● References

Demographic:

● Ages 16-60 ● Any Gender ● Any Ethnicity ● Any

Education

Level ● $40,000+ ● Any

Household size ● Any occupation ● Religion (if it applies)

Geographic:

● Greater

Boston Area ● English ● North

Eastern climate ● Any Cultural background ● Eastern standard time

Psychographic:

● Thrill

Seekers,

Indecisive ● Has no problem giving decisions to others. ● Value a unexpected experience ● Interested in a thrill ● Likes to be surprised

Behavioral:

● They would use our product at least every month ● They are looking to be fed and to have a good time.

Target Market

Target Market Size

● Our target market is somewhat large, however it is still very niche.

Marketing Goals

Goal #1: Gain A Social Media Following

● We want to expand our social media following to increase our brand awareness. By increasing our brand following, we will inadvertently bring more customers to our establishment.

Goal #2: Establish brand goodwill

● We want to increase our brand’s goodwill in the public eye. If we can establish a positive view in the public's eye, then we will definitely see an increase in customer loyalty.

Goal #3: Establish new promotions

● We would like to establish new promotions for our restaurant. By establishing new promotions, we will gain new customers by giving them deals they can’t refuse.

Marketing Mix

PRODUCT:

We have no signature products since our signature is that we change our menu regularly. Our most expensive options will most likely be our meat options on our menu. Our least profitable option will be our drinks. Our menu may include items such as Steak, Caesar Salad, and Salmon.

A part of our product is that we also offer an experience. When ordering your food, our menu only tells you some key ingredients, not what the food may be. This adds the thrill aspect to our restaurant.

PRICE:

Our pricing is in the medium range when it comes to restaurants. With our current pricing, we are capable of covering all our expenses. Our bundles include getting a free drink with any purchase above $10.

PLACE:

We are located on 374 Ferry Street. We only have one store and only do in-person shopping. We have no promotions set in place based on our location.

PROMOTION:

We use social media and newsletters to promote our restaurant. We do this by posting ads and promotions on social media accounts, such as Twitter and Facebook. We also send promotions and coupons through newsletters.

Value Proposition Statement:

Our brand is valuable because it fills a certain niche that no other restaurant does. No one else chooses what their customer eats, but we do.

Brand Positioning

For people who have a hard time choosing what they want to eat, Gustus Gemmas is a restaurant that offers to make the choice for you. Unlike most restaurant establishments that need to know exactly what you want before they can serve you, Gustus Gemmas offers to make the choice and serve you without any real input from the customer.

Sample Advertisements

References

● https://www.populationu.com/cities/boston-population ● https://www.ibisworld.com/united-states/market-research-reports/chain-restau rants-industry/