● Marketing Mix

Market Analysis

SWOT Analysis

Strengths 1. We offer an experience by keeping our guests in the dark . 2. We’re located at a popular shopping center so we will have constant potential customers. 3. We offer a thrill by leaving customers anxious and wondering what they’ll possibly get. Weaknesses 1. Picky eaters will not like our restaurant because of the unknown factor. 2. Confusion is bound to happen with new customers and can potentially push them away. 3. It is a new and experimental idea and can potentially fail catastrophically.

Opportunities 1. We can get verified by the FDA, and gain their approval. 2. We can partner with anti-animal cruelty associations to show our stance and gain company goodwill. 3. We can potentially partner with our local organic supermarket to increase the quality of our food and connect to the community. Threats 1. Mixed Grill & Cafe 2. Dempsey’s Restaurant 3. Broadway Cafe

Competitive Analysis

Mixed Grill & Cafe Dempsey’s Restaurant

● 741 Broadway,

Everett ● They sell Breakfast style food and grilled food. ● Indirect competitor. ● Mixed Grill & Café offers a wide selection of Brazilian ● 438 Broadway,

Everett ● They sell the standard American breakfast and lunch. ● Indirect competitor ● The Nentis Family has provided excellence in food Business #3

● 698 Assembly Row

Unit 102, Somerville ● They sell high quality luxury food. ● Indirect competitor ● People First ● They had a revenue of $387,346