Palmeira Commercial Village Vision Book

TREE OF LIFE VISION BOOK COMMERCIAL CENTRE CONCEPT Luanda, Angola

CONTENTS 3

VISION

7

PRINCIPLES

11

CONTEXT

19

MASTER PLAN

23

FRAMEWORK

35

ARCHITECTURAL CONCEPT

55

63

PROGRAMS

99

COMMERCIAL ZONES STRATEGIES 1

VISION

3

VISION STATEMENT The Baobab is known as the ‘Tree of Life’ in many parts of Africa. The Baobab or Imbondeiro (Giant Tree) in Portuguese, is a sacred tree that has traditionally provided shade, shelter, food and water for indigenous peoples throughout Africa. The tree has a very long life, up to 1000 years, and stores a substantial amount of water in its massive trunk to withstand severe drought conditions. Juice and ice cream are made from the fruit of the Baobab.

The Baobab Tree is the inspiration and symbol for the new Commercial Centre Concept in Kilamba Kiaxi, Luanda.

The Centre will provide a place to gather and socialize in a relaxed comfortable environment; a place for entertainment, rejuvenation and refreshment; a place to shop for the latest fashions and furniture; and a place for basic community services.

The Centre will bring LIFE to this new part of Luanda city.

5

PRINCIPLES

7

9

CONTEXT

11

REGIONAL CONTEXT The Kilamba Kiaxi new city is envisioned as the secondary urban core of the future Luanda metropolitan area. It is planned and programmed with an extensive mix of urban functions and facilities such as a national cultural center, a national stadium, a convention center, national museums, five star hotels, shopping malls, hospitals, schools and significant new residential communities.

The proposed Commercial Centre will bring needed shopping, social and recreational amenity to this part of the city and will provide a unique pedestrian oriented experience.

CITY OF LUANDA

PROJECT SITE

13

LOCAL CONTEXT The Commercial Centre is positioned in a strategic corner of the new low density residential community at the intersection of major arterial roads in Kilamba Kiaxi. Kero, a regional shopping supermarket is currently operating successfully directly across the road from the Commercial Centre site. The existing, adjacent Kilamba Kiaxi high density residential community has very little shopping, social or recreational amenity. The proposed centre presents a prime opportunity for a successful community destination with a large captive adjacent population in need of local shopping and services.

15

PROJECT SITE PLAN

EKISTICS Master Plan creates a high end, low density single family community as ‘bookends’ to the KK new city. The new high end community is comprised of single family and duplex homes, community centers and the destination Commercial Centre. This new community is intended to establish and promote a healthy and relaxing lifestyle for the emerging middle class in Luanda, attract many permanent residents and set up a successful single family community model for real estate and commercial development in the urban context of Luanda.

17

MASTER PLAN

19

COMMERCIAL MASTERPLAN

The Commercial Centre Concept is a dynamic pedestrian oriented experience. The exterior edge surrounding the site has a bold dynamic façade in the form of abstracted Baobab Trees.

The two storey interior experience is scaled to the pedestrian with an emphasis on great shopping, eating and entertainment. The public space is full of opportunities for events such as fashion shows, displays of products and informal gathering.

Outdoor plaza spaces occupy either end of the centre providing opportunities for outdoor restaurant seating to animate the public space. An amphitheatre at the west entrance provides access to the upper centre level and as outdoor seating for night time movies. A children’s playground occupies the lower end of the site, providing a safe supervised space for kids while parents indulge in the centre experience.

21

FRAMEWORK

23

ACCESS & SECURITY Security Zones

Secure Entrances

Security Fence

25

PARKING & LOADING Loading Zones

Vehicle Movement Service Vehicle Movement Parking - 450 Stalls

27

PEDESTRIAN ENTRANCES & CIRCULATION Pedestrian Entrances

Pedestrian Movement

29

GATHERING

Focal Points - Streets & Plazas

Gathering Areas

Pedestrian Dispersion

Focal Point

31

GATHERING The concept for this new Commercial Centre focuses on community gathering. The Centre provides a safe enjoyable environment for the entire family with entertainment, food, recreation and shopping. This will become the new community heart for Kilamba Kiaxi.

33

ARCHITECTURAL CONCEPT

35

ARCHITECTURAL CONCEPT Image & Experience

A dynamic, visually exciting façade or outer ‘Skin’ in the abstracted form of a Baobab Tree brings a bold sense of form, color and texture to the image of the Centre.

The interior ‘Space’ is scaled to the enjoyment of the pedestrian experience, creating varied spaces for gathering, outdoor eating and socializing.

The design offers respite from the sun through deep overhangs, arcades, trellises and screens.

The architecture supports maximum exposure to the shopping experience through large storefront signage and brand display opportunities.

Outer Image

Inner Space

37

Cinema

'The Nest' Tower

Dynamic 'Tree of Life' Facade

View from the Road Looking West

39

Vehicle Gateway

View from the Road Looking East

41

Transitional Colouring of the Skin

Dynamic Form and Movement of the Facade

View of North Facade from Parking

43

Cinema Amphitheatre

'The Nest' Tower

View from North Drop-off

45

Amphitheatre

'The Nest' Tower

Cinema

View from East Drop-off

47

View of the ‘Nest Tower’ from the First Floor

49

‘Tree of Life’ Facade Treatment

51

Typical Section

53

PROGRAM

55

FLOOR PLAN Ground Floor

GROUND FLOOR PLAN

RETAIL

WASHROOMS

FOOD & BEVERAGE

CIRCULATION & MECH.

SERVICES

THEATRE 57

FLOOR PLAN First Floor

FIRST FLOOR PLAN

RETAIL

WASHROOMS

FOOD & BEVERAGE

CIRCULATION & MECH.

SERVICES

THEATRE 59

STATISTICS

Retail

Restaurant

Service

Theatre

Circ/Mech

Washrooms

Ground Floor

2,800.00

1,136.00

240.00

1,500.00

250.00

129.00

First Floor

2,764.00

1,150.00

210.00

500.00

253.00

129.00

N/A

300.00

111.00

N/A

N/A

N/A

5,564.00

2,586.00

561.00

2,000.00

503.00

258.00

49%

23%

5%

17%

4%

2%

Second Floor Subtotal Percentage TOTAL (Leasable Space) GRAND TOTAL (sm)

8,711.00

761.00 11,472.00

61

THEMES

63

COMMERCIAL ZONES Lifestyle Zone

Fashion Zone

Entertainment Zone

Kids Play Zone

65

ENTERTAINMENT ZONE The Entertainment Themed Zone comprises a central plaza surrounded by restaurants, bars and a cinema. A tower like element brings focus to the plaza. This is an active and dynamic area with opportunity for restaurants to offer outdoor dining and for programmed displays and performances.

An outdoor amphitheater and media screen offers opportunity for advertising and outdoor movies to attract visitors to the Centre.

67

CINEMA Angola is a surprising hotbed of 20th century cinematic treasures. From the late colonial modernist structures of the 1930s, to the open-air cine-esplandas that sprung up in the 1950s, 60s and 70s, these structures served as more than just places to catch the latest flick -- they were vibrant meeting points for the local communities.

This is a wonderful opportunity to Bring back the Cinema to Angola with our proposed Cinema complex in the commercial centre.

69

ENTERTAINMENT ZONE

Ground Floor - Potential Leasing Arrangements

6m

96m2

16m

84m2

14m

72m2

12m

60m2

10m

71

ENTERTAINMENT ZONE

First Floor - Potential Leasing Arrangements

6m

96m2

16m

84m2

14m

72m2

12m

60m2

10m

73

ENTERTAINMENT ZONE

View of Entertainment Plaza from Cinema Foyer

75

ENTERTAINMENT ZONE

View of Entertainment Plaza from First Floor

77

FASHION ZONE The Fashion Zone is located in the middle of the Centre along the main pedestrian street. This area of the Centre is for clothing and fashion accessory shops. In the center of the street is a fashion runway for displays and events. Fashion shows could be held during the yearly Angola Fashion Week.

79

FASHION ZONE

Ground Floor - Potential Leasing Arrangements

6m

96m2

16m

84m2

14m

72m2

12m

60m2

10m

81

FASHION ZONE

First Floor - Potential Leasing Arrangements

6m

96m2

16m

84m2

14m

72m2

12m

60m2

10m

83

FASHION ZONE

View of ‘Fashion Street’ Plaza

85

FASHION ZONE

View of ‘Fashion Street’ Plaza During an Event

87

LIFESTYLE ZONE The Lifestyle Zone forms the anchor at the western edge of the Centre. It is centered on a small plaza and gathering area. The program on the lower level envisions lifestyle shops related to technology, modern furniture, boutique wine and health food store and cafe. The upper level is community focused with a health and fitness club, spa, and hair salons.

89

LIFESTYLE ZONE

Ground Floor - Potential Leasing Arrangements

6m

72m2

12m

60m2

10m

91

LIFESTYLE ZONE

First Floor - Potential Leasing Arrangements

CAMINITO NIGHT CLUB

6m

72m2

12m

60m2

10m

93

LIFESTYLE ZONE

View of Lifestyle Plaza

95

KIDS PLAY ZONE The Kids Play Zone will provide a place for children to play in a controlled supervised environment while parents shop and socialize in the centre. The Play Zone will provide a water park, playground, basketball court and skateboard park. Adjacent to the Play Zone, the centre buildings will provide reception, change rooms and game rooms for kids.

97

STRATEGIES

99

SIGNAGE STRATEGY

Unique Storefronts With Maximum Visibility The overall mall branding is large in scale and is presented along the full length of the facade facing the outer streets and parking areas. The branding of the individual stores takes place at a human scale in the plazas, streets and arcades within the shopping complex.

This strategy provides the best possible opportunity for shops to clearly present their own image. It also creates a dynamic and interesting shopping environment.

The architecture provides a pleasing and rational framework for stores, restaurants and services to promote and attract the visitors.

Most important elements to the success of the shopping centre are: § Provide a building with a strong visible presences from the street. § Provide Maximum Visibility to the mall and to the individual storefronts § Provide Convenient Access and Adequate Parking

SIGNAGE

§ Provide anchor shops and activities at opposite ends of the village § Provide focus and themes to the Shopping Experience

Shops will have the freedom to design and construct the glazing, solid walls, doors and signage representing their particular brand. The architecture provides a framework for this individual expression. The design of each facade will be reviewed and approved by the management company of the mall for compliance with a set of guidelines.

§ Provide maximum ease of vertical circulation.

Escalators are the best, most efficient way to transport people between levels. Elevators are also necessary although can be limited in numbers. Stairs are important as an architectural feature, but in this hot climate will be used sparingly.

The strategy for the Retail Shopping experience is to provide maximum exposure for the shopper to the branding and contents of the store in a pleasing, relaxed environment and shaded from the intensity of the sun.

101

STOREFRONT STRATEGY

Spine-Facing (Blank Canvas)

103

STOREFRONT STRATEGY

Street-Facing (Branding Possibilities)

105

SHADING STRATEGY Numerous Shading Mechanisms

Transverse Section

107

SHADING STRATEGY

Section Perspective

109

TREE OF LIFE

VISION BOOK COMMERCIAL CENTRE CONCEPT Luanda, Angola

DEVELOPMENT BY: Seabank Construction IDA.

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