JJ's Sporting Goods - Johnathan Castillo

Business Description Mission Statement: This company was created because I want to support the young athletes that weren't able to afford the equipment and accessories for sports. We as a company will provide top notch equipment such as basketball shorts, shoulder pads, cleats, shoes, etc. We will also provide accessories such as sleeves, mouthpieces. All for the young athletes all around the world that are full of potential and want to play in style.

Goals and Objectives: As a company we want to reach kids worldwide, not just the United States. But we aren’t stopping after reaching kids worldwide, we want to help leagues like Pop Warner, NFL Flag, travel basketball, and all high school sports. We can help provide equipment for these leagues and help make these leagues a lot more cheaper for these kids to be able to showcase their talents worldwide.

Industry: In this industry of work it can be very positive but it can also be negative. Reason being the competition. We will have to compete with companies like Dick’s Sporting Goods, Bass Pro Shops, Hibbett Sports, and Modell’s Sporting Goods. In this industry all companies have a big name and connect to their customers in a special way. And this industry also provides big opportunities for every company. This opportunity is sponsorships, a lot of companies like to reach out to travel teams and help sponsor them. This means the team will get the company logo patch on their uniform. This helps get their company name out in the world.

Strengths and Skills: This company will be better than all the competitors. I believe this because in the store there will be a lucky customer every hour that has a chance to get their entire order free if they beat an employee in a 1v1 in basketball. We will have TV’s and customers will have chances to win free shoes if they beat an employee in a game of their choice on the PS5. We will connect with our customers by keeping up to date with everything going on in the world and the generation. Doing this will attract more customers because our target market is the younger generation and all they want to do is have fun.

Target Market: We target the younger generation from 5-17. We will keep our store design up to date to fit the generation. We will have TVs, gaming systems, music, etc. Keep our customers satisfied with shopping and also so they come back.

Closing Summary: Our company is a cheap but top notch gear sporting goods company. We give away prizes in the store if you can beat an employee. We are looking to sponsor sports teams around the world, so your team could be one. We want to help the younger generation because we all weren't able to pay for all the equipment and gear growing up so we want to give back to the young generation that is full of talent.