).
Lesmahagow Village Centre Study: South Lanarkshire Council 5
The one company that reported they would like to decrease the size of the premises reported that the unit was created by knocking through to the next premises to make one larger property. The business owner would like to undo this work and make it back into two separate shops, with their business only operating from one of these units. Overall, responses to this question suggest that the majority of businesses are trading successfully and believe that increasing their floorspace would be of benefit.
Investment Over the past three years, the majority of businesses have made some form of financial investment in their business:
eleven companies have made investments within the property i.e. general maintenance, new roof, refurbishment;
eleven companies have invested in equipment; and
eight companies have undergone staff training, mostly on an ad hoc basis and/or as part of employees/owners personal development.
Some respondents found it difficult to provide details regarding cost for the investments made over the past three years. Of those that were able to quantify their investment, the average spend per category was:
property – £7,5002;
equipment – £8,500; and
staff training – £1,400.
Respondents were asked to provide information about their plans for future investment; the main focus again was on property investment (13), followed by equipment and staff training (10 and 8 respectively). Respondents found it even more difficult to estimate the amount of investment they would be likely to make in the future, many believed it would be reliant on the state of the economy.
2 This excludes one outlier where there business made a substantial investment in the premises
Lesmahagow Village Centre Study: South Lanarkshire Council 6
Business Premises Grant All of the businesses surveyed said they would consider applying for a grant for either shop front or premises improvements if it was available. When asked specifically what they would apply for:
six businesses would seek general shop front improvements;
five businesses would like a new/improved door;
three businesses reported new grills or shutters;
three businesses require new/improved windows;
three businesses require new signage; and
two businesses want general improvement to the inside of the premises.
More specific responses included new wall panelling, stone blasting the outside of the premises, reupholster furniture, improve external environment and presentation/ display racking. The main reasons reported as to why they would apply for the grant were:
to make the business look more attractive to customers/increase the number of customers using the business (12);
to weather proof the building (6); and
to make the premises more accessible for disabled customers (3).
Other responses included general maintenance of the building, because it was available; to increase their presence within the village, as some are unaware the premises has changed hands, and to improve the internal layout of the business. Of the 17 businesses that indicated the level of grant required, just over half (9) said that a 50% grant would be acceptable, but six businesses believe that the full amount of the cost should be paid (100%). Two businesses reported that they would be happy with 75%, two were unsure of a percentage that would be acceptable; and two declined to provide an answer. One business reported that they had recently updated their shop front and felt it would be unfair if maintenance of their building resulted in the business not being eligible for a grant. Lesmahagow Village Centre Study: South Lanarkshire Council 7
2.3 Business Performance Turnover Fourteen of the 21 business respondents provided details on their current level of gross annual turnover. Two companies were unable to provide details as they do not have access to the information as it is dealt with at head office. Others did not wish to disclose this information. Of the 14 that provided details, the largest group (6) reported their turnover level to be under £49,999. The remaining eight were split across three categories:
£50,000 – £99,999 (2);
£100,000 – £249,999 (4); and
£250,000 – £499,999 (2).
Businesses were asked to describe how turnover has changed within the last three years and what their expectations for future turnover in three years are. A total of 13 companies provided information about previous turnover, with 12 able to quantify this change. The one that couldn‟t quantify did record a decline. Table 2.2 details the responses. Table 2.2: Previous Turnover Turnover level three years previously
Increase
Decrease
Less than 5%
1
2
5-10%
2
0
11-15%
0
0
16-20%
2
0
More than 20%
0
5
Total
5
7
Five companies reported that their turnover levels have increased compared to three years ago. More worryingly, seven companies reported their turnover levels have decreased over the past three year, with five reporting a drop of more than 20%. Two companies reported no change in their turnover for the past three years, with seven unwilling or unable to provide data. Lesmahagow Village Centre Study: South Lanarkshire Council 8
Table 2.3: Anticipated Future Turnover Anticipated level of turnover in three years
Increase
Decrease
Less than 5%
2
0
5-10%
3
2
11-15%
0
0
16-20%
0
0
More than 20%
2
0
Total
7
2
Fifteen companies provided anticipated turnover levels for the next three years, with six forecasting no change, seven forecasting likely increases, and only two forecasting a likely decrease. Six companies were unable/unwilling to estimate future change for a variety of reasons, including the uncertainty of the economy.
Employees Businesses were asked how many staff they currently employ, how this has changed over the past three years, and what they expected to happen in three years time. All bar one business provided information but five only began trading this year so were unable to provide historic details. Of those businesses that were trading three years ago, total jobs have increased slightly from 14 to 18 full-time and 39 to 41 part-time. In total, this group of businesses does not predict any future increase (although individual businesses themselves anticipate both increases and decreases in staffing). Of the five businesses that began trading over the past three years, this group has predicted a total increase from 8 to 12 full-time and 13 to 15 part-time jobs. Four of this group predicts an increase with the fifth reporting no predicted change but noting the possibility of some decline. The 21 businesses in Lesmahagow have recorded total employment at present of 26 full-time and 54 part-time staff, with future jobs predicted to grow slightly to 30 fulltime and 56 part-time.
Lesmahagow Village Centre Study: South Lanarkshire Council 9
The most cited responses for an increase in the number of people employed were:
past and/or predicted future increase in business turnover (6); and
to increase flexibility and/or reduce time input from the business owner/ manager (4).
The most cited responses for a decrease in the number of people employed were:
past and/or predicted future decline in business turnover (3); and
changing working patterns from part- to full-time employment (1).
Future Business Confidence Companies were asked to comment on their level of confidence about future performance. While responses were given across the full spectrum, the largest group are unsure with nine reporting „neither/nor‟, but seven are either confident or very confident, as outlined in Table 2.4. Table 2.4: Confidence Level No. of Businesses
%
Very confident
4
19%
Confident
3
14%
Neither/nor
9
43%
Not confident
4
19%
Not at all confident
1
5%
Total
21
100%
2.4 Customer Profile Resident Base Businesses were asked about the percentage of their customers who come from the local area, with 20 providing responses. Thirteen businesses reported that over 75% of their customer base consists of local people; with the remaining seven reporting their local customer base ranging between 26-75% people.
Lesmahagow Village Centre Study: South Lanarkshire Council 10
While Lesmahagow is not an established tourist centre, three of the respondent businesses reported they quite often get visitor/tourist custom, ranging from one per day to one per fortnight. Seven of the businesses reported that custom from visitors/ tourists is seasonal, primarily in the summer months. Seven reported that they never get visitors, primarily because their business does not provide a relevant service.
Gender/Age Base Typically businesses in Lesmahagow cater for both sexes with just over half of all businesses (13) reporting there was no definite split between male and female customers. Two businesses reported the majority, if not all, of their customers were male (this is accounted for by the two barbers). The remaining six businesses specified a typically female customer base. Around half of the business (10) reported that the age of their customers varies greatly, from young children to elderly people. Three businesses were more specific, identifying a high proportion of teenage school children, to those past retirement. Three out of the six businesses who specified a mainly female customer base also reported the average age of customers to be 20-30 and young mums.
Spend per Customer From the 18 businesses that responded, the typical level of spend per customer is quite evenly spread across the five categories, as detailed in Table 2.5 below. Table 2.5: Typical Level of Spend Amount
No. of Businesses
%
Less than £5
3
17%
£5-£10
5
28%
£11-£20
4
22%
£21-£30
4
22%
£30-£50
2
11%
Total
18
100%
It is worth noting that no business reported a typical level of spend of over £50 per customer. This reflects the business type and service offered in Lesmahagow.
Lesmahagow Village Centre Study: South Lanarkshire Council 11
Rationale for Shopping in Lesmahagow Business owners were asked why they thought people chose to shop in Lesmahagow, shown below in Figure 2.1. Figure 2.1: Reason for Shopping in Lesmahagow 70%
62%
60% 50%
48%
40%
48%
43%
38%
33%
30% 20%
33%
29% 14%
14%
10%
5%
0%
N=21, multiples responses
The most commonly cited response was doctor/dentist (62%, 12) followed by other reason (9) and visiting friends/relatives (9). The low number of responses for „shoppingâ€&#x; (6) as a primary reason for people coming into Lesmahagow could be viewed as a concern for the village in sustaining its retail base. However, comparing feedback from both the resident and in-street survey shows that shopping is a primary motive for a high proportion of people (circa three quarters of all respondents)3. Of those that selected other, the majority reported convenience – mostly because their customers live in the village. One business owner specifically identified the beauty salon as a major draw for customers.
3 See Chapters 4 and 5
Lesmahagow Village Centre Study: South Lanarkshire Council 12
2.5 Views on Lesmahagow Village Centre For this section businesses were encouraged to make multiple responses, therefore totals will sum to more than the 21 completed interviews.
Strengths Businesses were asked to describe what they believe the main strengths of Lesmahagow are, specifically for their business:
the community spirit, local people are loyal and supportive of businesses (8);
the reputation that their business has built over many years within the village (5);
ease of access for customers as their business is located within the centre of the village and is therefore easily accessible to a large number of people (3); and
there is a lack of similar competition within the village (3).
Two of the businesses were unable to identify any strengths of the village that were specific for their business. Businesses were asked the same question, yet for the village in general:
the village itself is lovely (5);
the community is strong/close knit, and the people are friendly (5);
the motorway attracts people to move to the village (2); and
Tesco is a major strength (2).
Other responses were: that it is a self contained village, there is a great history to the village, the shopkeepers are friendly4. Five businesses were unable to identify any strengths with regards to the village in general.
4 None of these responses were given by more than one person.
Lesmahagow Village Centre Study: South Lanarkshire Council 13
Weaknesses Businesses were asked what they believe to be the main weaknesses of the village that threaten the future of Lesmahagow, specifically relating to their business. The most cited responses were:
Tesco (7): o
in general as a competitor (4)
o
people now bypass the village to visit Tesco (1)
o
the school children now visit Tesco for lunch instead of using the village shops (1);
there are no visitors/lack of foot fall in the village (3);
there is too much competition and not enough variation in the type of businesses (3);
external competition from other places(3);
lack of investment in the main street (2), it has become rundown; and
other business owners do not maintain their premises to good standard (2) – this brings down the appearance of the whole centre.
Other responses included: the pavements are uneven and cause access problems for elderly/disabled people, there is no restaurant in the village, the recession in general, there are parking issues, and public transport is not regular or reliable. One business could not identify any weaknesses for their business, but one was confident that their business did not have any weaknesses at all. Businesses were asked the same question, yet for the village in general. The most cited responses were:
Tesco (6) drawing customers out of the village;
the village is rundown and needs to be tidied up/renovated (5);
lack of activities/events (4) to draw in new customers;
the street lighting is too dim (orange glow) and there isn‟t enough of it (4); and
Lesmahagow Village Centre Study: South Lanarkshire Council 14
there is not enough support between the businesses for each other, or for the village centre (3) – there is a need to generate a common goal to achieve future improvements.
Other responses were: the community is stuck in a demoralising mindset (2), the play park needs improvement, parking is restrictive, the motorway makes it too easy for people to leave the village, and the pavements are uneven.
Action Businesses were asked to comment on the action(s) needed to overcome these weaknesses. The most commonly reported responses were:
improve the look of the street/brighten the appearance of the buildings (4);
traders need to pull together and work the problem out as a group (3);
the street lighting needs to be improved e.g. brighter bulbs used and/or and more street lamps throughout the street (3); and
more events need to be held that bring the community together (2).
Other suggestions included: increase the awareness of Lesmahagow being a conservation village, create a new restaurant, use a road sweeper instead of the men as food debris is left after the school children at lunchtime, and increase signage to advertise the village. Two businesses reported that it was too late for changes to be made.
Opportunities Businesses were asked what could be done to attract more shoppers to Lesmahagow village centre. A total of 17 businesses provided suggestions, the two most cited responses (given by eight and six respondents respectively) were to:
smarten the village specifically at Abbeygreen by improving the appearance of shop fronts and maintaining a tidy street therefore increasing the “feeling” of a village street; and
increase entry signage into the village centre from the Motorway and Tesco.
Lesmahagow Village Centre Study: South Lanarkshire Council 15
Two businesses specifically suggested making use of the roundabout at Tesco to draw more people in. Other suggestions included:
increase village advertising (3);
host more events throughout the year e.g. bonfire night, Santa‟s grotto, more craft fairs (2); and
increase the variety of shops (2).
Current Retail Mix Almost all of businesses reported that the village does not have the right mix of retail and other businesses (17). Seven businesses reported the village needs a fruit shop, followed by six suggesting a butcher. In common with many other towns and villages, Lesmahagow had both shops in the past, however, both closed over recent years5. Other responses included: restaurant (6), clothes shop (5) and shoe shop (3). There were a number of individual suggestions made such as a charity shop, hotel, antique shop, a Poundland or equivalent style of store, electrical store and a gift shop. If these changes were made, businesses reported the greatest impact would be the introduction of new customers using the village (15) followed closely by existing customers using the village centre more often (14) and attracting more investment to the village – retail/leisure/housing (12).
5 There has been a long-term decline in the number of small produce shops (fruit, vegetable, butcher, fishmonger, etc) across Britain as food shopping trends have changed toward supermarkets - “in the second half of the 20th century the number of butchers fell from over 40,000 to fewer than 10,000, and the number of fishmongers from 10,000 to 2,000” ; Business for Innovation and Skills (BIS)
Lesmahagow Village Centre Study: South Lanarkshire Council 16
Table 2.6: Impact of Changes Number
%
New customers using the village centre
15
83%
Existing customers using the village centre more often
14
78%
Attract more investment to the village – retail/leisure/housing
12
67%
More residents moving to the village
9
50%
More businesses locating in the village
9
50%
Other
2
11%
Multiple responses possible N=18
For the two businesses that selected other impact, the responses were that it would create more jobs and it would make the village a happier and busier place.
Effort Needed Businesses were also asked where they think greater effort is needed to attract more shoppers into the village. Table 2.7 details the responses given. Table 2.7: Effort Needed Number
%
Improve shop frontages
16
76%
Bringing vacant buildings back into use
14
67%
Create a meeting point
10
48%
Marketing
9
43%
Better range/quality of shops
8
38%
Parking
8
38%
Other
7
33%
Multiple responses possible N=21
Three quarters of respondents suggested that improving shop frontages would be of greatest impact in attracting new customers, followed by two-thirds who suggested bringing vacant buildings back into use. This emphasises the need and want for the appearance of the village to be improved.
Lesmahagow Village Centre Study: South Lanarkshire Council 17
For the seven that selected other action, the responses were:
there should be more activities and events in the village (2);
provide more recycling points within the village (1);
increase the number of street lights throughout the village centre (1);
provide an area for children e.g. a skate park (1);
make the village less intimidating for outsiders (1); and
close Tesco (1).
Businesses were asked to say whether they agreed or disagreed with a number of pre-set statements about Lesmahagow village centre, Table 2.8 details the responses given. Table 2.8: Statements Regarding Lesmahagow Village Centre Strongly Agree
Agree
Disagree
Strongly Disagree
Good quality/variety of shops
0%
25%
60%
15%
Good quality/variety of pubs/restaurants
5%
5%
60%
30%
The streets are well lit
0%
19%
71%
10%
Customers feel safe
14%
67%
19%
0%
Customers often meet friends and relatives
20%
55%
20%
5%
It is easy for customers to park
10%
40%
50%
0%
There are good public transport links
12%
53%
35%
0%
It has clean and tidy streets
0%
38%
52%
10%
The appearance of buildings/street furniture is good
0%
10%
62%
29%
N 0, 1, 4, 5=20, N3, 4, 7, 8=21 N6=17
It is clear from the responses given that businesses do not have a strong positive sense of approval for the village. Of the nine statements, five were scored negatively by businesses, with the appearance of buildings/street furniture being particularly criticised. None of the statements secured more than 25% for strongly agree, with the fairly neutral statement about „meeting friends/relatives‟ attracting the highest score (20%).
Lesmahagow Village Centre Study: South Lanarkshire Council 18
Figure 2.1 details the percentage of businesses that reported they disagree/ strongly disagree with each of the statements. Figure 2.2: Disagree/Strongly Disagree
Buildings/street furniture is good
90%
Good quality/variety of pubs/restaurants
90%
The streets are well lit
81%
Good quality/variety of shops
75%
It has clean and tidy streets
62%
It is easy for customers to park
50%
There are good public transport links
35%
Customers often meet friends and relatives
25%
Customers feel safe
19% 0%
20%
40%
60%
80%
100%
n= as above
2.6 Final Comments Businesses were asked to provide additional comments in relation to the future development/regeneration of Lesmahagow village centre. In total fifteen out of the twenty one companies chose to comment. Five businesses used this question to reiterate the poor condition of the village centre, the impact that Tesco is having on existing village retailers and that people in the new residential area are unaware of the village centre. Specific responses are detailed below: 
there is a lack of communication across different groups throughout the village (2);

there is a lack of bins throughout the village/placement of industrial bins could be improved as they are unsightly and highly visible (2);

there needs to be an action plan put in place to improve future conditions for businesses in the village (2);
Lesmahagow Village Centre Study: South Lanarkshire Council 19
Tesco did not impact on the closure of the butcher and fruit shop as they were already deteriorating (1);
knock down the old pub and convert it into parking (1); and
create a street and/or website to improve communication/marketing of the village (1).
2.7 Conclusion/Summary Of the 21 business that were interviewed, their views of Lesmahagow ranged greatly depending on the length of time the businesses had been trading and the sector in which the businesses operate, however the majority reported they were satisfied/very satisfied with Lesmahagow as a place to run their business from. Most of the business interviewed reported the size of their premises to be adequate and they would not like to alter it, however four in ten of the businesses would increase the size of the premises if they could. A large proportion of traders were keen to improve/maintain their business by making investment, be that within the property, equipment or staff training. All of the 21 businesses reported if a grant was available for shop front or premises improvements they would consider applying for it. Two thirds of businesses reported their main customer base to be local people, reporting that over 75% were from Lesmahagow and the surrounding area. However when asked why people shop in Lesmahagow , business owners believed the main reason to be doctor/dentist, surprisingly they reported „shopping‟ as the eighth reason out of eleven, residents and in street respondents reported it as the main reason. The community and its residents were reported in a very positive manner by business owners, reporting a great community spirit that is supportive of businesses. Tesco was highlighted as a main weakness of the village, reporting it does not add to the village, but in fact it has a negative impact in drawing customers out of the village. The state of the village was also mentioned, with many reporting the village needs to renovated with the improvement of shop frontages and maintain a tidy main street.
Lesmahagow Village Centre Study: South Lanarkshire Council 20
By implementing these changes, the majority of businesses reported it would be likely to attract more shoppers to the village. Another suggestion made by several businesses were to increase signage into the village. Almost all businesses reported there was not a sufficient mix of retail within the village, reporting the need for a fruit shop, butchers and restaurant. Businesses reported the most likely outcome would be new customers using the village Overall businesses response towards the village appearance and retail mix is negative, reporting the building are in need of repair, there is not a good quality/variety of restaurant/pubs/shops and the street are not well lit and are often untidy with litter and dog foul.
Lesmahagow Village Centre Study: South Lanarkshire Council 21
3. Resident Survey 3.1 Introduction A total of 1,000 postal surveys were issued in early December 2011 to households both within Lesmahagow and the surrounding villages on a random sample basis. In total 159 responses were received. The level of response was lower than the previous postal survey, 15% compared to 26% response rate of the postal survey issued in December 2004. The response rate does, however, represent a solid evidence base from which we can be confident that the results will also reflect the views of other residents.
3.2 Response Base The sample was comprised of 54 males (34%) and 103 females (66%), with two respondents not specifying their gender. Table 3.1, below details the age of each respondent. The greatest age group represented in the sample was 26-45 (31%) followed closely by those over 65 years (29%). Table 3.1: Respondent Age Number
%
Under 16
2
1%
16-25
1
1%
26-45
48
31%
46-55
34
22%
56-65
25
16%
65+
45
29%
Total
155
100%
Lesmahagow Village Centre Study: South Lanarkshire Council 22
3.3 Residence in Lesmahagow Respondents were asked how long they had lived within Lesmahagow or the surrounding area, Figure 3.1 details the responses. Figure 3.1: Length of time Resident in Lesmahagow / Surrounding Area
80%
73%
70% 60% 50%
40% 30% 20%
14% 8%
10%
3%
1%
Less than 1 year
1-2 years
0% 3-5 years
6-10 years
Over 10 years
N=153 Source: EKOS postal survey
A total of 73% of respondents (111) had lived in Lesmahagow or the surrounding area for more than 10 years. As a result, we can be confident that the majority of respondents are able to answer survey questions with a good knowledge of the area and recent changes or developments.
3.4 Village Centre Usage Respondents were asked if they ever used or visited Lesmahagow village centre, the majority reported they did use the village (92%, 140). The number of non-users has increased since 2004, from 4%6 to 8%7.
6 Out of 256 respondents 7 Out of 153 respondents
Lesmahagow Village Centre Study: South Lanarkshire Council 23
Users of the village were asked why they normally visited; the results are detailed in Figure 3.2. Figure 3.2: Reasons for Visiting the Village Centre
Shopping
74%
Doctor/dentist
63%
Library/Council Services
53%
Cafe/restaurant
32%
Other
28%
Parks/play areas
27%
Visiting friends and relatives
24%
Resource Centre
17%
Place of Worship
14%
Pub
9%
Work
6% 0%
10% 20% 30% 40% 50% 60% 70% 80%
N=144, Multiple responses possible Source: EKOS postal survey
Responses largely coincide with the 2004 survey. While shopping is the main reason (reported by almost three quarters of respondents) it is important to note that health (63%) and library/council services (53%) are also very important in attracting people to the village centre. Given the importance in attracting people, the loss of these services could have a major detrimental impact on business performance. Almost three in ten respondents (28%) reported „other‟ reasons for visiting the village centre, the most cited responses are listed below:
bank (9%);
Post Office (6%);
chemist (4%);
hairdressers (4%);
beauticians (3%); and
takeaway (3%).
Lesmahagow Village Centre Study: South Lanarkshire Council 24
3.5 Frequency of Visit The frequency of visits was split by day or night (after 7pm). Figure 3.3: Frequency of Visit to Village Centre
45%
40%
38%
40% 32%
35%
34%
30% 25% 20%
16%
14%
15%
8%
10%
11% 3%
3%
5% 0%
Daily
2-3 times a week During the day
A few times a A few times a month year
Very occasionally
At night (after 7pm)
n=144 n1=100 Source: EKOS postal survey
The frequency of visits to the village centre occurred most during the day, with 56% of respondents reporting that they used the village centre daily or 2-3 times a week. At night, just over one third of respondents reported that they used the village a few times a month, however, almost half come to the village centre very occasionally, or only a few times a year. Respondents were asked if the frequency of their visit had changed over the past three years, again split for day and night. Table 3.2 details the response. Table 3.2: Changes in Frequency of Visits over the Past Three Years During the Day
At night (after 7pm)
Visit more now
10%
4%
No change
52%
69%
Visit less now
38%
27%
Total
100%
100%
Lesmahagow Village Centre Study: South Lanarkshire Council 25
The majority response for both day and night was no change (just over one half and two thirds respectively). It is, however, concerning to note that almost four in ten respondents report that they now visit less during the day than three years ago; with over one quarter now visiting less at night. Only 10% of respondents visit more often during the day, and 4% at night. Respondents that reported a change in visit patterns were asked to explain why their frequency had changed, with 37% able to provide a reason (7% equating to visiting more often and 30% visiting less often). Of the small number of respondents (10 people) who gave positive reasons e.g. an increase in visits, the most cited reasons were:
a change in lifestyle due to having children means I visit the village more often (3%, 4 people); and
working pattern has changed/work in the village (2%, 3 people).
Around one-third of respondents noted a decline in visits over the past three years, with the most commonly cited responses being:
the opening of Tesco means I no longer go to/shop as often in the village (14%, 23 people);
health/age implications (4%, 7 people);
the closure of shops (4%, 6 people);
no reason to visit the village/not an enticing atmosphere (3%, 4 people); and
lack of facilities in the village (2%, 3 people).
Respondents that visit during the day but not at night were asked to explain why – 61% of respondents (97 people) provided reasons. 34 respondents gave an identifiably negative reason for not visiting the village centre at night – others largely cited family/lifestyle reasons. Of those that were negative, responses can be grouped into three main categories:
there is nothing to do in the village centre at night (21 respondents);
concerns over safety and security (7 respondents); and
the poor quality of eating establishments (4 respondents).
Lesmahagow Village Centre Study: South Lanarkshire Council 26
3.6 Spending Patterns Total Spend Level Table 3.4 summarises the amount of money that respondents normally spend during each trip to Lesmahagow. Figure 3.4: Typical Spend per Visit
100%
80%
Over £50 60%
£30-£50 £21-£30 £11-£20
40%
£5-£10
Less than £5 20%
Spend nothing
0% Food Shopping (Lesmahagow Tesco)
Food Shopping (Lesmahagow village centre)
Other Shopping Eating/Drinking (Village Centre) (Village Centre)
n=135 n1=114 n2=86 n3=86 Source: EKOS postal survey
As expected, food shopping at Tesco received the highest level of spend, with 29% reporting spend of over £50, followed by 27% spending £30-£50. While Tesco is clearly the dominant recipient of high level spending, food/other shopping and eating/drinking all secured a high proportion of residents spending smaller amounts (under £10 per trip).
Lesmahagow Village Centre Study: South Lanarkshire Council 27
For food shopping in particular, the vast majority of respondents reported some level of spend, with only 17% reporting „spend nothing‟. This demonstrates the importance of the Co-Op and NISA stores in drawing people into the village centre. We would assume that this is because shoppers tend to spend small amounts when visiting the village e.g. purchasing essentials. Noticeably just over four in ten respondents reported that they „spend nothing‟ on eating/drinking in Lesmahagow – this relates to the comments above about the reason for not visiting at night i.e. range/quality of establishments.
Change in Spend Levels Respondents were asked if their spending habits had changed over the past three years for day and night (after 7pm). Table 3.3: Change in Spend over the Past Three Years During the Day
At Night
Spend more now
36%
14%
No change
35%
66%
Spend less now
29%
19%
n=140 n1=98 Source: EKOS postal survey
Surprisingly one third of respondents reported that their spending during the day has increased over the past three years, this may be due to people including Tesco as part of the village centre and/or taking account of increasing prices (inflation). The majority of respondents reported that the amount spent over the past three years at night has not changed (66%). Respondents who reported a change in spending were asked if there was a particular reason for the change. In total four in ten respondents gave a response to 8
explain their reduced spend , with the most frequently cited responses being:
increased living cost/inflation so less disposable income (6%, 10 people);
the gradual deterioration of the village/closure of shops and lack of facilities (4%, 6 people); and
a change in lifestyle and subsequently spending (4%, 6 people).
8 The only reason given for an increase in spending was the arrival of Tesco, but this has been discounted for this study as Tesco lies outwith the defined town centre boundary.
Lesmahagow Village Centre Study: South Lanarkshire Council 28
Impact of Tesco Respondents were also asked if, since the opening of Tesco, their spending or frequency of visits to the village centre has changed. Figure 3.5 illustrates the response. Figure 3.5: Change in Visitor Spend since Tesco Opened
45%
39%
40%
32%
35%
28%
30% 23%
25%
20% 20%
20%
15% 10%
11%
13%
6% 6%
5% 0% Increased Significantly
Increased
No change
Frequency of visit
Reduced
Reduced Significantly
Money spent
N=137 n=128 Source: EKOS postal survey
Just under half of respondents reported that both the frequency of their visits and spend within the village had reduced/reduced significantly since the opening of Tesco (43% and 48% respectively). Of this group, a sizeable proportion identified the Tesco store as the reason for the reduced spend within the village centre. Around two in ten respondents reported increased frequency and spend (17%/19% respectively), however, the majority of these included their spend in Tesco as being part of the village centre. Only a small proportion reported an increase in spend without referencing Tesco. Around one third of respondents reported there had been no change in the frequency of their visits or level of spend since Tesco opened (39%/32% respectively).
Lesmahagow Village Centre Study: South Lanarkshire Council 29
Again, respondents were asked to provide reasons for any change, 53% provided a response. The most cited reasons for a reduced frequency and spend within the village centre were:
Tesco is convenient with more parking, easy access and a greater selection of goods at a lower price (27%, 43 people);
Co-op is expensive and has a limited variety of stock (5%);
the closure of village shops such as the butchers and the fruit shop means there is little reason to visit Lesmahagow (4%);
the rising cost of prices means I have less disposable income/have reduced the amount spent in general (3%); and
village shopping is expensive (3%).
3.7 Travel Patterns Respondents were asked by which means of travel they most commonly use when visiting the village centre. Figure 3.6 details the responses given. Figure 3.6: Method of Travel 80%
76%
70%
60% 50% 40%
27%
30% 20%
13%
10%
3%
1%
Taxi
Cycle
0%
Car
Walk
Bus
n=143, multiple responses Source: EKOS postal survey
As per the predominant response from most town centres, the most common method of transport reported was car (76%) followed by walking (27%). Lesmahagow Village Centre Study: South Lanarkshire Council 30
3.8 Views of Lesmahagow Village Centre Respondents were asked to state whether they agree or disagreed with numerous statements about Lesmahagow, Table 3.4. Table 3.4: Statements about Lesmahagow Strongly agree
Agree
Disagree
Strongly Disagree
There is a good variety/quality of shops
3%
11%
58%
27%
There is a good variety/quality of pubs/ restaurants
1%
12%
40%
47%
The streets are well lit
7%
73%
16%
4%
I feel safe
8%
57%
26%
8%
I often meet friends and relatives
9%
34%
29%
28%
It is easy to park
5%
67%
20%
8%
There are good public transport links
6%
51%
25%
17%
It has clean and tidy streets
6%
50%
30%
14%
The appearance of buildings/street furniture are good
3%
25%
40%
33%
n= 153,150,154, 152, 143,146, 154, 151, 153 Source: EKOS postal survey
Respondents agreed with five out of the nine statements regarding Lesmahagow, good street lighting received the highest number of respondents selecting agree/ strongly agree (80%), followed by ease of parking (72%) and feeling safe (65%). The majority of respondents disagreed/strongly disagreed with the statements about the variety/quality of pubs/restaurants (87%), variety/quality of shops (85%), the appearance of buildings and street furniture (73%) and meeting friends and relatives (57%).
Lesmahagow Village Centre Study: South Lanarkshire Council 31
3.8.1 Aspects of Lesmahagow to be Improved Respondents were asked what aspects of Lesmahagow would they like to see improved, Figure 3.7 details the result. Figure 3.7: Aspects to be Improved
More/better shops
78%
Better quality/variety of restaurant
68%
Appearance of streets/buildings
67%
Better maintenance/cleanliness
53%
More events/festivals/activities
42%
Better quality/variety of pubs
40%
Better public transport links
38%
More/better parking
28%
Better street lighting
18%
Outdoor meeting space
15%
Other
10%
Nothing in particular
3%
0%
20%
40%
60%
80%
100%
n=154, multiple responses possible Source: EKOS postal survey
The top three results coincide with the previous question; the majority of respondents would like to see more/better shops (78%), having a better quality/variety of restaurants (68%) and improvements made to the appearance of streets/buildings (67%). Of those that selected „otherâ€&#x; the most commonly cited responses were more activities for children, especially teenagers e.g. Youth Club, Leisure centre (3%), provide more bus shelters throughout the village centre (1%) make the centre more disabled friendly (1%) and create the community spirit that is lacking at the moment (1%). Over half of respondents (57%) reported that if these improvements were made they would definitely visit the village centre more often, and one third of respondents reported it might start making them visit more often. Only 10% said that it would have no effect on their decision to visit.
Lesmahagow Village Centre Study: South Lanarkshire Council 32
Of those that reported it would not make a difference to their decision, 6% (10 people) provided a reason: only visit for a specific service/to do my weekly food shop (2%), age is a factor (1%), I live in the village centre (1%), I live in a retirement village with facilities (1%) and I live in Coalburn which would itself benefit from investment (1%). Respondents were asked, what could be done to attract them and others to visit Lesmahagow more often, with 60% responding. The most commonly cited responses were:
introduce more shops/improve quality (21%): clothes shop, niche market shop, butcher shop, fruit shop, charity shop, shoe shop, and bakers;
a friendly and welcoming pub/restaurant (13%);
improve the appearance of the street (10%);
introduce more village events/activities/evening entertainment (4%);
improve safety within the village centre and restrict youth loitering (4%); and
provide more facilities/leisure facilities (3%).
3.8.2 Satisfaction with Lesmahagow Respondents were asked how satisfied, overall, they are with Lesmahagow village centre, as reported in Figure 3.8. Figure 3.8: Overall Satisfaction with Lesmahagow 35%
31%
29%
30% 24%
25% 20%
14%
15% 10%
5%
2%
0% Very satisfied Quite satisfied
Neither/nor
Not very satisfied
Not satisfied at all
n=145; Source: EKOS postal survey
Lesmahagow Village Centre Study: South Lanarkshire Council 33
Satisfaction levels were quite spread out across all categories excluding very satisfied, but just under half (45%) of all respondents reported they were not very satisfied/not satisfied at all.
3.9 Other Town Centres Respondents were asked which other towns/cities they visit and how often, Table 3.5 below details the findings. Table 3.5: Frequency of Visits Often
Occasionally
Never
Hamilton
60%
38%
3%
Other
54%
46%
0%
Lanark
39%
58%
3%
Glasgow
29%
57%
14%
East Kilbride
25%
53%
21%
Edinburgh
5%
50%
45%
Carluke
5%
27%
69%
Kilmarnock
0%
7%
93%
n=150 n1=140 n2=135 n3=126 n4=54 n5=118 n6=105 n7=108 Source: EKOS postal survey
The most popular location was Hamilton, almost all of respondents reported they visited the town, followed by Lanark and Glasgow (97% and 86%). Of those that selected other, the most commonly cited responses were:
Strathaven (7%); and
Wishaw (4%).
A very small number of respondents (less than 5 people) reported visiting Biggar, Livingston, Larkhall, Ayr, Dumfries, Coatbridge and the Glasgow Fort. Hamilton is a highly popular destination for residents of Lesmahagow and the surrounding area with almost all respondents visiting – 60% often and 38% occasionally. This was closely followed by Lanark – 39% often and 58% occasionally, and Glasgow – 29% often and 57% occasionally. Kilmarnock proved to be the least popular destination with 93% of respondents reporting they never visit. Lesmahagow Village Centre Study: South Lanarkshire Council 34
When questioned about their reasons for visiting these other centres the better choice and range on offer is clearly their primary motive, as shown in Figure 3.9. Figure 3.9: Reason(s) for Visiting Other Centres
Better shops
94%
Better range of places to eat/drink
81%
Better range of facilities
71%
Better value prices
65%
Easier to park
33%
Better quality environment
31%
Better transport links
30%
I feel safer there
13%
Other
9% 0%
20%
40%
60%
80%
100%
n=150, multiple responses possible Source: EKOS postal survey
For those respondents that selected „otherâ€&#x;, the main reasons were; I work in the area, there are better transport links to/from/around the centre, to visit family, and for specific health visits. Respondents were asked how much they would normally spend per visit to these other centres for three categories, shopping, eating, and other9. Figure 3.10 details the response.
9 Other captures any spend outwith shopping and eating e.g. cinema, theatre, medical/dental treatment, etc.
Lesmahagow Village Centre Study: South Lanarkshire Council 35
Figure 3.10: Average Spend in Other Town Centres
100%
26% 80%
68% 60%
32%
Over £30
24% 22%
£21-£30 £11-£20
40%
£5-£10
26% 29%
20%
0%
16%
10% 5% 1% Shopping
19%
Less than £5
10%
5%
6%
Eating
Other
n=151 n1= 137 n2=77 Source: EKOS postal survey
The majority of respondents spend over £30 on shopping (68%) this was followed by 32% spending over £30 on other things. The average spend for eating was spread quite evenly over the five categories excluding less than £5. Clearly the choice and range of retail, bar/restaurant and other activities in these larger centres encourages a significantly higher level of spend per trip than respondents noted for trips to Lesmahagow. Across all three categories respondents report significantly higher levels of spend in these comparator centres than in Lesmahagow; excluding food shopping in Tesco, between 70% and 90% of respondents reported spending nothing or under £10 for all categories.
3.10 Conclusions A total of 159 postal surveys were completed with two thirds of the respondents being female. The greatest age group represented in the sample was 26-45 years old, with almost all of the respondents reporting they had lived within Lesmahagow for more than ten years. The majority of respondents reported to be a user of the village, stating shopping to be the main reason. The number of non users has slightly increased since the previous report was conducted in 2004. Lesmahagow Village Centre Study: South Lanarkshire Council 36
Over half of respondents reported to use the village during the day on a frequent basis, however visit at night time (after 7pm) were reported as being less frequent i.e. once a month. The opening of the new Tesco store and the closure of shops within the village were the two main reasons as to why resident‟s frequency has decreased over the past three years. Just under two thirds of respondents reported they used the village during the day but not at night, the most cited response being there is nothing to do in the village at night. Tesco received the greatest typical spend per visit, with eating/drinking receiving „spend nothing‟ amplifying the lack of evening entertainment offered within the village. A decrease in spending patterns were noted, and were accounted for by an increase in cost of living/inflation has lead to a decrease in disposable income. Just under half of respondents reported since the opening of Tesco both their frequency and spend in the village centre has reduced, many reporting Tesco to be more convenient for parking (this coincides with three quarters of residents travelling by car to the village) and having a greater choice of goods. Overall the residents were positive about Lesmahagow, however the majority of respondents disagree/strongly disagree with the statements „the variety/quality of pubs/restaurants/shops are good „and „the appearance of buildings/street furniture is good‟. The most cited improvement residents would like to see is more/better shops. Satisfaction levels are spread quite evenly across the range „quite satisfied‟ to not at all‟ with the exception of very satisfied. Hamilton, Lanark and Glasgow were the most frequented other towns/cities that residents from Lesmahagow chose to visit, reasons for which included better shops, better range of places to eat/drink and better range of facilities. The average spend in other towns/cities is reasonably higher than that in Lesmahagow, this emphasises the lack of evening activities.
Lesmahagow Village Centre Study: South Lanarkshire Council 37
4. In-Street Survey 4.1 Introduction An in-street survey was conducted on Thursday 1st December 2011 during the 10
Doors Open event . A total of 101 surveys were completed. Feedback from the 11
event organisers indicate that around 1,000 people attended , with an estimated split of 300 children and 700 adults.
4.2 Response Base The sample was comprised of 30 males (30%) and 71 females (70%). Table 4.1, below details respondentsâ€&#x; age, it should be noted that 46 respondents chose not to disclose their age. The greatest age group represented in the sample was 26-45 (44%), this may be due to the large number of families with children attending the event. Table 4.1: Age Number
%
16-25
6
11%
26-45
24
44%
46-55
6
11%
56-65
13
24%
65+
6
11%
Total
55
100%
4.3 Residence within Lesmahagow Almost all respondents (98%) were either residents of Lesmahagow or the surrounding area. The surrounding area can be described as Lanark, Larkhall, Strathaven, Law, Blackwood and Douglas. Only two people reported they were visitors to the event, stating they were from Denny and Kirkfieldbank.
10 The survey was undertaken by IBP Strategy and Research on behalf of EKOS. 11 The event therefore draws considerable support from local residents – the socio-economic baseline shows a total population of around 8,000 in Lesmahagow.
Lesmahagow Village Centre Study: South Lanarkshire Council 38
Residents were asked how long they had lived in Lesmahagow or the surrounding area, a total of 80% of respondents provided an answer with the average length of stay being 27 years. As with the resident postal survey, we can be confident that respondents are able to provide relevant comments based on a detailed knowledge of the village.
4.4 Village Centre Usage Respondents were asked how long they had been coming to Lesmahagow village centre, Figure 4.1 details the response. Figure 4.1: Length of Time
75%
80% 70% 60% 50%
40% 30% 20% 10%
3%
1%
Less than 1 year
1-2 years
10%
11%
2-5 years
5-10 years
0% Over 10 years
n= 101 Source: In-street survey
Three quarters of respondents reported they had been coming to the village for more than 10 years, with a further 21% coming for between two and ten years.
Lesmahagow Village Centre Study: South Lanarkshire Council 39
Respondents were asked why they normally visited Lesmahagow; the results are detailed in Figure 4.2. Figure 4.2: Reason(s) for Visiting the Village Centre
Shopping
79%
Doctor/dentist
64%
Visiting friends & relatives
63%
Tesco (not town centre)
60%
Parks/play areas
45%
Library/Council Services
45%
Cafe/restaurant
39%
Resource Centre
32%
Pub
25%
Work
12%
Other (please specify)
8% 0%
20%
40%
60%
80%
100%
N=100, Multiple responses possible Source: In-street survey
These results broadly coincide with the resident survey – almost eight in ten respondents come to the village centre to shop, followed by almost two-thirds for health and visiting friends/relatives. Tesco was a dominant response, given by 60% of respondents. A small number of respondents (8%) reported other reasons; the most cited responses are listed below:
bank (2%);
church (2%); and
to attend events held in the village (2%).
Lesmahagow Village Centre Study: South Lanarkshire Council 40
4.5 Frequency of Visits As with the resident postal survey, the frequency of visits was split by day or night (after 7pm). Figure 4.3: Frequency of Visit to Lesmahagow Village Centre
40%
37%
35% 35%
31%
30% 25% 20%19%
20%
20%
18%
15% 9%
10% 5%
6% 3%
2%
0%
0% Daily
2-3 times a week
A few times a A few times a Very month year occasionally During the day
Never
At ngiht
n=101 n1=90 Source: In-street survey
All of the respondents said that they visit Lesmahagow, at least very occasionally, with the vast majority (92%) visiting at least a few times a month, and over two-thirds at least weekly. Visiting at night is, however, less popular, with almost half only coming occasionally (38%) or never (9%). The corollary is that the other half visits the village centre at night at least a few times a month, with one-third visiting at least weekly. Respondents that selected very occasionally or never were asked why this was, 21% of those surveyed provided responses, including:
there is no need to visit the village (9%);
there is nothing to attract me to visit Lesmahagow (3%);
I don‟t tend to go out at night (3%); and
the shops are closed in the evening (2%).
Lesmahagow Village Centre Study: South Lanarkshire Council 41
4.6 Views of Lesmahagow Village Centre Respondents were asked to state whether they agree or disagree with a range of statements about Lesmahagow, Figure 4.4. Figure 4.4: Statements about Lesmahagow
Agree 100%
8%
7%
18%
80% 60%
Disagree 4% 4% 6%
No opinion 2% 12% 11% 16%
1% 8% 24%
26% 43%
18%
60%
80% 40%
78%
90%
86%
73%
73% 58%
20%
49%
32%
0%
13%
Source: In-street survey
Response to the statements above were more positive than those received from either the business or resident surveys, with seven out of the nine statements receiving a positive response, the highest being I feel safe (90%). The three main statements that received negative responses were the lack of good quality/ variety of pubs and restaurants, the quality and variety of shops, and the appearance of buildings and street furniture.
Lesmahagow Village Centre Study: South Lanarkshire Council 42
4.7 Impact of Tesco Respondents were asked if their frequency of trips to the village and/or level of spend has changed since the Tesco store opened on the outskirts of the village, Figure 4.5 shows the results. Figure 4.5: Change in Visits or Spend since Tesco Opened 77%
80%
72%
70% 60%
50% 40% 30%
16%
20% 10%
9%
1% 0%
9%
5%
4%
7%
0% Increased significantly
Increased
No change
Frequency of visit
Reduced
Reduced significantly
Money spent
n=101 Source: In-street survey
Around three-quarters of respondents reported there has been no change in the amount they spend or the frequency of their visits to the village (72% and 77% respectively). Just under one quarter reported that their spending has reduced/ reduced significantly, with 13% reporting that they now visit less frequently.
4.8 Other Village/Town Centres Respondents were asked what their reasons were, other than attending events/ festivals, for visiting other similar sized villages/town centre, results are shown below in Figure 4.6.
Lesmahagow Village Centre Study: South Lanarkshire Council 43
Figure 4.6: Reasons for Visiting Other Villages/Town Centres
Better shops
64%
Better places to eat/drink
51%
Better facilities (cinematheatre)
34%
Better value prices
19%
Never visit other centres
16%
Other, please describe
10%
Better quality environment
10%
Easier to park
3%
Better transport links
3%
.
0%
10%
20%
30%
40%
50%
60%
70%
n=100, multiple responses Source: In-street survey
Just under two thirds of respondents reported they visited other villages/town centres as they had better shops (64%), half reported better places to eat/ drink (51%), with one third reporting better facilities (34%). Of those that selected „otherâ€&#x;, key responses included visiting friends, depends what I need, more convenient I as live outside Lesmahagow, work, depends what events are on, and for a day out. Respondents were asked what they thought could be done to encourage them, and others, to visit Lesmahagow more frequently, with 71% providing a response. The most common suggestion (made by one quarter of all respondents) was to improve the variety and quality of shops within the village. Just over one in ten respondents identified demand for a good quality pub or restaurant as there is nowhere in the village to eat at night, with a small number (4%) reporting that it would be better if this was a family friendly establishment. Improvements to the street were reported by 12% of respondents, identifying the need for a tidy up, for empty shops to be filled and new businesses to be attracted to the village centre.
Lesmahagow Village Centre Study: South Lanarkshire Council 44
Other responses included:
provide something for children to do (8%);
more activities/community events held within the village (6%); and
provide better/more facilities (3%).
4.9 Open Doors (Christmas) Event Respondents were asked to rate the overall quality of the Christmas event, almost all (97%) rated it as good or very good. Respondents were asked to identify ways in which the event could be improved in the future, just over one quarter of all respondents (27%) provided a response. The most common response was to increase advertisement of the event (10%) followed by:
more information regarding what is happening during the event (4%);
increase the number of stalls, events and entertainment (4%); and
the event needs to have a focal point (2%).
Almost all of the respondents reported that they would attend the Open Doors (Christmas event) in the future (99%) and 95% reported they would attend another event within Lesmahagow, based on their experience at the Open Doors event. Respondents were asked if they already had, or were planning to, spend money at the shops, stalls or cafes/takeaways; Table 4.2 details the results. Table 4.2: Spend Throughout the Event Shops
Stalls
Cafe/Take Away
Nothing
5%
6%
32%
Less than £5
23%
20%
21%
£5-£10
18%
18%
32%
£11-20
36%
35%
15%
£21-30
5%
12%
1%
Over £30
14%
8%
0%
Total
100%
100%
100%
n=80, n1=93, n2=73 Source: In-street survey
Lesmahagow Village Centre Study: South Lanarkshire Council 45
As a guide to the level of gross impact, we have taken the mid-point for each of the spend categories (assuming £40 average spend for the over £30 category). On the basis that survey respondents accurately reflect the level of spend of other adult visitors, we would estimate that the total spend for each category is:
£10,000 spend in shops;
£9,000 spend in stalls; and
£4,000 spend in cafes/take aways.
As interviews were completed during the event, these values more accurately reflects intended, rather than actual spend. This does, however, indicate the potential spend that was available on the evening. Of those that reported they would not be spending anything, the main reasons were: just had dinner/not hungry, I do not need or want to spend anything, and I am here as a helper therefore I am not spending.
4.10 Other Comments Finally, respondents were asked to give any other comments about the event – 16 people did so, common responses related to the deterioration of the village (10%), the need for its regeneration, and an increase in the number of shops and activities on offer within the village. Only a small number, 4 people, commented on the Open Doors event itself:
the event is quieter than previous years;
the event should be held on a Saturday afternoon instead of a weekday evening;
parking needs to be better organised in future; and
extend the Christmas lights.
Lesmahagow Village Centre Study: South Lanarkshire Council 46
4.11 Conclusions Of the 101 people interviewed at the Open Door (Christmas) event, the majority were female with the high age proportion being 26-45 years. Almost all of the respondents were residents of Lesmahagow or the surrounding area (described as Lanark, Larkhall, Strathaven, Law, Blackwood and Douglas). The average length of stay within the village and surrounding area was 27 years, the majority of respondents reported to have been a user of the village for over ten years. As with the residents survey, in street respondents reported „shopping‟ to be the main reason as to why they visit the village. However in-street respondents reported to visit the village more frequently for both day and night visits. In street respondents were more positive than residents respondents with regards to statements about the village, only answering disagree/strongly disagree to the statements „there is a good quality/variety of pubs/restaurants/shops „ and the appearance of buildings and street furniture. Surprisingly, in street respondents reported Tesco had not impacted on the frequency of their visits to the village or the amount spent. Better shops and better places to eat/drink were the two most cited reasons as to why respondents visited other towns/cities (excluding to attend events/festivals). Respondents believed if there was a greater variety/quality of shops and pubs/restaurants in Lesmahagow, they and others would be attracted to visit the village. Almost all of respondents that attended the Open Doors (Christmas) event rated it as good/very good, with the most cited suggested improvement being to increase advertising The majority of respondents reported they would attend the Open Door (Christmas) event in the future, and almost all reported they would attend another event held in Lesmahagow.
Lesmahagow Village Centre Study: South Lanarkshire Council 47
5. Survey Results Comparison Several questions were covered in two or all three of the surveys conducted (business, resident and in-street). This has allowed for a comparison of the results to be made across the groups surveyed.
5.1 Users of the Village Centre The resident and in-street survey respondents were asked to select the reason(s) why they visit Lesmahagow village centre, with businesses asked why they thought their customers visit, Table 5.1. Table 5.1: Reason(s) for Visiting Lesmahagow Village Centre Resident
In-Street
Business
Cafe/restaurant
32%
39%
14%
Doctor/dentist
63%
64%
62%
Library/Council Services
53%
45%
33%
Visiting friends & relatives
24%
63%
48%
Shopping
74%
79%
29%
Pub
9%
12%
5%
Work
6%
12%
43%
Parks/play areas
27%
45%
33%
Resource Centre
14%
N/A
14%
Tesco (not town centre)
N/A
6%
N/A
Other (please specify)
28%
8%
48%
EKOS postal survey N=144, multiple responses In-street survey N=100, multiple responses Business Survey N=21, multiples responses
Around three quarters of resident and in-street survey respondents reported that their primary reason for coming to Lesmahagow was for shopping purposes. This is in stark contrast to business respondents, with only three in ten identifying shopping as a primary motivation. It should be noted, however, that six of the 21 business respondents selected „otherâ€&#x; as a response to this question, reporting that people only use the village centre out of convenience.
Lesmahagow Village Centre Study: South Lanarkshire Council 48
Both residents and in-street survey respondents were asked to detail the frequency of their visits to the village, differentiated by day or night (after 7pm), as shown below in Figure 5.1. Figure 5.1: Frequency of Visits to the Village Centre
45% 40% 35% 30% 25%
In-Street During the day
20% 15%
Residents During the day
10% 5% 0%
In-Street At night (after 7pm) Resident At night (after 7pm)
Residents n=144 n1=100; Source: EKOS postal survey In-Street n=101 n1=90; Source: In-street survey
The most noticeable difference between the frequency of visits reported by residents and by those surveyed during the Christmas event, was that 72% of the in-street respondents regularly visited the village centre during the day (35% daily and 37% 23 times a week) compared to 56% residents (16% daily and 40% 2-3 times a week). Just under one third of in-street respondents reported that they use the village at night, e.g. after 7pm, compared with only 14% of residents. It appears that visitors of the Christmas event are more likely to use the village; perhaps they are more familiar with the centre at night as a result of attending events.
Lesmahagow Village Centre Study: South Lanarkshire Council 49
5.2 Changes/Improvements to Attract More People The introduction of more shops, and also improving the quality of existing shops, were the two key issues (noted by both resident and in-street survey respondents) to be addressed in attracting more people to visit Lesmahagow. This emphasises the importance of having a good quality physical environment in attracting people to retail centres, but also the need for shops that provide good quality customer service and a wide range of products. Whilst businesses reported the variety of shops in the village as a hindrance to attracting more people, the quality of the existing retail offer was not identified. Business owners may be overlooking the importance of customer service in attracting repeat custom.
5.3 Statements about Lesmahagow Village Centre Across each of the three surveys, respondents were asked to state whether they agreed or disagreed with particular statements about the village. The majority of all respondents (business, residents and in-street) disagreed/strongly disagreed with the following statements:
there is a good quality/variety of shops;
there is a good quality/variety of pubs and restaurant; and
the appearance of buildings and street furniture are good.
Surprisingly, the majority of residents and in-street survey respondents agreed/ strongly agreed with the following statements:
the streets are well lit; and
it has clean and tidy streets.
Business respondents disagreed/strongly disagreed to both of these statements. Business respondents commented on the amount of litter dropped by high school children during their lunch break, but otherwise said that the main street was relatively tidy. Residents and those that attended the Christmas event may visit the Lesmahagow Village Centre Study: South Lanarkshire Council 50
centre at specific times and may not therefore witness the mess produced by the lunch-time trade. Businesses may also be more aware of the litter as they may feel it portrays negatively on their business. As detailed in the frequency of visits, in general residents and in street respondents visit the village primarily during the day, whereas business owners will be more familiar with the centre in the evening. Business respondents will therefore be more conscious of lighting quality. Based on responses to other town centre surveys conducted by EKOS (primarily where there is more evening economy activity) the quality of lighting within a centre is frequently cited as an issue that detracts residents and visitors in the evening. It should also be noted that in-street respondents may have provided a more positive response as they were attending an evening event. Respondents may have felt safe as they were surrounded by a number of people and may have given a more positive response than if they were answering at home.
5.4 Conclusions Of the four questions that were included in more than one survey, the resident and in-street responses tended to coincide, but with in-street respondents being slightly more positive. This may be down to them being surveyed whilst attending an event where they are more likely to be in a positive frame of mind and were also surrounded by other people (safety/security/perception issues). The in-street respondents may therefore be less inclined to notice the negative features of the village. There remains, however, a disparity between business owners and resident survey responses. Business owners were generally more negative about the village and its retail offer, reporting that the primary motivation for people visiting the village was to visit doctor/ dentist (over three-quarters of residents reported shopping). All three groups reported that there is a lack of good quality and variety of pubs, restaurants and shops in Lesmahagow, and also that the buildings and street furniture are in poor condition. Qualitative comments across all three surveys also support the need to improve the physical environment to attract more people into Lesmahagow village centre. Lesmahagow Village Centre Study: South Lanarkshire Council 51